You can’t make money online without an audience, and Search Engine Optimization can bring millions of people to your website. There are all other ways to make money from a blog or website. You could post ads, write content or work with content partners. You could create an online website or use affiliate links to send your readers to someone else’s online website. However, none of those strategies are going to work if you don’t have a consistent flow of people coming to your site. That’s why the first step in making money online from your blog or website is building an audience. That’s where search engine optimization(SEO) comes in.
Search Engine Optimization
Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results while searching on the search engine. In short, It is a set of rules that can be followed by a website (or blog) owners to optimize their websites for search engines. Any time you google something, Google’s algorithm works to choose stories and posts that will answer your question. SEO is all about understanding those algorithms. That way, when someone googles something that applies to your website or blog, they won’t have to dig through several pages of results to find yours. It’ll be right at the top.
How much does being ranked highly on Google really matter?
You might think that using social media is the best way to get your blog or website seen on the top ranking or for the better result. Facebook, Twitter, Instagram and all the rest can be powerful tools to help you build a following.
But, there are two great parts about being ranked highly on Google search results:
- Google is the highest-trafficked website in the world.
- Optimized content can stay in the top spot for as long as it’s relevant.
So, now we know what SEO is and why it’s important. But, how do we actually optimize our content? How do we make online content that appears on the first page of Google, Bing and other search engines?
1. Before you write your post, make sure your site is optimized
Search engines care about more than just the words on the page. They also take into account factors including the quality and consistency of your site speed and authority. There are tons of other factors that go into website SEO, but let’s break down these two.
1.Speed – The first is to optimize your images. He writes research shows that, on average, more than half of website’s memory load is taken up by images. One of the easiest ways to improve your page-load times is to optimize all your images for the web. Odds are, you can probably make your image file much smaller without sacrificing quality. For example, there’s no need to upload a 5,000 pixel by 5,000 pixel image in a box that’s only a 500 pixel square. That image is 100 times bigger than it needs to be, and it could be the difference between a fast loading site and a slow one.
2. Authority – Authority comes from different sources users, other websites and search engines but really, it comes down to trust. How long has your website been relevant, and how long have you been creating content around a given topic? Just as important, do other experts use your website as a source? Are they linking to it or citing you?
2. While writing your post, you should have a keyword or search term in mind
Google isn’t going to magically rank your website in the top 10 just because you write a post. You have to help search engines out by predicting what people will search to find your story. You have to concentrate on two things while writing your Blog or Content. First, you have to focus on your KeyWord that you are picking to use on the blog for top results and you have to use it in the post. Second, You should still write like you’re talking to people and not a machine.
3. After writing your post, you have to share it
First of all, you need to get share your blog everywhere. It’s very simple: If you share your article, it means they think other people should see it. Isn’t that the whole point of a search engine pointing people to the posts, websites and information they should see? In the same way that you might be more likely to buy a product or service after someone recommends it, Google and other search engines are more likely to commit to your page after others have shared it. For this, you have to be Social to share your post among your friend circle. But, it’s also important to grow your own social following. That way, you don’t have to rely on others’ participation. You can start the conversation that gets you recognized on Google.
Here are the seven ideas for growing your social following and they are:
- Develop a multichannel approach
- Invest in influencer marketing
- Engage commenters as quickly as possible
- Amplify reach through look-alike audiences
- Measure strategy success through on-platform and on-site measurement
- A clear and unique brand identity
- Create Find creative ways to delight people
One of the best ways to earn traffic is to improve your site’s search engine optimization. Ranking in the first page of a search engine results page (SERP) can bring literally millions of people to your website. You can then use that traffic to post ads, write sponsored posts or even create a thriving online store. To optimize your content, you need to first understand that SEO starts with the construction of your website. Work with a developer or research what Google and other search engines expect from your website, then do what you can to make sure they get it. Focus on making your website as fast as you can. Over time, you should try to build up your authority on topics that are essential to your website.
Next, you need to write a post that targets a specific keyword or search term. Make sure you use that keyword in the headline, as well as throughout the article. You should use related links and internal links that reference your website and inform Google what the article is about. At the same time, make sure you are writing something that informs the reader and doesn’t just target Google’s algorithm.
Last, you need to create an online conversation about your piece through social media. Use partnerships as well as your own platforms to create a buzz around your website that even Google can’t ignore. If you can do those three things, you can create top-ranked articles and put the power of Google in the palm of your hand.
In the past few years, especially in 2017, I have heard a lot about machine learning algorithms. But we really know what machine learning for SEO is? And how will it change the natural search…
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