Future of SEO: Expert Prediction

The theme of the blog ‘Future of SEO’.

We know that user experience is the top priority in Google’s algorithms. Basically, SEO involves selecting target topics, defining high traffic keywords, tailoring your page or blog post to suit it, and then hustling to get backlinks and social media exposure. 

But now AI is changing the face of SEO. We’re talking about algorithms that enable machines to make connections, “learn” to process data and apply its learning in future tasks. 

When you search for something, the results displayed take into account a bucket of considerations like your location, search history, favorite websites, and what other users click on for a similar query.

AI improvements mean ranking factors can change from query to query, as the algorithm learns from how people are clicking on the search results and decides on the most relevant factors to take into account for each search.

Expert Prediction for Future of SEO

Anthony De Guzman, SEO Specialist at Shopify

“The future of SEO will include a strong involvement from voice search, especially around content and keyword research. With the expansion of Google’s question/answer knowledge graphs — as well as the push for smart home technologies such as Google Home and Amazon Echo — I think there will be a shift in content marketing to solve the immediate needs that come from voice search queries.”

Tyler Thursby , Senior SEO Analyst at Zion and Zion

“Artificial intelligence is the future of SEO. Massive investments are being made by some of technology’s most influential companies. Google’s RankBrain algorithm is improving search results through machine learning, helping translate user intent and semantic search queries. Increasingly common in-home assistants like Google Home and Amazon Echo rely on semantic cues. Tremendous strides will be made in the realm of AI as these tools find more universal application, improving search by predicting results and adding more personalization.

In what truly sounds like science fiction, Elon Musk recently announced Neuralink – a company with the ambitious goal of merging human brains with artificial intelligence. Musk believes a biological link with AI is a crucial step toward mitigating the looming threat of human irrelevance. As evident through innovations like self-driving cars, machines are poised to disrupt the fabric of our society as we know it. AI will change far more than search.”

Greg Secrist, Co-Founder & CEO of BKA Content

“The future of SEO will rely more heavily on voice search, RankBrain, and AI. The actual SEO of websites will become less important as Google’s algorithms improve. However, having rich content on your site will be as important as ever, and the way we optimize content will most likely change as virtual assistants gain popularity.
Even though Google will become much smarter with AI and RankBrain, it will still need a database of quality information to pull from, meaning the content on your site will never cease to be important. Search results will continue to become much more direct and succinct. Rather than needing to fish through websites for the answer, you’ll be given it directly, much like the way the Google Quick Answer Box works now. This means that the way content is written may change to be more precise, but content will never go away.”

Kent Lewis, President & Founder of Anvil

“SEO Will Go Deeper
SEO will continue to evolve to keep up with Google’s focus on user experience and improving context. That means successful SEO efforts will focus on optimization of deep content, as well as multimedia via schema markup/rich snippets. We’ve already seen the migration to deeper content (higher word counts) in Q1 of this year and expect the trend to continue.

SEO Will Go Native

With ad blockers becoming increasingly prevalent, SEO professionals will focus more on development of original content than ever before. While native advertising will increase in 2017 and beyond, many brands are focusing more on authoring in-depth blog posts, articles, and ebooks as their own publishers.

The future of SEO Strategy

Artificial intelligence will take care of the SERPs

This must have initially stricken you when Google announcedced Rankbrain to be one of the three major ranking factors. Most of the SEO professionals today are still unaware of what exactly is Rankbrain. All we know is it is one of the top 3 ranking factors.

So, another important prediction about the future of SEO is that the search results will be completely monitored and handled by artificial intelligence. As we get advanced with technology and the machines began to understand the content better with time, the results will get more accurate. The prediction is that we are stepping towards the ‘Machine Age’. What has it stored in for us? how should we gear up for it?

The prediction is that we are stepping towards the ‘Machine Age’. What has it stored in for us? how should we gear up for it? Though we are far from that era, what we can do at most is creating quality content, do not stuff keywords to an annoying extent, be user-friendly. A normal user would simply prefer a text that is not too monotonous to read and is interactive.

Content

The content on your website is absolutely the whole and sole of your website. It is more important than you will know to maintain the quality of the content you post. Each update in Google’s policies has been laying focus on providing to the user. As long as the user is fulfill with the content, you do not have to worry about anything. A satisfied user will come back to your website each time he is looking for that information. Multiple visits mean that your company’s name will be registered in the user’s mind. Also, there is a high scope for word of mouth type of promotion.

The idea is to master the Searcher task accomplishment. By this, I mean that your blog must be comprehensive of all the information a user is looking for. This is a challenging yet a fruitful task. If you are able to figure out what your user wants, your blog is certain to fetch you a good amount of traffic.

Link Building

Google’s algorithm gives preference to short URLs. Also, if the URL of your blog contains the keywords for which the user is making a search. Your blog will spot on a higher rank. You must make it a habit to deliberately put the primary/focus keyword (the keyword you want to rank for) in the URL of the blog/post.

The other important aspect related to links is backlinking. Backlinking is considered to be a metric of authority by Google. The backlinks your website, the higher is the website authority.

Rankbrain

Rankbrain is already in action. It is the machine system of filtering out websites on the basis of Google’s metrics. Though it has many subfactors attached to it, it is one of the top three metrics of SEO rankings.

 

 

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veetly January 15, 2019 1 Comment

Why Social Media Optimization is Important

Social media optimization (SMO) is a subcategory of search engine optimization (SEO).

Social media optimization (SMO) is a form of internet marketing where one can generate publicity through social media. SMO process helps content get more widely visible through social media networks. SEO or Search Engine Optimization is actually a systematic process of making your site become more search engine friendly and relevant to a number of keywords that are related to your market.

Social media consists of collaborative tools such as internet forums, blogs, wikis, and social networking sites. SMO can turn out to be an effective strategy to promote goods or services if done in a subtle manner because it works in a word of mouth fashion.

There are two categories of SMO methods:

(1) Social media features added to the content itself, including RSS feeds, social news and sharing buttons, and incorporating third-party community functionalities, such as images and videos.

(2) Promotional activities in social media, aside from the content being promoted, including blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.

Importance of Social Media Optimization (SMO)

As a technique, SMO is a viral marketing. In other words, word-of-mouth through the use of networking in social bookmarking, video, and photo sharing websites. Similarly, the use of blogs achieves the same result by sharing content through the use of RSS feeds in the blogosphere and special blog search engines.

Ensures a Strong Presence on the Web

The popularity of your website depends on the amounts of links that are pulled through. It not only introduces people to the business but also helps in branding, improving brand visibility and recall. In order to get more attention from social media users, you need to make sure each of your posts is a hit. You can get more attention and exposure to your social media posts using images, videos, gifs, and hashtags.

 

Drive Organic Traffic

Make sure you choose the social network that best supports your brand image and use it accordingly. Facebook has a heterogeneous base and that is why it is the best social network for promoting any brand. Social networks have different characteristics, some are more business-led (LinkedIn), some encourage craft (Pinterest, Instagram), some generate discussions (Twitter), while some are all about building the social life and social networks (Facebook).

Increases the Visibility

The medium allows you to position the brand to the customers on their own terms. With accessibility through mobile, video and audio, your customers get the chance to reach out to you anywhere, everywhere. If you are introducing a new brand into the market, it becomes extremely difficult to be visible. Choose niche specific influencers to ensure your brand is appearing to the right people.

Lead Generation

No marketing tool or technique plays a bigger role in influencing your brand perception than social media. Regularly interacting with followers, journalists, thought leaders and taste-makers can increase your profile. Improve your public image and give your brand the sales it deserves.

Improves ranking

An analogy to this would be the number of votes that a political candidate receives from the public, which would demonstrate the popularity of the candidate. Since search engines have started acquiring data from social media channels such as Google+ and showing them on the search results. SMO has gained prominence among marketers.

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veetly October 22, 2018 0 Comments

Best Social Media Management Tools

Social media management Tools are designed for managing and analyzing social interactions.

Social Media Management tools help commodities when they apply offer on a certain product. A single dashboard that covers multiple accounts. This Tool is especially important if you’re running a business enterprise or managing the social media accounts of different companies.

Features of Social Media Management Tools

  • Social Branding (identifying brand mentions)
  • Scheduling and posting to multiple channels
  • Responding to inquiries
  • Running marketing campaigns
  • Analytics to measure social engagement

Veetly

Veetly is the platform to manage multiple social media channel from a single platform. It stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and Create Facebook, Instagram, Linkedin, all social media posts for every update you have on your sites.

 

Veetly provides a quick but comprehensive audit of your Facebook presence. Unlike the other social media management tools listed here, all you need to do is copy-and-paste your Facebook URL to see where your page stands.

Buffer

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.

 

Their products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Hootsuite

Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.

 

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Bambu

Platforms such as Bambu provide a central place for businesses to promote their content via multiple employee accounts. However, This translates to more eyes on your content and less haphazard posting on behalf of your team.

 

Knowing just how many people see your content helps with documenting the ROI of your social efforts. So, Bambu’s analytics provide a bird’s-eye view of what’s being curated by your team and where it’s performing best.

Buzzsumo

Allowing brands to search by keyword, Buzzsumo ranks top-performing content based on social shares while noting the author and source. This serves as a fantastic tool for both competitive analysis and potential content ideas that people actually want to see.

 

Buzzsumo themselves notes that the current content marketing landscape is cutthroat. So,  Knowing “who’s who” and what topics resonate with readers are key to keeping people from sleeping on your social posts.

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veetly September 21, 2018 1 Comment

Types Of Keywords Needed For Successful SEO: SEO Tips

When trying to create content that’s friendly to both organic search and paid search it’s important that your digital strategy utilizes keywords. Each type of keyword has their own pros and cons. But wrapping these all together in one solid keyword strategy will yield the strongest results.

Generic Keywords

Just as the title suggests these are very generic, unspecific terms that searched for. Something like “Email Marketing” or “SEO” would be considered a generic term. When developing an organic search strategy we typically stay away from these terms as they are highly competitive. However, if you are able to rank for a generic keyword your site should receive a decent amount of traffic from that term. Conversions for that term might be a little low as a user is hitting your site for a very generic overarching topic and nothing too specific.

Broad Match Keywords

Broad match terms are the core of SEO. Terms like “Top 5 Email Marketing Services” or “Top SEO Services” will present a stronger opportunity and engagement than a generic term. Optimizing for broad match terms will provide good traffic with not as much competition. A broad match searcher has a specific item/content that they are searching for and optimizing for these type of terms will provide an average amount of conversions.

Long Tail Keywords

The last of these three types of keywords to consider is the long tail keyword. Something like “how do I get the best Bulk Email Marketing Service” would be considered a long tail keyword. Long tail keywords might not be the biggest traffic drivers to your site but if you rank for a long tail term you will get traffic due to its specific nature and low competition. From an AdWords standpoint, these terms will be the most affordable but traffic might not be as abundant. However, conversion rates for these terms should be stronger than generic or broad keywords.

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veetly August 8, 2018 3 Comments

Social Media Marketing: Statics 2018

Social Media Marketing is one of the fastest growing tools for advertising the services and products. People use social platforms everyday not once in a day but multiple times a day. Social Media providing the best opportunities to increase the marketing.

 Facebook is becoming itself a super country where people free to live, share, post, comment, likes. On average, they like and Share Buttons are viewed across almost 10 million websites daily.

Google is responsible for 96% of all Mobile Phone search traffic, and 94% of total organic traffic.

In this guide, I have listed some of the social media statics which will helpful for you.

Enterprise and Mid-sized companies rely more on Technical SEO and Social Media Marketing to increase and maintain search presence.

Social Media Marketing

 

Best Social Media Marketing Tips

  1. 1.57 billion YouTube users watch about 5 billion videos on average every single day.
  2. 64% of online shoppers say that a video on social media helped them make their decision.
  3. Content marketing is a top priority of B2B businesses after brand building and social media engagement.
  4. 27% of users will skip a video if it plays an ad before the promised content
  5. 50% of people are more likely to click on a particular brand name if that brand name shows up more than once on the social site.
  6. 59% of adults between 18 and 29 are using Instagram.
  7. The average person spends about 20 minutes on Facebook or one in every six minutes a person will spend online.
  8. 42% of marketers report that Facebook is critical or important to their business.
  9. Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males).
  10. 86% of women will look at social media before deciding to make a purchase.
  11. Twitter captures 29% of internet users with college degrees. Twitter users are also more likely to make above-average incomes.
  12. About ⅔ of companies with 100+ employees use Twitter as part of their marketing.
  13. 60% of smartphone users between the ages of 13 – 34 are using SnapChat.
  14. $90 million was spent on SnapChat ads in 2016.

At 2.23 billion, Facebook has more monthly active users than WhatsApp (1.5 billion), Twitter (336 million) and Instagram (1 billion).  Facebook continues to reign in popularity over other social media channels.

 

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veetly August 3, 2018 2 Comments

A Guide To Optimize Social Media

Social Media grows as one of the top platforms to reach consumers, new approaches. Optimize Social media SEO refers to how social media activities can boost your website’s organic traffic through search engines. It’s a topic that never gets old.

Nowadays mobile and social media are two of the biggest forces. People mostly access social sites such as Facebook, Twitter, Pinterest, Linkedin and Instagram on their mobile devices. According to research, 97 percent of businesses use optimize social media  for marketing purposes, and 92 percent feel that it’s important to their success.

Tips to Optimize Social Media

1. Post Brief Summaries on Twitter

Twitter has a 140-character limit which results stood apart from other social media network (including spaces and the characters in links and images). It forces marketers to choose their words wisely.

These one-liners work best on Twitter as opposed to any other network you’re using. Key fact: As you’re selecting and refining the summaries you’ll share, ask your self this: “could I click in this tweet?” If the answer is no, keep adjusting.

A Guide To Optimize Social Media, Optimize Social Media

 

  • Header image: 1252 x 626, 1500 x 500 (redesign)
  • Profile picture: 250 x 250
  • The image in the feed: 1024 x 512

2. Be friendly on Facebook

Try to post trending content because Facebook’s News Feed algorithm is based highly on timely trending content. This usually includes holidays, special events and breaking news. Invite your supporters, family, friends, and colleagues to “Like” your page.

  • Cover photo: 851 x 315
  • Profile picture: 160 x 160 (upload as 180 x 180)
  • App icons: 111 x 74
  • Timeline: 504 x height is up to you (shared image), 484 x 252 (shared link)
  • Newsfeed: 470 x 394 (shared image), 470 x 24

3. Invite Professional on LinkedIn

Your summary section should highlight your expertise, your intentions, and a clear ask. People are more willing to engage if you clearly list contact information and why he/she should reach out to you.
Post status updates daily and shares relevant articles, industry updates and information on your nonprofit.

  • Banner image: 624 x 220
  • Logo: 100 x 60
  • Link Thumbnail: 100 x 100

4. Include Hashtags on Instagram

Use relevant and popular hashtags in your photo description to gain more exposure for your photo.

Be creative with your images and test out what works with your audience.

Images could be of events, people, quotes, objects, food — you name it. Videos are also highly engaging.

  • Profile photo: 110 x 110

Here’s How Optimize Social Media Helps SEO

 

A Guide To Optimize Social Media, Optimize Social Media

 

Now that it is established that social media isn’t a direct Google ranking factor, here are five ways social media actually does help you rank better.

Get More Quality Links

Backlinks have always been an important factor when it comes to a website’s ranking in the search engines. Both, the quality and the quantity of backlinks has a strong effect on how well your site ranks.

By focusing your efforts on better social media marketing, you are more likely to attract the right type of backlink opportunities. When your content has a higher number of social media shares, it is gets noticed. Not only by influencers/power users, but also by many relevant webmasters/bloggers who might want to link to you.

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veetly August 1, 2018 1 Comment

Best SMO Tips for Facebook

SMO is a technique which is mainly used for gathering organic traffic from social sites. Social media marketers are always focused on learning new tips and tricks to use social platforms. Facebook has the most advanced tricks that the users may be missing great engagement opportunities if they aren’t aware of Social Media Optimization of Facebook basic features.

This article will explain every tips and trick which will help you to get maximum traffic through Social Media Optimization and marketing strategy on FaceBook.

Best SMO Tips for Facebook, SMO, Social Media

SMO for Facebook

1. Post Subject related Videos

Post such type of video which relevant to your service. The effective way to generate attraction and retain viewers’ interest is to make your content engagement-friendly, relevant to your target audience and timed perfectly for maximum effect.

2. Share Quote Photos

Post inspirational quotes that elicit a particular emotion. Share impressive and engaging quotes with your audience.

3. Target Your Organic Posts

Post such type of things in which sector you want traffic. Using Facebook Targeting for organic posts puts your updates in front of the people who are more likely to share, like or comment on them. When it comes to Snapchat and Instagram, all of your ads are technically “dark posts” by default.

4. Engage Your Call to Action button

Facebook has a special button name as a call-to-action button designed to bring a business.

At present, page admins can select from seven calls to action:

“Book Now”
“Contact Us”
“Use App”
“Play Game”
“Shop Now”
“Sign Up”
“Watch Video”

5. Try Dark Posts

Dark posting on Facebook is publishing a post that does not appear on your page’s timeline. Dark posts are more formally known on Facebook as unpublished posts. They’re not formally on your page. Effectively, they only exist for the targeted users that see them. 

Optimization for the Facebook page

  • Create a custom URL for the specific brand
  • Add Facebook like Plug into the website
  • Permit the user to add feedback to increase the clicks
  • Post fresh, interactive and subject related videos, GIF and polls.
  • Post pictures in content that increase Clicks
  • Optimize each keyword in the Information Section
  • Reply to the Right Audience

with your account in an area, you may view the engagement of each of your natural tweets and spot what number of impressions they’ve had. in case you click on on a particular tweet, you may get entry to even more facts on the variety of impressions, clicks, favorites, expands, replies and retweets.

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veetly July 27, 2018 2 Comments

Top 5 SMO Companies in India

what is SMO?

SMO is one of the effective tools that help in establishing a strong presence on social sites. Social media Optimization covers everything from Facebook, LinkedIn, Youtube and Twitter.

If you are planning to hire an SEO company for effective social media optimization then here is the list of top 5 company in India.

Veetly

The Veetly is one of the Leading SMO Service Providers in India. They build a unique brand image of your website and will also create a brand awareness of your business with guaranteed brand recognition and popularity. They promote your website on major social media platforms and community such as- Facebook, Twitter, LinkedIn, Google +, Pinterest, Instagram.

SMO SMOSMO

SMOSMO

Repindia

The foundation for RepIndia was laid in the year 2013, when Ayesha Chenoy, a successful investment banker, who won the prestigious Adam Smith prize for economics at the Cambridge University, decided to bring an unprecedented digital revolution to India.

Vaishnotechnologies

Vaishno Technologies, an India-based online marketing company that delivers results Our company has very latest and professional services which no other company has. Some of the services that we provide are Web Designing, Link Building, SEO Services and Social Media Optimization Services.

Ez rankings

Our prime objective is to place our clients’ website high on the growth curve. EZ Rankings strives hard towards striking the perfect balance between quality and affordability. Our SEO and other digital marketing services are of the highest quality standards, but available at the most competitive prices.

Cognus technology

Cognus technology is an international, information technology company complete thoughts to develop and sell the web reputation of its customers. 1200 digital campaigns, 100+ social manufacturers and extra than 2 hundred personnel, Thier story have been 7 years in the making. They recognize the strength of digital; our technique is to interacts the clients with complete fledged communications a good way to meet their every need.

 

 

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veetly July 26, 2018 0 Comments

Why smo is necessary for startups

Best Way of SMO Techniques for Startup or Small Business

Whether you are running a business or you are going to start your startup. The most current
need to know about its process to make it more reaches to an audience is by knowing about
digital marketing methodologies. Digital Marketing Training helps any businessmen or
professional person to acknowledge the Digital Marketing Services which help them to
understand the methods which help them to work best in context to make their business
more reachable.

Top 3 Hidden Benefits Of SMO Services

The huge number of users active on various social networking sites, it becomes one of
the perfect platforms for businesses to connect with their consumer base and reach out
to large audiences sharing similar interests as their customers.

Increased brand awareness

This effective brand building tool helps business organisations to associate with their
followers and use this opportunity to promote their products and services through their posts
and profiles.

Competitive edge

Social media is a powerful tool to equip if you wish to win the competition battle with
your rivals. This can be effectively used to keep an eye on business contenders or
influence their customers into buying your services or products by highlighting your
distinctive features.

Customer interaction

With social media platforms, business houses can easily connect and communicate with
their customers and sell the product easily and take note of their views and
recommendations and make necessary improvements and enhancements in their
offered services or consumer policies accordingly.

Choose A Best SMO Tools

Because Whether you are running a business or you are going to start your startup then
most current need to know about SMO tools that can save you time while you optimize your
social media campaigns Optimizing social media is a tedious and time-consuming affair
but with SMO tools, it becomes a breeze and there are many tools that can help in social
media optimization. In this article, we’ll discuss some of the best SMO tools and their
advantages in optimizing marketing campaigns.

veetly

Veetly is a leading social media optimization platform which provides SMO services with high reliability. It provides you with the best solution for your business and here you can manage your multiple social media accounts on a single platform, what you only need to do is- login with your username and password. You get access to each account on this platform you don’t need to log in with different social media platforms. It provides the following facilities-

  • Upload new posts
  • Edit updated posts
  • View post statics (Like, Comments, shares, views)
  • Manage Multiple Accounts like Facebook, Instagram, Twitter, LinkedIn etc.

With Veetly it becomes easy to manage your social media platforms and you get the best experience while using Veetly Platform.

To know more about Veetly please visit its official website veetly.com

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veetly July 23, 2018 0 Comments

Social Media Management: The Essential Guide

Social Media Optimization

SMO stands for Social Media Optimization or Searches Media Optimization. This tool acts as the right form of bridge among the search engine optimization (search engine optimization) and the web marketing. Now SMO becomes the ultimate option for a business to establish a strong online presence.

Social media optimization consists of unlimited activities and all are directed to attain comparable goals of producing significant site visitors to the web sites and enhancing the web visibility.

Social Media Optimization

Marketplace of SMO

The organization may be on a higher position using Social Media Management. Social Media Management tool increase the brand awareness, popularity of the corporation, ranking and standard search related to the offerings are extended.

The Social Media Management tool compelling the superior and new entrants to invest a larger proportion within the social media because the price of interest (ROI) additionally scales at higher factors.

facebook, Linkedien, Instagram and Twitter do provide a bigger reach, however with the non-stop utilization of SMO, one also can acquire the advantages which might be purveyed from web sites like – Youtube, StumbleUpon.

Services Offered By Us

Facebok Pages & stocks

Create content material for facebook and Put up proper away. You may additionally store your post as a draft to speak about along with your group.

Publish Tweets & shares

Create Tweets for Twitter. Submit right away or time table Tweet for later. You could additionally save your submit as a draft to discuss with your group.

Linkedin submit & shares

Create Pages & put up for Linkedin. Post proper away or schedule publishes on Linkedin for later. You could additionally keep your post as a draft to discuss with your group.

Instagram stories & shares

Create stories for Instagram. Post right away or schedule stories for later. You may also keep your submit as a draft to discuss together with your crew.

Pinterest pictures & stocks

Share photos for Pinterest. Put up proper away or agenda fix for later. You may additionally shop your pictures stocks as a draft to talk about along with your group.

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veetly July 20, 2018 1 Comment