How To Fetch & Render (Almost) Any Site

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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veetly November 16, 2018 2 Comments

Best Social Media Marketing Tips in 2018

At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. All the leading businesses focusing on how to enhance their social media marketing tips to get more customers.

The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers.

Let’s take a look at why your business needs social media marketing to grow and thrive.

Social Sharing Strategy for Best Social Media Marketing

Set Social Media Goals and Objectives

It’s the fastest way to spread the word about a new product, service or news item. A tweet can go viral in minutes and spread a message around the Word faster than TV or other traditional media.

 

Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends.

Conduct a Social Media Audit

before you take steps towards moving further with the business, it would be advisable to first have a look at your present position in the market. Having said that, our first tip advises you to carry out an audit of your current position in the social market.Look at your competitors and analyze how well you have defeated them in the past or have been beaten in the past

Create or Improve Your Existing Accounts

After choosing which social networks are best suited for your small business, build up your social presence on each network, in accordance with your broader business goals and audience. So If you already have existing social accounts, ensure they’re updated to reflect your brand values.

Some general rules that apply to all sites are:

  • Use a real photo avoid using animals, places or anything that is not real. Social media is about connecting people and if you want to have a trusted profile you need to get out of your cage and put your face on the web!
  • Write a good description about yourself or your company
  • Give an indication to users what type of info you will share – Although this is not necessary, I like to read in profiles what kind of info to expect from the particular person.
  • Include a link to your website (where applicable) – On Facebook include a link in the ‘About section’, on Twitter and Pinterest in the ‘Website Section’, on Google+ in the ‘Contributor to’ section. In other words, do use your social media profiles for SEO purposes as well.

Decide which Social Media Platform(s) to Use

Not all social media platforms will be suitable for your business and the goals and objectives you’ve set. Below we offer a high-level look at the most popular platforms.

 

Facebook: The world’s most popular social media network with more than 2 billion users as of September 2017. For more, check out Facebook Marketing: A Complete Guide 

Instagram: Instagram’s claim to fame is its visual-centric approach, where successful marketing is based in large part on the aesthetic appeal of the content you share. This platform also boasts the best engagement levels among all social networks at 59 percent, according to the 2016 Bloglovin’ Global Influencer Survey. Related: Instagram SMO Tips

LinkedIn: The world’s largest social networking site for professionals with more than 467 million users. Learn how to put the platform to work for your business with our comprehensive LinkedIn marketing guide.

Twitter: Twitter is renowned for its brevity thanks to the 280-character tweet limit. Our essential guide to Twitter marketing will teach you everything you need to know about tweeting your way to social media success.

Snapchat: A disappearing content platform that’s especially popular with younger demographics.

YouTube: An excellent resource for brands who have the resources to take advantage of the popularity of online videos.

Pinterest: What makes Pinterest unique is its users, who are searching to find ideas for all parts of their lives. This makes Pinterest ideal for driving action, such as a purchase or a visit to your website.

Focus on Relationships

Determining the traits of your target audience is a critical component of market research. Without this information, you’ll have no idea how to appeal to them. You need to know things like age, gender, location, pain points, goals, average income, etc.

Offer value to the people in your community with the goal of building real relationships. Offer value and knowledge. Inspire your communities to connect with you with a foundational goal of achieving their objectives. It is all about them and not you.

When you know your audience then you can know how you can help them be better. How can you help them learn? How can you help them go faster? Work smarter? Be smarter? Share more valuable information with their colleagues, clients, partners, and friends?  Figure these answers out and use them to help.

Take Advantage of Social Media for Promotion

Social media marketing continues to become a more crowded space, making it more difficult for most businesses to grab the attention of their ideal customer, much less engage with them there. This is especially true for B2B companies that may not be as sexy as B2C firms.

 

However, as social media platforms like Facebook, Twitter, and Instagram mature, they’ve become much better at understanding who your ideal customer is. Check out more: A Guide To Optimize Social Media

Choose Quality Over Quantity

These 3 questions are the start of building a strategy, which will allow you to move onto goals, branding and lead generation via social media. Therefore Companies that don’t do this crucial offline work risk wasting time and money online.

 

  1. Why am I in this business? It is important to start with this because we often forget the real answer. And hint, hint – money is never the real answer.
  2. Who is my product/service for? The answer to this should be as specific as possible. If you serve a variety of audiences, you need to make a profile for each. This profile should not only include demographical data like sex, age, and location, but also interests, hobbies, clothing brands, etc. Hence, this will allow you to clearly envision your ideal client(s), establish which social platforms to reach them.
  3. How does my product/service solve my ideal client’s problem? This is a two-part question as you must first establish the pain points your clients are experiencing. Then, you describe how your product or service resolves those pain points.

Engage with Your followers and Customers

Instead of wanting more and more, be patient and improve your relations with the customers you already have. This way, even if you are not getting more, you can at least ensure that you will not lose some as well.

Targeted email marketing is a great way to engage the audience with your brand. So Sticking to our central theme of the article, and as far as social media marketing is concerned, engaging potential customers could help your business immensely. You can give updates about your brand on social media and keep the interest of the client intact.

Keep Your Eye on SEO

SEO is not going out of fashion any time soon, the majority of people searching for your company on the web still refer to search engines as their first port of call.

 

If you have a presence in the top positions for keywords the user is searching, then you have a much better chance of attracting more attention and trust for your company. As for utilizing technology: consider a strategy on how to optimize your site’s content to meet Google’s standards for Featured Snippets. Related: Types Of Keywords Needed For Successful SEO: SEO Tips

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veetly October 9, 2018 1 Comment

Social VS Search

Social Media and Search Engine

Social Media and Search Markeing becoming popular now a days. Today every marketers must be focused on both Social and Search.Search engine marketing remains the best for lead generation, but social media marketng takes the cake for raising brand awareness and interactivity.

Social Media Marketing

Social Media Marketing benefits:

generate Brand awreness

Increase traffic and subscribers

Improve Search Ranking

Search Engine Marketing benefits:

Increase website traffic

Increase lead generation

Generate brand awareness

How They Weigh In

For Lead Generation

For every business lead generation is top level goal of digital marketing initiatives. As per the observations search marketing gives better lead generation results than Social media.

For Brand Awareness

According to marketing specialist, social media is effective for exposer and brand awareness. Mostly people spend thier time on social sites and if you want to be visible then social media gives one of the best door where you can find your customer.

For Locale Business Visibility

When customer looking for the locale business they really rely on search engine instead social media. Search trumps social for finding near by services like restaurents, bakery, Boutique.

For Interactivity

Social media trumps SEO and paid ad when it comes to interactivity. According to observation Interactivity level is 64% through and 54% through SEO.

The Power of Both

Modern marketing changes to search algorithm to inlude social. The growing impact of the social media, search rankings suggests marketers will have to equipe both search marketing and social media marketing to come out ahead.

50% marketers say Social Media impacted thier SEM.

Both social media marketing and seach engine marketing gives best benefits to the organizations. Both are important for each other although work independently. Presence of both is important in order to get good ranks as well traffic. It also depends upon the type of business you are running.

When both are paired together then any organization can get their marketing succcess.

 

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veetly July 30, 2018 2 Comments