Future of SEO: Expert Prediction

The theme of the blog ‘Future of SEO’.

We know that user experience is the top priority in Google’s algorithms. Basically, SEO involves selecting target topics, defining high traffic keywords, tailoring your page or blog post to suit it, and then hustling to get backlinks and social media exposure. 

But now AI is changing the face of SEO. We’re talking about algorithms that enable machines to make connections, “learn” to process data and apply its learning in future tasks. 

When you search for something, the results displayed take into account a bucket of considerations like your location, search history, favorite websites, and what other users click on for a similar query.

AI improvements mean ranking factors can change from query to query, as the algorithm learns from how people are clicking on the search results and decides on the most relevant factors to take into account for each search.

Expert Prediction for Future of SEO

Anthony De Guzman, SEO Specialist at Shopify

“The future of SEO will include a strong involvement from voice search, especially around content and keyword research. With the expansion of Google’s question/answer knowledge graphs — as well as the push for smart home technologies such as Google Home and Amazon Echo — I think there will be a shift in content marketing to solve the immediate needs that come from voice search queries.”

Tyler Thursby , Senior SEO Analyst at Zion and Zion

“Artificial intelligence is the future of SEO. Massive investments are being made by some of technology’s most influential companies. Google’s RankBrain algorithm is improving search results through machine learning, helping translate user intent and semantic search queries. Increasingly common in-home assistants like Google Home and Amazon Echo rely on semantic cues. Tremendous strides will be made in the realm of AI as these tools find more universal application, improving search by predicting results and adding more personalization.

In what truly sounds like science fiction, Elon Musk recently announced Neuralink – a company with the ambitious goal of merging human brains with artificial intelligence. Musk believes a biological link with AI is a crucial step toward mitigating the looming threat of human irrelevance. As evident through innovations like self-driving cars, machines are poised to disrupt the fabric of our society as we know it. AI will change far more than search.”

Greg Secrist, Co-Founder & CEO of BKA Content

“The future of SEO will rely more heavily on voice search, RankBrain, and AI. The actual SEO of websites will become less important as Google’s algorithms improve. However, having rich content on your site will be as important as ever, and the way we optimize content will most likely change as virtual assistants gain popularity.
Even though Google will become much smarter with AI and RankBrain, it will still need a database of quality information to pull from, meaning the content on your site will never cease to be important. Search results will continue to become much more direct and succinct. Rather than needing to fish through websites for the answer, you’ll be given it directly, much like the way the Google Quick Answer Box works now. This means that the way content is written may change to be more precise, but content will never go away.”

Kent Lewis, President & Founder of Anvil

“SEO Will Go Deeper
SEO will continue to evolve to keep up with Google’s focus on user experience and improving context. That means successful SEO efforts will focus on optimization of deep content, as well as multimedia via schema markup/rich snippets. We’ve already seen the migration to deeper content (higher word counts) in Q1 of this year and expect the trend to continue.

SEO Will Go Native

With ad blockers becoming increasingly prevalent, SEO professionals will focus more on development of original content than ever before. While native advertising will increase in 2017 and beyond, many brands are focusing more on authoring in-depth blog posts, articles, and ebooks as their own publishers.

The future of SEO Strategy

Artificial intelligence will take care of the SERPs

This must have initially stricken you when Google announcedced Rankbrain to be one of the three major ranking factors. Most of the SEO professionals today are still unaware of what exactly is Rankbrain. All we know is it is one of the top 3 ranking factors.

So, another important prediction about the future of SEO is that the search results will be completely monitored and handled by artificial intelligence. As we get advanced with technology and the machines began to understand the content better with time, the results will get more accurate. The prediction is that we are stepping towards the ‘Machine Age’. What has it stored in for us? how should we gear up for it?

The prediction is that we are stepping towards the ‘Machine Age’. What has it stored in for us? how should we gear up for it? Though we are far from that era, what we can do at most is creating quality content, do not stuff keywords to an annoying extent, be user-friendly. A normal user would simply prefer a text that is not too monotonous to read and is interactive.

Content

The content on your website is absolutely the whole and sole of your website. It is more important than you will know to maintain the quality of the content you post. Each update in Google’s policies has been laying focus on providing to the user. As long as the user is fulfill with the content, you do not have to worry about anything. A satisfied user will come back to your website each time he is looking for that information. Multiple visits mean that your company’s name will be registered in the user’s mind. Also, there is a high scope for word of mouth type of promotion.

The idea is to master the Searcher task accomplishment. By this, I mean that your blog must be comprehensive of all the information a user is looking for. This is a challenging yet a fruitful task. If you are able to figure out what your user wants, your blog is certain to fetch you a good amount of traffic.

Link Building

Google’s algorithm gives preference to short URLs. Also, if the URL of your blog contains the keywords for which the user is making a search. Your blog will spot on a higher rank. You must make it a habit to deliberately put the primary/focus keyword (the keyword you want to rank for) in the URL of the blog/post.

The other important aspect related to links is backlinking. Backlinking is considered to be a metric of authority by Google. The backlinks your website, the higher is the website authority.

Rankbrain

Rankbrain is already in action. It is the machine system of filtering out websites on the basis of Google’s metrics. Though it has many subfactors attached to it, it is one of the top three metrics of SEO rankings.

 

 

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veetly January 15, 2019 1 Comment

Google AdWords & PPC Management Proposal

According to Google, Google Adwords & PPC is Google’s online advertising program. Through Google Ads, any business can create online ads to reach people exactly when they’re interested in the products and services that you offer. The business and marketing world has changed in recent years and Google AdWords is playing the main role in creating this change. Google AdWords & PPC Management is one of the most effective techniques of paid online advertising available.

This advertising system is used by thousands of small, medium and large business organizations. All of these organizations have one thing in common. If you don’t currently use Google AdWords & PPC Management or don’t use it to its full potential, you should seriously reconsider this stance. These are the main reasons you should be using Google AdWords.

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.”- Jef I. Richards

How to Write Google Adwords & PPC Management Proposal

When we talk about Google Adwords & PPC management; We all want to make sure that our content is as authentic as possible. This means checking your content over to ensure that it’s free from errors and mistakes, such as poor spelling, bad grammar, and properly structured sentences, so everything is easy to read while minimizing the risk of miscommunication.

Here are some online tools that can help you to write the perfect proposal;

  • Word Counter / Grammar Check

Two free online tools for tracking the word count of your proposal, or for checking the accuracy of the grammar.

  • Essayroo / Assignment Help

Two leading writing services that provide professional editing and proofreading services to guarantee a high-quality proposal for your future clients.

  • Cite It In / Via Writing

Two free tools to help you format citations and references in your content, or to improve your overall grammar skills.

  • Academized / BoomEssays

As recommended by the Huffington Post, these are two professional proofreading services to help you make sure your proposal is free from mistakes.

  • State of Writing / My Writing Way

These are two blogs full of information and articles on how to improve your general writing skills.

  • Essay Services / Oxessays

Two expert editing tools to make sure your sentences are structured and make sense, as reviewed by UKservicesreviews.

You can advertise your product and services using different types of google advertising 

Search Ads

The most common way to advertise with Google Adwords is search ads. Search ads appear on Google’s search engine when people look for the services you offer. Advertisers target keywords or phrases so when someone searches these terms, their ads appear.

With search advertising; you only pay when someone clicks your ad or phones your business from the search engine result page. This means you don’t pay unless someone interacts with your advertisement. With search ads, you’re advertising to people who are actively looking for your services at a given moment in time. Unlike more traditional advertisements like flyers or newsletters, search ads help you communicate with your target audience when they are looking for you.

Display Ads

Google also works with more than two million websites so you can show ads to potential customers as they are browsing the internet. These ads can be simple text ads, or you can add a bit of personality by creating an image ad.

Like search ads, you can choose to pay per click, or if you’d prefer you can pay when people see your ads. When you pay based on people seeing your ads, you pay based on 1000 ad impressions which are commonly referred to as CPM. You can advertise on certain types of websites or to target audiences based on their interests and preferences.

Video Ads

Lastly, you can advertise on YouTube through Google Adwords. You’re likely familiar with video ads that appear before your favorite videos on YouTube, but you can also advertise on YouTube with text and image display ads.

Like the other methods of advertising on Adwords, you only pay when someone interacts with your ad. Depending on the way you advertise on YouTube, you can pay when someone clicks your ad. It may be possible someone watches at least 30 seconds of your video. Like display ads, your ads can appear on certain categories of videos or you can target audiences based on interests and preferences.

So why Google Adwords?

Google Adwords is a popular advertising platform for businesses of all sizes for a few key reasons. First of all, Google Adwords Management is an inexpensive way to get into the advertising game.

You don’t need a big creative budget to get started and you can set your daily budget with what you’re comfortable with. There is no minimum spend to get started.

A second reason that Google Adwords can be a good option is that the ads are very targeted. You can set up ads to be shown only in certain cities and locations, making this advertising option useful for field service companies that cover a certain area.

Lastly, since you only pay when someone interacts with your ad; you can get a better sense of where your advertising dollar is going. With the right Adwords setup, you can track when someone phones you or fills out a contact form on your website because of an advertisement. This type of measurement offered by Adwords allows you to make better decisions; more strategic with your advertising spend.

 

 

 

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veetly November 28, 2018 1 Comment

A Complete Guide to Google Adwords Campaign Management

Google AdWords isn’t something you can learn in a day. It’s a complicated system, and it’s always changing. In Google Adwords campaign management Veetly Takes over the work from you to set up a Solid Adwords campaign. Campaign settings include features such as ad schedules, location settings, and mobile device settings. In addition, the AdWords Keyword Planner allows you to brainstorm and evaluate the strength of keywords for your campaigns.

Once a Google AdWords campaign is active, then there will be 3 core areas or more than that are continually monitored and improved. These 3 areas, which we refer to as the “3 Ingredients,” are where virtually all of your testing and optimization efforts should be focused.

If you’re looking to improve the Quality Score for your AdWords campaigns, Veetly can help. By optimizing ad relevancy and landing page content to improve the click-through rate and online conversion rate, our PPC specialists can improve the Quality Score for your account—allowing you to drive the most qualified visits to your website.

 

The Fundamental of Google AdWords Campaign Management

AdWords Campaign Structure

First, you need to lay a solid foundation for the rest of your account. Start by choosing your AdWords campaign type. What is your advertising goal? The right campaign type for your business depends on your answer.

Most businesses will want to start with a search campaign, but if you’re primarily looking to generate calls (if, say, you’re an emergency plumber), a call-only campaign is a right choice. If you’re trying to generate awareness for a completely new brand/product, display campaigns are a great option. You can also create multiple campaign types in your account to satisfy multiple goals.

AdWords Campaign Budgeting

You also need to establish how Google will spend your money. Your monthly budget is your daily budget x 30.4. So, start with a monthly budget and work backward (divide by 30.4). Consider: Based on your estimated CPC (cost per click), how many clicks per day can your budget support?

For more detailed help with managing your AdWords budget, check out these resources:

AdWords Keyword Research

Although Google is releasing new targeting features all the time, such as life events targeting, it’s still true that the majority of your AdWords advertising will revolve around keywords. Keywords form your ad groups, which form your campaigns.

 

Whether you’re building brand-new campaigns or looking to expand your existing ones, you’ll need keyword tools to help you find new keywords (and the right keywords) to bid on. Learn more about keyword research for AdWords in this guide.

AdWords Campaign Optimization

To ensure that your campaigns are getting you the results you want while keeping your return on investment high, it’s important to monitor your campaign performance and make regular improvements, including:

  • Adding new negative keywords to reduce your wasted spend
  • Creating new AdWords ads to expand your account
  • Testing and editing ad text to improve CTR, Quality Score, and conversion rate
  • Building and testing new landing pages
  • Optimizing your budget to reduce your CPA

Unfortunately, most of these tasks need to be revisited at least weekly if you want to make the most of your AdWords budget.

 

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veetly November 27, 2018 3 Comments

4 Social Media Trends That Will Take Over 2018

There were no shortage of changes to the social media industry last year, which included several new features, consumer preferences and brand opportunities. Looking toward 2018, social media trends will continue to evolve and surprise us.

While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we were certain about a few trends last year. For example, artificial intelligence lenses became a smash hit with Instagram Stories. And we saw the beginning of Instagram Shopping, which allows users to make more instant purchases.

1. Higher Engagement Rates Between Brands & Customers

The connection between brands and consumers has never been closer than what we see today. Don’t believe us?

Consumers not only love sharing personal accomplishments on social media, but they also enjoy getting responses for the milestone by brands. In fact, the data showed 41% of millennials would include a brand on a life milestone just to say thanks.

2. Customizable Chatbots

As we just covered, incoming social messages to your brand need a response. But what if your organization receives hundreds or thousands of similar customer service questions? Brands have found an answer and it’s chatbots.

3. Brands Relying on Social Listening Tools

What is social listening? It’s the practice of tracking your conversations that revolve around specific phrases, words or brands. Then you leverage those words or phrases to find new opportunities to create content specifically for those audiences.

4. In-Platform Messaging & Instagram Stories

Instagram Stories tops our social media trends for 2018 list because of the sheer engagement numbers it posts. For example, 1 in 5 organic Instagram Stories from brands sees at least one direct message from a consumer. That’s a huge potential for engagement through a somewhat new medium.

These four tactics help you to improve your brand awareness and keep you in touch with the latest update in Social Media Marketing.

 

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veetly July 8, 2018 1 Comment