Best SEO Tips to Optimize Facebook Marketing

Social media is the main constituent of any marketing strategy. While some marketing techniques may get a bit expensive, but this one is free and may bring you big profits. It’s important to have your Facebook Marketing Page correctly optimized with some best SEO tips in order to maximize conversions.

Facebook Marketing Pages are increasingly becoming a “second home page” for online businesses. And while more and more Page owners are learning how to become skilful Facebook marketers. Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of you guessed it SEO Tips. Nothing could be truer than navigating Facebook.

SEO Tips For Facebook

Choose a Brand Name

When it comes to correct optimization, it is fundamental to find the right name for your Facebook Business Page because you choose it once and it is permanent. It’s key to remember that the first word of your Facebook page title is the most significant in the eyes of Google.

Second, don’t give in to the temptation to choose a fully generic page name like “Travel” or “Hawaii.” Because Facebook’s intention for Pages is that they authentically represent businesses, brands, or celebrities, Facebook has recently been disabling updates for generically named Pages – effectively neutering their ability to reach their Facebook fans.

Then, take a look at Google Webmaster Tools. See what search queries are sending people to your site. Are people coming to your site for a service or product you no longer offer? Have more people been searching for a certain product or service? Compare this with the data taken from Analytics and use that to develop an optimized content strategy.

Enhance Your Local Presence

Targeting market is likely two-fold: local surfers and seasonal visitors on vacation. While the locals may know of your shop, it’s unlikely that the tourists will. However, one of the first things those tourists will do is pull out their smartphone and search for surf shops in the area.

 

If your website isn’t optimized for local business, your shop might not show up at all. Set up social media profiles if you don’t have them. If you do have social media profiles, make sure you have them all listing your correct address. List your business on Yelp, Foursquare, Bing Places, Google+ Local, Citysearch and every other location-based listing service out there.

For more in-depth information on local search presence, check out these tips for improving your local search rankings.

Best URL Selection

Don’t ever settle for the standard issue Facebook URL that comes with your Facebook account. After your fan page has received 25 likes, Facebook will give you the opportunity to create a custom and unique URL for your business page.

Because URL’s hold high value to search engines, a unique Facebook website address should be in your bag of SEO tips and tricks to add to your social networks. Facebook vanity URL’s offer the business owner to place their business name or an easy to remember the link that can help enhance your brand recognition.

Visit FaceBook.com/Username to check out some Facebook username options available. Once you land on the site, select your Business Page from the drop-down list. You will then have a box to enter the desired user-name.

Internal linking strategy

When search engines scan the web for new sites, they “crawl” through links. Whenever they finish scanning a page, they check the page for any links and then follow each of them to see if they lead to pages that haven’t been scanned yet. If so, the process starts over for that page.

Because of this, it is incredibly important that you have a great internal linking strategy. Pages on your website should link to other pages on your website with similar or relevant information.

Think of your entire website as a city, and each web page as a single building. The links are streets that get you from one building to another. The more streets, the easier your city is to navigate. However, exercise caution with your internal linking. There’s a fine line between optimization and overkill, as referenced in the next, and final, tip.

Go Live

Unless you’ve been living under a rock for the last two years, you probably already know just how important video content is to Facebook marketing. One of the best video content reach you can get is with Facebook’s live video. According to Livestream stats, 82% of brand audiences prefer live video over any other form of social media posts.

 

If you’re waiting to be able to shoot ‘good quality video,’ you’re missing out on huge reach potential. Like we have said time and time again, you don’t need a video to be professionally shot for it to be effective, even more, the case with Facebook Live. Use live video to reveal a new product or promotion, to give tips in your niche or show behind-the-scenes teasers for upcoming lines.

 

 

 

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veetly November 19, 2018 4 Comments

Facebook Marketing: A Complete Guide

Facebook marketing leads to building and actively utilizing a Facebook page as a publicity medium to sustain communication with customers.

Facebook has 1.18 billion daily active users. It’s not only the number of people but the galaxy of people. The number of users signifies how Facebook grabs attention? Globally, the common user uses 50 minutes per day with Facebook features.

Facebook Marketing

Who Uses Facebook marketing?

Every business using Facebook Marketing for getting leads. Whether you’re a big corporation or a small local business, Facebook is a powerful marketing tool it’s a great platform to keep customers informed, develop brand identity. Use of Facebook marketing :

  • Brands. Food, electronics, home goods, restaurants nearly any kind of brand can be promoted through Facebook, turning passive customers into active fans who follow news of promotions and developments, and who share with their own friends.
  • Local businesses. Whether a business is family-owned, or a franchise of a larger company, a Facebook page can be used to turn loyal customer base into a fan base that more commonly visits your store.
  • Personalities. Musicians, celebrities, authors, syndicated columnists anybody who makes their money through being known wants to be known by as many people as they can on Facebook.
  • Non-profit organizations. Charities, political groups, and public service campaigns can all leverage the natural sharing capabilities of Facebook.

A more helpful question about Facebook customers would be: When is Facebook marketing most effective? For brand and company pages, posts made in the morning attract more comments than posts made in the afternoon. Consumers at home may check Facebook at any time during the day. The peak traffic period is around 3:00 in the afternoon. However, working or school-going consumers commonly check Facebook before and after work/school; therefore, only posting during the 9-5 business day misses a lot of opportunities.

 

5 Ways to Use Facebook Marketing

Making the Most of Your Facebook Business Page

A Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character.

Facebook Marketing

Ultimately you should consider what your key audience would want to see. Share social media images, links, videos, anything, as long as connected to your business and it seems like something your target audience would enjoy.

Facebook Advertising: Classic Ads

Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads referred to more specifically as Marketplace Ads.

Facebook Marketing

They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.

Hosting Facebook Contests

When conducting a Facebook contest, be aware that contests cannot be hosted through Facebook Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.

Facebook Marketing

Facebook Promoted Posts

Facebook Promoted Posts let Facebook page owners pay a flat rate in order to have teir individual. These Promoted posts reach a certain number of users, increasing a specific post’s reach and impressions. Promoted Posts are easy to set up just click the button beneath any of your page posts.

Facebook Marketing

While the flat rate simplifies the process, Promoted Posts lack the targeting options offered by other Facebook ads.

Facebook Exchange (FBX)

Facebook Exchange lets advertisers take advantage of ad retargeting on Facebook through real-time bidding.

Facebook Marketing

Advertisers can target audiences based on web history data when a user visits a product page on a retailer’s website, but fails to make a purchase, the retailer can then display an ad for that same product on Facebook with FBX.

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veetly September 18, 2018 1 Comment