Google On Page SEO Tutorial: A Complete Guide

Google On page SEO optimization refers to all measures taken by SEOs within the website to improve the ranking of a site in search engine result pages. Making correct decisions is a crucial skill at every level while choosing the right SEO tutorial for you. The most important thing in the process is; comprehending what you precisely know about SEO and what SEO actually is?

The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.

What is Google On Page SEO?

Search Engine Optimization (SEO) refers to the practice of optimizing digital content for searchable terms. If implemented correctly, SEO can give website pages a greater chance of rising to the top of Google search results.

SEO stems from one golden principle. When a standard user opens Google or Bing (or another search engine platform), she is likely to enter a term or phrase that best approximates what she’s seeking, such as “What is on page SEO?”

When Google populates results for this search, the user will also likely prioritize listings on the first page results. What’s more, she will give particular attention to the results at the top of this page.

This means that pages that have higher Google rankings have greater odds of receiving a click from users. However, Businesses can capitalize on this valuable real estate by implementing Google on page SEO.

On page Seo, Google on page seo, page seo,seo

The Process

The process that is SEO can be practiced, successfully, in a bedroom or a workplace, but it has traditionally always involved mastering many skills as they arose including diverse marketing technologies including but not limited to:

  • Website design
  • Accessibility
  • Usability
  • User experience
  • Website development
  • PHP, HTML, CSS, etc.
  • Server management
  • Domain management
  • Copywriting
  • Spreadsheets
  • Backlink analysis
  • Keyword research
  • Social media promotion
  • Software development
  • Analytics and data analysis
  • Information architecture
  • Research
  • Log Analysis
  • Looking at Google for hours on end

It takes a lot, in 2018, to rank on merit a page in Google in competitive niches, due to the amount of competition for those top spots.

How to do Google On Page SEO in 2019

Technical aspects

  • Reliable web hosting
  • HTTP headers and status codes (3xx, 4xx and 5xx).
  • Correct 301 redirects. Canonical address (rel = canonical).
  • Site structure.
  • Document size.
  • JS and CSS in external files.
  • Cloaking. Region setting.

Indexation

  • Meta tag robots robots.txt sitemap.
  • XML Correct links to the sitemap.
  • navigation.
  • Using iframe, JS, Flash.
  • Domain basic version (“www” or not “www”).

URL

  • Short URL.
  • Hyphens instead of underscoring signs.
  • Keywords in the URL.
  • Parameters duplication in URL.
  • Static and dynamic addresses.
  • Sub-folders instead of sub-domains.

Web analytics.

  • Installation of system analytics.
  • Adjusting system analytics targets.
  • Small bounce.

Relinking (internal links)

  • Presence of navigation.
  • Reference blocks.
  • The absence of “nofollow” and broken links.
  • Absolute links instead of relative ones.

Content

Positive factors: quality, relevance and up to date content, TITLE and META description, heading tags H1-H6, Text-headers instead of image-headers, detailed description on the goods cards, frequent updating of dynamic sections, ALT attributes for images, Google authorship.

Negative factors: duplicated, aggregated or informative content, excessive keyword-optimization, invisible or hidden text, keywords cannibalization, links to unauthorized sites, links selling.

Usability

  • Download speed.
  • Content and ads ration on the first-page screen.
  • An absence of pop-up ads.
  • Detailed contact page.
  • Single price page.
  • Delivery and guarantees page.
  • Support availability.
  • Presence of online-assistant.
  • Infinite scrolling.
  • Mobile-adaptive site.
  • Integration with social networks.
  • A possibility of reviews and comments.

Your On Page SEO Tutorial

The good news about Google on page SEO is the fact that anyone can do it. So, You don’t need a degree in computer science to optimize your content for high rankings!

Your Tutorial Here:

1. Perform Keyword Research

The best place to begin when it comes to on page optimization is with your keywords. They are, after all, the secret sauce of any successful SEO campaign.

It may be tempting to choose any keywords that come to mind, but careful keyword research can mean the difference between your visibility and your competitors’ visibility.

Begin by performing a few organic searches on your own for phrases and terms you feel may be relevant to your business. Search for location-based and industry-specific terms, such as “cafe in Atlanta,” “fair trade coffee cafes” and “best drip coffee.”

Note where your digital content currently appears in these Google searches, as well as where your competitors’ content appears. Also, brainstorm keywords your customers may be likely to enter into Google to find your business.

Keyword research does take time. For this reason, you may wish to invest in a keyword planner such as those offered by Google and Ahrefs. Build a list of keywords that are more likely to be high-value, keeping an even mix of general and specific terms.

2. Create Relevant Content

Google is very clear in its SEO guidelines about the type of content designed to earn a higher ranking. In general, the more relevant your content is to users, the greater its odds are of floating to the top of search results.

What is the relevant content? Relevant digital content is likely to be highly valuable to your visitors. It gives them the information that they seek. It is also professional, free of errors, and intriguing.

This can be tough crafting the type of rich content that SEO depends on. However, keeping your user in mind as you develop content can be your secret to deriving relevant material.

In fact, this may require jazzing up your website’s design itself. You may find that a new, user-driven, responsive design lends itself to exactly the type of content that can get you noticed by Google.

Learn more about stellar web design principles here.

3. Integrate Primary and Secondary Keywords

Once you’ve taken care of your keyword research and web content, it’s time to actually optimize.

In general, on page optimization simply involves sprinkling your chosen keywords throughout your content. Aim to use one distinct keyword per individual page of content.

However, don’t just cram your keywords into content willy-nilly. It’s essential to be seamless with integration so that readers don’t even notice the keywords themselves.

In general, include a maximum of five keywords per 500 words of content. Lastly Don’t forget to use a keyword in the title of a page, image descriptions and titles, a second header, and the conclusions of articles.

A lot of on page optimization campaigns also involve the use of secondary keywords, alternative phrases or synonyms to primary keywords. Slipping these naturally into content can also leverage primary keyword performance.

4. Track SEO Data

The world and rules of SEO are always changing. Popular Google searches on one day may not be so popular the next, and Google’s algorithms keep shifting with the times.

For this reason, it’s essential to stay on top of your Google on page SEO campaign performance. So, You can do this by signing up for Google Analytics, which gives key data related to organic traffic and keyword performance as your campaign progresses.

It’s also valuable to perform regular SEO audits and keyword performance checks. Also, Check out our list of free SEO tools that can give you the data you need to adjust campaigns.

It’s okay if your first-time keywords don’t perform as well as expected. Finally, Return to your keyword planner and research to choose higher-value terms that can help you outrank competitors.

On Page Optimization Success

A well-researched Google on page SEO campaign can help any business become more visible on search engine platforms. When implementing on page SEO, be sure to research keywords well and familiarize yourself with Google’s guidelines.

Craft relevant content and step up your current web design to keep your users in mind. So Don’t be shy about changing keywords as you proceed–in fact, we highly encourage this.

In addition to on page SEO, you can gain greater visibility by exploring other digital marketing efforts, such as social media and Google AdWords. Hence, High-performance SEO campaigns never stand alone.

 

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veetly November 26, 2018 3 Comments

Why Social Media Optimization is Important

Social media optimization (SMO) is a subcategory of search engine optimization (SEO).

Social media optimization (SMO) is a form of internet marketing where one can generate publicity through social media. SMO process helps content get more widely visible through social media networks. SEO or Search Engine Optimization is actually a systematic process of making your site become more search engine friendly and relevant to a number of keywords that are related to your market.

Social media consists of collaborative tools such as internet forums, blogs, wikis, and social networking sites. SMO can turn out to be an effective strategy to promote goods or services if done in a subtle manner because it works in a word of mouth fashion.

There are two categories of SMO methods:

(1) Social media features added to the content itself, including RSS feeds, social news and sharing buttons, and incorporating third-party community functionalities, such as images and videos.

(2) Promotional activities in social media, aside from the content being promoted, including blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.

Importance of Social Media Optimization (SMO)

As a technique, SMO is a viral marketing. In other words, word-of-mouth through the use of networking in social bookmarking, video, and photo sharing websites. Similarly, the use of blogs achieves the same result by sharing content through the use of RSS feeds in the blogosphere and special blog search engines.

Ensures a Strong Presence on the Web

The popularity of your website depends on the amounts of links that are pulled through. It not only introduces people to the business but also helps in branding, improving brand visibility and recall. In order to get more attention from social media users, you need to make sure each of your posts is a hit. You can get more attention and exposure to your social media posts using images, videos, gifs, and hashtags.

 

Drive Organic Traffic

Make sure you choose the social network that best supports your brand image and use it accordingly. Facebook has a heterogeneous base and that is why it is the best social network for promoting any brand. Social networks have different characteristics, some are more business-led (LinkedIn), some encourage craft (Pinterest, Instagram), some generate discussions (Twitter), while some are all about building the social life and social networks (Facebook).

Increases the Visibility

The medium allows you to position the brand to the customers on their own terms. With accessibility through mobile, video and audio, your customers get the chance to reach out to you anywhere, everywhere. If you are introducing a new brand into the market, it becomes extremely difficult to be visible. Choose niche specific influencers to ensure your brand is appearing to the right people.

Lead Generation

No marketing tool or technique plays a bigger role in influencing your brand perception than social media. Regularly interacting with followers, journalists, thought leaders and taste-makers can increase your profile. Improve your public image and give your brand the sales it deserves.

Improves ranking

An analogy to this would be the number of votes that a political candidate receives from the public, which would demonstrate the popularity of the candidate. Since search engines have started acquiring data from social media channels such as Google+ and showing them on the search results. SMO has gained prominence among marketers.

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veetly October 22, 2018 0 Comments

Role of Social Media on Politics

In recent times, social media has been an integral part of politics and its growth seems to be continuous. The shock of politics in 2016 has successfully borne new interest and engagement in young people.

Use of social media in politics has significantly increased. There are various ways by which people connect, by commenting, creating memes and even trolling. Their news feed is the space which they own and feel more comfortable. They don’t have to move out of their room to follow a certain political face or to be a part of a campaign. The dependency on print media and electronic media has reduced as people can now be a part of the news, express their views with others on this platform.

Social Media

The 2014 general elections in India was revolutionary. It saw social media as a new battleground. Narendra Modi emerged as India’s Obama.

Social Media Creating Unique Political Profile

During the Delhi elections in 2015, the power of social media was clearly felt. AAP used the modern way of campaigning and reached out to the public. They were using the tool in a way no one has ever thought of. Most of their leaders made their presence felt on Facebook and Twitter. From Arvind Kejriwal to their grassroots workers, everyone leveraged social media to ensure that they are reaching out to a larger audience.

A perfect example of this phenomenon is the current president, Donald Trump. Trump has become famous for, among a multitude of other things, his use of Twitter. Trump has used Twitter to voice his opinions for a long time, bypassing more official, and often what would be much more censored avenues of communication. He has been both praised and criticized for this use of social media, as many politicians are.

Social networks such as Facebook, Twitter or Instagram give politicians the opportunity to shape their public image and convey a sense of transparency to users. And nowadays you better own it and avoid hiding any shady business, because nothing can stay out of the public eye for too long. Voters can now more than ever hold politicians accountable for their wrongdoings.

The Social Media Revolution

India

Bharatiya Janata Party (BJP) has a strong social presence. The BJP started using the social medium even before the 2009 general election. Mr Narendra Modi who was the Prime Minister candidate of BJP and all other members of BJP had very high popularity and a reach to the general public using social media is as compared to any other parties. Narendra Modi has the highest follower on Twitter and Facebook.

USA

Trump invested more in social media than on any other media. This is considered to be one of the key factors for his triumph over Clinton. Facebook has the advantage of providing data on what users like and dislike. In this way, an advertisement can be targeted according to personal preferences.

Users interact with posts and the e controversial ones even get the earned media, that is, free press coverage. Basically, Trump said something controversial on Facebook or Twitter and two hours later, news channels and talk shows were spreading the word, whether it was with positive or negative remarks, Trump didn’t mind because he’s a believer in the saying “all press is good press”.

Latin America

Although in the US there was a clear and evident correlation between social media advertising investment. The number of votes, this remains uncertain for Latin America. Candidates do invest in social media advertising. However, the results aren’t always directly proportional.

It didn’t always gain them the popularity they hoped and it even affected them negatively. Users would disregard their marketing strategies due to the lack of originality.

The reality of social media

Celebrities, sports stars and corporate head honchos are present on these sites so that they can keep in touch with people. They keep their fans and followers informed of latest updates, promote their work and listen to what people have to say.

Social Media

As leaders like Trump consistently turn to social media to connect with Americans and win elections, other leaders will begin to follow suit in order to stay on the curve. At the same time, social media can offer false comfort to politicians. Take Bernie Sanders for example, whose online support was so massive that it seemed that primaries would swing in his favour considerably. Yet, when the time came, that was not the case. Whether this is because of poor millennial voter turnout, or something else entirely. So online support isn’t always representative of real life support.

Indeed, nothing online is always exactly as it seems, in an age where everything is verifiable. It is a strange phenomenon that misinformation abounds on the internet and social media. Whether you feel a politician’s use of social media is promising or dangerous. It is important to keep in mind just how recent this trend it is, and just how strangely easy it is to be misled online.

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veetly October 21, 2018 2 Comments

Best SMO Company in India

Nowadays, social media has become a great medium for sharing the news because people are getting addictive to the internet. This addiction and betterment of the internet have been very important to companies over the last few years as it has helped them grow. Social Media Optimization (SMO) is the popper association between SEO (search engine optimization) and social media. We believe that as social media has spread its roots entirely on this globe. Therefore, it is important for all business organizations to discover potential awareness by using social media platforms.

Veetly is one of the best Social Media Optimization Company in India which manage all Social media accounts on the single platform, On Page and Off Page SEO, Adword and PPC Management and Social Media Advertisements.

A single platform for better customer reaches and a solution for your business that Manages Multiple Social Channels, helps your website to be Ranked on top, It also manages your business Ads and PPC, and manage the off-page and on-page and many more. Publish right away or schedule your post and autosave your post on veetly.

Benefits of Social Media Optimization

Manage Paid Social Media Advertisements

Social Media Advertisements

Facebook Advertising

Facebook is one of the best social media platforms to connect to those people who are important to your business. Profile on Facebook, you will be capable of reach all of the people who are looking for the product or services which might be offered by you.

Create short and engaging videos and focus on the target audience to get you active leads and focus on existing leads generated via Facebook.

Twitter Advertising

Twitter is the most influential social media website. One tweet having valuable information of not more than 140 characters can turn into a viral phenomenon.

Our team set up strategies that will work best for your business enterprise and by using the most appropriate content for your Twitter ads, we target the people who will convert into followers then customers and finally promoters of your business.

Instagram Advertising

If you have not yet created your Instagram profile you are losing on large opportunities for your business. Instagram is eminent for developing and extending products and brand’s awareness.

Adios research and discover your target audience, develop apt strategies that will grow your business.

LinkedIn Advertising

Your company profile on LinkedIn will let you connect with all your targeted audience and generate more qualified sales leads. It will also give a great publicity for your company.

Our team will generate your company page on LinkedIn showcasing all your products and services with all the relevant information. Your LinkedIn profile will be a source to increase your connections and followers.

Manage On Page and Off Page SEO

Social Media Optimization

Your SEO strategy can be divided into two different categories on-page and off-page SEO. Both are crucial to the success of an SEO campaign, but they’re on completely different sides of the fence. On-page SEO describes the manipulations you make directly to a web page to facilitate higher ranking. However, it involves optimizing the HTML code, content quality, and content structure. Off-page SEO refers to all of the SEO practices that take place outside of your websites such as backlinks, link relevancy, social signals, and others.

 Manage Your AdWords and PPC

Social Media Optimization

You can’t make the most of your PPC campaigns without effective PPC management. It is not enough to merely “set it and forget it” – you have to be willing to spend time actually managing your account. fortuitously, percent management would not want to be a time-consuming process. So it is important to know which areas of your account need work and which will yield the greatest returns.

(PPC) puts the advertiser in control of their budgets you can set budget limits – per day and per click through. so there’s no need for costs to spiral out of control. however, with that control comes a challenge – it is up to you to monitor and refine your AdWords strategy to maximize your return on investment.

When it comes to SEO and digital marketing, only results matter. Enhance your visibility and branded with Veetly.

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veetly October 12, 2018 1 Comment

Social VS Search

Social Media and Search Engine

Social Media and Search Markeing becoming popular now a days. Today every marketers must be focused on both Social and Search.Search engine marketing remains the best for lead generation, but social media marketng takes the cake for raising brand awareness and interactivity.

Social Media Marketing

Social Media Marketing benefits:

generate Brand awreness

Increase traffic and subscribers

Improve Search Ranking

Search Engine Marketing benefits:

Increase website traffic

Increase lead generation

Generate brand awareness

How They Weigh In

For Lead Generation

For every business lead generation is top level goal of digital marketing initiatives. As per the observations search marketing gives better lead generation results than Social media.

For Brand Awareness

According to marketing specialist, social media is effective for exposer and brand awareness. Mostly people spend thier time on social sites and if you want to be visible then social media gives one of the best door where you can find your customer.

For Locale Business Visibility

When customer looking for the locale business they really rely on search engine instead social media. Search trumps social for finding near by services like restaurents, bakery, Boutique.

For Interactivity

Social media trumps SEO and paid ad when it comes to interactivity. According to observation Interactivity level is 64% through and 54% through SEO.

The Power of Both

Modern marketing changes to search algorithm to inlude social. The growing impact of the social media, search rankings suggests marketers will have to equipe both search marketing and social media marketing to come out ahead.

50% marketers say Social Media impacted thier SEM.

Both social media marketing and seach engine marketing gives best benefits to the organizations. Both are important for each other although work independently. Presence of both is important in order to get good ranks as well traffic. It also depends upon the type of business you are running.

When both are paired together then any organization can get their marketing succcess.

 

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veetly July 30, 2018 2 Comments

Social Media Management: The Essential Guide

Social Media Optimization

SMO stands for Social Media Optimization or Searches Media Optimization. This tool acts as the right form of bridge among the search engine optimization (search engine optimization) and the web marketing. Now SMO becomes the ultimate option for a business to establish a strong online presence.

Social media optimization consists of unlimited activities and all are directed to attain comparable goals of producing significant site visitors to the web sites and enhancing the web visibility.

Social Media Optimization

Marketplace of SMO

The organization may be on a higher position using Social Media Management. Social Media Management tool increase the brand awareness, popularity of the corporation, ranking and standard search related to the offerings are extended.

The Social Media Management tool compelling the superior and new entrants to invest a larger proportion within the social media because the price of interest (ROI) additionally scales at higher factors.

facebook, Linkedien, Instagram and Twitter do provide a bigger reach, however with the non-stop utilization of SMO, one also can acquire the advantages which might be purveyed from web sites like – Youtube, StumbleUpon.

Services Offered By Us

Facebok Pages & stocks

Create content material for facebook and Put up proper away. You may additionally store your post as a draft to speak about along with your group.

Publish Tweets & shares

Create Tweets for Twitter. Submit right away or time table Tweet for later. You could additionally save your submit as a draft to discuss with your group.

Linkedin submit & shares

Create Pages & put up for Linkedin. Post proper away or schedule publishes on Linkedin for later. You could additionally keep your post as a draft to discuss with your group.

Instagram stories & shares

Create stories for Instagram. Post right away or schedule stories for later. You may also keep your submit as a draft to discuss together with your crew.

Pinterest pictures & stocks

Share photos for Pinterest. Put up proper away or agenda fix for later. You may additionally shop your pictures stocks as a draft to talk about along with your group.

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veetly July 20, 2018 1 Comment

4 Social Media Trends That Will Take Over 2018

There were no shortage of changes to the social media industry last year, which included several new features, consumer preferences and brand opportunities. Looking toward 2018, social media trends will continue to evolve and surprise us.

While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we were certain about a few trends last year. For example, artificial intelligence lenses became a smash hit with Instagram Stories. And we saw the beginning of Instagram Shopping, which allows users to make more instant purchases.

1. Higher Engagement Rates Between Brands & Customers

The connection between brands and consumers has never been closer than what we see today. Don’t believe us?

Consumers not only love sharing personal accomplishments on social media, but they also enjoy getting responses for the milestone by brands. In fact, the data showed 41% of millennials would include a brand on a life milestone just to say thanks.

2. Customizable Chatbots

As we just covered, incoming social messages to your brand need a response. But what if your organization receives hundreds or thousands of similar customer service questions? Brands have found an answer and it’s chatbots.

3. Brands Relying on Social Listening Tools

What is social listening? It’s the practice of tracking your conversations that revolve around specific phrases, words or brands. Then you leverage those words or phrases to find new opportunities to create content specifically for those audiences.

4. In-Platform Messaging & Instagram Stories

Instagram Stories tops our social media trends for 2018 list because of the sheer engagement numbers it posts. For example, 1 in 5 organic Instagram Stories from brands sees at least one direct message from a consumer. That’s a huge potential for engagement through a somewhat new medium.

These four tactics help you to improve your brand awareness and keep you in touch with the latest update in Social Media Marketing.

 

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veetly July 8, 2018 1 Comment