8 Easy Steps to Create Social Media Marketing Strategy

Social Media Marketing is an overview of everything you plan to do and hope to achieve on social media. If not, then don’t blame you? We will guide your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose. The more specific your Social Media Marketing strategy is, the more effective the execution will be. Keep it concise. Therefore, Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure. Perhaps what matters most is that you have a strategy at all. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.

8 Easy Steps to Create Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Strategy

 

How to create a Social Media strategy

 

Step 1: Set goals that address your biggest challenges

First of All, Set your goals that address your biggest challenges which are to be faced by yourself during the social media marketing strategy.

8 Easy Steps to Create Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Strategy

 

  1. Increase brand awareness
  2. Achieve a higher quality of sales
  3. Drive in-person sales
  4. Improve ROI
  5. Create a loyal fanbase
  6. Better pulse on the industry

Step 2: Research your audience

Here’s how to get the most out of your audience research on social media.

 

 

8 Easy Steps to Create Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Strategy

 

  1. Identify Your Buyer Persona
  2. Research How Users Interact with Brands
  3. Determine Your Social Media Audience Size
  4. Survey Your Customers
  5. Research Your Audience Using Messengers
  6. Connect with Your Customers

Step 3: Establish your most important metrics

Engagement metrics are essential to building meaningful, lasting relationships with your followers. Large audiences and likable content are great, but here are some additional metrics to keep an eye on in 2019:

 

  1. Reach
  2. Clicks
  3. Engagement
  4. Hashtag performance
  5. Organic and paid likes
  6. Sentiment

Step 4: Dig into what your competitors are doing

Before you start creating content, you should have a good idea of what your competitors are up to. Doing so involves might just require some surface-level analysis. Some brands might also look into third-party competitor analysis tools to dig deeper into their competitors’ numbers. Looking at your competition’s presence will directly inform your own social media marketing strategy. The goal here isn’t to copycat or steal your competitors’ ideas. Instead, it’s to determine what’s working for them and how you can adapt your own campaigns accordingly.

 

Step 5: Create and curate engaging social content

 

8 Easy Steps to Create Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Strategy

Your SMM strategy is obviously centered around content.

  1. Video Content or Bust
  2. User-generated content
  3. Build Content Themes

Step 6: Conduct a social media audit

First, Examine your current efforts. If you’re already using social media tools, you need to take a step back and look at what you’ve already done and accomplished. Ask yourself the following questions:

  • What’s working, and what’s not?
  • Who is connecting with you on social?
  • Which networks does your target audience use?
  • How does your social media presence compare to that of your competitors?

Once you gather all this information in one place, you’ll have a good starting point for planning how to improve your results.

 

Step 7: Make timeliness a top priority

 

8 Easy Steps to Create Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Strategy

 

Timeliness is a two-way street. Not only do customers expect speedier responses from brands in 2019, but also meaningful conversations on a regular basis. Let’s start with the first point. Social media channels are built as networks. You know, a place to converse and share content. Your brand can’t forget these core elements of “networking.” It takes the effort to ensure conversations or engagement opportunities aren’t left unattended.

Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.

 

Step 8: Assess what’s working, what isn’t and how you can improve

By now you have understood your social marketing strategy for 2019. However, it’s important that you’re able to adapt your strategies as you progress. Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Therefore, Having a bird’s eye view of your social media activity helps put things into perspective. This means looking at your top-performing content and fine-tuning your campaigns accordingly.

Monitoring the metrics behind your campaigns in real-time allows you to make small tweaks. This dynamic approach to marketing makes perfect sense in a day and age where social media is constantly evolving.

 

 

 

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veetly March 19, 2019 0 Comments

Difference Between SEO and SEM

Search engine optimization (SEO) and search engine marketing (SEM) are the most popular advertising buzzwords in Digital Marketing.

All digital marketers should know the primary difference between SEO and SEM. Whether you handle social, search or different terminology.

Both terms are often used interchangeably, which makes matters even worse. So it is important to understand the difference between the two terms and that they are different.

Let’s explore the ways in which these similar yet very different disciplines interact and ultimately complement each other in any marketing plan.

Search Engine Optimization(SEO)

Search Engine Optimization (SEO) refers to the practice of refining your website to make it show up better in Google search results and provide a great experience to your visitors.

The SEO industry is continually changing due to the frequent changes made to Google’s algorithm.

Five most important SEO best practices

  1. Title tag optimization: Using keywords in your page’s name
  2. Meta descriptions: Writing a short summary about your page to display in search results
  3. Heading optimization: Adding keywords in your page’s headings
  4. Internal page links: Creating text-based hyperlinks to other pages on your site offering similar information
  5. Multimedia alt tags: Writing short descriptions about each image for search engines to read and understand

Components of SEO

SEO SEM

On-Page SEO includes:

  • Incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.
  • Blog posts and page copy that is written and optimized with quality
  • Clean and formatting page URLS
  • Optimized page load speed
  • Google authorship incorporated
  • Social sharing integration within your content
  • And much more!

Off-Page SEO includes:

  • Creating a high quality, natural backlink profile (aka having other high quality/authoritative sites  link to your site naturally)
  • Social sharing signals
  • Social bookmarking (Stumbleupon, Reddit)
  • List goes on here too

It takes time, patience, and hard work, but the results are worth the effort. Resource: hubspot

Search Engine Marketing (SEM)

Search Engine Marketing encompasses different techniques to harness a search engine’s technology. However, the two major tenets of SEM include SEO and PPC (Pay-Per-Click) ads. Google AdWords and Bing Ads are some of the most popular PPC vendors.

You might have seen PPC ads on Google – they are generally located above or on the right-hand side of the search results and you can distinguish them quite easily. In this way, SEM incorporates both free and paid means to achieve higher ranking on search engines.

SEM can also include social media marketing, as social media has risen in prominence in the last few years to influence consumer behavior. In short, SEM refers to all available forms of marketing to increase your website’s visibility on search engines.

SEO SEM

Five most popular SEM strategies

  1. Content marketing: Creating text, image, video, and other media that attract and inform website visitors
  2. Pay-per-click advertising (PPC): Paying to promote your brand on search engines, social networks, and other popular websites
  3. Social media marketing: Crafting free profiles for your business to develop a trusting, dedicated following for your company
  4. Email marketing: Consequently sending helpful messages to qualified recipients who want to hear from you and converting them into paying customers
  5. Conversion rate optimization (CRO): Refining your website to get as many new leads and / or paying customers as possible

Components of SEM

Other than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.

To find out more about other important aspects of your digital marketing strategy be sure to continue exploring our website, or contact our SEO/SEM company directly to set up a consultation.

 

 

 

 

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veetly October 13, 2018 1 Comment

Best SMO Company in India

Nowadays, social media has become a great medium for sharing the news because people are getting addictive to the internet. This addiction and betterment of the internet have been very important to companies over the last few years as it has helped them grow. Social Media Optimization (SMO) is the popper association between SEO (search engine optimization) and social media. We believe that as social media has spread its roots entirely on this globe. Therefore, it is important for all business organizations to discover potential awareness by using social media platforms.

Veetly is one of the best Social Media Optimization Company in India which manage all Social media accounts on the single platform, On Page and Off Page SEO, Adword and PPC Management and Social Media Advertisements.

A single platform for better customer reaches and a solution for your business that Manages Multiple Social Channels, helps your website to be Ranked on top, It also manages your business Ads and PPC, and manage the off-page and on-page and many more. Publish right away or schedule your post and autosave your post on veetly.

Benefits of Social Media Optimization

Manage Paid Social Media Advertisements

Social Media Advertisements

Facebook Advertising

Facebook is one of the best social media platforms to connect to those people who are important to your business. Profile on Facebook, you will be capable of reach all of the people who are looking for the product or services which might be offered by you.

Create short and engaging videos and focus on the target audience to get you active leads and focus on existing leads generated via Facebook.

Twitter Advertising

Twitter is the most influential social media website. One tweet having valuable information of not more than 140 characters can turn into a viral phenomenon.

Our team set up strategies that will work best for your business enterprise and by using the most appropriate content for your Twitter ads, we target the people who will convert into followers then customers and finally promoters of your business.

Instagram Advertising

If you have not yet created your Instagram profile you are losing on large opportunities for your business. Instagram is eminent for developing and extending products and brand’s awareness.

Adios research and discover your target audience, develop apt strategies that will grow your business.

LinkedIn Advertising

Your company profile on LinkedIn will let you connect with all your targeted audience and generate more qualified sales leads. It will also give a great publicity for your company.

Our team will generate your company page on LinkedIn showcasing all your products and services with all the relevant information. Your LinkedIn profile will be a source to increase your connections and followers.

Manage On Page and Off Page SEO

Social Media Optimization

Your SEO strategy can be divided into two different categories on-page and off-page SEO. Both are crucial to the success of an SEO campaign, but they’re on completely different sides of the fence. On-page SEO describes the manipulations you make directly to a web page to facilitate higher ranking. However, it involves optimizing the HTML code, content quality, and content structure. Off-page SEO refers to all of the SEO practices that take place outside of your websites such as backlinks, link relevancy, social signals, and others.

 Manage Your AdWords and PPC

Social Media Optimization

You can’t make the most of your PPC campaigns without effective PPC management. It is not enough to merely “set it and forget it” – you have to be willing to spend time actually managing your account. fortuitously, percent management would not want to be a time-consuming process. So it is important to know which areas of your account need work and which will yield the greatest returns.

(PPC) puts the advertiser in control of their budgets you can set budget limits – per day and per click through. so there’s no need for costs to spiral out of control. however, with that control comes a challenge – it is up to you to monitor and refine your AdWords strategy to maximize your return on investment.

When it comes to SEO and digital marketing, only results matter. Enhance your visibility and branded with Veetly.

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veetly October 12, 2018 1 Comment