SEO is the art and science of optimizing on search engines like Google, Yahoo, and Bing etc. But why part of the art, part science? The science part of Search Engine Optimization deals with technology and all the engineering & technicalities of a website such as code, information architecture & user experience and types of SEO etc.
Two Types of SEO are
The On-Page Search Engine Optimization refers to how well your website’s content is presented to search engines. On-page, optimization involves ensuring whether a particular webpage is a structure in a manner so that it gets found by the search engines for given keywords and key phrases.
This Off-Page Search Engine Optimization refers to your website’s overall “authority” on the web determined by what other websites say about your site. Off-page optimization is a long-term process and takes time to improve. Simply put, off-page is all about your online reputation. Off-page optimization includes acquiring backlinks to your page from the authority sites in your niche.
The following are the 3 different types of SEO techniques and practices that you must know about before going ahead with SEO.
White hat SEO
This is one of the most popular Search Engine Optimization technique and is one which utilizes methods and techniques to improve search engine rankings of a website; which do not run afoul of search engine guidelines.
White hat SEO include high-quality content development, link acquisition campaigns supported by high-quality content; website HTML optimization and restructuring and manual outreach and research. When you choose this method of Search Engine Optimization then you can expect a gradual yet steady but lasting growth in your rankings.
Blackhat SEO is a type of Search Engine Optimization technique which exploits the various weaknesses in the algorithms; search engines in order to get high rankings for websites.
The wholesomeness is very low because of the black hat Search Engine Optimization techniques include; keyword stuffing, link spam, hidest, hidden link, cloaking. When you choose this method, you can expect unpredictable, quick but short lasting growth in ranking.
Grey hat SEO
This kind of a Search Engine Optimization is a kind of an SEO which is neither black nor white. This is a technique that does not fully use the black hat SEO and rather combines both.
This is a transformation from black to white and from white to black. Whether it is due to pressure from the website or company or to deliver better results; some Search Engine Optimization companies may practice Grey hat Search Engine Optimization to some extent. They may not cross the line to black hat Search Engine Optimization.
Always stay away from any of the above Black Hat tactics to improve the rank of your site.