Social media optimization (SMO) is a subcategory of search engine optimization (SEO).
Social media optimization (SMO) is a form of internet marketing where one can generate publicity through social media. SMO process helps content get more widely visible through social media networks. SEO or Search Engine Optimization is actually a systematic process of making your site become more search engine friendly and relevant to a number of keywords that are related to your market.
Social media consists of collaborative tools such as internet forums, blogs, wikis, and social networking sites. SMO can turn out to be an effective strategy to promote goods or services if done in a subtle manner because it works in a word of mouth fashion.
There are two categories of SMO methods:
(1) Social media features added to the content itself, including RSS feeds, social news and sharing buttons, and incorporating third-party community functionalities, such as images and videos.
(2) Promotional activities in social media, aside from the content being promoted, including blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.
Importance of Social Media Optimization (SMO)
As a technique, SMO is a viral marketing. In other words, word-of-mouth through the use of networking in social bookmarking, video, and photo sharing websites. Similarly, the use of blogs achieves the same result by sharing content through the use of RSS feeds in the blogosphere and special blog search engines.
Ensures a Strong Presence on the Web
The popularity of your website depends on the amounts of links that are pulled through. It not only introduces people to the business but also helps in branding, improving brand visibility and recall. In order to get more attention from social media users, you need to make sure each of your posts is a hit. You can get more attention and exposure to your social media posts using images, videos, gifs, and hashtags.
Drive Organic Traffic
Make sure you choose the social network that best supports your brand image and use it accordingly. Facebook has a heterogeneous base and that is why it is the best social network for promoting any brand. Social networks have different characteristics, some are more business-led (LinkedIn), some encourage craft (Pinterest, Instagram), some generate discussions (Twitter), while some are all about building the social life and social networks (Facebook).
Increases the Visibility
The medium allows you to position the brand to the customers on their own terms. With accessibility through mobile, video and audio, your customers get the chance to reach out to you anywhere, everywhere. If you are introducing a new brand into the market, it becomes extremely difficult to be visible. Choose niche specific influencers to ensure your brand is appearing to the right people.
No marketing tool or technique plays a bigger role in influencing your brand perception than social media. Regularly interacting with followers, journalists, thought leaders and taste-makers can increase your profile. Improve your public image and give your brand the sales it deserves.
An analogy to this would be the number of votes that a political candidate receives from the public, which would demonstrate the popularity of the candidate. Since search engines have started acquiring data from social media channels such as Google+ and showing them on the search results. SMO has gained prominence among marketers.