Search Engine Optimization target marketing concept over bokeh b

Types of SEO Techniques: Which is Best For You?

SEO is the art and science of optimizing on search engines like Google, Yahoo, and Bing etc. But why part of the art, part science? The science part of Search Engine Optimization deals with technology and all the engineering & technicalities of a website such as code, information architecture & user experience and types of SEO etc.

search engine optimization or optimizer is a collection of techniques applied to optimize our site so that it ranks well in Search engine result pages.

Two Types of SEO are

On-Page SEO:

The On-Page Search Engine Optimization refers to how well your website’s content is presented to search engines. On-page, optimization involves ensuring whether a particular webpage is a structure in a manner so that it gets found by the search engines for given keywords and key phrases.

Off-Page SEO:

This Off-Page Search Engine Optimization refers to your website’s overall “authority” on the web determined by what other websites say about your site. Off-page optimization is a long-term process and takes time to improve. Simply put, off-page is all about your online reputation. Off-page optimization includes acquiring backlinks to your page from the authority sites in your niche.

The following are the 3 different types of SEO techniques and practices that you must know about before going ahead with SEO.

White hat SEO

This is one of the most popular Search Engine Optimization technique and is one which utilizes methods and techniques to improve search engine rankings of a website; which do not run afoul of search engine guidelines.

 

White hat SEO include high-quality content development, link acquisition campaigns supported by high-quality content; website HTML optimization and restructuring and manual outreach and research. When you choose this method of Search Engine Optimization then you can expect a gradual yet steady but lasting growth in your rankings.

Blackhat SEO

Blackhat SEO is a type of Search Engine Optimization technique which exploits the various weaknesses in the algorithms; search engines in order to get high rankings for websites.

 

The wholesomeness is very low because of the black hat Search Engine Optimization techniques include; keyword stuffing, link spam, hidest, hidden link, cloaking. When you choose this method, you can expect unpredictable, quick but short lasting growth in ranking.

Grey hat SEO

This kind of a Search Engine Optimization is a kind of an SEO which is neither black nor white. This is a technique that does not fully use the black hat SEO and rather combines both.

 

This is a transformation from black to white and from white to black. Whether it is due to pressure from the website or company or to deliver better results; some Search Engine Optimization companies may practice Grey hat Search Engine Optimization to some extent. They may not cross the line to black hat Search Engine Optimization.

Always stay away from any of the above Black Hat tactics to improve the rank of your site.

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veetly November 22, 2018 3 Comments

Best SEO Internship Company in Jaipur

If we talk about today, starting a Career in SEO is a very good decision. The Demand of an SEO Expert is on high. Many businesses are moving to online and competition has also increased. Every business wants to be on top and for that, they are putting lots of effort. Here SEO demand occurs to optimize the Search Engine. Search Engine Optimization helps to rank up the business. SEO Internship in Jaipur

 

Here we will understand how it all works:

 

What is SEO(Search Engine Optimization)?

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

 

What Benefit a Business can get from SEO?

SEO will bring quality traffic when you want to attract visitors who are genuinely interested in products that you offer.

Once you have the right people clicking through from those search engine results pages (SERPs) then SEO will bring more traffic (Quantity of Traffic will be high).

Business will get organic Traffic via SEO and cost will be reduced. It means any business don’t need to invest in paid Advertisements.Best SEO internship company in Jaipur

How Can You Make A Career in SEO?

If you’re a graduate looking to move into online marketing, you could do very well for yourself in SEO. Here’s the guide to get a job in search engine optimization (SEO) and make a Rockstar career for yourself.

 

Pull together some basic skills

If you want to get an edge over the other applicants for your first role there are some skills that will put you leagues ahead of the others. Being able to look at a website and show an understanding of the basic SEO principles that underpin its success (or failure) is a great first step.

 

Read up on basic SEO and start to apply it

There are a few really good websites that can give you a solid kick start into the industry. One of the places I really learned about SEO was SEOmoz. It is still one of the most definitive and complete guides to the fundamental principles of SEO.

 

Understand the fundamentals of link building

Some SEO’s feel that link building is the hardest part of their job. Do Study on link building and how it works. link-Building is the most important part of Off-page SEO.

 

Go For internships and Training

Your next move is absolutely vital. Now Apply for internship or Training in SEO Service provider Company. Currently, we are also hiring for the internship that I will discuss next. After getting trained you will have more chance to get a good job with sufficient package.

 

Veetly: Best Company for SEO Internship in Jaipur

If you are looking for SEO Internship in Jaipur then Veetly will be the best Answer. We are currently looking for candidates those are interested in SEO. Veetly has a Team of SEO Experts that will train interns. They will give daily tasks to every Trainee and teach them about the latest SEO Techniques. We will provide Advanced SEO Tools to work like Google Analytics, Webmaster, SEMrush, Alexa ranking etc.

 

Full information about the internship is given here:

 

Duration: 6 months

 

Stipend: 3000-5000

 

Job Summary:

 

Off page SEO

 

– link building

 

– Guest posting

 

–  Directory Submission

 

– All Other Off-page Activities

 

On Page SEO

 

– Check broken links

 

– Do regular updates on Website

 

– Plan SEO Strategies

 

– Key Tracking and Reporting

 

*Candidate Should have knowledge of SEO Tools (Google Webmaster, Google Analytics, SEMrush, Alexa Ranking).

 

*Candidate Should have Good Written Communication Skill.

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veetly November 14, 2018 1 Comment

6 Ways to Improve Your Website Conversion Rate with SEO Services.

6 Ways to Improve Website Conversion Rate by organic SEO Services method

Conversion Rate Optimization (CRO) and SEO (Search Engine Optimization) are practically two different processes in Digital Marketing. But the results which they achieve complement each other. Conversion rate measures the number of visitors who have come to your website and have followed the calls to action. Which means that who have actually purchased your products or services.

People often wonder whether their SEO strategies for their website are in conflict with CRO strategies. It is interesting to note that at different stages of the marketing funnel. So that you need to design different SEO pages and different CRO pages that complement each other. Conversion rate measures the number of visitors who have come to your website and have followed the calls to action

SEO Services in a broader sense means. That attracting visitors to the website by achieving a higher ranking in the organic SERP’s (Search Engine Result Pages) of search engines through the use of keywords.

SEO Services is all about strategies used in ranking better in search engine results through keywords’ placement, website structure, internal linking, link building, and others. CRO focuses on competitive analysis, post-test analysis, qualitative and quantitative research, testing of on-site elements and other such strategies, which will optimize your conversion rates. The SEO Services works in the direction of attracting visitors to your website and CRO encourages the visitors to take specific actions.

SEO Services develop into the understanding of the algorithms of search engines. CRO concentrates on understanding the user’s behavior

A strong data pool is required for defining both SEO and CRO strategies. CRO processes are highly dependent on data procured from SEO results, as CRO is heavily data-driven.

This is some of the strategies which can be implemented in both CRO and SEO to increase the search rankings website conversion rate are:-

Use Entry Page ‘Scent’

A source ad or an organic search result should always open a specific landing page connected with it to ensure effective conversion. If you click on the ad and you land somewhere else than expected then it is a waste of time.  The scent sequence provided assures whether the visitor visiting the website stays on the website to complete the purchase or leaves immediately.

Optimizing The Age With Scent

Follow the instructions provided by Google in placing dynamic search ads for category pages.

Always remove out-of-stock products from search results.

Have a well-defined and clear site structure.

Use keywords to adjust your layout.

Always match H1 heading with the title tag.

Avoid Duplicate Content

Duplicate content on your website affects your ranking on the SERP’s (Search Engine Result Pages). And it will affect your website conversion rate. Particularly in e-commerce websites, there is a possibility of duplicate product descriptions. Hence, you must ensure that each copy of the product description is unique and it will give flair to your product descriptions.

Give Enhanced Product Images

Many companies feel that giving high-resolution and high-quality images to their products and services on their website is enough to increase website conversion rate. But this is a wrong notion; in fact, you need to optimize the images for search engines. The search engines of the present day are not capable of detecting the meaning of pixels or images. Hence, you have to use the keywords for the image ALT tags. This practice will positively affect your website conversion rates.

Use Long-Tail Keywords

The search engines are becoming more complex day by day, and they are giving more importance to semantic search. This fact has made long-tail keyword play an important role in providing higher search rankings to even small company websites. That find fetching higher ranking in SERP’s difficult with basic search terms. Use Crawlable URL Structure

If you use crawlable URL address for your website then you can expect to gain higher ranking in SERP’s by attracting more visitors. it easy for the search engine in finding your website and to know what it is offering and its use to customers. So that with a well-defined URL, the user can identify the uses of the website much faster and may stay at the website for a longer duration as it is relevant to the user. There is also a high possibility of users getting converted to customers.

Apply Rich Snippets

Snippets are the small descriptions that come just below the URLs of your websites on the search results page of Google. They give the user an idea regarding the nature of the website and allow you to stand out from other thousands of search results. If you use keyword rich snippets. The possibility of your website gets higher rankings in the SERP’s increases and as a result.

The highest website conversion rate ensures increased profits and growth of your company.

Hence, I would suggest the companies having their own websites to use above stated SEO Services technique. This is to increase their page rankings in the SERP’s and to achieve the highest website conversion rate.

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veetly November 13, 2018 0 Comments