A Social Media campaign with a reputation for keeping the media at a distance is finding new and innovative ways to generate positive publicity of its own making. Donald J Trump was not popular with America’s newspapers.
Social Media Campaign makes it easy for politicians to speak directly to voters without relying on the press. Several works have shown the potential of an online social media campaign. In particular of the microblogging platform Twitter, for analyzing the public sentiment in general or to predict stock markets movements or sales performance.
During the recent U.S. presidential campaign, critics of all political stripes recommended Donald Trump to give his Twitter account a break. He ignored them, avoiding mainstream media in favor of a technology that maintained to deliver his interesting messages shortly, regularly, every hour, without any filters. The Trump presidency and its fans utilize social media campaign, such as Facebook and Twitter, to declare power.
Attention Grabbing Social Media Campaign
Traditional media would not have been so complicit if Trump’s tweets hadn’t been so interesting as to be irresistible. His tweets call out particular individuals and oblige a reply. Of the 100 top current print newspapers, two endorsed him. More than 200 newspapers supported Clinton, while Trump received the support of fewer than 20.
Trump uses tweets to seek cultural resonance, today’s branding nirvana, and he finds it. He understands that while he is an author of brand meaning, branding is a joint activity a co-production on a cultural stage.
Twitter’s 140-character limit provokes by promoting messages that are prepared for misquoting. Within these restrictions, Trump doesn’t have to explain details or refine on context. The format invites controversy, encouraging media pickup and growing the audience in kind.
Trump has tweeted on his personal account, “@realDonaldTrump”, over 2550 times, averaging approximately 6.7 tweets per day. He frequently repeats similar phrases and keywords in large amounts, fixing the communal understanding of his supporters and enemies alike.
Trump’s tweets are unfiltered, spontaneous, and reveal his personal feelings and emotions about everything from the media, creating the opinion that a relationship is in play. Like or hate the approach, people believe they know the real Trump. This obviously person-to-person exposure of the man, spots and all, grants coveted authenticity and a solid base of connections than mass communication ever could.
Failure of Journalism
Trump’s online popularity allowed the future president to sidestep the traditional mainstream media.
Trump’s success and popularity are largely due to his internet presence. In the months leading up to the presidential election, it was reported that 45% of Trump’s campaign budget in a given month devoted to digital outreach and research.
A completely novel medium in the political sphere is Twitter. Twitter allows the president to connect personally with supporters, decry opponents, and express policy options, all in one space.
Trump’s social media campaign is perhaps the single most important aspect of his candidacy. On Facebook alone, Pro-Trump advocates acquired at least $100,000 worth of advertisements prior to the November election. A former Facebook official estimates that this was enough to reach at least 126 million Americans.
Donald Trump, the first Twitter-based President
Donald Trump’s presence as the first Twitter-based Presidency is no fluke. His social media presence is intentional and strategic, his posts while individually senseless are collectively incredibly shareable. In the internet era, a candidate’s ability to enter the household through televisions, cell phones, and more. While it is difficult to view Trump as successful in the political realms that traditionally have shaped the presidency. Trump success is owed largely to his ability to navigate the modern globalized world. However the rest of his presidency develops, at least one aspect will remain constant: Trump’s active online presence is not only definitive of his presidency but no doubt will shape and inspire all subsequent national elections for as long as social media can reign supreme (Source: Trump, social media and the first Twitter-based Presidency)