Life is a Big Question that even Google can’t answer.
Google AdWords is a powerful platform, especially for small businesses. If you know the cost and margin of your product then Google Ads is not difficult. In 2000, when the tech crunch was in full effect, an ambitious search engine company. Therefore it was name Google and launch the beta version of Ads with just 350 advertisers. 15 years later, Google had earned nearly $52 billion in net annual ad revenue. There is no doubt that Google Ads is one of the most impressive success stories in tech history. And it’s largely responsible for Google’s $600 billion-plus valuation. Google Ads has been this successful thanks in large fact that it’s one of the most cost-effective advertising methods for companies.
How Does Google Ads Work?
Google AdWords is a marketplace where companies bid on keywords to have their website show at the top of the search. However, the highest bid doesn’t always win. It always ensures that the user experience remains high. They will combine the quality score along with the bid amount. The person with the highest quality score and bid amount win.
Well because it can be challenging to set up a Google Ads campaign. Google introduced Google Adwords (now Google Ads) 18 years ago in 2000. However, the essence of Google Ads has not changed in the last two decades. Google has become a staple of the marketing community.
To get you started, here are some of the key steps you should take if you want to maximize your next Google AdWords Management.
Step 1: Understand What AdWords Is For
Before investing a single dollar into an AdWords campaign, it’s important to understand its strengths and weaknesses. AdWords is excellent for highly target, measurable and rapid results that lend well to lead and sales generation. AdWords requires a significant and ongoing investment, and every impression or click is paid for. This is compound by the fact that brand awareness is difficult to measure on the AdWords platform. When designing your campaign, keep the platform’s strengths and weaknesses in mind, and save brand awareness for your other marketing efforts.
Step 2: Research and Understand Your Target Audience
At this point, you still should not have invested a single dollar into AdWords. Instead, you need to invest the time and resources to fully understand your audience. Look at the types of sites your target audience spends time on: What style of language do those sites use? What do they look and sound like? Which competitors are running effective ad campaigns? It is typically not a cost-effective tool for brand awareness.
Step 3: Have a Specific Goal for Each Campaign
It’s easy to get overly ambitious with an AdWords campaign, particularly if you’re planning to spend a significant portion of your marketing budget. However, it’s imperative that you choose one specific goal for each campaign. It is typically not a cost-effective tool for brand awareness. Doing so will dramatically improve the ROI of the campaign.
Step 4: Create a Targeted Landing Page for Your Ad
Perhaps the biggest and most common mistake companies new to AdWords make is directing traffic from their paid ads to the home pages of their sites. Many times, these companies invest in ads, find they aren’t getting results, and write off AdWords as a waste of money. In reality, home pages are a terrible place to direct traffic. Think about it this way: Users are looking for a specific thing when they search. By directing them to your home page which likely has at least a dozen different elements and options on it — you’ve simply wasted their time. Instead, you need to build highly targeted landing pages that directly address the query the user entered into Google. Landing pages should always be single-purpose. There is one conversion goal and a clear path to that goal for the user to follow.
Step 5: Create Lots of Versions of the Ad Copy
Before you start your campaign, you’ll want to create a lot of versions of the ad copy as many as you can produce, but at least 10. Slight changes in ad copy can have a significant impact on conversion rates. By testing lots of variations at the same time, you can quickly determine which versions convert best. Simply break your ad budget into smaller segments, and assign the budgets to each version of the ad. Be prepared to spend a relatively large amount upfront. The data you gather at the beginning allows you to focus your campaign on the versions of your ad that work best.
Step 6: Verify Positive ROI
When you started your campaign, you set specific goals. Once the campaign is up and running, verify that you are, in fact, generating the positive ROI you projected. Take the amount you are paying per click and multiply it by the percentage of clicks that convert. Compare that cost to whatever profit model you want anything from the profit margin on a single product to your estimated lifetime value of a customer.
Step 7: Test, Retest, and Retest Again
The work of an AdWords marketing campaign is never done. Once it’s up and running, you’ll want to constantly make adjustments. Try small variations on ad copy, keywords, landing pages and anything else you can think of to see what works and what doesn’t. Even a small improvement in ROI can make a big difference in the long term, so keep at it.