Tips to Launch a Successful Google AdWords Management in 2019

Life is a Big Question that even Google can’t answer.

AdsWords

Google AdWords is a powerful platform, especially for small businesses. If you know the cost and margin of your product then Google Ads is not difficult. In 2000, when the tech crunch was in full effect, an ambitious search engine company. Therefore it was name Google and launch the beta version of Ads with just 350 advertisers. 15 years later, Google had earned nearly $52 billion in net annual ad revenue. There is no doubt that Google Ads is one of the most impressive success stories in tech history. And it’s largely responsible for Google’s $600 billion-plus valuation. Google Ads has been this successful thanks in large fact that it’s one of the most cost-effective advertising methods for companies.

How Does Google Ads Work?

Google AdWords is a marketplace where companies bid on keywords to have their website show at the top of the search. However, the highest bid doesn’t always win. It always ensures that the user experience remains high. They will combine the quality score along with the bid amount. The person with the highest quality score and bid amount win.

 AdWords

Well because it can be challenging to set up a Google Ads campaign. Google introduced Google Adwords (now Google Ads) 18 years ago in 2000.  However, the essence of Google Ads has not changed in the last two decades. Google has become a staple of the marketing community. 

 AdWords

To get you started, here are some of the key steps you should take if you want to maximize your next Google AdWords Management.

Adwords Step 1: Understand What AdWords Is For

Before investing a single dollar into an AdWords campaign, it’s important to understand its strengths and weaknesses. AdWords is excellent for highly target, measurable and rapid results that lend well to lead and sales generation. AdWords requires a significant and ongoing investment, and every impression or click is paid for. This is compound by the fact that brand awareness is difficult to measure on the AdWords platform. When designing your campaign, keep the platform’s strengths and weaknesses in mind, and save brand awareness for your other marketing efforts.

AdWords

 

AdWords Step 2: Research and Understand Your Target Audience

At this point, you still should not have invested a single dollar into AdWords. Instead, you need to invest the time and resources to fully understand your audience. Look at the types of sites your target audience spends time on: What style of language do those sites use? What do they look and sound like? Which competitors are running effective ad campaigns? It is typically not a cost-effective tool for brand awareness.

AdWords

 

 AdwordsStep 3: Have a Specific Goal for Each Campaign

It’s easy to get overly ambitious with an AdWords campaign, particularly if you’re planning to spend a significant portion of your marketing budget. However, it’s imperative that you choose one specific goal for each campaign. It is typically not a cost-effective tool for brand awareness. Doing so will dramatically improve the ROI of the campaign.

AdWords

 

 AdWordsStep 4: Create a Targeted Landing Page for Your Ad

Perhaps the biggest and most common mistake companies new to AdWords make is directing traffic from their paid ads to the home pages of their sites. Many times, these companies invest in ads, find they aren’t getting results, and write off AdWords as a waste of money. In reality, home pages are a terrible place to direct traffic. Think about it this way: Users are looking for a specific thing when they search. By directing them to your home page which likely has at least a dozen different elements and options on it — you’ve simply wasted their time. Instead, you need to build highly targeted landing pages that directly address the query the user entered into Google. Landing pages should always be single-purpose. There is one conversion goal and a clear path to that goal for the user to follow.

AdWords

 

 AdwordsStep 5: Create Lots of Versions of the Ad Copy

Before you start your campaign, you’ll want to create a lot of versions of the ad copy as many as you can produce, but at least 10. Slight changes in ad copy can have a significant impact on conversion rates. By testing lots of variations at the same time, you can quickly determine which versions convert best. Simply break your ad budget into smaller segments, and assign the budgets to each version of the ad. Be prepared to spend a relatively large amount upfront. The data you gather at the beginning allows you to focus your campaign on the versions of your ad that work best.

AdWords

 

AdWordsStep 6: Verify Positive ROI

When you started your campaign, you set specific goals. Once the campaign is up and running, verify that you are, in fact, generating the positive ROI you projected. Take the amount you are paying per click and multiply it by the percentage of clicks that convert. Compare that cost to whatever profit model you want anything from the profit margin on a single product to your estimated lifetime value of a customer.

AdWords

 

AdWordsStep 7: Test, Retest, and Retest Again

The work of an AdWords marketing campaign is never done. Once it’s up and running, you’ll want to constantly make adjustments. Try small variations on ad copy, keywords, landing pages and anything else you can think of to see what works and what doesn’t. Even a small improvement in ROI can make a big difference in the long term, so keep at it.

AdWords

 

 

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veetly February 23, 2019 0 Comments

A Complete Guide to Google Adwords Campaign Management

Google AdWords isn’t something you can learn in a day. It’s a complicated system, and it’s always changing. In Google Adwords campaign management Veetly Takes over the work from you to set up a Solid Adwords campaign. Campaign settings include features such as ad schedules, location settings, and mobile device settings. In addition, the AdWords Keyword Planner allows you to brainstorm and evaluate the strength of keywords for your campaigns.

Once a Google AdWords campaign is active, then there will be 3 core areas or more than that are continually monitored and improved. These 3 areas, which we refer to as the “3 Ingredients,” are where virtually all of your testing and optimization efforts should be focused.

If you’re looking to improve the Quality Score for your AdWords campaigns, Veetly can help. By optimizing ad relevancy and landing page content to improve the click-through rate and online conversion rate, our PPC specialists can improve the Quality Score for your account—allowing you to drive the most qualified visits to your website.

 

The Fundamental of Google AdWords Campaign Management

AdWords Campaign Structure

First, you need to lay a solid foundation for the rest of your account. Start by choosing your AdWords campaign type. What is your advertising goal? The right campaign type for your business depends on your answer.

Most businesses will want to start with a search campaign, but if you’re primarily looking to generate calls (if, say, you’re an emergency plumber), a call-only campaign is a right choice. If you’re trying to generate awareness for a completely new brand/product, display campaigns are a great option. You can also create multiple campaign types in your account to satisfy multiple goals.

AdWords Campaign Budgeting

You also need to establish how Google will spend your money. Your monthly budget is your daily budget x 30.4. So, start with a monthly budget and work backward (divide by 30.4). Consider: Based on your estimated CPC (cost per click), how many clicks per day can your budget support?

For more detailed help with managing your AdWords budget, check out these resources:

AdWords Keyword Research

Although Google is releasing new targeting features all the time, such as life events targeting, it’s still true that the majority of your AdWords advertising will revolve around keywords. Keywords form your ad groups, which form your campaigns.

 

Whether you’re building brand-new campaigns or looking to expand your existing ones, you’ll need keyword tools to help you find new keywords (and the right keywords) to bid on. Learn more about keyword research for AdWords in this guide.

AdWords Campaign Optimization

To ensure that your campaigns are getting you the results you want while keeping your return on investment high, it’s important to monitor your campaign performance and make regular improvements, including:

  • Adding new negative keywords to reduce your wasted spend
  • Creating new AdWords ads to expand your account
  • Testing and editing ad text to improve CTR, Quality Score, and conversion rate
  • Building and testing new landing pages
  • Optimizing your budget to reduce your CPA

Unfortunately, most of these tasks need to be revisited at least weekly if you want to make the most of your AdWords budget.

 

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veetly November 27, 2018 3 Comments