SEO Hacks: Mobile First Index Role in Search Engine Optimization
Day by day mobile users is increasing rapidly. If we compare it with desktop traffic then more than half of people use mobile phones and tablets for searching for anything on the internet. Just because smartphones are more user-friendly than the internet. Right now approx. 60% of global internet traffic comes from mobiles and everyone knows that Google gives much importance to mobiles. For this reason, Google is giving high ranking to such a blog or website which is also fast loading on mobile which means mobile version of your blog. Now it is important for you to optimize your blog’s designs, images, and script in such a way that your blog can deliver a better experience to the mobile user as well. Google wants to do better for those who are searching in mobile. That’s why Google released the Mobile-First Index update, which states that Google has created a separate ranking listing policy for mobile version content.
What is Mobile First Indexing?
Mobile first indexing means that Google is using the mobile version of your blog for ranking and indexing data. Therefore, you monitor crawl bot traffic to your site, you may see an increase in traffic from Smartphone Google bot. The cached versions of pages will usually be the mobile version of the page. Google will rank and index your blog according to the mobile version of your blog.
Impact of Mobile First Index in SEO:
If your blog is not mobile friendly then your blog’s traffic and SEO will have a bad effect and just because of your blog’s ranking and traffic will definitely down. So mobile first indexing make a website’s SEO better help in to improve the rank of your website. Mobile first index will affect the domain authority of the website also.
SEO Strategy should be followed for Mobile First Indexing
Content: Pay attention that our content should be high quality same as our desktop site. In this, images, texts, and videos all are included.
MetaData: Make sure that the meta title and meta description should be the same in both version (desktop and mobile) of the website.
Structured Data: You should use equal structured markup data in your mobile and desktop version.
Search Console Verification: You should make verify your mobile website in google search console.
Canonical Tags: Make sure that the canonical tags are used correctly.