How to promote your business on Instagram
More than 600 million people use Instagram every month. It’s the second-most popular social media network out there, after Facebook, and offers your business a trendy and hip platform to communicate with prospective customers and increase brand awareness on social networking platforms.
But simply throwing out a photo snapped on your smartphone and posting it is going to get you very far. With 600 million other users on Instagram, you need to work to stand out.
Social media advertising and marketing is an effective way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and. If you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you are missing out! Social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Instagram marketing for Businesses and It’s Success Factors
The success factors for developing businesses To Promote your businesses on Instagram is summarised through the different parts of our 8 Steps to Social Media Success Guide:
Set business goals for your Instagram
It is best not to experiment without a clear idea of how Instagram Marketing will support your business goals.
Create an Instagram Marketing strategy
A strategy will help you to deploy Instagram Marketing in the best way to reach your goals by prioritising on the channels in our RADAR which are most effective.
Follow Your Followers Back
The people you follow on social networking platforms make all the difference in the world. Curiously, many brands on Instagram (some with very large followings) don’t follow again.
To create strategic relationships on Instagram, find the brands and people you enjoy and can learn from in your followers and follow them back.
Quantify and Qualify
Want to know how your brand is doing on Instagram? There are image analytics tools such as Blitz Metrics and Curalate that will provide detailed insights.
Tim Peterson writes, “Curalate is able to track an Instagram post’s likes and comments. so that a brand can see how popularity translates into added followers.But also capitalize on the popularity. Denim brand 7 For All Mankind used the platform to identify that an image was resonating on Instagram. So it pushed that out as a Facebook ad, resulting in the brand’s most engaged ad on that platform to date….”
Optimize Your Profile
Instagram profiles—like their counterparts on Twitter, Facebook and other social networking platforms. Need to include brand information in specific ways (e.g., the maximum number of characters, specific photo sizes, attention to branding).
Active Instagram listening and recognition management most
Advice on Instagram marketing strategies advises starting by listening to your conversations. We prefer the term coined by Brian Solis in his book interact of “active Instagram Listening” since this shows the need for a remarks cycle within Instagram marketing.
Define communications strategy
In the social media technology, a continuous communications strategy is necessary to engage your audience through the many channels available. Key issues here are defining the types of content value you offer through different social channels and the frequency. Integrating different digital channels including email marketing through a social media marketing hub is also a key issue right here.
Deploy best practice approaches for the core social media platform
Social media platform such as Facebook, Instagram, Twitter and YouTube have unique characteristics and audience needs. There is also a bewildering array of tools to deploy and etiquette to follow so you won’t be seen as a spammer.