How to Boost your Domain Authority and Page Authority of a Website
Domain Authority is a measure of the power of a domain name and is one of many search engine ranking factors. Therefore, It is based on three factors: Age, Popularity, and Size. However, It is a number (metric) that indicates the authority of your website. The higher your domain authority is, the greater are your chances of ranking higher in SERPS and getting more organic traffic. Page Authority is similar to DA but instead of taking into account domain wide metrics, it uses signals that are specific to a particular page. The given score is a prediction that indicates the strength of a page and how well it can rank on search engines. A website that has a lot of high authority pages, will also have a higher DA score. In this Article, I’ll discuss how to boost your Domain Authority and Page Authority of a Website.
The DA of a website is a score between 0 to 100 (the higher the better), that tries to predict how well a website will rank on search engines. Therefore, It is not the same as the ranking score used by Google (PageRank) which can actually influence your rankings. Moz is trying to simulate the Google ranking algorithm by taking into account all known factors. However, it can possibly affect rankings and give a score to domains that can be used for comparison purposes only.
How is the Domain Authority Calculated?
According to Moz, they calculate Domain Authority by taking into account a number of signals (40 in total) including:
- The number of incoming links pointing to your website.
- The quality and relevancy of incoming links
- The quality of your website’s content
- Social Signals (the popularity of your domain and contain in social media networks)
- Your website’s SEO performance in general.
How to find out the DA of my website?
To find out your domain authority score, go to moz open site explorer, type in your domain and look at the result.
Page Authority (PA) is similar to DA but instead of taking into account domain wide metrics, it uses signals that are specific to a particular page. A website that has a lot of high authority pages, will also have a higher DA (domain authority) score.
Steps to Increase your DA and PA
1. Work on Your Off Page SEO
Your link profile, is the most important metric of all. Websites that have a strong, clean profile will have a higher DA score than websites with a not so good link profile.
2. On-Page SEO Optimization
The next step in improving your domain authority is to work on your on-page SEO. On-Page SEO has to do with optimizing your page and content.
3. Work on Your Technical SEO
Technical SEO is related with low level SEO tasks and usually once you get your technical SEO correct from the beginning, you don’t have to deal with it again. On the other hand, if the technical SEO aspect of your website is not correct, then this can have a huge impact on your Domain Authority and rankings.
4.Make Sure Your Website is Mobile Friendly
Having a mobile friendly website is no longer optional or nice to have but it’s mandatory.
5. Improve Your Page Speed
One of the known ‘signals’ of the Google ranking algorithm is page speed. Website’s that load faster, have an additional advantage over slower websites. Improving your page speed will not only improve your rankings and domain authority but it will make the user experience better and this translates to more sales, leads and signups.
6. Increase Your Social Signal
Although officially Google has many times stated that social signals are not part of the Google Ranking algorithm, there is a clear coloration between pages that rank high on Google and social signals. Pages that are popular in Google tend to have many likes, shares and tweets.
7. Be Patient
As mentioned in the introduction of this post, increasing your domain authority is not something that can be done overnight. It will take time for Moz crawlers to read and evaluate your website after you make any of the above changes, so you need to be patient. Working systematically on improving your google rankings will also have a positive effect on your domain authority score.