Now that we’re in 2019, it’s the perfect time to reflect on what an eventful year it was for organic search and SEO strategy for this year. As Google continues to refine its enigmatic search algorithm to deliver users the most relevant results, SEO professionals and pundits across the globe have taken note of a growing number of SEO trends and strategies that are poised to be the future of SEO. 2019 may very well become a crucial year for SEO due to several reasons. With voice search, Virtual Reality and Augmented Reality stepping into the Digital Marketing landscape, it’s important to take charge before things become overwhelming.
7 SEO Trend you need to know About 2019
2019 may very well become a crucial year for SEO due to several reasons. With voice search, Virtual Reality and Augmented Reality stepping into the Digital Marketing landscape, it’s important to take charge before things become overwhelming. Therefore, it’s essential to grab a follow up to the new trends and create a strong SEO strategy 2019 to shine out in the changing SEO landscape. Artificial Intelligence technologies change the way we interact with content online, there could be a massive change in how we work as Search Engine Optimizers.
1. Search Intent and Code Optimization
Search intent, sometimes also known as keyword intent, is the ultimate goal of the person using a search engine. With the Google Hummingbird and Google RankBrain algorithms, the search engine can interpret search intent and display results that meet that search intent, often through rich snippet results like the Answer Box and Knowledge Panel.
The reason is that Google is not showing results based just on the keywords, it is coming up with results by considering the intent of the search.
- Informational Intent – The intent is to acquire information assume to be present on one or more web pages.
- Transactional Intent – The intent is to perform some web-mediated activity.
- Navigational Intent – The intent is to reach a particular site.
2. Video Content Optimization
The value of 1-minute video is worth 1.8 million words. But how do you ensure your videos drive most engagement. Video optimization is the key! it will become one of the most important SEO Trend in 2019.
How can you Optimize our Video Content?
- Channel Name – We recommend advertisers to sprint to the 500 subscribers mark as soon as possible. The only reason behind that is to claim a vanity URL – something very important when it comes to SEO.
- Channel Description – Channel keyword elements help the advertisers place important keywords to drive traffic. The focus should be on using more YouTube optimized keywords so that the channel gets high rankings on Google.
- Use Channel Keywords – This is important. Don’t skip optimizing the YouTube description area. Advertisers should consider thinking about this from the usability point of view. Your audience would want to know more about you and Google digs that. Google rewards attempt to make a seamless user experience.
3. Voice Search Strategy
Voice search is an up and coming technology that allows people to access internet search results using nothing more than a smart device and their voice. Just as it sounds. Also, it is more convenient for a user to speak with an assistant than to type. The results of voice queries are also faster. voice search as one of the most important upcoming digital marketing trends. Business needs to optimize voice search. If they don’t, they will be outsmart by those who did.
Why is Voice Search Important?
For us, Voice search is important because, with Voice, almost anyone can access the internet. The businesses which optimize their website for specific keywords will now have to change their approach to entertain these long-tail searches. Websites which were focusing on keywords like ‘First-hand Automobile’ will now have to optimize for long tail keywords like ‘Where can I find cheapest First-hand Automobile’. The new SEO trends in 2019 should see a shift to focusing even more on user intent, problem-solving and local searches.
4. Increased Social Media Indexing Will Boost Organic SEO
The SEO trends in 2019 will focus more on creating content that satisfies the intent of a search. When content creators focus on the customer, content creation will be done not just to rank on search engines, but to provide value. Social Media will play a huge role in SEO in 2019. Social channels will keep on increasing their depth to integrate with Search. Not just in terms of more content being indexed and Google’s ranking, but also in a form where users can use these social media channels like search engines themselves.
5. Optimizing CTR For Google Rankbrain
What will happen if the user doesn’t click on your website when it showed on the top for a specific query? Google will consider your website irrelevant for that particular keyword. Result? Your Rank will drop in no time! Your website’s Click-Through-Rate is a significant factor in deciding whether your content is relevant to the user’s search or not. To make it more clear, we can say that if a user does not click on your website link when it shows up on SERPs for a particular keyword, Google thinks that you are not relevant for that keyword. Google will drop your rankings like a stone. And that, will not be a pretty sight!
6. Mobile First Index
Mobile users have already surpassed desktop users. So, if users are facing difficulties using your website on their mobile, they won’t think twice before pressing the back button and moving to your competitors. Consider mobile page speed, load time, images and other elements for a good mobile experience. It is of high importance to create consistent content across all the platforms – from mobile to desktop. When creating websites, you should understand that Google crawls both the desktop and mobile version. When Google says that it recommends mobile-first indexing, it does not say that it will not crawl your desktop version.
7. Long Format Content
Long format content rank well! But it’s not about a number of words but about comprehensive content. Why? Data suggest long-form content tends to have a greater possibility of earning quality backlinks. So, It is a great strategy to dominate in 2019. There are a number of factors that go when we define quality long-form content. It’s very important for marketers to understand what Google’s search engine and the users love. Let’s get it straight – Long Form Content Produces Higher Search Rankings. Therefore, it is still a great strategy and will remain the top SEO trend in 2019. But that doesn’t really mean you have to produce long-form content for the heck of it. It is imperative to craft the content in a way which your users will absolutely love to consume. Make sure you produce long-form content to provide value that you believe only your content can provide.