7 SEO Trends That Will Change The Online Landscape In 2019

Now that we’re in 2019, it’s the perfect time to reflect on what an eventful year it was for organic search and SEO strategy for this year. As Google continues to refine its enigmatic search algorithm to deliver users the most relevant results, SEO professionals and pundits across the globe have taken note of a growing number of SEO trends and strategies that are poised to be the future of SEO. 2019 may very well become a crucial year for SEO due to several reasons. With voice search, Virtual Reality and Augmented Reality stepping into the Digital Marketing landscape, it’s important to take charge before things become overwhelming.

 

7 SEO Trends That Will Change The Online Landscape In 2019, SEO Trends, SEO Strategy

 

7 SEO Trend you need to know About 2019

2019 may very well become a crucial year for SEO due to several reasons. With voice search, Virtual Reality and Augmented Reality stepping into the Digital Marketing landscape, it’s important to take charge before things become overwhelming. Therefore, it’s essential to grab a follow up to the new trends and create a strong SEO strategy 2019 to shine out in the changing SEO landscape. Artificial Intelligence technologies change the way we interact with content online, there could be a massive change in how we work as Search Engine Optimizers.

 

1. Search Intent and Code Optimization


Search intent, sometimes also known as keyword intent, is the ultimate goal of the person using a search engine. 
With the Google Hummingbird and Google RankBrain algorithms, the search engine can interpret search intent and display results that meet that search intent, often through rich snippet results like the Answer Box and Knowledge Panel. 

The reason is that Google is not showing results based just on the keywords, it is coming up with results by considering the intent of the search.

  1. Informational Intent – The intent is to acquire information assume to be present on one or more web pages.
  2. Transactional Intent – The intent is to perform some web-mediated activity.
  3. Navigational Intent – The intent is to reach a particular site.

2. Video Content Optimization

 

The value of 1-minute video is worth 1.8 million words. But how do you ensure your videos drive most engagement. Video optimization is the key! it will become one of the most important SEO Trend in 2019.

 

How can you Optimize our Video Content?

 

  1. Channel Name – We recommend advertisers to sprint to the 500 subscribers mark as soon as possible. The only reason behind that is to claim a vanity URL – something very important when it comes to SEO.
  2. Channel Description – Channel keyword elements help the advertisers place important keywords to drive traffic. The focus should be on using more YouTube optimized keywords so that the channel gets high rankings on Google.
  3. Use Channel Keywords – This is important. Don’t skip optimizing the YouTube description area. Advertisers should consider thinking about this from the usability point of view. Your audience would want to know more about you and Google digs that. Google rewards attempt to make a seamless user experience.

 

3. Voice Search Strategy

 

Voice search is an up and coming technology that allows people to access internet search results using nothing more than a smart device and their voice. Just as it sounds. Also, it is more convenient for a user to speak with an assistant than to type. The results of voice queries are also faster. voice search as one of the most important upcoming digital marketing trends. Business needs to optimize voice search. If they don’t, they will be outsmart by those who did.

 

Why is Voice Search Important?

 

For us, Voice search is important because, with Voice, almost anyone can access the internet. The businesses which optimize their website for specific keywords will now have to change their approach to entertain these long-tail searches. Websites which were focusing on keywords like ‘First-hand Automobile’ will now have to optimize for long tail keywords like ‘Where can I find cheapest First-hand Automobile’. The new SEO trends in 2019 should see a shift to focusing even more on user intent, problem-solving and local searches.

 

4. Increased Social Media Indexing Will Boost Organic SEO

 

The SEO trends in 2019 will focus more on creating content that satisfies the intent of a search. When content creators focus on the customer, content creation will be done not just to rank on search engines, but to provide value. Social Media will play a huge role in SEO in 2019. Social channels will keep on increasing their depth to integrate with Search.  Not just in terms of more content being indexed and Google’s ranking, but also in a form where users can use these social media channels like search engines themselves.

 

5. Optimizing CTR For Google Rankbrain

 

What will happen if the user doesn’t click on your website when it showed on the top for a specific query? Google will consider your website irrelevant for that particular keyword. Result? Your Rank will drop in no time! Your website’s Click-Through-Rate is a significant factor in deciding whether your content is relevant to the user’s search or not. To make it more clear, we can say that if a user does not click on your website link when it shows up on SERPs for a particular keyword, Google thinks that you are not relevant for that keyword. Google will drop your rankings like a stone. And that, will not be a pretty sight!

 

6. Mobile First Index

 

Mobile users have already surpassed desktop users. So, if users are facing difficulties using your website on their mobile, they won’t think twice before pressing the back button and moving to your competitors. Consider mobile page speed, load time, images and other elements for a good mobile experience.  It is of high importance to create consistent content across all the platforms – from mobile to desktop. When creating websites, you should understand that Google crawls both the desktop and mobile version. When Google says that it recommends mobile-first indexing, it does not say that it will not crawl your desktop version.

 

7. Long Format Content

 

Long format content rank well! But it’s not about a number of words but about comprehensive content. Why? Data suggest long-form content tends to have a greater possibility of earning quality backlinks. So, It is a great strategy to dominate in 2019. There are a number of factors that go when we define quality long-form content. It’s very important for marketers to understand what Google’s search engine and the users love. Let’s get it straight – Long Form Content Produces Higher Search Rankings.  Therefore, it is still a great strategy and will remain the top SEO trend in 2019. But that doesn’t really mean you have to produce long-form content for the heck of it. It is imperative to craft the content in a way which your users will absolutely love to consume. Make sure you produce long-form content to provide value that you believe only your content can provide.

 

References –

  1. https://www.adstriangle.com/
  2. https://www.gogle.com/

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veetly April 10, 2019 0 Comments

Video Content Optimization Is Latest SEO Trends In 2019

As a marketer, you know the power of Video Content Optimization: it’s one of the only ways to interact your target audience, get your message across, and stand out in crowded social channels. you furthermore may recognize that success videos have sure components: they should be interesting, informative, visually appealing, and concise, amongst other things.

What is Video Content Optimization

 

Video Content Optimization

 

Like images, great headings, and other graphics or bold colors, videos grab the readers’ attention and help to keep them hooked. If you don’t have your own videos to upload, you can use websites such as YouTube to find great clips that can be embedded into your site. As always, use good keywords in your videos’ title, descriptions, and tags; share videos on social media sites; and use a video as a call to action or another way to drive sales.

How has Video Content Optimization changed?

previous couple of years, Video Content Optimization has ended up an increasing number of famous with companies.

once marketers started to get their palms on DSLR cameras within the late 2000s, it became easier to produce motion pictures and get them online (thanks to YouTube) without having a degree in videography.

Now we will browse the net without seeing a video, and all of us walk around with cellular phones in our wallet that has the capability to shoot motion pictures everywhere. With the explosion of video, it’s turn out to be much more difficult to get ranked inside the typically seek outcomes.

Video Content Optimization

 

Gaining rank with your video on prevalent seek has a lot to do with the authority of your internet site, how video-targeted it’s miles, and the way it ranks for video-related queries. Phil recommends no longer sitting the sort of massive emphasis on common search, and as a substitute accomplishing for higher-ranks in video seek.

Steps For Successful Video Content Optimization

Video Content Optimization

  • Develop video concepts based on customer value.
  • Identify relevant target keywords, and use them to create a video title, tags and video description that communicate the video’s value.
  • Embellish the video with a CTA and link.
  • Promote the video throughout your own networks to begin accumulating views.

For Google & YouTube To Understand Your Video Content

Video Content Optimization

There are a few steps

Create an optimized title

 The title should be a few words long and include the major keyword for which you want to your video to rank.

Use tags wisely

Relevant keywords. Make sure they fit with your brand and that they will interest the people for whom the video was intended.

Create a full description

Articulate your key points from the video and also make it easy for the spiders to see the value this video offers.

Consider using closed captions or uploading a transcript.

These features also make it easier for customers to use your information as they desire, such as watching the video on mute so as to not disturb coworkers

Optimizing your Videos for SEO In 2019

 

Video Content Optimization

 

Update older videos

A good first step in optimizing your videos for SEO is to take a look at your older video content. This would help you see what kinds of videos have been successful, along with videos that might be able to gain more traffic despite them being older.

This means updating the title and description to include more searchable terms and keywords.

 Even adding relevant links and tags that you might have missed out on before.

Optimize quality

 The videos that get the most views are from channels that also commit to putting in quality in their production.

This means having good audio and also video quality, along with solid graphics and images.

Creating quality videos is something that may not happen on the very first video but investing your time

And also effort would bring in better-looking videos that audiences would enjoy.

Social Media Sharing and Live Video

Social media websites have become also the best place to share content on the internet.

From Twitter to Facebook, sharing content also opens up more opportunities to expand your audience

 Drive more traffic into a website

Integrate them into the rest of your content

Blog content has always been one of the best ways to also drive organic traffic,

And this also means that integrating video content can be something that would help both of your platforms gain more traffic.

Adding videos add a new dimension to your content, allowing users to learn more about a certain topic, or even bridge different topics together

Benefits of Video Content Optimization

 

Video Content Optimization

  • You don’t have to stress about having or maintaining your website
  • Because you can also easily post video content on Youtube and other video hosting sites.
  •  content optimization is sharing websites are goldmines of existing traffic and users. Youtube is an excellent example since they accumulate billions of views in just one day.
  •  major video sharing sites rank higher in the SERPs and achieve an overall better rank in universal search results.
  •  content shared on social media can go viral, achieving a level of social or community status much higher than expected
  • Video content optimizing within your website is under your full control. You can easily tweak the metadata to be in line with related on-page text to achieve complete SEO benefits.
  • You are in charge of video monetization and the type of ads showing up alongside your videos.
  • Hosted content generates interest in your website and increases inbound links.

 

 

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veetly March 7, 2019 0 Comments