How to promote your business on Instagram

More than 600 million people use Instagram every month. It’s the second-most popular social media network out there, after Facebook, and offers your business a trendy and hip platform to communicate with prospective customers and increase brand awareness on social networking platforms.

But simply throwing out a photo snapped on your smartphone and posting it is going to get you very far. With 600 million other users on Instagram, you need to work to stand out.

Social media advertising and marketing is an effective way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and. If you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you are missing out! Social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Instagram marketing for Businesses and It’s Success Factors

The success factors for developing businesses To Promote your businesses on Instagram is summarised through the different parts of our 8 Steps to Social Media Success Guide:

Set business goals for your Instagram

It is best not to experiment without a clear idea of how Instagram Marketing will support your business goals.

Create an Instagram Marketing strategy

First of all strategy will help you to deploy Instagram Marketing in the best way to reach your goals by prioritising on the channels in our RADAR which are most effective.

Follow Your Followers Back

The people you follow on social networking platforms make all the difference in the world. Curiously, many brands on Instagram (some with very large followings) don’t follow again.

To create strategic relationships on Instagram, find the brands and people you enjoy and can learn from in your followers and follow them back.

Quantify and Qualify

Want to know how your brand is doing on Instagram? There are image analytics tools such as Blitz Metrics and Curalate that will provide detailed insights.

Tim Peterson writes, “Curalate is able to track an Instagram post’s likes and comments. so that a brand can see how popularity translates into added followers. But also capitalize on the popularity. Denim brand 7 For All Mankind used the platform to identify that an image was resonating on Instagram. So it  pushed that out as a Facebook ad, resulting in the brand’s most engaged ad on that platform to date….”

Optimize Your Profile

Instagram profiles—like their counterparts on Twitter, Facebook and other social networking platforms. However, Need to include brand information in specific ways (e.g., the maximum number of characters, specific photo sizes, attention to branding).

Active Instagram listening and recognition management most

Advice on Instagram marketing strategies advises starting by listening to your conversations. We prefer the term coined by Brian Solis in his book interact of “active Instagram Listening”. Since this shows the need for a remarks cycle within Instagram marketing.

Define communications strategy

In the social media technology, a continuous communications strategy is necessary to engage your audience through the many channels available. Key issues here are defining the types of content value you offer through different social channels and the frequency. Integrating different digital channels including email marketing through a social media marketing hub is also a key issue right here.

Deploy best practice approaches for the core social media platform

Social media platform such as Facebook, Instagram, Twitter, and YouTube have unique characteristics and audience needs. Furthermore, there is also a bewildering array of tools to deploy and etiquette to follow so you won’t be seen as a spammer.

 

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veetly November 20, 2018 1 Comment

6 Ways to Improve Your Website Conversion Rate with SEO Services.

6 Ways to Improve Website Conversion Rate by organic SEO Services method

Conversion Rate Optimization (CRO) and SEO (Search Engine Optimization) are practically two different processes in Digital Marketing. But the results which they achieve complement each other. Conversion rate measures the number of visitors who have come to your website and have followed the calls to action. Which means that who have actually purchased your products or services.

People often wonder whether their SEO strategies for their website are in conflict with CRO strategies. It is interesting to note that at different stages of the marketing funnel. So that you need to design different SEO pages and different CRO pages that complement each other. Conversion rate measures the number of visitors who have come to your website and have followed the calls to action

SEO Services in a broader sense means. That attracting visitors to the website by achieving a higher ranking in the organic SERP’s (Search Engine Result Pages) of search engines through the use of keywords.

SEO Services is all about strategies used in ranking better in search engine results through keywords’ placement, website structure, internal linking, link building, and others. CRO focuses on competitive analysis, post-test analysis, qualitative and quantitative research, testing of on-site elements and other such strategies, which will optimize your conversion rates. The SEO Services works in the direction of attracting visitors to your website and CRO encourages the visitors to take specific actions.

SEO Services develop into the understanding of the algorithms of search engines. CRO concentrates on understanding the user’s behavior

A strong data pool is required for defining both SEO and CRO strategies. CRO processes are highly dependent on data procured from SEO results, as CRO is heavily data-driven.

This is some of the strategies which can be implemented in both CRO and SEO to increase the search rankings website conversion rate are:-

Use Entry Page ‘Scent’

A source ad or an organic search result should always open a specific landing page connected with it to ensure effective conversion. If you click on the ad and you land somewhere else than expected then it is a waste of time.  The scent sequence provided assures whether the visitor visiting the website stays on the website to complete the purchase or leaves immediately.

Optimizing The Age With Scent

Follow the instructions provided by Google in placing dynamic search ads for category pages.

Always remove out-of-stock products from search results.

Have a well-defined and clear site structure.

Use keywords to adjust your layout.

Always match H1 heading with the title tag.

Avoid Duplicate Content

Duplicate content on your website affects your ranking on the SERP’s (Search Engine Result Pages). And it will affect your website conversion rate. Particularly in e-commerce websites, there is a possibility of duplicate product descriptions. Hence, you must ensure that each copy of the product description is unique and it will give flair to your product descriptions.

Give Enhanced Product Images

Many companies feel that giving high-resolution and high-quality images to their products and services on their website is enough to increase website conversion rate. But this is a wrong notion; in fact, you need to optimize the images for search engines. The search engines of the present day are not capable of detecting the meaning of pixels or images. Hence, you have to use the keywords for the image ALT tags. This practice will positively affect your website conversion rates.

Use Long-Tail Keywords

The search engines are becoming more complex day by day, and they are giving more importance to semantic search. This fact has made long-tail keyword play an important role in providing higher search rankings to even small company websites. That find fetching higher ranking in SERP’s difficult with basic search terms. Use Crawlable URL Structure

If you use crawlable URL address for your website then you can expect to gain higher ranking in SERP’s by attracting more visitors. it easy for the search engine in finding your website and to know what it is offering and its use to customers. So that with a well-defined URL, the user can identify the uses of the website much faster and may stay at the website for a longer duration as it is relevant to the user. There is also a high possibility of users getting converted to customers.

Apply Rich Snippets

Snippets are the small descriptions that come just below the URLs of your websites on the search results page of Google. They give the user an idea regarding the nature of the website and allow you to stand out from other thousands of search results. If you use keyword rich snippets. The possibility of your website gets higher rankings in the SERP’s increases and as a result.

The highest website conversion rate ensures increased profits and growth of your company.

Hence, I would suggest the companies having their own websites to use above stated SEO Services technique. This is to increase their page rankings in the SERP’s and to achieve the highest website conversion rate.

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veetly November 13, 2018 0 Comments

Best SMO Tips for LinkedIn

For the last few years, social media networks have transformed themselves into a marketing tool that marketers can’t afford to miss. when we say social media, the first thing comes to our mind is Facebook and its younger sibling, Instagram. but inside the meantime, have you tracked the growth story of LinkedIn (A social network specifically designed for career and business specialists) that has amassed a mammoth consumer base of 500 million? unlike other social media networks, LinkedIn marketing is very focused on conveying customers about its platform’s proper usability and authenticity. Its integration of proper tools and strong consumer base has helped it achieve what it is today.

 1. Finding groups on LinkedIn that are already engaging with your target segment followers

If you are already analyzing the activities of your competition on social media, you’re doing well. But it is also essential to find different businesses that are interacting with your target segment in order to understand their areas of interest. It could be an article, some discussion on a particular topic, a solution to some problem and so on. this will give your ideas that you can then post on your company page and present your perspective to draw the attention of these followers over time. The “search” tab within the group will throw up the issues that you could build upon. You can if you wish to dig deeper through going to the group statistics where you will find insights into the group activities month wise as well as demographics. The “activity” link will give you trending engagement topics which you can use for developing your content. There’s also a “go to Archive” link to enable you to check out older discussions.

 

2. Post updates frequently

If you have to draw attention to your updates on LinkedIn you need to be regular with your posts. It’s been found that posting every morning on a regular basis attracts best results as most businesses look at the site at that time. You may then stagger and schedule posts through the day to maintain visibility for those who may wish to log in during the day. You could want to try out an automated tool like the Hootsuite to take care of the posting for you. Automating in this fashion saves you time and effort. This tool is loose and allows you to schedule posts and all you need to do is check the metrics for each post for suitable engagement.

 

3. Optimize Your Personal Profile

LinkedIn marketing offers business professionals a terrific opportunity to build new connections and contacts while expanding their professional business network through search, group discussions, direct email (InMail), premium paid features, targeted advertising and much more. There are many approaches to create site visitors and leads from LinkedIn. My most successful and consistent results have come from building a personal profile that has been optimized with related keywords, action-orientated attractive copy (not a sales pitch) and rich media content from videos, presentations, documents and greater.

 

4. Focus on Small, Local Discussion Groups

As online marketers, we all know the best way to gain positive attention is to provide valuable content. The problem is that the secret’s out—everybody’s doing it! that means even your most educational posts might get lost in the sea of marketing materials now populating group discussions on LinkedIn.

One big advantage of being active in smaller groups is that you are more likely to appear prominently in the Discussions tab and to stay in the top-listed discussions for a longer time. This staying power makes it more likely that anyone visiting the group page will view and/or comment on your discussion and keep your company top of mind.

 

5. Use the Targeting feature of LinkedIn Marketing

You would be able to create updates that are specifically targeted towards your customer segment through the targeting feature. Use it along with the techniques mentioned above to draw traffic to your LinkedIn page. You can also have an e-mail signature line that will prompt readers to click on and they will then be directed to your LinkedIn account. You can hence engage with your readers who may become your fans and spread the word to enable you to get even more visitors.

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veetly November 1, 2018 1 Comment

Role of Social Media on Politics

In recent times, social media has been an integral part of politics and its growth seems to be continuous. The shock of politics in 2016 has successfully borne new interest and engagement in young people.

Use of social media in politics has significantly increased. There are various ways by which people connect, by commenting, creating memes and even trolling. Their news feed is the space which they own and feel more comfortable. They don’t have to move out of their room to follow a certain political face or to be a part of a campaign. The dependency on print media and electronic media has reduced as people can now be a part of the news, express their views with others on this platform.

Social Media

The 2014 general elections in India was revolutionary. It saw social media as a new battleground. Narendra Modi emerged as India’s Obama.

Social Media Creating Unique Political Profile

During the Delhi elections in 2015, the power of social media was clearly felt. AAP used the modern way of campaigning and reached out to the public. They were using the tool in a way no one has ever thought of. Most of their leaders made their presence felt on Facebook and Twitter. From Arvind Kejriwal to their grassroots workers, everyone leveraged social media to ensure that they are reaching out to a larger audience.

A perfect example of this phenomenon is the current president, Donald Trump. Trump has become famous for, among a multitude of other things, his use of Twitter. Trump has used Twitter to voice his opinions for a long time, bypassing more official, and often what would be much more censored avenues of communication. He has been both praised and criticized for this use of social media, as many politicians are.

Social networks such as Facebook, Twitter or Instagram give politicians the opportunity to shape their public image and convey a sense of transparency to users. And nowadays you better own it and avoid hiding any shady business, because nothing can stay out of the public eye for too long. Voters can now more than ever hold politicians accountable for their wrongdoings.

The Social Media Revolution

India

Bharatiya Janata Party (BJP) has a strong social presence. The BJP started using the social medium even before the 2009 general election. Mr Narendra Modi who was the Prime Minister candidate of BJP and all other members of BJP had very high popularity and a reach to the general public using social media is as compared to any other parties. Narendra Modi has the highest follower on Twitter and Facebook.

USA

Trump invested more in social media than on any other media. This is considered to be one of the key factors for his triumph over Clinton. Facebook has the advantage of providing data on what users like and dislike. In this way, an advertisement can be targeted according to personal preferences.

Users interact with posts and the e controversial ones even get the earned media, that is, free press coverage. Basically, Trump said something controversial on Facebook or Twitter and two hours later, news channels and talk shows were spreading the word, whether it was with positive or negative remarks, Trump didn’t mind because he’s a believer in the saying “all press is good press”.

Latin America

Although in the US there was a clear and evident correlation between social media advertising investment. The number of votes, this remains uncertain for Latin America. Candidates do invest in social media advertising. However, the results aren’t always directly proportional.

It didn’t always gain them the popularity they hoped and it even affected them negatively. Users would disregard their marketing strategies due to the lack of originality.

The reality of social media

Celebrities, sports stars and corporate head honchos are present on these sites so that they can keep in touch with people. They keep their fans and followers informed of latest updates, promote their work and listen to what people have to say.

Social Media

As leaders like Trump consistently turn to social media to connect with Americans and win elections, other leaders will begin to follow suit in order to stay on the curve. At the same time, social media can offer false comfort to politicians. Take Bernie Sanders for example, whose online support was so massive that it seemed that primaries would swing in his favour considerably. Yet, when the time came, that was not the case. Whether this is because of poor millennial voter turnout, or something else entirely. So online support isn’t always representative of real life support.

Indeed, nothing online is always exactly as it seems, in an age where everything is verifiable. It is a strange phenomenon that misinformation abounds on the internet and social media. Whether you feel a politician’s use of social media is promising or dangerous. It is important to keep in mind just how recent this trend it is, and just how strangely easy it is to be misled online.

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veetly October 21, 2018 2 Comments

Best Social Media Marketing Tips in 2018

At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. All the leading businesses focusing on how to enhance their social media marketing tips to get more customers.

The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers.

Let’s take a look at why your business needs social media marketing to grow and thrive.

Social Sharing Strategy for Best Social Media Marketing

Set Social Media Goals and Objectives

It’s the fastest way to spread the word about a new product, service or news item. A tweet can go viral in minutes and spread a message around the Word faster than TV or other traditional media.

 

Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends.

Conduct a Social Media Audit

before you take steps towards moving further with the business, it would be advisable to first have a look at your present position in the market. Having said that, our first tip advises you to carry out an audit of your current position in the social market.Look at your competitors and analyze how well you have defeated them in the past or have been beaten in the past

Create or Improve Your Existing Accounts

After choosing which social networks are best suited for your small business, build up your social presence on each network, in accordance with your broader business goals and audience. So If you already have existing social accounts, ensure they’re updated to reflect your brand values.

Some general rules that apply to all sites are:

  • Use a real photo avoid using animals, places or anything that is not real. Social media is about connecting people and if you want to have a trusted profile you need to get out of your cage and put your face on the web!
  • Write a good description about yourself or your company
  • Give an indication to users what type of info you will share – Although this is not necessary, I like to read in profiles what kind of info to expect from the particular person.
  • Include a link to your website (where applicable) – On Facebook include a link in the ‘About section’, on Twitter and Pinterest in the ‘Website Section’, on Google+ in the ‘Contributor to’ section. In other words, do use your social media profiles for SEO purposes as well.

Decide which Social Media Platform(s) to Use

Not all social media platforms will be suitable for your business and the goals and objectives you’ve set. Below we offer a high-level look at the most popular platforms.

 

Facebook: The world’s most popular social media network with more than 2 billion users as of September 2017. For more, check out Facebook Marketing: A Complete Guide 

Instagram: Instagram’s claim to fame is its visual-centric approach, where successful marketing is based in large part on the aesthetic appeal of the content you share. This platform also boasts the best engagement levels among all social networks at 59 percent, according to the 2016 Bloglovin’ Global Influencer Survey. Related: Instagram SMO Tips

LinkedIn: The world’s largest social networking site for professionals with more than 467 million users. Learn how to put the platform to work for your business with our comprehensive LinkedIn marketing guide.

Twitter: Twitter is renowned for its brevity thanks to the 280-character tweet limit. Our essential guide to Twitter marketing will teach you everything you need to know about tweeting your way to social media success.

Snapchat: A disappearing content platform that’s especially popular with younger demographics.

YouTube: An excellent resource for brands who have the resources to take advantage of the popularity of online videos.

Pinterest: What makes Pinterest unique is its users, who are searching to find ideas for all parts of their lives. This makes Pinterest ideal for driving action, such as a purchase or a visit to your website.

Focus on Relationships

Determining the traits of your target audience is a critical component of market research. Without this information, you’ll have no idea how to appeal to them. You need to know things like age, gender, location, pain points, goals, average income, etc.

Offer value to the people in your community with the goal of building real relationships. Offer value and knowledge. Inspire your communities to connect with you with a foundational goal of achieving their objectives. It is all about them and not you.

When you know your audience then you can know how you can help them be better. How can you help them learn? How can you help them go faster? Work smarter? Be smarter? Share more valuable information with their colleagues, clients, partners, and friends?  Figure these answers out and use them to help.

Take Advantage of Social Media for Promotion

Social media marketing continues to become a more crowded space, making it more difficult for most businesses to grab the attention of their ideal customer, much less engage with them there. This is especially true for B2B companies that may not be as sexy as B2C firms.

 

However, as social media platforms like Facebook, Twitter, and Instagram mature, they’ve become much better at understanding who your ideal customer is. Check out more: A Guide To Optimize Social Media

Choose Quality Over Quantity

These 3 questions are the start of building a strategy, which will allow you to move onto goals, branding and lead generation via social media. Therefore Companies that don’t do this crucial offline work risk wasting time and money online.

 

  1. Why am I in this business? It is important to start with this because we often forget the real answer. And hint, hint – money is never the real answer.
  2. Who is my product/service for? The answer to this should be as specific as possible. If you serve a variety of audiences, you need to make a profile for each. This profile should not only include demographical data like sex, age, and location, but also interests, hobbies, clothing brands, etc. Hence, this will allow you to clearly envision your ideal client(s), establish which social platforms to reach them.
  3. How does my product/service solve my ideal client’s problem? This is a two-part question as you must first establish the pain points your clients are experiencing. Then, you describe how your product or service resolves those pain points.

Engage with Your followers and Customers

Instead of wanting more and more, be patient and improve your relations with the customers you already have. This way, even if you are not getting more, you can at least ensure that you will not lose some as well.

Targeted email marketing is a great way to engage the audience with your brand. So Sticking to our central theme of the article, and as far as social media marketing is concerned, engaging potential customers could help your business immensely. You can give updates about your brand on social media and keep the interest of the client intact.

Keep Your Eye on SEO

SEO is not going out of fashion any time soon, the majority of people searching for your company on the web still refer to search engines as their first port of call.

 

If you have a presence in the top positions for keywords the user is searching, then you have a much better chance of attracting more attention and trust for your company. As for utilizing technology: consider a strategy on how to optimize your site’s content to meet Google’s standards for Featured Snippets. Related: Types Of Keywords Needed For Successful SEO: SEO Tips

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veetly October 9, 2018 1 Comment

Best Social Media Management Tools

Social media management Tools are designed for managing and analyzing social interactions.

Social Media Management tools help commodities when they apply offer on a certain product. A single dashboard that covers multiple accounts. This Tool is especially important if you’re running a business enterprise or managing the social media accounts of different companies.

Features of Social Media Management Tools

  • Social Branding (identifying brand mentions)
  • Scheduling and posting to multiple channels
  • Responding to inquiries
  • Running marketing campaigns
  • Analytics to measure social engagement

Veetly

Veetly is the platform to manage multiple social media channel from a single platform. It stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and Create Facebook, Instagram, Linkedin, all social media posts for every update you have on your sites.

 

Veetly provides a quick but comprehensive audit of your Facebook presence. Unlike the other social media management tools listed here, all you need to do is copy-and-paste your Facebook URL to see where your page stands.

Buffer

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.

 

Their products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Hootsuite

Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.

 

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Bambu

Platforms such as Bambu provide a central place for businesses to promote their content via multiple employee accounts. However, This translates to more eyes on your content and less haphazard posting on behalf of your team.

 

Knowing just how many people see your content helps with documenting the ROI of your social efforts. So, Bambu’s analytics provide a bird’s-eye view of what’s being curated by your team and where it’s performing best.

Buzzsumo

Allowing brands to search by keyword, Buzzsumo ranks top-performing content based on social shares while noting the author and source. This serves as a fantastic tool for both competitive analysis and potential content ideas that people actually want to see.

 

Buzzsumo themselves notes that the current content marketing landscape is cutthroat. So,  Knowing “who’s who” and what topics resonate with readers are key to keeping people from sleeping on your social posts.

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veetly September 21, 2018 1 Comment

Facebook Marketing: A Complete Guide

Facebook marketing leads to building and actively utilizing a Facebook page as a publicity medium to sustain communication with customers.

Facebook has 1.18 billion daily active users. It’s not only the number of people but the galaxy of people. The number of users signifies how Facebook grabs attention? Globally, the common user uses 50 minutes per day with Facebook features.

Facebook Marketing

Who Uses Facebook marketing?

Every business using Facebook Marketing for getting leads. Whether you’re a big corporation or a small local business, Facebook is a powerful marketing tool it’s a great platform to keep customers informed, develop brand identity. Use of Facebook marketing :

  • Brands. Food, electronics, home goods, restaurants nearly any kind of brand can be promoted through Facebook, turning passive customers into active fans who follow news of promotions and developments, and who share with their own friends.
  • Local businesses. Whether a business is family-owned, or a franchise of a larger company, a Facebook page can be used to turn loyal customer base into a fan base that more commonly visits your store.
  • Personalities. Musicians, celebrities, authors, syndicated columnists anybody who makes their money through being known wants to be known by as many people as they can on Facebook.
  • Non-profit organizations. Charities, political groups, and public service campaigns can all leverage the natural sharing capabilities of Facebook.

A more helpful question about Facebook customers would be: When is Facebook marketing most effective? For brand and company pages, posts made in the morning attract more comments than posts made in the afternoon. Consumers at home may check Facebook at any time during the day. The peak traffic period is around 3:00 in the afternoon. However, working or school-going consumers commonly check Facebook before and after work/school; therefore, only posting during the 9-5 business day misses a lot of opportunities.

 

5 Ways to Use Facebook Marketing

Making the Most of Your Facebook Business Page

A Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character.

Facebook Marketing

Ultimately you should consider what your key audience would want to see. Share social media images, links, videos, anything, as long as connected to your business and it seems like something your target audience would enjoy.

Facebook Advertising: Classic Ads

Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads referred to more specifically as Marketplace Ads.

Facebook Marketing

They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.

Hosting Facebook Contests

When conducting a Facebook contest, be aware that contests cannot be hosted through Facebook Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.

Facebook Marketing

Facebook Promoted Posts

Facebook Promoted Posts let Facebook page owners pay a flat rate in order to have teir individual. These Promoted posts reach a certain number of users, increasing a specific post’s reach and impressions. Promoted Posts are easy to set up just click the button beneath any of your page posts.

Facebook Marketing

While the flat rate simplifies the process, Promoted Posts lack the targeting options offered by other Facebook ads.

Facebook Exchange (FBX)

Facebook Exchange lets advertisers take advantage of ad retargeting on Facebook through real-time bidding.

Facebook Marketing

Advertisers can target audiences based on web history data when a user visits a product page on a retailer’s website, but fails to make a purchase, the retailer can then display an ad for that same product on Facebook with FBX.

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veetly September 18, 2018 0 Comments

Social Media Marketing: Statics 2018

Social Media Marketing is one of the fastest growing tools for advertising the services and products. People use social platforms everyday not once in a day but multiple times a day. Social Media providing the best opportunities to increase the marketing.

 Facebook is becoming itself a super country where people free to live, share, post, comment, likes. On average, they like and Share Buttons are viewed across almost 10 million websites daily.

Google is responsible for 96% of all Mobile Phone search traffic, and 94% of total organic traffic.

In this guide, I have listed some of the social media statics which will helpful for you.

Enterprise and Mid-sized companies rely more on Technical SEO and Social Media Marketing to increase and maintain search presence.

Social Media Marketing

 

Best Social Media Marketing Tips

  1. 1.57 billion YouTube users watch about 5 billion videos on average every single day.
  2. 64% of online shoppers say that a video on social media helped them make their decision.
  3. Content marketing is a top priority of B2B businesses after brand building and social media engagement.
  4. 27% of users will skip a video if it plays an ad before the promised content
  5. 50% of people are more likely to click on a particular brand name if that brand name shows up more than once on the social site.
  6. 59% of adults between 18 and 29 are using Instagram.
  7. The average person spends about 20 minutes on Facebook or one in every six minutes a person will spend online.
  8. 42% of marketers report that Facebook is critical or important to their business.
  9. Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males).
  10. 86% of women will look at social media before deciding to make a purchase.
  11. Twitter captures 29% of internet users with college degrees. Twitter users are also more likely to make above-average incomes.
  12. About ⅔ of companies with 100+ employees use Twitter as part of their marketing.
  13. 60% of smartphone users between the ages of 13 – 34 are using SnapChat.
  14. $90 million was spent on SnapChat ads in 2016.

At 2.23 billion, Facebook has more monthly active users than WhatsApp (1.5 billion), Twitter (336 million) and Instagram (1 billion).  Facebook continues to reign in popularity over other social media channels.

 

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veetly August 3, 2018 2 Comments

A Guide To Optimize Social Media

Social Media grows as one of the top platforms to reach consumers, new approaches. Optimize Social media SEO refers to how social media activities can boost your website’s organic traffic through search engines. It’s a topic that never gets old.

Nowadays mobile and social media are two of the biggest forces. People mostly access social sites such as Facebook, Twitter, Pinterest, Linkedin and Instagram on their mobile devices. According to research, 97 percent of businesses use optimize social media  for marketing purposes, and 92 percent feel that it’s important to their success.

Tips to Optimize Social Media

Post Brief Summaries on Twitter

Twitter has a 140-character limit which results stood apart from other social media network (including spaces and the characters in links and images). It forces marketers to choose their words wisely.

 

These one-liners work best on Twitter as opposed to any other network you’re using. Key fact: As you’re selecting and refining the summaries you’ll share, ask your self this: “could I click in this tweet?” If the answer is no, keep adjusting.

Optimize Social Media

 

  • Header image: 1252 x 626, 1500 x 500 (redesign)
  • Profile picture: 250 x 250
  • The image in the feed: 1024 x 512

Be friendly on Facebook

Try to post trending content because Facebook’s News Feed algorithm is based highly on timely trending content. This usually includes holidays, special events and breaking news. Invite your supporters, family, friends, and colleagues to “Like” your page.

Optimize Social Media

  • Cover photo: 851 x 315
  • Profile picture: 160 x 160 (upload as 180 x 180)
  • App icons: 111 x 74
  • Timeline: 504 x height is up to you (shared image), 484 x 252 (shared link)
  • Newsfeed: 470 x 394 (shared image), 470 x 24

Invite Professional on LinkedIn

Your summary section should highlight your expertise, your intentions, and a clear ask. People are more willing to engage if you clearly list contact information and why he/she should reach out to you.
Post status updates daily and shares relevant articles, industry updates and information on your nonprofit.

Optimize Social Media

  • Banner image: 624 x 220
  • Logo: 100 x 60
  • Link Thumbnail: 100 x 100

Include Hashtags on Instagram

Use relevant and popular hashtags in your photo description to gain more exposure for your photo.
Be creative with your images and test out what works with your audience.

Optimize Social Media

Images could be of events, people, quotes, objects, food — you name it. Videos are also highly engaging.

  • Profile photo: 110 x 110

Here’s How Optimize Social Media Helps SEO

Now that it is established that social media isn’t a direct Google ranking factor, here are five ways social media actually does help you rank better.

Get More Quality Links

Backlinks have always been an important factor when it comes to a website’s ranking in the search engines. Both, the quality and the quantity of backlinks has a strong effect on how well your site ranks.

By focusing your efforts on better social media marketing, you are more likely to attract the right type of backlink opportunities. When your content has a higher number of social media shares, it is gets noticed. Not only by influencers/power users, but also by many relevant webmasters/bloggers who might want to link to you.

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veetly August 1, 2018 1 Comment

Social VS Search

Social Media and Search Engine

Social Media and Search Markeing becoming popular now a days. Today every marketers must be focused on both Social and Search.Search engine marketing remains the best for lead generation, but social media marketng takes the cake for raising brand awareness and interactivity.

Social Media Marketing

Social Media Marketing benefits:

generate Brand awreness

Increase traffic and subscribers

Improve Search Ranking

Search Engine Marketing benefits:

Increase website traffic

Increase lead generation

Generate brand awareness

How They Weigh In

For Lead Generation

For every business lead generation is top level goal of digital marketing initiatives. As per the observations search marketing gives better lead generation results than Social media.

For Brand Awareness

According to marketing specialist, social media is effective for exposer and brand awareness. Mostly people spend thier time on social sites and if you want to be visible then social media gives one of the best door where you can find your customer.

For Locale Business Visibility

When customer looking for the locale business they really rely on search engine instead social media. Search trumps social for finding near by services like restaurents, bakery, Boutique.

For Interactivity

Social media trumps SEO and paid ad when it comes to interactivity. According to observation Interactivity level is 64% through and 54% through SEO.

The Power of Both

Modern marketing changes to search algorithm to inlude social. The growing impact of the social media, search rankings suggests marketers will have to equipe both search marketing and social media marketing to come out ahead.

50% marketers say Social Media impacted thier SEM.

Both social media marketing and seach engine marketing gives best benefits to the organizations. Both are important for each other although work independently. Presence of both is important in order to get good ranks as well traffic. It also depends upon the type of business you are running.

When both are paired together then any organization can get their marketing succcess.

 

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veetly July 30, 2018 2 Comments