How to promote your business on Instagram

More than 600 million people use Instagram every month. It’s the second-most popular social media network out there, after Facebook, and offers your business a trendy and hip platform. Similarly, To communicate with prospective customers and increase brand awareness on social networking platforms.

But simply throwing out a photo snapped on your smartphone and posting it is going to get you very far. With 600 million other users on Instagram, you need to work to stand out.

Social media advertising and marketing is an effective way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and. Therefore, If you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you are missing out. Social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Instagram marketing for Businesses and It’s Success Factors

The success factors for developing businesses is to promote. To Promote your businesses on Instagram is summarised through the different parts of our 8 Steps to Social Media Success Guide:

1. Set business goals for your Instagram

It is best not to experiment without a clear idea of how Instagram Marketing will support your business goals.

2. Create an Instagram Marketing strategy

First of all, the strategy will help you to deploy. Similarly, Instagram Marketing in the best way to reach your goals by prioritizing on the channels in our RADAR which are most effective.

3. Follow Your Followers Back

The people you follow on social networking platforms make all the difference in the world. Curiously, many brands on Instagram (some with very large followings) don’t follow again.

To create strategic relationships on Instagram, find the brands and people you enjoy and can learn from in your followers and follow them back.

4. Quantify and Qualify

Want to know how your brand is doing on Instagram? There are image analytics tools such as Blitz Metrics and Curalate that will provide detailed insights.

Tim Peterson writes, “Curalate is able to track an Instagram post’s likes and comments. so that a brand can see how popularity translates into added followers. But also capitalize on popularity. Denim brand 7 For All Mankind used the platform to identify that an image was resonating on Instagram. So it  pushed that out as a Facebook ad, resulting in the brand’s most engaged and on that platform to date….”

5. Optimize Your Profile

Instagram profiles—like their counterparts on Twitter, Facebook, and other social networking platforms. However, Need to include brand information in specific ways (e.g., the maximum number of characters, specific photo sizes, attention to branding).

6. Active Instagram listening and recognition management most

Advice on Instagram marketing strategies advises starting by listening to your conversations. Therefore, We prefer the term coined by Brian Solis in his book interact of “active Instagram Listening”. Since this shows the need for a remarks cycle within Instagram marketing.

7. Define communications strategy

Similarly, In social media technology, a continuous communications strategy is necessary to engage your audience through the many channels available. However, Key issues here are defining the types of content value you offer through different social channels and the frequency. Integrating different digital channels including email marketing through a social media marketing hub is also a key issue right here.

8. Deploy best practice approaches for the core social media platform

Social media platform such as Facebook, Instagram, Twitter, and YouTube have unique characteristics and audience needs. Furthermore, there is also a bewildering array of tools to deploy and etiquette to follow so you won’t be seen as a spammer.

 

Read More
veetly November 20, 2018 2 Comments

Best SMO Tips for LinkedIn

Last few years, social media networks have transformed themselves into a marketing tool that marketers can’t afford to miss. When we say social media, the first thing comes to our mind is Facebook and its younger sibling, Instagram. But inside the meantime, have you tracked the growth story of LinkedIn that has amassed a mammoth consumer base of 500 million. Unlike other social media networks. LinkedIn marketing is very focused on conveying customers about its platform’s proper usability and authenticity. Best SMO Tips for LinkedIn is to integrate the proper tools and a strong consumer base has helped it achieve what it is today.

SMO Tips For LinkedIn are:-

 1. Finding groups on LinkedIn that are already engaging with your target segment followers

If you are already analyzing the activities of your competition on social media, you’re doing well. But it is also essential to find different businesses that are interacting with your target segments. In order to understand their areas of interest. It could be an article, some discussion on a particular topic, a solution to some problem and so on. This will give your ideas that you can then post on your company page and present your perspective to draw the attention of these followers over time. The “search” tab within the group will throw up the issues that you could build upon. You can if you wish to dig deeper through going to the group statistics where you will find insights into the group activities month wise as well as demographics. The “activity” link will give you trending engagement topics which you can use for developing your content. There’s also a “go to Archive” link to enable you to check out older discussions.

 

2. Post updates frequently

If you have to draw attention to your updates on LinkedIn you need to be regular with your posts. It’s been found that posting every morning on a regular basis attracts best results. However, As most businesses look at the site at that time. You may then stagger and schedule posts through the day to maintain visibility for those who may wish to log in. You could want to try out an automated tool like the Hootsuite to take care of the posting for you. Automating in this fashion saves you time and effort. This tool is loose and allows you to schedule posts and all you need to do is check the metrics for each post for suitable engagement.

 

3. Optimize Your Personal Profile

LinkedIn marketing offers business professionals a terrific opportunity to build new connections and contacts while expanding. Their professional business network through search, group discussions, direct email (InMail), premium paid features, targeted advertising and much more. There are many approaches to create site visitors and leads from LinkedIn. My most successful and consistent results have come from building a personal profile that has been optimized with related keywords, action-orientated attractive copy (not a sales pitch) and rich media content from videos, presentations, documents and greater.

 

4. Focus on Small, Local Discussion Groups

As online marketers, we all know the best way to gain positive attention is to provide valuable content. The problem is that the secret’s out everybody’s doing it. That means even your most educational posts might get lost in the sea of marketing materials now populating group discussions on LinkedIn.

One big advantage of being active in smaller groups is that you are more likely to appear prominently in the Discussions tab. And to stay in the top-listed discussions for a longer time. This staying power makes it more likely that anyone visiting the group page will view and/or comment on your discussion. Similarly, and keep your company top of mind.

 

5. Use the Targeting feature of LinkedIn Marketing

You would be able to create updates that are specifically targeted towards your customer segment through the targeting feature. Use it along with the techniques mentioned above to draw traffic to your LinkedIn page. You can also have an e-mail signature line that will prompt readers to click on the add. And they will then be direct to your LinkedIn account. You can hence engage with your readers who may become your fans and spread the word to enable you to get even more visitors.

Read More
veetly November 1, 2018 1 Comment

Why Social Media Optimization is Important

Social media optimization (SMO) is a subcategory of search engine optimization (SEO).

Social media optimization (SMO) is a form of internet marketing where one can generate publicity through social media. SMO process helps content get more widely visible through social media networks. SEO or Search Engine Optimization is actually a systematic process of making your site become more search engine friendly and relevant to a number of keywords that are related to your market.

Social media consists of collaborative tools such as internet forums, blogs, wikis, and social networking sites. SMO can turn out to be an effective strategy to promote goods or services if done in a subtle manner because it works in a word of mouth fashion.

There are two categories of SMO methods:

(1) Social media features added to the content itself, including RSS feeds, social news and sharing buttons, and incorporating third-party community functionalities, such as images and videos.

(2) Promotional activities in social media, aside from the content being promoted, including blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.

Importance of Social Media Optimization (SMO)

As a technique, SMO is a viral marketing. In other words, word-of-mouth through the use of networking in social bookmarking, video, and photo sharing websites. Similarly, the use of blogs achieves the same result by sharing content through the use of RSS feeds in the blogosphere and special blog search engines.

Ensures a Strong Presence on the Web

The popularity of your website depends on the amounts of links that are pulled through. It not only introduces people to the business but also helps in branding, improving brand visibility and recall. In order to get more attention from social media users, you need to make sure each of your posts is a hit. You can get more attention and exposure to your social media posts using images, videos, gifs, and hashtags.

 

Drive Organic Traffic

Make sure you choose the social network that best supports your brand image and use it accordingly. Facebook has a heterogeneous base and that is why it is the best social network for promoting any brand. Social networks have different characteristics, some are more business-led (LinkedIn), some encourage craft (Pinterest, Instagram), some generate discussions (Twitter), while some are all about building the social life and social networks (Facebook).

Increases the Visibility

The medium allows you to position the brand to the customers on their own terms. With accessibility through mobile, video and audio, your customers get the chance to reach out to you anywhere, everywhere. If you are introducing a new brand into the market, it becomes extremely difficult to be visible. Choose niche specific influencers to ensure your brand is appearing to the right people.

Lead Generation

No marketing tool or technique plays a bigger role in influencing your brand perception than social media. Regularly interacting with followers, journalists, thought leaders and taste-makers can increase your profile. Improve your public image and give your brand the sales it deserves.

Improves ranking

An analogy to this would be the number of votes that a political candidate receives from the public, which would demonstrate the popularity of the candidate. Since search engines have started acquiring data from social media channels such as Google+ and showing them on the search results. SMO has gained prominence among marketers.

Read More
veetly October 22, 2018 0 Comments

Best SMO Company in India

Nowadays, social media has become a great medium for sharing the news because people are getting addictive to the internet. This addiction and betterment of the internet have been very important to companies over the last few years as it has helped them grow. Social Media Optimization (SMO) is the popper association between SEO (search engine optimization) and social media. We believe that as social media has spread its roots entirely on this globe. Therefore, it is important for all business organizations to discover potential awareness by using social media platforms.

Veetly is one of the best Social Media Optimization Company in India which manage all Social media accounts on the single platform, On Page and Off Page SEO, Adword and PPC Management and Social Media Advertisements.

A single platform for better customer reaches and a solution for your business that Manages Multiple Social Channels, helps your website to be Ranked on top, It also manages your business Ads and PPC, and manage the off-page and on-page and many more. Publish right away or schedule your post and autosave your post on veetly.

Benefits of Social Media Optimization

Manage Paid Social Media Advertisements

Social Media Advertisements

Facebook Advertising

Facebook is one of the best social media platforms to connect to those people who are important to your business. Profile on Facebook, you will be capable of reach all of the people who are looking for the product or services which might be offered by you.

Create short and engaging videos and focus on the target audience to get you active leads and focus on existing leads generated via Facebook.

Twitter Advertising

Twitter is the most influential social media website. One tweet having valuable information of not more than 140 characters can turn into a viral phenomenon.

Our team set up strategies that will work best for your business enterprise and by using the most appropriate content for your Twitter ads, we target the people who will convert into followers then customers and finally promoters of your business.

Instagram Advertising

If you have not yet created your Instagram profile you are losing on large opportunities for your business. Instagram is eminent for developing and extending products and brand’s awareness.

Adios research and discover your target audience, develop apt strategies that will grow your business.

LinkedIn Advertising

Your company profile on LinkedIn will let you connect with all your targeted audience and generate more qualified sales leads. It will also give a great publicity for your company.

Our team will generate your company page on LinkedIn showcasing all your products and services with all the relevant information. Your LinkedIn profile will be a source to increase your connections and followers.

Manage On Page and Off Page SEO

Social Media Optimization

Your SEO strategy can be divided into two different categories on-page and off-page SEO. Both are crucial to the success of an SEO campaign, but they’re on completely different sides of the fence. On-page SEO describes the manipulations you make directly to a web page to facilitate higher ranking. However, it involves optimizing the HTML code, content quality, and content structure. Off-page SEO refers to all of the SEO practices that take place outside of your websites such as backlinks, link relevancy, social signals, and others.

 Manage Your AdWords and PPC

Social Media Optimization

You can’t make the most of your PPC campaigns without effective PPC management. It is not enough to merely “set it and forget it” – you have to be willing to spend time actually managing your account. fortuitously, percent management would not want to be a time-consuming process. So it is important to know which areas of your account need work and which will yield the greatest returns.

(PPC) puts the advertiser in control of their budgets you can set budget limits – per day and per click through. so there’s no need for costs to spiral out of control. however, with that control comes a challenge – it is up to you to monitor and refine your AdWords strategy to maximize your return on investment.

When it comes to SEO and digital marketing, only results matter. Enhance your visibility and branded with Veetly.

Read More
veetly October 12, 2018 1 Comment

Best Social Media Management Tools

Social media management Tools are designed for managing and analyzing social interactions.

Social Media Management tools help commodities when they apply offer on a certain product. A single dashboard that covers multiple accounts. This Tool is especially important if you’re running a business enterprise or managing the social media accounts of different companies.

Features of Social Media Management Tools

  • Social Branding (identifying brand mentions)
  • Scheduling and posting to multiple channels
  • Responding to inquiries
  • Running marketing campaigns
  • Analytics to measure social engagement

Veetly

Veetly is the platform to manage multiple social media channel from a single platform. It stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and Create Facebook, Instagram, Linkedin, all social media posts for every update you have on your sites.

 

Veetly provides a quick but comprehensive audit of your Facebook presence. Unlike the other social media management tools listed here, all you need to do is copy-and-paste your Facebook URL to see where your page stands.

Buffer

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.

 

Their products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Hootsuite

Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.

 

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Bambu

Platforms such as Bambu provide a central place for businesses to promote their content via multiple employee accounts. However, This translates to more eyes on your content and less haphazard posting on behalf of your team.

 

Knowing just how many people see your content helps with documenting the ROI of your social efforts. So, Bambu’s analytics provide a bird’s-eye view of what’s being curated by your team and where it’s performing best.

Buzzsumo

Allowing brands to search by keyword, Buzzsumo ranks top-performing content based on social shares while noting the author and source. This serves as a fantastic tool for both competitive analysis and potential content ideas that people actually want to see.

 

Buzzsumo themselves notes that the current content marketing landscape is cutthroat. So,  Knowing “who’s who” and what topics resonate with readers are key to keeping people from sleeping on your social posts.

Read More
veetly September 21, 2018 1 Comment

Instagram SMO Tips

Instagram has grown into a powerful platform and it is more than sharing pictures. If you want to boost Instagram marketing, then it is going to be better to understand the latest Instagram SMO tips for Instagram. More and more folks and businesses are moving to Instagram and growing like anything as compared to Facebook. If you need your brand to be noticed and come in front of millions of people, you need not focus on SEO but social media networking website like Instagram.

Have a unique product to promote? Don’t wait for more, your next move should be Instagram. It tenders you the chance to interact with as many people as you can, entice their attention and make them aware of your products and services.

Instagram SMO

There are more than 600 million people who use Instagram each day and sharing content every day. And putting across your services and products in the front of these massive numbers, you’ll be sure to reach out to them. You can stand among the competition by selling your products in the form of photographs, videos or stories. Even in case you are not from the designer background, you can easily create content and beautiful stories for the audience. Here is the list of Instagram SMO Tips.

Instagram SMO Tips

1. Check Your Competitors’ Profiles

You need to spend some time researching your competitors what they are up to. What their Instagram is like and what they post each day. When you submit a picture or video, it is not about just putting up an image. Your photograph has to relate for your products or services. So, give your audience the right information through your picture. It has been visible that looking into your competitors give you the ability to do better and show more core concepts. Start following those who are doing nicely in the marketplace and fetch the information that can really stand out from the crowd.

2. Use Target Specific Hashtags

These are the major part of Instagram and are the only way to connect with people. You have the freedom to use as many hashtags as you can. but always use the limited number and be target specific, which means that, do no longer use unnecessary and non-engaging hashtags. Including too many posts will make it appearance weird and desperate.

3. Keep Track of The Hashtags That You Use

You might be using a lot of hashtags, some of them creating engagements while others do not. Use hashtags with which you may connect to a large audience and get fast responses. keep tracking their performance and try now not to use less-engaging hashtags.

4. Monitor Your Competitor’s Hashtags

Look at what your competitors are doing on Instagram. Keep a note of their activities and posts. The most crucial factor to look upon is their hashtags. Do remember that both you and your competitor’s hashtags will be very similar, but not exactly the equal. So, you want to be aware of what attracts people the most.

5. Engagement Strategy

Once you are Clare for you submit strategies, you could begin engagement with the post you have published. You need to engage with your existing with an audience after the successful published.

6. Like, Comment and Share

Discover the latest post of your follower with high engagement, like comment on their pictures to get extra lades from them. Follow the people related to your business to get more followers, list out the people where can you find your target audience be the first inserting comment on their post even respond to other comment make sure yours to be the last comment too so that you get the extra fans from the comment sections

7. Use Keywords in Your Posts

Keywords are important for your website, blog content material, and ad campaigns, so it should come as no surprise that keywords matter with your social content, too. This also allows keeping your content relevant to your target audience.

8. Go Live on Instagram Sometimes

when your followers see that you are living, they will probably think that you’re up to something new. For eg – launching of a new product, new office/studio excursion, etc. it is preferable to keep the duration short.

 

 

Read More
veetly September 19, 2018 2 Comments

Facebook Marketing: A Complete Guide

Facebook marketing leads to building and actively utilizing a Facebook page as a publicity medium to sustain communication with customers.

Facebook has 1.18 billion daily active users. It’s not only the number of people but the galaxy of people. The number of users signifies how Facebook grabs attention? Globally, the common user uses 50 minutes per day with Facebook features.

Facebook Marketing

Who Uses Facebook marketing?

Every business using Facebook Marketing for getting leads. Whether you’re a big corporation or a small local business, Facebook is a powerful marketing tool it’s a great platform to keep customers informed, develop brand identity. Use of Facebook marketing :

  • Brands. Food, electronics, home goods, restaurants nearly any kind of brand can be promoted through Facebook, turning passive customers into active fans who follow news of promotions and developments, and who share with their own friends.
  • Local businesses. Whether a business is family-owned, or a franchise of a larger company, a Facebook page can be used to turn loyal customer base into a fan base that more commonly visits your store.
  • Personalities. Musicians, celebrities, authors, syndicated columnists anybody who makes their money through being known wants to be known by as many people as they can on Facebook.
  • Non-profit organizations. Charities, political groups, and public service campaigns can all leverage the natural sharing capabilities of Facebook.

A more helpful question about Facebook customers would be: When is Facebook marketing most effective? For brand and company pages, posts made in the morning attract more comments than posts made in the afternoon. Consumers at home may check Facebook at any time during the day. The peak traffic period is around 3:00 in the afternoon. However, working or school-going consumers commonly check Facebook before and after work/school; therefore, only posting during the 9-5 business day misses a lot of opportunities.

 

5 Ways to Use Facebook Marketing

Making the Most of Your Facebook Business Page

A Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character.

Facebook Marketing

Ultimately you should consider what your key audience would want to see. Share social media images, links, videos, anything, as long as connected to your business and it seems like something your target audience would enjoy.

Facebook Advertising: Classic Ads

Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads referred to more specifically as Marketplace Ads.

Facebook Marketing

They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.

Hosting Facebook Contests

When conducting a Facebook contest, be aware that contests cannot be hosted through Facebook Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.

Facebook Marketing

Facebook Promoted Posts

Facebook Promoted Posts let Facebook page owners pay a flat rate in order to have teir individual. These Promoted posts reach a certain number of users, increasing a specific post’s reach and impressions. Promoted Posts are easy to set up just click the button beneath any of your page posts.

Facebook Marketing

While the flat rate simplifies the process, Promoted Posts lack the targeting options offered by other Facebook ads.

Facebook Exchange (FBX)

Facebook Exchange lets advertisers take advantage of ad retargeting on Facebook through real-time bidding.

Facebook Marketing

Advertisers can target audiences based on web history data when a user visits a product page on a retailer’s website, but fails to make a purchase, the retailer can then display an ad for that same product on Facebook with FBX.

Read More
veetly September 18, 2018 1 Comment

Types Of Keywords Needed For Successful SEO: SEO Tips

When trying to create content that’s friendly to both organic search and paid search it’s important that your digital strategy utilizes keywords. Each type of keyword has their own pros and cons. But wrapping these all together in one solid keyword strategy will yield the strongest results.

Generic Keywords

Just as the title suggests these are very generic, unspecific terms that searched for. Something like “Email Marketing” or “SEO” would be considered a generic term. When developing an organic search strategy we typically stay away from these terms as they are highly competitive. However, if you are able to rank for a generic keyword your site should receive a decent amount of traffic from that term. Conversions for that term might be a little low as a user is hitting your site for a very generic overarching topic and nothing too specific.

Broad Match Keywords

Broad match terms are the core of SEO. Terms like “Top 5 Email Marketing Services” or “Top SEO Services” will present a stronger opportunity and engagement than a generic term. Optimizing for broad match terms will provide good traffic with not as much competition. A broad match searcher has a specific item/content that they are searching for and optimizing for these type of terms will provide an average amount of conversions.

Long Tail Keywords

The last of these three types of keywords to consider is the long tail keyword. Something like “how do I get the best Bulk Email Marketing Service” would be considered a long tail keyword. Long tail keywords might not be the biggest traffic drivers to your site but if you rank for a long tail term you will get traffic due to its specific nature and low competition. From an AdWords standpoint, these terms will be the most affordable but traffic might not be as abundant. However, conversion rates for these terms should be stronger than generic or broad keywords.

Read More
veetly August 8, 2018 3 Comments

Social Media Marketing: Statics 2018

Social Media Marketing is one of the fastest growing tools for advertising the services and products. People use social platforms everyday not once in a day but multiple times a day. Social Media providing the best opportunities to increase the marketing.

 Facebook is becoming itself a super country where people free to live, share, post, comment, likes. On average, they like and Share Buttons are viewed across almost 10 million websites daily.

Google is responsible for 96% of all Mobile Phone search traffic, and 94% of total organic traffic.

In this guide, I have listed some of the social media statics which will helpful for you.

Enterprise and Mid-sized companies rely more on Technical SEO and Social Media Marketing to increase and maintain search presence.

Social Media Marketing

 

Best Social Media Marketing Tips

  1. 1.57 billion YouTube users watch about 5 billion videos on average every single day.
  2. 64% of online shoppers say that a video on social media helped them make their decision.
  3. Content marketing is a top priority of B2B businesses after brand building and social media engagement.
  4. 27% of users will skip a video if it plays an ad before the promised content
  5. 50% of people are more likely to click on a particular brand name if that brand name shows up more than once on the social site.
  6. 59% of adults between 18 and 29 are using Instagram.
  7. The average person spends about 20 minutes on Facebook or one in every six minutes a person will spend online.
  8. 42% of marketers report that Facebook is critical or important to their business.
  9. Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males).
  10. 86% of women will look at social media before deciding to make a purchase.
  11. Twitter captures 29% of internet users with college degrees. Twitter users are also more likely to make above-average incomes.
  12. About ⅔ of companies with 100+ employees use Twitter as part of their marketing.
  13. 60% of smartphone users between the ages of 13 – 34 are using SnapChat.
  14. $90 million was spent on SnapChat ads in 2016.

At 2.23 billion, Facebook has more monthly active users than WhatsApp (1.5 billion), Twitter (336 million) and Instagram (1 billion).  Facebook continues to reign in popularity over other social media channels.

 

Read More
veetly August 3, 2018 2 Comments

A Guide To Optimize Social Media

Social Media grows as one of the top platforms to reach consumers, new approaches. Optimize Social media SEO refers to how social media activities can boost your website’s organic traffic through search engines. It’s a topic that never gets old.

Nowadays mobile and social media are two of the biggest forces. People mostly access social sites such as Facebook, Twitter, Pinterest, Linkedin and Instagram on their mobile devices. According to research, 97 percent of businesses use optimize social media  for marketing purposes, and 92 percent feel that it’s important to their success.

Tips to Optimize Social Media

1. Post Brief Summaries on Twitter

Twitter has a 140-character limit which results stood apart from other social media network (including spaces and the characters in links and images). It forces marketers to choose their words wisely.

These one-liners work best on Twitter as opposed to any other network you’re using. Key fact: As you’re selecting and refining the summaries you’ll share, ask your self this: “could I click in this tweet?” If the answer is no, keep adjusting.

A Guide To Optimize Social Media, Optimize Social Media

 

  • Header image: 1252 x 626, 1500 x 500 (redesign)
  • Profile picture: 250 x 250
  • The image in the feed: 1024 x 512

2. Be friendly on Facebook

Try to post trending content because Facebook’s News Feed algorithm is based highly on timely trending content. This usually includes holidays, special events and breaking news. Invite your supporters, family, friends, and colleagues to “Like” your page.

  • Cover photo: 851 x 315
  • Profile picture: 160 x 160 (upload as 180 x 180)
  • App icons: 111 x 74
  • Timeline: 504 x height is up to you (shared image), 484 x 252 (shared link)
  • Newsfeed: 470 x 394 (shared image), 470 x 24

3. Invite Professional on LinkedIn

Your summary section should highlight your expertise, your intentions, and a clear ask. People are more willing to engage if you clearly list contact information and why he/she should reach out to you.
Post status updates daily and shares relevant articles, industry updates and information on your nonprofit.

  • Banner image: 624 x 220
  • Logo: 100 x 60
  • Link Thumbnail: 100 x 100

4. Include Hashtags on Instagram

Use relevant and popular hashtags in your photo description to gain more exposure for your photo.

Be creative with your images and test out what works with your audience.

Images could be of events, people, quotes, objects, food — you name it. Videos are also highly engaging.

  • Profile photo: 110 x 110

Here’s How Optimize Social Media Helps SEO

 

A Guide To Optimize Social Media, Optimize Social Media

 

Now that it is established that social media isn’t a direct Google ranking factor, here are five ways social media actually does help you rank better.

Get More Quality Links

Backlinks have always been an important factor when it comes to a website’s ranking in the search engines. Both, the quality and the quantity of backlinks has a strong effect on how well your site ranks.

By focusing your efforts on better social media marketing, you are more likely to attract the right type of backlink opportunities. When your content has a higher number of social media shares, it is gets noticed. Not only by influencers/power users, but also by many relevant webmasters/bloggers who might want to link to you.

Read More
veetly August 1, 2018 1 Comment