How to promote your business on Instagram

More than 600 million people use Instagram every month. It’s the second-most popular social media network out there, after Facebook, and offers your business a trendy and hip platform to communicate with prospective customers and increase brand awareness on social networking platforms.

But simply throwing out a photo snapped on your smartphone and posting it is going to get you very far. With 600 million other users on Instagram, you need to work to stand out.

Social media advertising and marketing is an effective way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and. If you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you are missing out! Social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Instagram marketing for Businesses and It’s Success Factors

The success factors for developing businesses To Promote your businesses on Instagram is summarised through the different parts of our 8 Steps to Social Media Success Guide:

Set business goals for your Instagram

It is best not to experiment without a clear idea of how Instagram Marketing will support your business goals.

Create an Instagram Marketing strategy

First of all strategy will help you to deploy Instagram Marketing in the best way to reach your goals by prioritising on the channels in our RADAR which are most effective.

Follow Your Followers Back

The people you follow on social networking platforms make all the difference in the world. Curiously, many brands on Instagram (some with very large followings) don’t follow again.

To create strategic relationships on Instagram, find the brands and people you enjoy and can learn from in your followers and follow them back.

Quantify and Qualify

Want to know how your brand is doing on Instagram? There are image analytics tools such as Blitz Metrics and Curalate that will provide detailed insights.

Tim Peterson writes, “Curalate is able to track an Instagram post’s likes and comments. so that a brand can see how popularity translates into added followers. But also capitalize on the popularity. Denim brand 7 For All Mankind used the platform to identify that an image was resonating on Instagram. So it  pushed that out as a Facebook ad, resulting in the brand’s most engaged ad on that platform to date….”

Optimize Your Profile

Instagram profiles—like their counterparts on Twitter, Facebook and other social networking platforms. However, Need to include brand information in specific ways (e.g., the maximum number of characters, specific photo sizes, attention to branding).

Active Instagram listening and recognition management most

Advice on Instagram marketing strategies advises starting by listening to your conversations. We prefer the term coined by Brian Solis in his book interact of “active Instagram Listening”. Since this shows the need for a remarks cycle within Instagram marketing.

Define communications strategy

In the social media technology, a continuous communications strategy is necessary to engage your audience through the many channels available. Key issues here are defining the types of content value you offer through different social channels and the frequency. Integrating different digital channels including email marketing through a social media marketing hub is also a key issue right here.

Deploy best practice approaches for the core social media platform

Social media platform such as Facebook, Instagram, Twitter, and YouTube have unique characteristics and audience needs. Furthermore, there is also a bewildering array of tools to deploy and etiquette to follow so you won’t be seen as a spammer.

 

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veetly November 20, 2018 1 Comment

Best Social Media Marketing Tips in 2018

At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. All the leading businesses focusing on how to enhance their social media marketing tips to get more customers.

The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers.

Let’s take a look at why your business needs social media marketing to grow and thrive.

Social Sharing Strategy for Best Social Media Marketing

Set Social Media Goals and Objectives

It’s the fastest way to spread the word about a new product, service or news item. A tweet can go viral in minutes and spread a message around the Word faster than TV or other traditional media.

 

Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends.

Conduct a Social Media Audit

before you take steps towards moving further with the business, it would be advisable to first have a look at your present position in the market. Having said that, our first tip advises you to carry out an audit of your current position in the social market.Look at your competitors and analyze how well you have defeated them in the past or have been beaten in the past

Create or Improve Your Existing Accounts

After choosing which social networks are best suited for your small business, build up your social presence on each network, in accordance with your broader business goals and audience. So If you already have existing social accounts, ensure they’re updated to reflect your brand values.

Some general rules that apply to all sites are:

  • Use a real photo avoid using animals, places or anything that is not real. Social media is about connecting people and if you want to have a trusted profile you need to get out of your cage and put your face on the web!
  • Write a good description about yourself or your company
  • Give an indication to users what type of info you will share – Although this is not necessary, I like to read in profiles what kind of info to expect from the particular person.
  • Include a link to your website (where applicable) – On Facebook include a link in the ‘About section’, on Twitter and Pinterest in the ‘Website Section’, on Google+ in the ‘Contributor to’ section. In other words, do use your social media profiles for SEO purposes as well.

Decide which Social Media Platform(s) to Use

Not all social media platforms will be suitable for your business and the goals and objectives you’ve set. Below we offer a high-level look at the most popular platforms.

 

Facebook: The world’s most popular social media network with more than 2 billion users as of September 2017. For more, check out Facebook Marketing: A Complete Guide 

Instagram: Instagram’s claim to fame is its visual-centric approach, where successful marketing is based in large part on the aesthetic appeal of the content you share. This platform also boasts the best engagement levels among all social networks at 59 percent, according to the 2016 Bloglovin’ Global Influencer Survey. Related: Instagram SMO Tips

LinkedIn: The world’s largest social networking site for professionals with more than 467 million users. Learn how to put the platform to work for your business with our comprehensive LinkedIn marketing guide.

Twitter: Twitter is renowned for its brevity thanks to the 280-character tweet limit. Our essential guide to Twitter marketing will teach you everything you need to know about tweeting your way to social media success.

Snapchat: A disappearing content platform that’s especially popular with younger demographics.

YouTube: An excellent resource for brands who have the resources to take advantage of the popularity of online videos.

Pinterest: What makes Pinterest unique is its users, who are searching to find ideas for all parts of their lives. This makes Pinterest ideal for driving action, such as a purchase or a visit to your website.

Focus on Relationships

Determining the traits of your target audience is a critical component of market research. Without this information, you’ll have no idea how to appeal to them. You need to know things like age, gender, location, pain points, goals, average income, etc.

Offer value to the people in your community with the goal of building real relationships. Offer value and knowledge. Inspire your communities to connect with you with a foundational goal of achieving their objectives. It is all about them and not you.

When you know your audience then you can know how you can help them be better. How can you help them learn? How can you help them go faster? Work smarter? Be smarter? Share more valuable information with their colleagues, clients, partners, and friends?  Figure these answers out and use them to help.

Take Advantage of Social Media for Promotion

Social media marketing continues to become a more crowded space, making it more difficult for most businesses to grab the attention of their ideal customer, much less engage with them there. This is especially true for B2B companies that may not be as sexy as B2C firms.

 

However, as social media platforms like Facebook, Twitter, and Instagram mature, they’ve become much better at understanding who your ideal customer is. Check out more: A Guide To Optimize Social Media

Choose Quality Over Quantity

These 3 questions are the start of building a strategy, which will allow you to move onto goals, branding and lead generation via social media. Therefore Companies that don’t do this crucial offline work risk wasting time and money online.

 

  1. Why am I in this business? It is important to start with this because we often forget the real answer. And hint, hint – money is never the real answer.
  2. Who is my product/service for? The answer to this should be as specific as possible. If you serve a variety of audiences, you need to make a profile for each. This profile should not only include demographical data like sex, age, and location, but also interests, hobbies, clothing brands, etc. Hence, this will allow you to clearly envision your ideal client(s), establish which social platforms to reach them.
  3. How does my product/service solve my ideal client’s problem? This is a two-part question as you must first establish the pain points your clients are experiencing. Then, you describe how your product or service resolves those pain points.

Engage with Your followers and Customers

Instead of wanting more and more, be patient and improve your relations with the customers you already have. This way, even if you are not getting more, you can at least ensure that you will not lose some as well.

Targeted email marketing is a great way to engage the audience with your brand. So Sticking to our central theme of the article, and as far as social media marketing is concerned, engaging potential customers could help your business immensely. You can give updates about your brand on social media and keep the interest of the client intact.

Keep Your Eye on SEO

SEO is not going out of fashion any time soon, the majority of people searching for your company on the web still refer to search engines as their first port of call.

 

If you have a presence in the top positions for keywords the user is searching, then you have a much better chance of attracting more attention and trust for your company. As for utilizing technology: consider a strategy on how to optimize your site’s content to meet Google’s standards for Featured Snippets. Related: Types Of Keywords Needed For Successful SEO: SEO Tips

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veetly October 9, 2018 1 Comment

Best Social Media Management Tools

Social media management Tools are designed for managing and analyzing social interactions.

Social Media Management tools help commodities when they apply offer on a certain product. A single dashboard that covers multiple accounts. This Tool is especially important if you’re running a business enterprise or managing the social media accounts of different companies.

Features of Social Media Management Tools

  • Social Branding (identifying brand mentions)
  • Scheduling and posting to multiple channels
  • Responding to inquiries
  • Running marketing campaigns
  • Analytics to measure social engagement

Veetly

Veetly is the platform to manage multiple social media channel from a single platform. It stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and Create Facebook, Instagram, Linkedin, all social media posts for every update you have on your sites.

 

Veetly provides a quick but comprehensive audit of your Facebook presence. Unlike the other social media management tools listed here, all you need to do is copy-and-paste your Facebook URL to see where your page stands.

Buffer

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.

 

Their products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Hootsuite

Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.

 

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Bambu

Platforms such as Bambu provide a central place for businesses to promote their content via multiple employee accounts. However, This translates to more eyes on your content and less haphazard posting on behalf of your team.

 

Knowing just how many people see your content helps with documenting the ROI of your social efforts. So, Bambu’s analytics provide a bird’s-eye view of what’s being curated by your team and where it’s performing best.

Buzzsumo

Allowing brands to search by keyword, Buzzsumo ranks top-performing content based on social shares while noting the author and source. This serves as a fantastic tool for both competitive analysis and potential content ideas that people actually want to see.

 

Buzzsumo themselves notes that the current content marketing landscape is cutthroat. So,  Knowing “who’s who” and what topics resonate with readers are key to keeping people from sleeping on your social posts.

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veetly September 21, 2018 1 Comment

Instagram SMO Tips

Instagram has grown into a powerful platform and it is more than sharing pictures. If you want to boost Instagram marketing, then it is going to be better to understand the latest Instagram SMO tips for Instagram. More and more folks and businesses are moving to Instagram and growing like anything as compared to Facebook. If you need your brand to be noticed and come in front of millions of people, you need not focus on SEO but social media networking website like Instagram.

Have a unique product to promote? Don’t wait for more, your next move should be Instagram. It tenders you the chance to interact with as many people as you can, entice their attention and make them aware of your products and services.

Instagram SMO

There are more than 600 million people who use Instagram each day and sharing content every day. And putting across your services and products in the front of these massive numbers, you’ll be sure to reach out to them. You can stand among the competition by selling your products in the form of photographs, videos or stories. Even in case you are not from the designer background, you can easily create content and beautiful stories for the audience. Here is the list of Instagram SMO Tips.

Instagram SMO Tips

1. Check Your Competitors’ Profiles

You need to spend some time researching your competitors what they are up to. What their Instagram is like and what they post each day. When you submit a picture or video, it is not about just putting up an image. Your photograph has to relate for your products or services. So, give your audience the right information through your picture. It has been visible that looking into your competitors give you the ability to do better and show more core concepts. Start following those who are doing nicely in the marketplace and fetch the information that can really stand out from the crowd.

2. Use Target Specific Hashtags

These are the major part of Instagram and are the only way to connect with people. You have the freedom to use as many hashtags as you can. but always use the limited number and be target specific, which means that, do no longer use unnecessary and non-engaging hashtags. Including too many posts will make it appearance weird and desperate.

3. Keep Track of The Hashtags That You Use

You might be using a lot of hashtags, some of them creating engagements while others do not. Use hashtags with which you may connect to a large audience and get fast responses. keep tracking their performance and try now not to use less-engaging hashtags.

4. Monitor Your Competitor’s Hashtags

Look at what your competitors are doing on Instagram. Keep a note of their activities and posts. The most crucial factor to look upon is their hashtags. Do remember that both you and your competitor’s hashtags will be very similar, but not exactly the equal. So, you want to be aware of what attracts people the most.

5. Engagement Strategy

Once you are Clare for you submit strategies, you could begin engagement with the post you have published. You need to engage with your existing with an audience after the successful published.

6. Like, Comment and Share

Discover the latest post of your follower with high engagement, like comment on their pictures to get extra lades from them. Follow the people related to your business to get more followers, list out the people where can you find your target audience be the first inserting comment on their post even respond to other comment make sure yours to be the last comment too so that you get the extra fans from the comment sections

7. Use Keywords in Your Posts

Keywords are important for your website, blog content material, and ad campaigns, so it should come as no surprise that keywords matter with your social content, too. This also allows keeping your content relevant to your target audience.

8. Go Live on Instagram Sometimes

when your followers see that you are living, they will probably think that you’re up to something new. For eg – launching of a new product, new office/studio excursion, etc. it is preferable to keep the duration short.

 

 

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veetly September 19, 2018 2 Comments

Facebook Marketing: A Complete Guide

Facebook marketing leads to building and actively utilizing a Facebook page as a publicity medium to sustain communication with customers.

Facebook has 1.18 billion daily active users. It’s not only the number of people but the galaxy of people. The number of users signifies how Facebook grabs attention? Globally, the common user uses 50 minutes per day with Facebook features.

Facebook Marketing

Who Uses Facebook marketing?

Every business using Facebook Marketing for getting leads. Whether you’re a big corporation or a small local business, Facebook is a powerful marketing tool it’s a great platform to keep customers informed, develop brand identity. Use of Facebook marketing :

  • Brands. Food, electronics, home goods, restaurants nearly any kind of brand can be promoted through Facebook, turning passive customers into active fans who follow news of promotions and developments, and who share with their own friends.
  • Local businesses. Whether a business is family-owned, or a franchise of a larger company, a Facebook page can be used to turn loyal customer base into a fan base that more commonly visits your store.
  • Personalities. Musicians, celebrities, authors, syndicated columnists anybody who makes their money through being known wants to be known by as many people as they can on Facebook.
  • Non-profit organizations. Charities, political groups, and public service campaigns can all leverage the natural sharing capabilities of Facebook.

A more helpful question about Facebook customers would be: When is Facebook marketing most effective? For brand and company pages, posts made in the morning attract more comments than posts made in the afternoon. Consumers at home may check Facebook at any time during the day. The peak traffic period is around 3:00 in the afternoon. However, working or school-going consumers commonly check Facebook before and after work/school; therefore, only posting during the 9-5 business day misses a lot of opportunities.

 

5 Ways to Use Facebook Marketing

Making the Most of Your Facebook Business Page

A Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character.

Facebook Marketing

Ultimately you should consider what your key audience would want to see. Share social media images, links, videos, anything, as long as connected to your business and it seems like something your target audience would enjoy.

Facebook Advertising: Classic Ads

Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads referred to more specifically as Marketplace Ads.

Facebook Marketing

They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.

Hosting Facebook Contests

When conducting a Facebook contest, be aware that contests cannot be hosted through Facebook Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.

Facebook Marketing

Facebook Promoted Posts

Facebook Promoted Posts let Facebook page owners pay a flat rate in order to have teir individual. These Promoted posts reach a certain number of users, increasing a specific post’s reach and impressions. Promoted Posts are easy to set up just click the button beneath any of your page posts.

Facebook Marketing

While the flat rate simplifies the process, Promoted Posts lack the targeting options offered by other Facebook ads.

Facebook Exchange (FBX)

Facebook Exchange lets advertisers take advantage of ad retargeting on Facebook through real-time bidding.

Facebook Marketing

Advertisers can target audiences based on web history data when a user visits a product page on a retailer’s website, but fails to make a purchase, the retailer can then display an ad for that same product on Facebook with FBX.

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veetly September 18, 2018 0 Comments

Types Of Keywords Needed For Successful SEO: SEO Tips

When trying to create content that’s friendly to both organic search and paid search it’s important that your digital strategy utilizes keywords. Each type of keyword has their own pros and cons. But wrapping these all together in one solid keyword strategy will yield the strongest results.

Generic Keywords

Just as the title suggests these are very generic, unspecific terms that searched for. Something like “Email Marketing” or “SEO” would be considered a generic term. When developing an organic search strategy we typically stay away from these terms as they are highly competitive. However, if you are able to rank for a generic keyword your site should receive a decent amount of traffic from that term. Conversions for that term might be a little low as a user is hitting your site for a very generic overarching topic and nothing too specific.

Broad Match Keywords

Broad match terms are the core of SEO. Terms like “Top 5 Email Marketing Services” or “Top SEO Services” will present a stronger opportunity and engagement than a generic term. Optimizing for broad match terms will provide good traffic with not as much competition. A broad match searcher has a specific item/content that they are searching for and optimizing for these type of terms will provide an average amount of conversions.

Long Tail Keywords

The last of these three types of keywords to consider is the long tail keyword. Something like “how do I get the best Bulk Email Marketing Service” would be considered a long tail keyword. Long tail keywords might not be the biggest traffic drivers to your site but if you rank for a long tail term you will get traffic due to its specific nature and low competition. From an AdWords standpoint, these terms will be the most affordable but traffic might not be as abundant. However, conversion rates for these terms should be stronger than generic or broad keywords.

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veetly August 8, 2018 3 Comments

Social Media Marketing: Statics 2018

Social Media Marketing is one of the fastest growing tools for advertising the services and products. People use social platforms everyday not once in a day but multiple times a day. Social Media providing the best opportunities to increase the marketing.

 Facebook is becoming itself a super country where people free to live, share, post, comment, likes. On average, they like and Share Buttons are viewed across almost 10 million websites daily.

Google is responsible for 96% of all Mobile Phone search traffic, and 94% of total organic traffic.

In this guide, I have listed some of the social media statics which will helpful for you.

Enterprise and Mid-sized companies rely more on Technical SEO and Social Media Marketing to increase and maintain search presence.

Social Media Marketing

 

Best Social Media Marketing Tips

  1. 1.57 billion YouTube users watch about 5 billion videos on average every single day.
  2. 64% of online shoppers say that a video on social media helped them make their decision.
  3. Content marketing is a top priority of B2B businesses after brand building and social media engagement.
  4. 27% of users will skip a video if it plays an ad before the promised content
  5. 50% of people are more likely to click on a particular brand name if that brand name shows up more than once on the social site.
  6. 59% of adults between 18 and 29 are using Instagram.
  7. The average person spends about 20 minutes on Facebook or one in every six minutes a person will spend online.
  8. 42% of marketers report that Facebook is critical or important to their business.
  9. Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males).
  10. 86% of women will look at social media before deciding to make a purchase.
  11. Twitter captures 29% of internet users with college degrees. Twitter users are also more likely to make above-average incomes.
  12. About ⅔ of companies with 100+ employees use Twitter as part of their marketing.
  13. 60% of smartphone users between the ages of 13 – 34 are using SnapChat.
  14. $90 million was spent on SnapChat ads in 2016.

At 2.23 billion, Facebook has more monthly active users than WhatsApp (1.5 billion), Twitter (336 million) and Instagram (1 billion).  Facebook continues to reign in popularity over other social media channels.

 

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veetly August 3, 2018 2 Comments