How to promote your business on Instagram

More than 600 million people use Instagram every month. It’s the second-most popular social media network out there, after Facebook, and offers your business a trendy and hip platform to communicate with prospective customers and increase brand awareness on social networking platforms.

But simply throwing out a photo snapped on your smartphone and posting it is going to get you very far. With 600 million other users on Instagram, you need to work to stand out.

Social media advertising and marketing is an effective way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and. If you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you are missing out! Social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Instagram marketing for Businesses and It’s Success Factors

The success factors for developing businesses To Promote your businesses on Instagram is summarised through the different parts of our 8 Steps to Social Media Success Guide:

Set business goals for your Instagram

It is best not to experiment without a clear idea of how Instagram Marketing will support your business goals.

Create an Instagram Marketing strategy

First of all strategy will help you to deploy Instagram Marketing in the best way to reach your goals by prioritising on the channels in our RADAR which are most effective.

Follow Your Followers Back

The people you follow on social networking platforms make all the difference in the world. Curiously, many brands on Instagram (some with very large followings) don’t follow again.

To create strategic relationships on Instagram, find the brands and people you enjoy and can learn from in your followers and follow them back.

Quantify and Qualify

Want to know how your brand is doing on Instagram? There are image analytics tools such as Blitz Metrics and Curalate that will provide detailed insights.

Tim Peterson writes, “Curalate is able to track an Instagram post’s likes and comments. so that a brand can see how popularity translates into added followers. But also capitalize on the popularity. Denim brand 7 For All Mankind used the platform to identify that an image was resonating on Instagram. So it  pushed that out as a Facebook ad, resulting in the brand’s most engaged ad on that platform to date….”

Optimize Your Profile

Instagram profiles—like their counterparts on Twitter, Facebook and other social networking platforms. However, Need to include brand information in specific ways (e.g., the maximum number of characters, specific photo sizes, attention to branding).

Active Instagram listening and recognition management most

Advice on Instagram marketing strategies advises starting by listening to your conversations. We prefer the term coined by Brian Solis in his book interact of “active Instagram Listening”. Since this shows the need for a remarks cycle within Instagram marketing.

Define communications strategy

In the social media technology, a continuous communications strategy is necessary to engage your audience through the many channels available. Key issues here are defining the types of content value you offer through different social channels and the frequency. Integrating different digital channels including email marketing through a social media marketing hub is also a key issue right here.

Deploy best practice approaches for the core social media platform

Social media platform such as Facebook, Instagram, Twitter, and YouTube have unique characteristics and audience needs. Furthermore, there is also a bewildering array of tools to deploy and etiquette to follow so you won’t be seen as a spammer.

 

Read More
veetly November 20, 2018 1 Comment

Best SMO Tips for LinkedIn

For the last few years, social media networks have transformed themselves into a marketing tool that marketers can’t afford to miss. when we say social media, the first thing comes to our mind is Facebook and its younger sibling, Instagram. but inside the meantime, have you tracked the growth story of LinkedIn (A social network specifically designed for career and business specialists) that has amassed a mammoth consumer base of 500 million? unlike other social media networks, LinkedIn marketing is very focused on conveying customers about its platform’s proper usability and authenticity. Its integration of proper tools and strong consumer base has helped it achieve what it is today.

 1. Finding groups on LinkedIn that are already engaging with your target segment followers

If you are already analyzing the activities of your competition on social media, you’re doing well. But it is also essential to find different businesses that are interacting with your target segment in order to understand their areas of interest. It could be an article, some discussion on a particular topic, a solution to some problem and so on. this will give your ideas that you can then post on your company page and present your perspective to draw the attention of these followers over time. The “search” tab within the group will throw up the issues that you could build upon. You can if you wish to dig deeper through going to the group statistics where you will find insights into the group activities month wise as well as demographics. The “activity” link will give you trending engagement topics which you can use for developing your content. There’s also a “go to Archive” link to enable you to check out older discussions.

 

2. Post updates frequently

If you have to draw attention to your updates on LinkedIn you need to be regular with your posts. It’s been found that posting every morning on a regular basis attracts best results as most businesses look at the site at that time. You may then stagger and schedule posts through the day to maintain visibility for those who may wish to log in during the day. You could want to try out an automated tool like the Hootsuite to take care of the posting for you. Automating in this fashion saves you time and effort. This tool is loose and allows you to schedule posts and all you need to do is check the metrics for each post for suitable engagement.

 

3. Optimize Your Personal Profile

LinkedIn marketing offers business professionals a terrific opportunity to build new connections and contacts while expanding their professional business network through search, group discussions, direct email (InMail), premium paid features, targeted advertising and much more. There are many approaches to create site visitors and leads from LinkedIn. My most successful and consistent results have come from building a personal profile that has been optimized with related keywords, action-orientated attractive copy (not a sales pitch) and rich media content from videos, presentations, documents and greater.

 

4. Focus on Small, Local Discussion Groups

As online marketers, we all know the best way to gain positive attention is to provide valuable content. The problem is that the secret’s out—everybody’s doing it! that means even your most educational posts might get lost in the sea of marketing materials now populating group discussions on LinkedIn.

One big advantage of being active in smaller groups is that you are more likely to appear prominently in the Discussions tab and to stay in the top-listed discussions for a longer time. This staying power makes it more likely that anyone visiting the group page will view and/or comment on your discussion and keep your company top of mind.

 

5. Use the Targeting feature of LinkedIn Marketing

You would be able to create updates that are specifically targeted towards your customer segment through the targeting feature. Use it along with the techniques mentioned above to draw traffic to your LinkedIn page. You can also have an e-mail signature line that will prompt readers to click on and they will then be directed to your LinkedIn account. You can hence engage with your readers who may become your fans and spread the word to enable you to get even more visitors.

Read More
veetly November 1, 2018 1 Comment

Best Social Media Management Tools

Social media management Tools are designed for managing and analyzing social interactions.

Social Media Management tools help commodities when they apply offer on a certain product. A single dashboard that covers multiple accounts. This Tool is especially important if you’re running a business enterprise or managing the social media accounts of different companies.

Features of Social Media Management Tools

  • Social Branding (identifying brand mentions)
  • Scheduling and posting to multiple channels
  • Responding to inquiries
  • Running marketing campaigns
  • Analytics to measure social engagement

Veetly

Veetly is the platform to manage multiple social media channel from a single platform. It stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and Create Facebook, Instagram, Linkedin, all social media posts for every update you have on your sites.

 

Veetly provides a quick but comprehensive audit of your Facebook presence. Unlike the other social media management tools listed here, all you need to do is copy-and-paste your Facebook URL to see where your page stands.

Buffer

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.

 

Their products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Hootsuite

Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.

 

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Bambu

Platforms such as Bambu provide a central place for businesses to promote their content via multiple employee accounts. However, This translates to more eyes on your content and less haphazard posting on behalf of your team.

 

Knowing just how many people see your content helps with documenting the ROI of your social efforts. So, Bambu’s analytics provide a bird’s-eye view of what’s being curated by your team and where it’s performing best.

Buzzsumo

Allowing brands to search by keyword, Buzzsumo ranks top-performing content based on social shares while noting the author and source. This serves as a fantastic tool for both competitive analysis and potential content ideas that people actually want to see.

 

Buzzsumo themselves notes that the current content marketing landscape is cutthroat. So,  Knowing “who’s who” and what topics resonate with readers are key to keeping people from sleeping on your social posts.

Read More
veetly September 21, 2018 1 Comment