Social Media Marketing is an overview of everything you plan to do and hope to achieve on social media. If not, then don’t blame you? We will guide your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose. The more specific your Social Media Marketing strategy is, the more effective the execution will be. Keep it concise. Therefore, Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure. Perhaps what matters most is that you have a strategy at all. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.
How to create a Social Media strategy
Step 1: Set goals that address your biggest challenges
First of All, Set your goals that address your biggest challenges which are to be faced by yourself during the social media marketing strategy.
- Increase brand awareness
- Achieve a higher quality of sales
- Drive in-person sales
- Improve ROI
- Create a loyal fanbase
- Better pulse on the industry
Step 2: Research your audience
Here’s how to get the most out of your audience research on social media.
- Identify Your Buyer Persona
- Research How Users Interact with Brands
- Determine Your Social Media Audience Size
- Survey Your Customers
- Research Your Audience Using Messengers
- Connect with Your Customers
Step 3: Establish your most important metrics
Engagement metrics are essential to building meaningful, lasting relationships with your followers. Large audiences and likable content are great, but here are some additional metrics to keep an eye on in 2019:
- Hashtag performance
- Organic and paid likes
Step 4: Dig into what your competitors are doing
Before you start creating content, you should have a good idea of what your competitors are up to. Doing so involves might just require some surface-level analysis. Some brands might also look into third-party competitor analysis tools to dig deeper into their competitors’ numbers. Looking at your competition’s presence will directly inform your own social media marketing strategy. The goal here isn’t to copycat or steal your competitors’ ideas. Instead, it’s to determine what’s working for them and how you can adapt your own campaigns accordingly.
Step 5: Create and curate engaging social content
Your SMM strategy is obviously centered around content.
- Video Content or Bust
- User-generated content
- Build Content Themes
Step 6: Conduct a social media audit
First, Examine your current efforts. If you’re already using social media tools, you need to take a step back and look at what you’ve already done and accomplished. Ask yourself the following questions:
- What’s working, and what’s not?
- Who is connecting with you on social?
- Which networks does your target audience use?
- How does your social media presence compare to that of your competitors?
Once you gather all this information in one place, you’ll have a good starting point for planning how to improve your results.
Step 7: Make timeliness a top priority
Timeliness is a two-way street. Not only do customers expect speedier responses from brands in 2019, but also meaningful conversations on a regular basis. Let’s start with the first point. Social media channels are built as networks. You know, a place to converse and share content. Your brand can’t forget these core elements of “networking.” It takes the effort to ensure conversations or engagement opportunities aren’t left unattended.
Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.
Step 8: Assess what’s working, what isn’t and how you can improve
By now you have understood your social marketing strategy for 2019. However, it’s important that you’re able to adapt your strategies as you progress. Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Therefore, Having a bird’s eye view of your social media activity helps put things into perspective. This means looking at your top-performing content and fine-tuning your campaigns accordingly.
Monitoring the metrics behind your campaigns in real-time allows you to make small tweaks. This dynamic approach to marketing makes perfect sense in a day and age where social media is constantly evolving.