How Social Media Marketing can be helpful for your Business

Social Media Marketing is about identifying the essence of engagement.

Social Media Marketing

Social media marketing is the process of gaining traffic or attention through social media sites. It is an almost powerful way for businesses to reach to our customers. Similarly, your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest. You’re missing out! Great marketing on social media can bring remarkable success to your business, also creating devoted brand advocates and even driving leads and sales.

What is Social Media Marketing?

Social media marketing( SMM ) is a form of internet marketing that involves creating and sharing content. It also includes activities like posting text and image updates, videos. Another, content that drives audience engagement is paid social media advertising.

Steps to Start a Plan for Social Media Marketing –

first of all, Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map.

  • What are you hoping to achieve through social media marketing?
  • Who is your target audience?
  • Where would your target audience hang out and how would they use social media?
  • What message do you want to send to your audience with social media marketing?

Social Media Marketing

Social Media Marketing Sites for Small Business –

Social Media Marketing

Facebook

Millions of people use Facebook every day to keep up with friends, upload an unlimited number of photos, share links and videos, and also learn more about the people they meet.

Social Media Marketing

Twitter

Twitter is a real-time short messaging service (SMS) that works over multiple networks and devices. Furthermore, in countries all around the world, people follow the sources most relevant to them and access information via Twitter.

Social Media Marketing

WhatsApp

Whatsapp is an instant messaging app that allows sharing, including photos, videos, audio, and documents. However, WhatsApp is the most popular messaging platform which is now synonymous of the messaging.

Social Media Marketing

Instagram

Instagram is a social networking app for sharing photos and videos. However, second-most popular social media network out there, after Facebook. Certainly, it also offers your business a trendy and hip platform to communicate with prospective customers and also increase brand awareness on social networking platforms.

Social Media Marketing

YouTube

Youtube is the largest video networking site in the world. It is a product of Google and is available as a website and mobile application. Therefore, the entire world television uses this for enjoyment from there stress-free life.

Social Media Marketing

LinkedIn

LinkedIn is the largest networking site for working professionals and business personnel. One can also make a public portfolio, or resume by updating their profile. It is also a platform for finding jobs and employees. There are many approaches to create site visitors and leads from LinkedIn.

Social Media Marketing

Pinterest

Pinterest almost seems like Instagram, in terms, it is a huge image network.

Social Media Marketing

Tumblr

Tumblr is a blogging network, also it has blogging. It has also photo-sharing network, like Pinterest.

Social Media Marketing

Snapchat

Snapchat is a mobile app that allows users to send and receive “self-destructing” photos and videos. However,  Photos and videos taken with the app are called snaps.

Social Media Marketing

Quora

Quora is a network in which we can share our thoughts and useful and also provide important information where users interact with each other over a meaningful information exchange.

Social Media Marketing

How Social Media Marketing Can Help You Meet Your Marketing Goals

  • By Increasing website traffic
  • Building conversions
  • By Raising brand awareness
  • Even more, creating a brand identity and positive brand association
  • Also Improving communication and interaction with key audiences

As a result, the bigger and more engaged your audience is on social media networks. Therefore, it will be for you to achieve every other marketing goal on your list!

Best Social Media Marketing Strategy Tips

Here are also some Social Media Marketing tips which will lead to rising your business up:-

  • Social Media Content Planning
  • Great Social Content
  • Attractive Brand Image
  • Social Media Content Promotion
  • Sharing Links
  • Social Media Crisis Management
  • Measuring Success with Analytics
  • Tracking Competitors

Read More
veetly February 21, 2019 0 Comments

Future of SEO: Expert Prediction

The theme of the blog ‘Future of SEO’.

We know that user experience is the top priority in Google’s algorithms. Basically, SEO involves selecting target topics, defining high traffic keywords, tailoring your page or blog post to suit it, and then hustling to get backlinks and social media exposure. 

But now AI is changing the face of SEO. We’re talking about algorithms that enable machines to make connections, “learn” to process data and apply its learning in future tasks. 

When you search for something, the results displayed take into account a bucket of considerations like your location, search history, favorite websites, and what other users click on for a similar query.

AI improvements mean ranking factors can change from query to query, as the algorithm learns from how people are clicking on the search results and decides on the most relevant factors to take into account for each search.

Expert Prediction for Future of SEO

Anthony De Guzman, SEO Specialist at Shopify

“The future of SEO will include a strong involvement from voice search, especially around content and keyword research. With the expansion of Google’s question/answer knowledge graphs — as well as the push for smart home technologies such as Google Home and Amazon Echo — I think there will be a shift in content marketing to solve the immediate needs that come from voice search queries.”

Tyler Thursby , Senior SEO Analyst at Zion and Zion

“Artificial intelligence is the future of SEO. Massive investments are being made by some of technology’s most influential companies. Google’s RankBrain algorithm is improving search results through machine learning, helping translate user intent and semantic search queries. Increasingly common in-home assistants like Google Home and Amazon Echo rely on semantic cues. Tremendous strides will be made in the realm of AI as these tools find more universal application, improving search by predicting results and adding more personalization.

In what truly sounds like science fiction, Elon Musk recently announced Neuralink – a company with the ambitious goal of merging human brains with artificial intelligence. Musk believes a biological link with AI is a crucial step toward mitigating the looming threat of human irrelevance. As evident through innovations like self-driving cars, machines are poised to disrupt the fabric of our society as we know it. AI will change far more than search.”

Greg Secrist, Co-Founder & CEO of BKA Content

“The future of SEO will rely more heavily on voice search, RankBrain, and AI. The actual SEO of websites will become less important as Google’s algorithms improve. However, having rich content on your site will be as important as ever, and the way we optimize content will most likely change as virtual assistants gain popularity.
Even though Google will become much smarter with AI and RankBrain, it will still need a database of quality information to pull from, meaning the content on your site will never cease to be important. Search results will continue to become much more direct and succinct. Rather than needing to fish through websites for the answer, you’ll be given it directly, much like the way the Google Quick Answer Box works now. This means that the way content is written may change to be more precise, but content will never go away.”

Kent Lewis, President & Founder of Anvil

“SEO Will Go Deeper
SEO will continue to evolve to keep up with Google’s focus on user experience and improving context. That means successful SEO efforts will focus on optimization of deep content, as well as multimedia via schema markup/rich snippets. We’ve already seen the migration to deeper content (higher word counts) in Q1 of this year and expect the trend to continue.

SEO Will Go Native

With ad blockers becoming increasingly prevalent, SEO professionals will focus more on development of original content than ever before. While native advertising will increase in 2017 and beyond, many brands are focusing more on authoring in-depth blog posts, articles, and ebooks as their own publishers.

The future of SEO Strategy

Artificial intelligence will take care of the SERPs

This must have initially stricken you when Google announcedced Rankbrain to be one of the three major ranking factors. Most of the SEO professionals today are still unaware of what exactly is Rankbrain. All we know is it is one of the top 3 ranking factors.

So, another important prediction about the future of SEO is that the search results will be completely monitored and handled by artificial intelligence. As we get advanced with technology and the machines began to understand the content better with time, the results will get more accurate. The prediction is that we are stepping towards the ‘Machine Age’. What has it stored in for us? how should we gear up for it?

The prediction is that we are stepping towards the ‘Machine Age’. What has it stored in for us? how should we gear up for it? Though we are far from that era, what we can do at most is creating quality content, do not stuff keywords to an annoying extent, be user-friendly. A normal user would simply prefer a text that is not too monotonous to read and is interactive.

Content

The content on your website is absolutely the whole and sole of your website. It is more important than you will know to maintain the quality of the content you post. Each update in Google’s policies has been laying focus on providing to the user. As long as the user is fulfill with the content, you do not have to worry about anything. A satisfied user will come back to your website each time he is looking for that information. Multiple visits mean that your company’s name will be registered in the user’s mind. Also, there is a high scope for word of mouth type of promotion.

The idea is to master the Searcher task accomplishment. By this, I mean that your blog must be comprehensive of all the information a user is looking for. This is a challenging yet a fruitful task. If you are able to figure out what your user wants, your blog is certain to fetch you a good amount of traffic.

Link Building

Google’s algorithm gives preference to short URLs. Also, if the URL of your blog contains the keywords for which the user is making a search. Your blog will spot on a higher rank. You must make it a habit to deliberately put the primary/focus keyword (the keyword you want to rank for) in the URL of the blog/post.

The other important aspect related to links is backlinking. Backlinking is considered to be a metric of authority by Google. The backlinks your website, the higher is the website authority.

Rankbrain

Rankbrain is already in action. It is the machine system of filtering out websites on the basis of Google’s metrics. Though it has many subfactors attached to it, it is one of the top three metrics of SEO rankings.

 

 

Read More
veetly January 15, 2019 1 Comment

Is Bing Really Rendering AngularJs?

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

Read More
veetly November 16, 2018 2 Comments

There are no secrets to success. It is the result of preparation, hard work, and learning from failure.

- Paul Tournier

Content Ideation: Tools & Techniques

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

Read More
veetly November 16, 2018 2 Comments

Is Bing Really Rendering NodeJs?

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

Read More
veetly November 16, 2018 2 Comments

The Simple iframe Hack

How To Fetch & Render (Almost) Any Site

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

Read More
veetly November 16, 2018 2 Comments

Good Music for Good SEO

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

Read More
veetly November 16, 2018 2 Comments

Super Quick Content Gap Analysis

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

Read More
veetly November 16, 2018 2 Comments

How To Fetch & Render (Almost) Any Site

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

Read More
veetly November 16, 2018 2 Comments

Ways To Analyse Logs Using The File Analyser

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

Read More
veetly November 16, 2018 2 Comments