Search Engine Optimization is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results. Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). In this Article, I’ll mention the Top 5 Ecommerce SEO Service Provider in India. Therefore, And the Ecommerce SEO Service Provider in India are Veetly, Bluetech, Webnexs, Intellectsoft, Iflexion.
You can get traffic from paid search, but SEO costs much less. However, it usually involves optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience. When people search for products that you sell, you want to rank as highly as possible so you get more traffic.
Veetly can Optimize your Ecommerce site according to Ecommerce SEO that helps you to turn traffic into customers for your ecommerce business. Ecommerce SEO make your website be visible by your target. Stays ahead of the curve with veetly Ecommerce SEO. Therefore, Better ecommerce SEO ensures that your products get discovered online. Similarly, We specialize in eCommerce Search Engine Optimization and are the #1 Ecommerce SEO company. Also, find yourself online through veetly Ecommerce SEO.
Intellectsoft is a boutique digital transformation consultancy headquartered in Palo Alto, California. The Company provides cutting edge engineering solutions for global and Fortune 500 companies with the mission to help enterprises accelerate adoption of new technologies, untangle complex issues that always emerge during digital evolution, and orchestrate ongoing innovation. Intellectsoft maintains its advanced domain expertise through five dedicated labs: Cognitive Computing, Decentralized Applications (i.e. Blockchain), Internet-of-Things (IoT), Premier Customer Experience (CX), and Mixed Reality (AR, VR). Established in 2007, Intellectsoft operates across multiple offices with the engineering centers in the U.S., the U.K., the Nordic region and Eastern Europe.
Since 1999, Iflexion has been helping companies across various industries optimize their business processes through custom software solutions. With a well-coordinated team of 850+ IT professionals, Iflexion serves its customers worldwide regardless of their operation domain, geographical location and organizational specifics. Iflexion addresses the IT needs of companies of all sizes, ranging from startups to large enterprises. Our successful projects are the result of the profound expertise in full-cycle custom software development, business commitment and trusted communication with our customers and partners.
Webnexs provides a wide range of solutions through its powerful software and scripts. Within a year webnexs have served more than 100+ successful business and keeps increasing more. They provide the desired level of professionalism in my company that is generally expected by the clients. It gives value to the clients in the form of services that they provide. They deal with different industries such as Fashion & Apparels, Automobile, Fine Arts, Food & Beverages, Hospitality, and Consumer Services.
Bluetech is an all-around Web Design, Development and eCommerce service provider, we have come a long way. We understand the market, especially the needs of your business and your clients and thus deliver you solutions that suit your brand the best. Bluetech follows the customer-first approach and this enables us to bring forward customized approach. And, that leverages the latest technology, to take your business to new heights. Using our fine-tuned software, we provide some of the best eCommerce solutions. For, to evolve and convert your online store to a brand that attracts customer’s loyalty and traffic; increasing your website’s revenue by a huge margin.
As a marketer, you know the power of Video Content Optimization: it’s one of theonlyways to interact your target audience, get your message across, and stand out in crowded social channels. you furthermore mayrecognize that successvideos have sure components: they should be interesting, informative, visually appealing, and concise, amongstotherthings.
What is Video Content Optimization
Like images, great headings, and other graphics or bold colors, videos grab the readers’ attention and help to keep them hooked. If you don’t have your own videos to upload, you can use websites such as YouTube to find great clips that can be embedded into your site. As always, use good keywords in your videos’ title, descriptions, and tags; share videos on social media sites; and use a video as a call to action or another way to drive sales.
How has Video Content Optimization changed?
A previous couple of years, Video Content Optimization has ended upan increasing number offamous with companies.
oncemarketersstarted to get their palms on DSLR cameras within thelate 2000s, it became easierto producemotion pictures and get them online (thanks to YouTube) without having a degree in videography.
Now we will browse the netwithout seeing a video, and all of uswalkaround with cellularphones in our walletthat has the capability to shoot motion pictureseverywhere. With the explosion of video, it’s turn out to bemuchmore difficult to get ranked inside thetypicallyseekoutcomes.
Gaining rank with your video on prevalentseek has a lot to do with the authority of your internet site, how video-targetedit’s miles, and the way it ranks for video-related queries. Phil recommends no longer sittingthe sort ofmassive emphasis on commonsearch, and as a substituteaccomplishing for higher-ranks in video seek.
Steps For Successful Video Content Optimization
Develop video concepts based on customer value.
Identify relevant target keywords, and use them to create a video title, tags and video description that communicate the video’s value.
Embellish the video with a CTA and link.
Promote the video throughout your own networks to begin accumulating views.
For Google & YouTube To Understand Your Video Content
There are a few steps
Create an optimized title
The title should be a few words long and include the major keyword for which you want to your video to rank.
Use tags wisely
Relevant keywords. Make sure they fit with your brand and that they will interest the people for whom the video was intended.
Create a full description
Articulate your key points from the video and also make it easy for the spiders to see the value this video offers.
Consider using closed captions or uploading a transcript.
These features also make it easier for customers to use your information as they desire, such as watching the video on mute so as to not disturb coworkers
Optimizing your Videos for SEO In 2019
Update older videos
A good first step in optimizing your videos for SEO is to take a look at your older video content. This would help you see what kinds of videos have been successful, along with videos that might be able to gain more traffic despite them being older.
This means updating the title and description to include more searchable terms and keywords.
Even adding relevant links and tags that you might have missed out on before.
The videos that get the most views are from channels that also commit to putting in quality in their production.
This means having good audio and also video quality, along with solid graphics and images.
Creating quality videos is something that may not happen on the very first video but investing your time
And also effort would bring in better-looking videos that audiences would enjoy.
Social Media Sharing and Live Video
Social media websites have become also the best place to share content on the internet.
From Twitter to Facebook, sharing content also opens up more opportunities to expand your audience
Drive more traffic into a website
Integrate them into the rest of your content
Blog content has always been one of the best ways to also drive organic traffic,
And this also means that integrating video content can be something that would help both of your platforms gain more traffic.
Adding videos add a new dimension to your content, allowing users to learn more about a certain topic, or even bridge different topics together
Benefits of Video Content Optimization
You don’t have to stress about having or maintaining your website
Life is like Google. You just need to know what you are searching for.
Google Webmaster tool is one of the most useful tools out of the many SEO tools. It doesn’t have all the perks of commercial SEO suites and it is not a tool for any SEO need but it comes from Google itself and it offers lots of vital SEO insights. All these are good reasons to start using Google Webmaster Tools. Firstly we will know what is the google webmaster tool.
Introduction of Google Webmaster Tool
Google Webmaster Tools is a free service that helps you evaluate and maintain your website’s performance in search results. Offered as a free service to all of us anyone who owns a website, Google Webmaster Tools (GWT) is a way of information from the largest search engine in the world to you, offering a deep knowledge of anything that you search and how it sees your website and helping you uncover issues that need fixing.
Google Webmaster Tool offers insights and tools about your page errors, metadata, what keywords Google pairs with your site, and more. Being familiar with these tools and reports can improve your site as well as your SEO strategy.
How to Start?
In order to use Google Webmaster Tools, you need to join it first. After you join, you need to go through the verification process, so that Google knows you are the owner of the site you want to use Google Webmaster Tools on.
There are several ways to verify ownership. First, you have to download an HTML file and to upload it to the root directory of your site. If you are using the same Google account for Google Analytics, a second option to verify ownership is through Google Analytics. There are many more ways to verify ownership but if you are interested in them, check the Google Webmaster Tools settings and you will see them.
We’ve outlined 8 ways to use the Google Webmaster Tool to assess your website and improve your website’s optimization:
Google offers you the specific quality of guidelines webmasters should follow or face some penalties or dropping off in rankings. The quality guidelines are pretty straight forward and any reputable webmaster or SEO marketer should have no problem following them when they work on your site.
HTML Improvements or Structured Data
Is your site missing any critical components like title tags or meta descriptions? Find out with the HTML improvements tab to see what information Google can pull about your website. Its content to make sure it matches with what you’re optimizing for.
Google Analytics will provide a few insights into what key phrases and key-word terms humans are using to locate your website. Google has made the switch in Analytics to showing so the use of the keyword tool. GWT can assist fill in a number of the gaps and make sure you’re optimizing your pages correctly.
Manage the words the way you want. There are simply reports on Google’s crawling: move slowly mistakes and crawl Stats. Crawl mistakes will perceive any web page or URL errors that might be present and Stats is a general assessment. How many pages it’s been crawling and indexing within the 90 days.
Sitemaps help Google recognize a way to move slowly your website and what number of pages your site has in this file. You’ll see what number of pages you’ve told Google you’ve got and what number of pages it’s indexed to show up in search outcomes.
Mobile usability shouldn’t be as crucial if you have a responsive website as all of your content must be quite impressive. However, it’s really worth checking out just to make sure the whole lot’s running the manner it ought to be.
Links to your Site
Internal links and external links are two links. The ways Google learns your web page and may provide you with boosts in the ratings. This device suggests you what sites are linking to yours so that you can make certain non-spammy websites. What pages they’re linking maximum likely linking to.
What do you mean by Fetch as Google in Webmaster Tools?
The Fetch as Google tool enables you to test how Google crawls a URL on your site. You can use Fetch as Google to see whether Google can access a page on your site. How it crawls the page, and whether any page resources are blocked.
Are you thinking about how to become champion of SEO Champion League? Then you are at right place.
SEO Champion League is all About-
A great user experience
Creating a ton of high-quality content
Mobile ready and fast page speed
A great user experience
Acquiring natural links
These core principles are what we have found to be highly effective in gaining high natural search results and made us the affordable SEO services company of choice. Some people have told us “this seems easy enough, why do I need to work with you?” Our thought process is that if you have the determination and the time to make mistakes along the way while perfecting your craft, then frankly, it is probably best if you do the SEO based work yourself. However, if you are like most companies and want to utilize the expertise of a reputable partner to handle all of your search engine optimization services, then the choice to work with WebiMax becomes quite obvious.
The structure of a webpage and its content is only a piece to the SEO puzzle, but a very important piece. We perform best-in-class optimization with our proven techniques.
Keyword targeting with focus. We research to find the best performing keywords in your industry and assign them to the appropriate pages on your website. We find the keywords that drive sales.
Winning content strategies. Not only will we optimize the content on your current web pages, but we will also show you the secrets to developing content that will keep customers coming back. Yes, content is king.
WHITE HAT LINK BUILDING
The best SEO companies are the ones focused on the quality of links versus the number of links. Don’t be left behind as the world of search engine optimization evolves.
Valuable industry citations. We seek out links from various authoritative resources such as trade associations and niche directories. Only the most reputable make it to our list.
Effective content marketing. Offering valuable content not only helps build your company into an authority, but it also presents opportunities for quality websites to link back to you.
DETAILED TRANSPARENT REPORTING
When you select an SEO company you have a right to know what you are paying for. We don’t believe in secrets and we are proud of our work. We keep you informed every step of the way.
Keyword ranking reports. Our client dashboard provides you with detailed reporting on your search rankings, complete with search position screenshots and updates every 24 hours.
Link building reports. You don’t need to guess what quality links we have built for you. Each month you will receive a report showing every link that we have acquired for your website.
Hope these steps help you how to become champion of champion league.
Google Panda Update is an update made by Google’s search results ranking algorithm. It was first released in February 2011. Panda algorithm was originally created to filter out the low-quality websites from search engine results. This update enable to make higher-quality websites for better ranking. Unlike common belief, the name “Panda” was less named after the gentle panda bear animal. Instead after Google engineer Navneet Panda, who originally developed the technology that created and implemented the algorithm update.
There were a variety of search engine updates leading up to February 2011, but Google Panda was one of the leading algorithm updates that shows the way to a new and better Google search tool and by affecting approximately 12 % of search engine results.
How do the Google Panda Algorithms work?
The Google Panda algorithm is a heuristic algorithm i.e; it scans a large data set and looks for specific types of solutions to questions or problems. What may be revolutionary about the Panda algorithm (I believe) is that (I think) it seeks to eliminate or bypass unnecessary comparisons. The computations, thus reducing the overall number of calculations required to find the best match for a specific desired solution.
What Google needed to do was develop a set of ranking signals and/or weights that would help them separate Websites into “High Quality” and “Low Quality” sites. The Quality Rater Survey was apparently used to divide a pool of secretly selected Websites into such a segregated plane. The Google engineers then turned Panda loose on their immense volumes of data about Websites with the goal of finding the best grouping of signals and weighted values for those signals that would produce the closest match to the quality raters’ collective choices.
Through the many public iterations, Google appears to have been changing the pool of Websites that are used to determine what mix of signals and weights should be used to determine a Web (page/site)’s Panda score. This score is probably added to the PageRank.
Hence, your “Panda score” is assign to individual pages, and cumulatively enough pages on your website. Your Website may be “drag down” the rest of your site, a possible scenario that Googlers acknowledge.
Publishing content just for the heck of traffic is not a good idea. This is the main reason why Google made the update because a lot of sites take a lot of content just for them to attract more visitors from the search engines to go to their site and give some impressions and clicks to the ads.
They don’t really care about the quality of the content as much as the traffic they are getting from it. We have to always keep in mind that people want real, useful, quality content and Google is just trying its best to deliver us that which we desire.
You should be more mindful of the things that you publish. Make sure it’s unique, original and helpful to people. Don’t make articles just to suck-up to search engines as some people do. If you have local content farming websites, try to look at which keywords: you could grab from them when the Panda update is implemented in your country.
In the end, SEO is a zero-sum game. If the content farms are getting a kick off the SERPs, then the content producers get to rank higher. Take this opportunity to do so.
How To Recover from Google Panda Effect?
Recovering from a Google Panda penalty is challenging, but not impossible. If you are one of the numerous webmasters that have been filtered by Google Panda. Now it’s time to get your rankings and traffic back.
Since the initial release in February 2011, Google Panda has affected hundreds of thousands of websites. Google’s ranking algorithm penalizes low-quality sites that don’t provide value to users.
Recovering your traffic can be a hard journey, but you have to prove Panda that your website has good content and is user-friendly. Identifying a Google Panda update has become more difficult in 2013. That’s because Google has stopped confirming or announcing Panda updates.
Google has incorporated Panda into their index process, and all future releases are gradual.
We know that user experience is the top priority in Google’s algorithms. Basically, SEO involves selecting target topics, defining high traffic keywords, tailoring your page or blog post to suit it, and then hustling to get backlinks and social media exposure.
But now AI is changing the face of SEO. We’re talking about algorithms that enable machines to make connections, “learn” to process data and apply its learning in future tasks.
When you search for something, the results displayed take into account a bucket of considerations like your location, search history, favorite websites, and what other users click on for a similar query.
AI improvements mean ranking factors can change from query to query, as the algorithm learns from how people are clicking on the search results and decides on the most relevant factors to take into account for each search.
“The future of SEO will include a strong involvement from voice search, especially around content and keyword research. With the expansion of Google’s question/answer knowledge graphs — as well as the push for smart home technologies such as Google Home and Amazon Echo — I think there will be a shift in content marketing to solve the immediate needs that come from voice search queries.”
“Artificial intelligence is the future of SEO. Massive investments are being made by some of technology’s most influential companies. Google’s RankBrain algorithm is improving search results through machine learning, helping translate user intent and semantic search queries. Increasingly common in-home assistants like Google Home and Amazon Echo rely on semantic cues. Tremendous strides will be made in the realm of AI as these tools find more universal application, improving search by predicting results and adding more personalization.
In what truly sounds like science fiction, Elon Musk recently announced Neuralink – a company with the ambitious goal of merging human brains with artificial intelligence. Musk believes a biological link with AI is a crucial step toward mitigating the looming threat of human irrelevance. As evident through innovations like self-driving cars, machines are poised to disrupt the fabric of our society as we know it. AI will change far more than search.”
“The future of SEO will rely more heavily on voice search, RankBrain, and AI. The actual SEO of websites will become less important as Google’s algorithms improve. However, having rich content on your site will be as important as ever, and the way we optimize content will most likely change as virtual assistants gain popularity.
Even though Google will become much smarter with AI and RankBrain, it will still need a database of quality information to pull from, meaning the content on your site will never cease to be important. Search results will continue to become much more direct and succinct. Rather than needing to fish through websites for the answer, you’ll be given it directly, much like the way the Google Quick Answer Box works now. This means that the way content is written may change to be more precise, but content will never go away.”
“SEO Will Go Deeper
SEO will continue to evolve to keep up with Google’s focus on user experience and improving context. That means successful SEO efforts will focus on optimization of deep content, as well as multimedia via schema markup/rich snippets. We’ve already seen the migration to deeper content (higher word counts) in Q1 of this year and expect the trend to continue.
SEO Will Go Native
With ad blockers becoming increasingly prevalent, SEO professionals will focus more on development of original content than ever before. While native advertising will increase in 2017 and beyond, many brands are focusing more on authoring in-depth blog posts, articles, and ebooks as their own publishers.
The future of SEO Strategy
Artificial intelligence will take care of the SERPs
This must have initially stricken you when Google announcedced Rankbrain to be one of the three major ranking factors. Most of the SEO professionals today are still unaware of what exactly is Rankbrain. All we know is it is one of the top 3 ranking factors.
So, another important prediction about the future of SEO is that the search results will be completely monitored and handled by artificial intelligence. As we get advanced with technology and the machines began to understand the content better with time, the results will get more accurate. The prediction is that we are stepping towards the ‘Machine Age’. What has it stored in for us? how should we gear up for it?
The prediction is that we are stepping towards the ‘Machine Age’. What has it stored in for us? how should we gear up for it? Though we are far from that era, what we can do at most is creating quality content, do not stuff keywords to an annoying extent, be user-friendly. A normal user would simply prefer a text that is not too monotonous to read and is interactive.
The content on your website is absolutely the whole and sole of your website. It is more important than you will know to maintain the quality of the content you post. Each update in Google’s policies has been laying focus on providing to the user. As long as the user is fulfill with the content, you do not have to worry about anything. A satisfied user will come back to your website each time he is looking for that information. Multiple visits mean that your company’s name will be registered in the user’s mind. Also, there is a high scope for word of mouth type of promotion.
The idea is to master the Searcher task accomplishment. By this, I mean that your blog must be comprehensive of all the information a user is looking for. This is a challenging yet a fruitful task. If you are able to figure out what your user wants, your blog is certain to fetch you a good amount of traffic.
Google’s algorithm gives preference to short URLs. Also, if the URL of your blog contains the keywords for which the user is making a search. Your blog will spot on a higher rank. You must make it a habit to deliberately put the primary/focus keyword (the keyword you want to rank for) in the URL of the blog/post.
The other important aspect related to links is backlinking. Backlinking is considered to be a metric of authority by Google. The backlinks your website, the higher is the website authority.
Rankbrain is already in action. It is the machine system of filtering out websites on the basis of Google’s metrics. Though it has many subfactors attached to it, it is one of the top three metrics of SEO rankings.
Google On page SEO optimization refers to all measures taken by SEOs within the website to improve the ranking of a site in search engine result pages. Making correct decisions is a crucial skill at every level while choosing the right SEO tutorial for you. The most important thing in the process is; comprehending what you precisely know about SEO and what SEO actually is?
The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.
What is Google On Page SEO?
Search Engine Optimization (SEO) refers to the practice of optimizing digital content for searchable terms. If implemented correctly, SEO can give website pages a greater chance of rising to the top of Google search results.
SEO stems from one golden principle. When a standard user opens Google or Bing (or another search engine platform), she is likely to enter a term or phrase that best approximates what she’s seeking, such as “What is on page SEO?”
When Google populates results for this search, the user will also likely prioritize listings on the first page results. What’s more, she will give particular attention to the results at the top of this page.
This means that pages that have higher Google rankings have greater odds of receiving a click from users. However, Businesses can capitalize on this valuable real estate by implementing Google on page SEO.
The process that is SEO can be practiced, successfully, in a bedroom or a workplace, but it has traditionally always involved mastering many skills as they arose including diverse marketing technologies including but not limited to:
PHP, HTML, CSS, etc.
Social media promotion
Analytics and data analysis
Looking at Google for hours on end
It takes a lot, in 2018, to rank on merit a page in Google in competitive niches, due to the amount of competition for those top spots.
Positive factors: quality, relevance and up to date content, TITLE and META description, heading tags H1-H6, Text-headers instead of image-headers, detailed description on the goods cards, frequent updating of dynamic sections, ALT attributes for images, Google authorship.
Negative factors: duplicated, aggregated or informative content, excessive keyword-optimization, invisible or hidden text, keywords cannibalization, links to unauthorized sites, links selling.
Content and ads ration on the first-page screen.
An absence of pop-up ads.
Detailed contact page.
Single price page.
Delivery and guarantees page.
Presence of online-assistant.
Integration with social networks.
A possibility of reviews and comments.
Your On Page SEO Tutorial
The good news about Google on page SEO is the fact that anyone can do it. So, You don’t need a degree in computer science to optimize your content for high rankings!
Your Tutorial Here:
1. Perform Keyword Research
The best place to begin when it comes to on page optimization is with your keywords. They are, after all, the secret sauce of any successful SEO campaign.
It may be tempting to choose any keywords that come to mind, but careful keyword research can mean the difference between your visibility and your competitors’ visibility.
Begin by performing a few organic searches on your own for phrases and terms you feel may be relevant to your business. Search for location-based and industry-specific terms, such as “cafe in Atlanta,” “fair trade coffee cafes” and “best drip coffee.”
Note where your digital content currently appears in these Google searches, as well as where your competitors’ content appears. Also, brainstorm keywords your customers may be likely to enter into Google to find your business.
Keyword research does take time. For this reason, you may wish to invest in a keyword planner such as those offered by Google and Ahrefs. Build a list of keywords that are more likely to be high-value, keeping an even mix of general and specific terms.
2. Create Relevant Content
Google is very clear in its SEO guidelines about the type of content designed to earn a higher ranking. In general, the more relevant your content is to users, the greater its odds are of floating to the top of search results.
What is the relevant content? Relevant digital content is likely to be highly valuable to your visitors. It gives them the information that they seek. It is also professional, free of errors, and intriguing.
This can be tough crafting the type of rich content that SEO depends on. However, keeping your user in mind as you develop content can be your secret to deriving relevant material.
In fact, this may require jazzing up your website’s design itself. You may find that a new, user-driven, responsive design lends itself to exactly the type of content that can get you noticed by Google.
Learn more about stellar web design principles here.
3. Integrate Primary and Secondary Keywords
Once you’ve taken care of your keyword research and web content, it’s time to actually optimize.
In general, on page optimization simply involves sprinkling your chosen keywords throughout your content. Aim to use one distinct keyword per individual page of content.
However, don’t just cram your keywords into content willy-nilly. It’s essential to be seamless with integration so that readers don’t even notice the keywords themselves.
In general, include a maximum of five keywords per 500 words of content. Lastly Don’t forget to use a keyword in the title of a page, image descriptions and titles, a second header, and the conclusions of articles.
A lot of on page optimization campaigns also involve the use of secondary keywords, alternative phrases or synonyms to primary keywords. Slipping these naturally into content can also leverage primary keyword performance.
4. Track SEO Data
The world and rules of SEO are always changing. Popular Google searches on one day may not be so popular the next, and Google’s algorithms keep shifting with the times.
For this reason, it’s essential to stay on top of your Google on page SEO campaign performance. So, You can do this by signing up for Google Analytics, which gives key data related to organic traffic and keyword performance as your campaign progresses.
It’s also valuable to perform regular SEO audits and keyword performance checks. Also, Check out our list of free SEO tools that can give you the data you need to adjust campaigns.
It’s okay if your first-time keywords don’t perform as well as expected. Finally, Return to your keyword planner and research to choose higher-value terms that can help you outrank competitors.
On Page Optimization Success
A well-researched Google on page SEO campaign can help any business become more visible on search engine platforms. When implementing on page SEO, be sure to research keywords well and familiarize yourself with Google’s guidelines.
Craft relevant content and step up your current web design to keep your users in mind. So Don’t be shy about changing keywords as you proceed–in fact, we highly encourage this.
In addition to on page SEO, you can gain greater visibility by exploring other digital marketing efforts, such as social media and Google AdWords. Hence, High-performance SEO campaigns never stand alone.
SEO is the art and science of optimizing on search engines like Google, Yahoo, and Bing etc. But why part of the art, part science? The science part of Search Engine Optimization deals with technology and all the engineering & technicalities of a website such as code, information architecture & user experience and types of SEO etc.
search engine optimization or optimizer is a collection of techniques applied to optimize our site so that it ranks well in Search engine result pages.
Two Types of SEO are
The On-Page Search Engine Optimization refers to how well your website’s content is presented to search engines. On-page, optimization involves ensuring whether a particular webpage is a structure in a manner so that it gets found by the search engines for given keywords and key phrases.
This Off-Page Search Engine Optimization refers to your website’s overall “authority” on the web determined by what other websites say about your site. Off-page optimization is a long-term process and takes time to improve. Simply put, off-page is all about your online reputation. Off-page optimization includes acquiring backlinks to your page from the authority sites in your niche.
The following are the 3 different types of SEO techniques and practices that you must know about before going ahead with SEO.
White hat SEO
This is one of the most popular Search Engine Optimization technique and is one which utilizes methods and techniques to improve search engine rankings of a website; which do not run afoul of search engine guidelines.
White hat SEO include high-quality content development, link acquisition campaigns supported by high-quality content; website HTML optimization and restructuring and manual outreach and research. When you choose this method of Search Engine Optimization then you can expect a gradual yet steady but lasting growth in your rankings.
Blackhat SEO is a type of Search Engine Optimization technique which exploits the various weaknesses in the algorithms; search engines in order to get high rankings for websites.
The wholesomeness is very low because of the black hat Search Engine Optimization techniques include; keyword stuffing, link spam, hidest, hidden link, cloaking. When you choose this method, you can expect unpredictable, quick but short lasting growth in ranking.
Grey hat SEO
This kind of a Search Engine Optimization is a kind of an SEO which is neither black nor white. This is a technique that does not fully use the black hat SEO and rather combines both.
This is a transformation from black to white and from white to black. Whether it is due to pressure from the website or company or to deliver better results; some Search Engine Optimization companies may practice Grey hat Search Engine Optimization to some extent. They may not cross the line to black hat Search Engine Optimization.
Always stay away from any of the above Black Hat tactics to improve the rank of your site.
Social media is the main constituent of any marketing strategy. While some marketing techniques may get a bit expensive, but this one is free and may bring you big profits. It’s important to have your Facebook Marketing Page correctly optimized with some best SEO tips in order to maximize conversions.
Facebook Marketing Pages are increasingly becoming a “second home page” for online businesses. And while more and more Page owners are learning how to become skilful Facebook marketers. Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of you guessed it SEO Tips. Nothing could be truer than navigating Facebook.
SEO Tips For Facebook
Choose a Brand Name
When it comes to correct optimization, it is fundamental to find the right name for your Facebook Business Page because you choose it once and it is permanent. It’s key to remember that the first word of your Facebook page title is the most significant in the eyes of Google.
Second, don’t give in to the temptation to choose a fully generic page name like “Travel” or “Hawaii.” Because Facebook’s intention for Pages is that they authentically represent businesses, brands, or celebrities, Facebook has recently been disabling updates for generically named Pages – effectively neutering their ability to reach their Facebook fans.
Then, take a look at Google Webmaster Tools. See what search queries are sending people to your site. Are people coming to your site for a service or product you no longer offer? Have more people been searching for a certain product or service? Compare this with the data taken from Analytics and use that to develop an optimized content strategy.
Enhance Your Local Presence
Targeting market is likely two-fold: local surfers and seasonal visitors on vacation. While the locals may know of your shop, it’s unlikely that the tourists will. However, one of the first things those tourists will do is pull out their smartphone and search for surf shops in the area.
If your website isn’t optimized for local business, your shop might not show up at all. Set up social media profiles if you don’t have them. If you do have social media profiles, make sure you have them all listing your correct address. List your business on Yelp, Foursquare, Bing Places, Google+ Local, Citysearch and every other location-based listing service out there.
For more in-depth information on local search presence, check out these tips for improving your local search rankings.
Best URL Selection
Don’t ever settle for the standard issue Facebook URL that comes with your Facebook account. After your fan page has received 25 likes, Facebook will give you the opportunity to create a custom and unique URL for your business page.
Because URL’s hold high value to search engines, a unique Facebook website address should be in your bag of SEO tips and tricks to add to your social networks. Facebook vanity URL’s offer the business owner to place their business name or an easy to remember the link that can help enhance your brand recognition.
Visit FaceBook.com/Username to check out some Facebook username options available. Once you land on the site, select your Business Page from the drop-down list. You will then have a box to enter the desired user-name.
Internal linking strategy
When search engines scan the web for new sites, they “crawl” through links. Whenever they finish scanning a page, they check the page for any links and then follow each of them to see if they lead to pages that haven’t been scanned yet. If so, the process starts over for that page.
Because of this, it is incredibly important that you have a great internal linking strategy. Pages on your website should link to other pages on your website with similar or relevant information.
Think of your entire website as a city, and each web page as a single building. The links are streets that get you from one building to another. The more streets, the easier your city is to navigate. However, exercise caution with your internal linking. There’s a fine line between optimization and overkill, as referenced in the next, and final, tip.
Unless you’ve been living under a rock for the last two years, you probably already know just how important video content is to Facebook marketing. One of the best video content reach you can get is with Facebook’s live video. According to Livestream stats, 82% of brand audiences prefer live video over any other form of social media posts.
If you’re waiting to be able to shoot ‘good quality video,’ you’re missing out on huge reach potential. Like we have said time and time again, you don’t need a video to be professionally shot for it to be effective, even more, the case with Facebook Live. Use live video to reveal a new product or promotion, to give tips in your niche or show behind-the-scenes teasers for upcoming lines.
The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…