Day by day mobile users is increasing rapidly. If we compare it with desktop traffic then more than half of people use mobile phones and tablets for searching for anything on the internet. Just because smartphones are more user-friendly than the internet. Right now approx. 60% of global internet traffic comes from mobiles and everyone knows that Google gives much importance to mobiles. For this reason, Google is giving high ranking to such a blog or website which is also fast loading on mobile which means mobile version of your blog. Now it is important for you to optimize your blog’s designs, images, and script in such a way that your blog can deliver a better experience to the mobile user as well. Google wants to do better for those who are searching in mobile. That’s why Google released the Mobile-First Index update, which states that Google has created a separate ranking listing policy for mobile version content.
What is Mobile First Indexing?
Mobile first indexing means that Google is using the mobile version of your blog for ranking and indexing data. Therefore, you monitor crawl bot traffic to your site, you may see an increase in traffic from Smartphone Googlebot. The cached versions of pages will usually be the mobile version of the page. Google will rank and index your blog according to the mobile version of your blog.
Impact of Mobile First Index in SEO:
If your blog is not mobile friendly then your blog’s traffic and SEO will have a bad effect and just because of your blog’s ranking and traffic will definitely down. So mobile first indexing make a website’s SEO better help in to improve the rank of your website. Mobile first index will affect the domain authority of the website also.
SEO Strategy should be followed for Mobile First Indexing
Content: Pay attention that our content should be high quality same as our desktop site. In this, images, texts, and videos all are included.
MetaData: Make sure that the meta title and meta description should be the same in both version (desktop and mobile) of the website.
Structured Data: You should use equal structured markup data in your mobile and desktop version.
Search Console Verification: You should make verify your mobile website in google search console.
Canonical Tags: Make sure that the canonical tags are used correctly.
Now that we’re in 2019, it’s the perfect time to reflect on what an eventful year it was for organic search andSEO strategy for this year. As Google continues to refine its enigmatic search algorithm to deliver users the most relevant results, SEO professionals and pundits across the globe have taken note of a growing number of SEO trends and strategies that are poised to be the future of SEO. 2019 may very well become a crucial year for SEO due to several reasons. With voice search, Virtual Reality and Augmented Reality stepping into the Digital Marketing landscape, it’s important to take charge before things become overwhelming.
7 SEO Trend you need to know About 2019
2019 may very well become a crucial year for SEO due to several reasons. With voice search, Virtual Reality and Augmented Reality stepping into the Digital Marketing landscape, it’s important to take charge before things become overwhelming. Therefore, it’s essential to grab a follow up to the new trends and create a strong SEO strategy 2019 to shine out in the changing SEO landscape. Artificial Intelligence technologies change the way we interact with content online, there could be a massive change in how we work as Search Engine Optimizers.
1. Search Intent and Code Optimization
Search intent, sometimes also known as keyword intent, is the ultimate goal of the person using a search engine. With the Google Hummingbird and Google RankBrain algorithms, the search engine can interpret search intent and display results that meet that search intent, often through rich snippet results like the Answer Box and Knowledge Panel.
The reason is that Google is not showing results based just on the keywords, it is coming up with results by considering the intent of the search.
Informational Intent – The intent is to acquire information assume to be present on one or more web pages.
Transactional Intent – The intent is to perform some web-mediated activity.
Navigational Intent – The intent is to reach a particular site.
2. Video Content Optimization
The value of 1-minute video is worth 1.8 million words. But how do you ensure your videos drive most engagement. Video optimization is the key! it will become one of the most important SEO Trend in 2019.
How can you Optimize our Video Content?
Channel Name – We recommend advertisers to sprint to the 500 subscribers mark as soon as possible. The only reason behind that is to claim a vanity URL – something very important when it comes to SEO.
Channel Description – Channel keyword elements help the advertisers place important keywords to drive traffic. The focus should be on using more YouTube optimized keywords so that the channel gets high rankings on Google.
Use Channel Keywords – This is important. Don’t skip optimizing the YouTube description area. Advertisers should consider thinking about this from the usability point of view. Your audience would want to know more about you and Google digs that. Google rewards attempt to make a seamless user experience.
3. Voice Search Strategy
Voice search is an up and coming technology that allows people to access internet search results using nothing more than a smart device and their voice. Just as it sounds. Also, it is more convenient for a user to speak with an assistant than to type. The results of voice queries are also faster. voice search as one of the most important upcoming digital marketing trends. Business needs to optimize voice search. If they don’t, they will be outsmart by those who did.
Why is Voice Search Important?
For us, Voice search is important because, with Voice, almost anyone can access the internet. The businesses which optimize their website for specific keywords will now have to change their approach to entertain these long-tail searches. Websites which were focusing on keywords like ‘First-hand Automobile’ will now have to optimize for long tail keywords like ‘Where can I find cheapest First-hand Automobile’. The new SEO trends in 2019 should see a shift to focusing even more on user intent, problem-solving and local searches.
4. Increased Social Media Indexing Will Boost Organic SEO
The SEO trends in 2019 will focus more on creating content that satisfies the intent of a search. When content creators focus on the customer, content creation will be done not just to rank on search engines, but to provide value. Social Media will play a huge role in SEO in 2019. Social channels will keep on increasing their depth to integrate with Search. Not just in terms of more content being indexed and Google’s ranking, but also in a form where users can use these social media channels like search engines themselves.
5. Optimizing CTR For Google Rankbrain
What will happen if the user doesn’t click on your website when it showed on the top for a specific query? Google will consider your website irrelevant for that particular keyword. Result? Your Rank will drop in no time! Your website’s Click-Through-Rate is a significant factor in deciding whether your content is relevant to the user’s search or not. To make it more clear, we can say that if a user does not click on your website link when it shows up on SERPs for a particular keyword, Google thinks that you are not relevant for that keyword. Google will drop your rankings like a stone. And that, will not be a pretty sight!
6. Mobile First Index
Mobile users have already surpassed desktop users. So, if users are facing difficulties using your website on their mobile, they won’t think twice before pressing the back button and moving to your competitors. Consider mobile page speed, load time, images and other elements for a good mobile experience. It is of high importance to create consistent content across all the platforms – from mobile to desktop. When creating websites, you should understand that Google crawls both the desktop and mobile version. When Google says that it recommends mobile-first indexing, it does not say that it will not crawl your desktop version.
7. Long Format Content
Long format content rank well! But it’s not about a number of words but about comprehensive content. Why? Data suggest long-form content tends to have a greater possibility of earning quality backlinks. So, It is a great strategy to dominate in 2019. There are a number of factors that go when we define quality long-form content. It’s very important for marketers to understand what Google’s search engine and the users love. Let’s get it straight – Long Form Content Produces Higher Search Rankings. Therefore, it is still a great strategy and will remain the top SEO trend in 2019. But that doesn’t really mean you have to produce long-form content for the heck of it. It is imperative to craft the content in a way which your users will absolutely love to consume. Make sure you produce long-form content to provide value that you believe only your content can provide.
You can’t make money online without an audience, and Search Engine Optimization can bring millions of people to your website. There are all other ways to make money from a blog or website. You could post ads, write content or work with content partners. You could create an online website or use affiliate links to send your readers to someone else’s online website. However, none of those strategies are going to work if you don’t have a consistent flow of people coming to your site. That’s why the first step in making money online from your blog or website is building an audience. That’s wheresearch engine optimization(SEO) comes in.
Search Engine Optimization
Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results while searching on the search engine. In short, It is a set of rules that can be followed by a website (or blog) owners to optimize their websites for search engines. Any time you google something, Google’s algorithm works to choose stories and posts that will answer your question. SEO is all about understanding those algorithms. That way, when someone googles something that applies to your website or blog, they won’t have to dig through several pages of results to find yours. It’ll be right at the top.
How much does being ranked highly on Google really matter?
You might think that using social media is the best way to get your blog or website seen on the top ranking or for the better result. Facebook, Twitter, Instagram and all the rest can be powerful tools to help you build a following.
But, there are two great parts about being ranked highly on Google search results:
Google is the highest-trafficked website in the world.
Optimized content can stay in the top spot for as long as it’s relevant.
So, now we know what SEO is and why it’s important. But, how do we actually optimize our content? How do we make online content that appears on the first page of Google, Bing and other search engines?
1. Before you write your post, make sure your site is optimized
Search engines care about more than just the words on the page. They also take into account factors including the quality and consistency of your site speed and authority. There are tons of other factors that go into website SEO, but let’s break down these two.
1.Speed – The first is to optimize your images. He writes research shows that, on average, more than half of website’s memory load is taken up by images. One of the easiest ways to improve your page-load times is to optimize all your images for the web. Odds are, you can probably make your image file much smaller without sacrificing quality. For example, there’s no need to upload a 5,000 pixel by 5,000 pixel image in a box that’s only a 500 pixel square. That image is 100 times bigger than it needs to be, and it could be the difference between a fast loading site and a slow one.
2. Authority – Authority comes from different sources users, other websites and search engines but really, it comes down to trust. How long has your website been relevant, and how long have you been creating content around a given topic? Just as important, do other experts use your website as a source? Are they linking to it or citing you?
2. While writing your post, you should have a keyword or search term in mind
Google isn’t going to magically rank your website in the top 10 just because you write a post. You have to help search engines out by predicting what people will search to find your story. You have to concentrate on two things while writing your Blog or Content. First, you have to focus on your KeyWord that you are picking to use on the blog for top results and you have to use it in the post. Second, You should still write like you’re talking to people and not a machine.
3. After writing your post, you have to share it
First of all, you need to get share your blog everywhere. It’s very simple: If you share your article, it means they think other people should see it. Isn’t that the whole point of a search engine pointing people to the posts, websites and information they should see? In the same way that you might be more likely to buy a product or service after someone recommends it, Google and other search engines are more likely to commit to your page after others have shared it. For this, you have to be Social to share your post among your friend circle. But, it’s also important to grow your own social following. That way, you don’t have to rely on others’ participation. You can start the conversation that gets you recognized on Google.
Here are the seven ideas for growing your social following and they are:
Measure strategy success through on-platform and on-site measurement
A clear and unique brand identity
Create Find creative ways to delight people
One of the best ways to earn traffic is to improve your site’s search engine optimization. Ranking in the first page of a search engine results page (SERP) can bring literally millions of people to your website. You can then use that traffic to post ads, write sponsored posts or even create a thriving online store. To optimize your content, you need to first understand that SEO starts with the construction of your website. Work with a developer or research what Google and other search engines expect from your website, then do what you can to make sure they get it. Focus on making your website as fast as you can. Over time, you should try to build up your authority on topics that are essential to your website.
Next, you need to write a post that targets a specific keyword or search term. Make sure you use that keyword in the headline, as well as throughout the article. You should use related links and internal links that reference your website and inform Google what the article is about. At the same time, make sure you are writing something that informs the reader and doesn’t just target Google’s algorithm.
Last, you need to create an online conversation about your piece through social media. Use partnerships as well as your own platforms to create a buzz around your website that even Google can’t ignore. If you can do those three things, you can create top-ranked articles and put the power of Google in the palm of your hand.
Search Engine Optimization is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results. Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). In this Article, I’ll mention the Top 5 Ecommerce SEO Service Provider in India. Therefore, And the Ecommerce SEO Service Provider in India are Veetly, Bluetech, Webnexs, Intellectsoft, Iflexion.
You can get traffic from paid search, but SEO costs much less. However, it usually involves optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience. When people search for products that you sell, you want to rank as highly as possible so you get more traffic.
Veetly can Optimize your Ecommerce site according to Ecommerce SEO that helps you to turn traffic into customers for your ecommerce business. Ecommerce SEO make your website be visible by your target. Stays ahead of the curve with veetly Ecommerce SEO. Therefore, Better ecommerce SEO ensures that your products get discovered online. Similarly, We specialize in eCommerce Search Engine Optimization and are the #1 Ecommerce SEO company. Also, find yourself online through veetly Ecommerce SEO.
Intellectsoft is a boutique digital transformation consultancy headquartered in Palo Alto, California. The Company provides cutting edge engineering solutions for global and Fortune 500 companies with the mission to help enterprises accelerate adoption of new technologies, untangle complex issues that always emerge during digital evolution, and orchestrate ongoing innovation. Intellectsoft maintains its advanced domain expertise through five dedicated labs: Cognitive Computing, Decentralized Applications (i.e. Blockchain), Internet-of-Things (IoT), Premier Customer Experience (CX), and Mixed Reality (AR, VR). Established in 2007, Intellectsoft operates across multiple offices with the engineering centers in the U.S., the U.K., the Nordic region and Eastern Europe.
Since 1999, Iflexion has been helping companies across various industries optimize their business processes through custom software solutions. With a well-coordinated team of 850+ IT professionals, Iflexion serves its customers worldwide regardless of their operation domain, geographical location and organizational specifics. Iflexion addresses the IT needs of companies of all sizes, ranging from startups to large enterprises. Our successful projects are the result of the profound expertise in full-cycle custom software development, business commitment and trusted communication with our customers and partners.
Webnexs provides a wide range of solutions through its powerful software and scripts. Within a year webnexs have served more than 100+ successful business and keeps increasing more. They provide the desired level of professionalism in my company that is generally expected by the clients. It gives value to the clients in the form of services that they provide. They deal with different industries such as Fashion & Apparels, Automobile, Fine Arts, Food & Beverages, Hospitality, and Consumer Services.
Bluetech is an all-around Web Design, Development and eCommerce service provider, we have come a long way. We understand the market, especially the needs of your business and your clients and thus deliver you solutions that suit your brand the best. Bluetech follows the customer-first approach and this enables us to bring forward customized approach. And, that leverages the latest technology, to take your business to new heights. Using our fine-tuned software, we provide some of the best eCommerce solutions. For, to evolve and convert your online store to a brand that attracts customer’s loyalty and traffic; increasing your website’s revenue by a huge margin.
As a marketer, you know the power of Video Content Optimization: it’s one of theonlyways to interact your target audience, get your message across, and stand out in crowded social channels. you furthermore mayrecognize that successvideos have sure components: they should be interesting, informative, visually appealing, and concise, amongstotherthings.
What is Video Content Optimization
Like images, great headings, and other graphics or bold colors, videos grab the readers’ attention and help to keep them hooked. If you don’t have your own videos to upload, you can use websites such as YouTube to find great clips that can be embedded into your site. As always, use good keywords in your videos’ title, descriptions, and tags; share videos on social media sites; and use a video as a call to action or another way to drive sales.
How has Video Content Optimization changed?
A previous couple of years, Video Content Optimization has ended upan increasing number offamous with companies.
oncemarketersstarted to get their palms on DSLR cameras within thelate 2000s, it became easierto producemotion pictures and get them online (thanks to YouTube) without having a degree in videography.
Now we will browse the netwithout seeing a video, and all of uswalkaround with cellularphones in our walletthat has the capability to shoot motion pictureseverywhere. With the explosion of video, it’s turn out to bemuchmore difficult to get ranked inside thetypicallyseekoutcomes.
Gaining rank with your video on prevalentseek has a lot to do with the authority of your internet site, how video-targetedit’s miles, and the way it ranks for video-related queries. Phil recommends no longer sittingthe sort ofmassive emphasis on commonsearch, and as a substituteaccomplishing for higher-ranks in video seek.
Steps For Successful Video Content Optimization
Develop video concepts based on customer value.
Identify relevant target keywords, and use them to create a video title, tags and video description that communicate the video’s value.
Embellish the video with a CTA and link.
Promote the video throughout your own networks to begin accumulating views.
For Google & YouTube To Understand Your Video Content
There are a few steps
Create an optimized title
The title should be a few words long and include the major keyword for which you want to your video to rank.
Use tags wisely
Relevant keywords. Make sure they fit with your brand and that they will interest the people for whom the video was intended.
Create a full description
Articulate your key points from the video and also make it easy for the spiders to see the value this video offers.
Consider using closed captions or uploading a transcript.
These features also make it easier for customers to use your information as they desire, such as watching the video on mute so as to not disturb coworkers
Optimizing your Videos for SEO In 2019
Update older videos
A good first step in optimizing your videos for SEO is to take a look at your older video content. This would help you see what kinds of videos have been successful, along with videos that might be able to gain more traffic despite them being older.
This means updating the title and description to include more searchable terms and keywords.
Even adding relevant links and tags that you might have missed out on before.
The videos that get the most views are from channels that also commit to putting in quality in their production.
This means having good audio and also video quality, along with solid graphics and images.
Creating quality videos is something that may not happen on the very first video but investing your time
And also effort would bring in better-looking videos that audiences would enjoy.
Social Media Sharing and Live Video
Social media websites have become also the best place to share content on the internet.
From Twitter to Facebook, sharing content also opens up more opportunities to expand your audience
Drive more traffic into a website
Integrate them into the rest of your content
Blog content has always been one of the best ways to also drive organic traffic,
And this also means that integrating video content can be something that would help both of your platforms gain more traffic.
Adding videos add a new dimension to your content, allowing users to learn more about a certain topic, or even bridge different topics together
Benefits of Video Content Optimization
You don’t have to stress about having or maintaining your website
Life is like Google. You just need to know what you are searching for.
Google Webmaster tool is one of the most useful tools out of the many SEO tools. It doesn’t have all the perks of commercial SEO suites and it is not a tool for any SEO need but it comes from Google itself and it offers lots of vital SEO insights. All these are good reasons to start using Google Webmaster Tools. Firstly we will know what is the google webmaster tool.
Introduction of Google Webmaster Tool
Google Webmaster Tools is a free service that helps you evaluate and maintain your website’s performance in search results. Offered as a free service to all of us anyone who owns a website, Google Webmaster Tools (GWT) is a way of information from the largest search engine in the world to you, offering a deep knowledge of anything that you search and how it sees your website and helping you uncover issues that need fixing.
Google Webmaster Tool offers insights and tools about your page errors, metadata, what keywords Google pairs with your site, and more. Being familiar with these tools and reports can improve your site as well as your SEO strategy.
How to Start?
In order to use Google Webmaster Tools, you need to join it first. After you join, you need to go through the verification process, so that Google knows you are the owner of the site you want to use Google Webmaster Tools on.
There are several ways to verify ownership. First, you have to download an HTML file and to upload it to the root directory of your site. If you are using the same Google account for Google Analytics, a second option to verify ownership is through Google Analytics. There are many more ways to verify ownership but if you are interested in them, check the Google Webmaster Tools settings and you will see them.
We’ve outlined 8 ways to use the Google Webmaster Tool to assess your website and improve your website’s optimization:
Google offers you the specific quality of guidelines webmasters should follow or face some penalties or dropping off in rankings. The quality guidelines are pretty straight forward and any reputable webmaster or SEO marketer should have no problem following them when they work on your site.
HTML Improvements or Structured Data
Is your site missing any critical components like title tags or meta descriptions? Find out with the HTML improvements tab to see what information Google can pull about your website. Its content to make sure it matches with what you’re optimizing for.
Google Analytics will provide a few insights into what key phrases and key-word terms humans are using to locate your website. Google has made the switch in Analytics to showing so the use of the keyword tool. GWT can assist fill in a number of the gaps and make sure you’re optimizing your pages correctly.
Manage the words the way you want. There are simply reports on Google’s crawling: move slowly mistakes and crawl Stats. Crawl mistakes will perceive any web page or URL errors that might be present and Stats is a general assessment. How many pages it’s been crawling and indexing within the 90 days.
Sitemaps help Google recognize a way to move slowly your website and what number of pages your site has in this file. You’ll see what number of pages you’ve told Google you’ve got and what number of pages it’s indexed to show up in search outcomes.
Mobile usability shouldn’t be as crucial if you have a responsive website as all of your content must be quite impressive. However, it’s really worth checking out just to make sure the whole lot’s running the manner it ought to be.
Links to your Site
Internal links and external links are two links. The ways Google learns your web page and may provide you with boosts in the ratings. This device suggests you what sites are linking to yours so that you can make certain non-spammy websites. What pages they’re linking maximum likely linking to.
What do you mean by Fetch as Google in Webmaster Tools?
The Fetch as Google tool enables you to test how Google crawls a URL on your site. You can use Fetch as Google to see whether Google can access a page on your site. How it crawls the page, and whether any page resources are blocked.
Are you thinking about how to become champion of SEO Champion League? Then you are at right place.
SEO Champion League is all About-
A great user experience
Creating a ton of high-quality content
Mobile ready and fast page speed
A great user experience
Acquiring natural links
These core principles are what we have found to be highly effective in gaining high natural search results and made us the affordable SEO services company of choice. Some people have told us “this seems easy enough, why do I need to work with you?” Our thought process is that if you have the determination and the time to make mistakes along the way while perfecting your craft, then frankly, it is probably best if you do the SEO based work yourself. However, if you are like most companies and want to utilize the expertise of a reputable partner to handle all of your search engine optimization services, then the choice to work with WebiMax becomes quite obvious.
The structure of a webpage and its content is only a piece to the SEO puzzle, but a very important piece. We perform best-in-class optimization with our proven techniques.
Keyword targeting with focus. We research to find the best performing keywords in your industry and assign them to the appropriate pages on your website. We find the keywords that drive sales.
Winning content strategies. Not only will we optimize the content on your current web pages, but we will also show you the secrets to developing content that will keep customers coming back. Yes, content is king.
WHITE HAT LINK BUILDING
The best SEO companies are the ones focused on the quality of links versus the number of links. Don’t be left behind as the world of search engine optimization evolves.
Valuable industry citations. We seek out links from various authoritative resources such as trade associations and niche directories. Only the most reputable make it to our list.
Effective content marketing. Offering valuable content not only helps build your company into an authority, but it also presents opportunities for quality websites to link back to you.
DETAILED TRANSPARENT REPORTING
When you select an SEO company you have a right to know what you are paying for. We don’t believe in secrets and we are proud of our work. We keep you informed every step of the way.
Keyword ranking reports. Our client dashboard provides you with detailed reporting on your search rankings, complete with search position screenshots and updates every 24 hours.
Link building reports. You don’t need to guess what quality links we have built for you. Each month you will receive a report showing every link that we have acquired for your website.
Hope these steps help you how to become champion of champion league.
Google Panda Update is an update made by Google’s search results ranking algorithm. It was first released in February 2011. Panda algorithm was originally created to filter out the low-quality websites from search engine results. This update enable to make higher-quality websites for better ranking. Unlike common belief, the name “Panda” was less named after the gentle panda bear animal. Instead after Google engineer Navneet Panda, who originally developed the technology that created and implemented the algorithm update.
There were a variety of search engine updates leading up to February 2011, but Google Panda was one of the leading algorithm updates that shows the way to a new and better Google search tool and by affecting approximately 12 % of search engine results.
How do the Google Panda Algorithms work?
The Google Panda algorithm is a heuristic algorithm i.e; it scans a large data set and looks for specific types of solutions to questions or problems. What may be revolutionary about the Panda algorithm (I believe) is that (I think) it seeks to eliminate or bypass unnecessary comparisons. The computations, thus reducing the overall number of calculations required to find the best match for a specific desired solution.
What Google needed to do was develop a set of ranking signals and/or weights that would help them separate Websites into “High Quality” and “Low Quality” sites. The Quality Rater Survey was apparently used to divide a pool of secretly selected Websites into such a segregated plane. The Google engineers then turned Panda loose on their immense volumes of data about Websites with the goal of finding the best grouping of signals and weighted values for those signals that would produce the closest match to the quality raters’ collective choices.
Through the many public iterations, Google appears to have been changing the pool of Websites that are used to determine what mix of signals and weights should be used to determine a Web (page/site)’s Panda score. This score is probably added to the PageRank.
Hence, your “Panda score” is assign to individual pages, and cumulatively enough pages on your website. Your Website may be “drag down” the rest of your site, a possible scenario that Googlers acknowledge.
Publishing content just for the heck of traffic is not a good idea. This is the main reason why Google made the update because a lot of sites take a lot of content just for them to attract more visitors from the search engines to go to their site and give some impressions and clicks to the ads.
They don’t really care about the quality of the content as much as the traffic they are getting from it. We have to always keep in mind that people want real, useful, quality content and Google is just trying its best to deliver us that which we desire.
You should be more mindful of the things that you publish. Make sure it’s unique, original and helpful to people. Don’t make articles just to suck-up to search engines as some people do. If you have local content farming websites, try to look at which keywords: you could grab from them when the Panda update is implemented in your country.
In the end, SEO is a zero-sum game. If the content farms are getting a kick off the SERPs, then the content producers get to rank higher. Take this opportunity to do so.
How To Recover from Google Panda Effect?
Recovering from a Google Panda penalty is challenging, but not impossible. If you are one of the numerous webmasters that have been filtered by Google Panda. Now it’s time to get your rankings and traffic back.
Since the initial release in February 2011, Google Panda has affected hundreds of thousands of websites. Google’s ranking algorithm penalizes low-quality sites that don’t provide value to users.
Recovering your traffic can be a hard journey, but you have to prove Panda that your website has good content and is user-friendly. Identifying a Google Panda update has become more difficult in 2013. That’s because Google has stopped confirming or announcing Panda updates.
Google has incorporated Panda into their index process, and all future releases are gradual.
We know that user experience is the top priority in Google’s algorithms. Basically, SEO involves selecting target topics, defining high traffic keywords, tailoring your page or blog post to suit it, and then hustling to get backlinks and social media exposure.
But now AI is changing the face of SEO. We’re talking about algorithms that enable machines to make connections, “learn” to process data and apply its learning in future tasks.
When you search for something, the results displayed take into account a bucket of considerations like your location, search history, favorite websites, and what other users click on for a similar query.
AI improvements mean ranking factors can change from query to query, as the algorithm learns from how people are clicking on the search results and decides on the most relevant factors to take into account for each search.
“The future of SEO will include a strong involvement from voice search, especially around content and keyword research. With the expansion of Google’s question/answer knowledge graphs — as well as the push for smart home technologies such as Google Home and Amazon Echo — I think there will be a shift in content marketing to solve the immediate needs that come from voice search queries.”
“Artificial intelligence is the future of SEO. Massive investments are being made by some of technology’s most influential companies. Google’s RankBrain algorithm is improving search results through machine learning, helping translate user intent and semantic search queries. Increasingly common in-home assistants like Google Home and Amazon Echo rely on semantic cues. Tremendous strides will be made in the realm of AI as these tools find more universal application, improving search by predicting results and adding more personalization.
In what truly sounds like science fiction, Elon Musk recently announced Neuralink – a company with the ambitious goal of merging human brains with artificial intelligence. Musk believes a biological link with AI is a crucial step toward mitigating the looming threat of human irrelevance. As evident through innovations like self-driving cars, machines are poised to disrupt the fabric of our society as we know it. AI will change far more than search.”
“The future of SEO will rely more heavily on voice search, RankBrain, and AI. The actual SEO of websites will become less important as Google’s algorithms improve. However, having rich content on your site will be as important as ever, and the way we optimize content will most likely change as virtual assistants gain popularity.
Even though Google will become much smarter with AI and RankBrain, it will still need a database of quality information to pull from, meaning the content on your site will never cease to be important. Search results will continue to become much more direct and succinct. Rather than needing to fish through websites for the answer, you’ll be given it directly, much like the way the Google Quick Answer Box works now. This means that the way content is written may change to be more precise, but content will never go away.”
“SEO Will Go Deeper
SEO will continue to evolve to keep up with Google’s focus on user experience and improving context. That means successful SEO efforts will focus on optimization of deep content, as well as multimedia via schema markup/rich snippets. We’ve already seen the migration to deeper content (higher word counts) in Q1 of this year and expect the trend to continue.
SEO Will Go Native
With ad blockers becoming increasingly prevalent, SEO professionals will focus more on development of original content than ever before. While native advertising will increase in 2017 and beyond, many brands are focusing more on authoring in-depth blog posts, articles, and ebooks as their own publishers.
The future of SEO Strategy
Artificial intelligence will take care of the SERPs
This must have initially stricken you when Google announcedced Rankbrain to be one of the three major ranking factors. Most of the SEO professionals today are still unaware of what exactly is Rankbrain. All we know is it is one of the top 3 ranking factors.
So, another important prediction about the future of SEO is that the search results will be completely monitored and handled by artificial intelligence. As we get advanced with technology and the machines began to understand the content better with time, the results will get more accurate. The prediction is that we are stepping towards the ‘Machine Age’. What has it stored in for us? how should we gear up for it?
The prediction is that we are stepping towards the ‘Machine Age’. What has it stored in for us? how should we gear up for it? Though we are far from that era, what we can do at most is creating quality content, do not stuff keywords to an annoying extent, be user-friendly. A normal user would simply prefer a text that is not too monotonous to read and is interactive.
The content on your website is absolutely the whole and sole of your website. It is more important than you will know to maintain the quality of the content you post. Each update in Google’s policies has been laying focus on providing to the user. As long as the user is fulfill with the content, you do not have to worry about anything. A satisfied user will come back to your website each time he is looking for that information. Multiple visits mean that your company’s name will be registered in the user’s mind. Also, there is a high scope for word of mouth type of promotion.
The idea is to master the Searcher task accomplishment. By this, I mean that your blog must be comprehensive of all the information a user is looking for. This is a challenging yet a fruitful task. If you are able to figure out what your user wants, your blog is certain to fetch you a good amount of traffic.
Google’s algorithm gives preference to short URLs. Also, if the URL of your blog contains the keywords for which the user is making a search. Your blog will spot on a higher rank. You must make it a habit to deliberately put the primary/focus keyword (the keyword you want to rank for) in the URL of the blog/post.
The other important aspect related to links is backlinking. Backlinking is considered to be a metric of authority by Google. The backlinks your website, the higher is the website authority.
Rankbrain is already in action. It is the machine system of filtering out websites on the basis of Google’s metrics. Though it has many subfactors attached to it, it is one of the top three metrics of SEO rankings.
Google On page SEO optimization refers to all measures taken by SEOs within the website to improve the ranking of a site in search engine result pages. Making correct decisions is a crucial skill at every level while choosing the right SEO tutorial for you. The most important thing in the process is; comprehending what you precisely know about SEO and what SEO actually is?
The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.
What is Google On Page SEO?
Search Engine Optimization (SEO) refers to the practice of optimizing digital content for searchable terms. If implemented correctly, SEO can give website pages a greater chance of rising to the top of Google search results.
SEO stems from one golden principle. When a standard user opens Google or Bing (or another search engine platform), she is likely to enter a term or phrase that best approximates what she’s seeking, such as “What is on page SEO?”
When Google populates results for this search, the user will also likely prioritize listings on the first page results. What’s more, she will give particular attention to the results at the top of this page.
This means that pages that have higher Google rankings have greater odds of receiving a click from users. However, Businesses can capitalize on this valuable real estate by implementing Google on page SEO.
The process that is SEO can be practiced, successfully, in a bedroom or a workplace, but it has traditionally always involved mastering many skills as they arose including diverse marketing technologies including but not limited to:
PHP, HTML, CSS, etc.
Social media promotion
Analytics and data analysis
Looking at Google for hours on end
It takes a lot, in 2018, to rank on merit a page in Google in competitive niches, due to the amount of competition for those top spots.
Positive factors: quality, relevance and up to date content, TITLE and META description, heading tags H1-H6, Text-headers instead of image-headers, detailed description on the goods cards, frequent updating of dynamic sections, ALT attributes for images, Google authorship.
Negative factors: duplicated, aggregated or informative content, excessive keyword-optimization, invisible or hidden text, keywords cannibalization, links to unauthorized sites, links selling.
Content and ads ration on the first-page screen.
An absence of pop-up ads.
Detailed contact page.
Single price page.
Delivery and guarantees page.
Presence of online-assistant.
Integration with social networks.
A possibility of reviews and comments.
Your On Page SEO Tutorial
The good news about Google on page SEO is the fact that anyone can do it. So, You don’t need a degree in computer science to optimize your content for high rankings!
Your Tutorial Here:
1. Perform Keyword Research
The best place to begin when it comes to on page optimization is with your keywords. They are, after all, the secret sauce of any successful SEO campaign.
It may be tempting to choose any keywords that come to mind, but careful keyword research can mean the difference between your visibility and your competitors’ visibility.
Begin by performing a few organic searches on your own for phrases and terms you feel may be relevant to your business. Search for location-based and industry-specific terms, such as “cafe in Atlanta,” “fair trade coffee cafes” and “best drip coffee.”
Note where your digital content currently appears in these Google searches, as well as where your competitors’ content appears. Also, brainstorm keywords your customers may be likely to enter into Google to find your business.
Keyword research does take time. For this reason, you may wish to invest in a keyword planner such as those offered by Google and Ahrefs. Build a list of keywords that are more likely to be high-value, keeping an even mix of general and specific terms.
2. Create Relevant Content
Google is very clear in its SEO guidelines about the type of content designed to earn a higher ranking. In general, the more relevant your content is to users, the greater its odds are of floating to the top of search results.
What is the relevant content? Relevant digital content is likely to be highly valuable to your visitors. It gives them the information that they seek. It is also professional, free of errors, and intriguing.
This can be tough crafting the type of rich content that SEO depends on. However, keeping your user in mind as you develop content can be your secret to deriving relevant material.
In fact, this may require jazzing up your website’s design itself. You may find that a new, user-driven, responsive design lends itself to exactly the type of content that can get you noticed by Google.
Learn more about stellar web design principles here.
3. Integrate Primary and Secondary Keywords
Once you’ve taken care of your keyword research and web content, it’s time to actually optimize.
In general, on page optimization simply involves sprinkling your chosen keywords throughout your content. Aim to use one distinct keyword per individual page of content.
However, don’t just cram your keywords into content willy-nilly. It’s essential to be seamless with integration so that readers don’t even notice the keywords themselves.
In general, include a maximum of five keywords per 500 words of content. Lastly Don’t forget to use a keyword in the title of a page, image descriptions and titles, a second header, and the conclusions of articles.
A lot of on page optimization campaigns also involve the use of secondary keywords, alternative phrases or synonyms to primary keywords. Slipping these naturally into content can also leverage primary keyword performance.
4. Track SEO Data
The world and rules of SEO are always changing. Popular Google searches on one day may not be so popular the next, and Google’s algorithms keep shifting with the times.
For this reason, it’s essential to stay on top of your Google on page SEO campaign performance. So, You can do this by signing up for Google Analytics, which gives key data related to organic traffic and keyword performance as your campaign progresses.
It’s also valuable to perform regular SEO audits and keyword performance checks. Also, Check out our list of free SEO tools that can give you the data you need to adjust campaigns.
It’s okay if your first-time keywords don’t perform as well as expected. Finally, Return to your keyword planner and research to choose higher-value terms that can help you outrank competitors.
On Page Optimization Success
A well-researched Google on page SEO campaign can help any business become more visible on search engine platforms. When implementing on page SEO, be sure to research keywords well and familiarize yourself with Google’s guidelines.
Craft relevant content and step up your current web design to keep your users in mind. So Don’t be shy about changing keywords as you proceed–in fact, we highly encourage this.
In addition to on page SEO, you can gain greater visibility by exploring other digital marketing efforts, such as social media and Google AdWords. Hence, High-performance SEO campaigns never stand alone.