Google On Page SEO Tutorial: A Complete Guide

Google On page SEO optimization refers to all measures taken by SEOs within the website to improve the ranking of a site in search engine result pages. Making correct decisions is a crucial skill at every level while choosing the right SEO tutorial for you. The most important thing in the process is; comprehending what you precisely know about SEO and what SEO actually is?

The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.

What is Google On Page SEO?

Search Engine Optimization (SEO) refers to the practice of optimizing digital content for searchable terms. If implemented correctly, SEO can give website pages a greater chance of rising to the top of Google search results.

SEO stems from one golden principle. When a standard user opens Google or Bing (or another search engine platform), she is likely to enter a term or phrase that best approximates what she’s seeking, such as “What is on page SEO?”

When Google populates results for this search, the user will also likely prioritize listings on the first page results. What’s more, she will give particular attention to the results at the top of this page.

This means that pages that have higher Google rankings have greater odds of receiving a click from users. However, Businesses can capitalize on this valuable real estate by implementing Google on page SEO.

On page Seo, Google on page seo, page seo,seo

The Process

The process that is SEO can be practiced, successfully, in a bedroom or a workplace, but it has traditionally always involved mastering many skills as they arose including diverse marketing technologies including but not limited to:

  • Website design
  • Accessibility
  • Usability
  • User experience
  • Website development
  • PHP, HTML, CSS, etc.
  • Server management
  • Domain management
  • Copywriting
  • Spreadsheets
  • Backlink analysis
  • Keyword research
  • Social media promotion
  • Software development
  • Analytics and data analysis
  • Information architecture
  • Research
  • Log Analysis
  • Looking at Google for hours on end

It takes a lot, in 2018, to rank on merit a page in Google in competitive niches, due to the amount of competition for those top spots.

How to do Google On Page SEO in 2019

Technical aspects

  • Reliable web hosting
  • HTTP headers and status codes (3xx, 4xx and 5xx).
  • Correct 301 redirects. Canonical address (rel = canonical).
  • Site structure.
  • Document size.
  • JS and CSS in external files.
  • Cloaking. Region setting.

Indexation

  • Meta tag robots robots.txt sitemap.
  • XML Correct links to the sitemap.
  • navigation.
  • Using iframe, JS, Flash.
  • Domain basic version (“www” or not “www”).

URL

  • Short URL.
  • Hyphens instead of underscoring signs.
  • Keywords in the URL.
  • Parameters duplication in URL.
  • Static and dynamic addresses.
  • Sub-folders instead of sub-domains.

Web analytics.

  • Installation of system analytics.
  • Adjusting system analytics targets.
  • Small bounce.

Relinking (internal links)

  • Presence of navigation.
  • Reference blocks.
  • The absence of “nofollow” and broken links.
  • Absolute links instead of relative ones.

Content

Positive factors: quality, relevance and up to date content, TITLE and META description, heading tags H1-H6, Text-headers instead of image-headers, detailed description on the goods cards, frequent updating of dynamic sections, ALT attributes for images, Google authorship.

Negative factors: duplicated, aggregated or informative content, excessive keyword-optimization, invisible or hidden text, keywords cannibalization, links to unauthorized sites, links selling.

Usability

  • Download speed.
  • Content and ads ration on the first-page screen.
  • An absence of pop-up ads.
  • Detailed contact page.
  • Single price page.
  • Delivery and guarantees page.
  • Support availability.
  • Presence of online-assistant.
  • Infinite scrolling.
  • Mobile-adaptive site.
  • Integration with social networks.
  • A possibility of reviews and comments.

Your On Page SEO Tutorial

The good news about Google on page SEO is the fact that anyone can do it. So, You don’t need a degree in computer science to optimize your content for high rankings!

Your Tutorial Here:

1. Perform Keyword Research

The best place to begin when it comes to on page optimization is with your keywords. They are, after all, the secret sauce of any successful SEO campaign.

It may be tempting to choose any keywords that come to mind, but careful keyword research can mean the difference between your visibility and your competitors’ visibility.

Begin by performing a few organic searches on your own for phrases and terms you feel may be relevant to your business. Search for location-based and industry-specific terms, such as “cafe in Atlanta,” “fair trade coffee cafes” and “best drip coffee.”

Note where your digital content currently appears in these Google searches, as well as where your competitors’ content appears. Also, brainstorm keywords your customers may be likely to enter into Google to find your business.

Keyword research does take time. For this reason, you may wish to invest in a keyword planner such as those offered by Google and Ahrefs. Build a list of keywords that are more likely to be high-value, keeping an even mix of general and specific terms.

2. Create Relevant Content

Google is very clear in its SEO guidelines about the type of content designed to earn a higher ranking. In general, the more relevant your content is to users, the greater its odds are of floating to the top of search results.

What is the relevant content? Relevant digital content is likely to be highly valuable to your visitors. It gives them the information that they seek. It is also professional, free of errors, and intriguing.

This can be tough crafting the type of rich content that SEO depends on. However, keeping your user in mind as you develop content can be your secret to deriving relevant material.

In fact, this may require jazzing up your website’s design itself. You may find that a new, user-driven, responsive design lends itself to exactly the type of content that can get you noticed by Google.

Learn more about stellar web design principles here.

3. Integrate Primary and Secondary Keywords

Once you’ve taken care of your keyword research and web content, it’s time to actually optimize.

In general, on page optimization simply involves sprinkling your chosen keywords throughout your content. Aim to use one distinct keyword per individual page of content.

However, don’t just cram your keywords into content willy-nilly. It’s essential to be seamless with integration so that readers don’t even notice the keywords themselves.

In general, include a maximum of five keywords per 500 words of content. Lastly Don’t forget to use a keyword in the title of a page, image descriptions and titles, a second header, and the conclusions of articles.

A lot of on page optimization campaigns also involve the use of secondary keywords, alternative phrases or synonyms to primary keywords. Slipping these naturally into content can also leverage primary keyword performance.

4. Track SEO Data

The world and rules of SEO are always changing. Popular Google searches on one day may not be so popular the next, and Google’s algorithms keep shifting with the times.

For this reason, it’s essential to stay on top of your Google on page SEO campaign performance. So, You can do this by signing up for Google Analytics, which gives key data related to organic traffic and keyword performance as your campaign progresses.

It’s also valuable to perform regular SEO audits and keyword performance checks. Also, Check out our list of free SEO tools that can give you the data you need to adjust campaigns.

It’s okay if your first-time keywords don’t perform as well as expected. Finally, Return to your keyword planner and research to choose higher-value terms that can help you outrank competitors.

On Page Optimization Success

A well-researched Google on page SEO campaign can help any business become more visible on search engine platforms. When implementing on page SEO, be sure to research keywords well and familiarize yourself with Google’s guidelines.

Craft relevant content and step up your current web design to keep your users in mind. So Don’t be shy about changing keywords as you proceed–in fact, we highly encourage this.

In addition to on page SEO, you can gain greater visibility by exploring other digital marketing efforts, such as social media and Google AdWords. Hence, High-performance SEO campaigns never stand alone.

 

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veetly November 26, 2018 2 Comments

Best SEO Tips to Optimize Facebook Marketing

Social media is the main constituent of any marketing strategy. While some marketing techniques may get a bit expensive, but this one is free and may bring you big profits. It’s important to have your Facebook Marketing Page correctly optimized with some best SEO tips in order to maximize conversions.

Facebook Marketing Pages are increasingly becoming a “second home page” for online businesses. And while more and more Page owners are learning how to become skilful Facebook marketers. Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of you guessed it SEO Tips. Nothing could be truer than navigating Facebook.

SEO Tips For Facebook

Choose a Brand Name

When it comes to correct optimization, it is fundamental to find the right name for your Facebook Business Page because you choose it once and it is permanent. It’s key to remember that the first word of your Facebook page title is the most significant in the eyes of Google.

Second, don’t give in to the temptation to choose a fully generic page name like “Travel” or “Hawaii.” Because Facebook’s intention for Pages is that they authentically represent businesses, brands, or celebrities, Facebook has recently been disabling updates for generically named Pages – effectively neutering their ability to reach their Facebook fans.

Then, take a look at Google Webmaster Tools. See what search queries are sending people to your site. Are people coming to your site for a service or product you no longer offer? Have more people been searching for a certain product or service? Compare this with the data taken from Analytics and use that to develop an optimized content strategy.

Enhance Your Local Presence

Targeting market is likely two-fold: local surfers and seasonal visitors on vacation. While the locals may know of your shop, it’s unlikely that the tourists will. However, one of the first things those tourists will do is pull out their smartphone and search for surf shops in the area.

Facebook Marketing, SEO Tips

 

If your website isn’t optimized for local business, your shop might not show up at all. Set up social media profiles if you don’t have them. If you do have social media profiles, make sure you have them all listing your correct address. List your business on Yelp, Foursquare, Bing Places, Google+ Local, Citysearch and every other location-based listing service out there.

For more in-depth information on local search presence, check out these tips for improving your local search rankings.

Best URL Selection

Don’t ever settle for the standard issue Facebook URL that comes with your Facebook account. After your fan page has received 25 likes, Facebook will give you the opportunity to create a custom and unique URL for your business page.

Because URL’s hold high value to search engines, a unique Facebook website address should be in your bag of SEO tips and tricks to add to your social networks. Facebook vanity URL’s offer the business owner to place their business name or an easy to remember the link that can help enhance your brand recognition.

Visit FaceBook.com/Username to check out some Facebook username options available. Once you land on the site, select your Business Page from the drop-down list. You will then have a box to enter the desired user-name.

Internal linking strategy

When search engines scan the web for new sites, they “crawl” through links. Whenever they finish scanning a page, they check the page for any links and then follow each of them to see if they lead to pages that haven’t been scanned yet. If so, the process starts over for that page.

Because of this, it is incredibly important that you have a great internal linking strategy. Pages on your website should link to other pages on your website with similar or relevant information.

Facebook Marketing, SEO Tips

Think of your entire website as a city, and each web page as a single building. The links are streets that get you from one building to another. The more streets, the easier your city is to navigate. However, exercise caution with your internal linking. There’s a fine line between optimization and overkill, as referenced in the next, and final, tip.

Go Live

Unless you’ve been living under a rock for the last two years, you probably already know just how important video content is to Facebook marketing. One of the best video content reach you can get is with Facebook’s live video. According to Livestream stats, 82% of brand audiences prefer live video over any other form of social media posts.

Facebook Marketing, SEO Tips

If you’re waiting to be able to shoot ‘good quality video,’ you’re missing out on huge reach potential. Like we have said time and time again, you don’t need a video to be professionally shot for it to be effective, even more, the case with Facebook Live. Use live video to reveal a new product or promotion, to give tips in your niche or show behind-the-scenes teasers for upcoming lines.

 

 

 

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veetly November 19, 2018 3 Comments

The best way to create quality backlinks: Directory Submission

When you submit your website to directories, they will get indexed in the search engines like google and yahoo. If you have used the right keywords for your submissions, your directory listings will get listed in the search engine listings. This will send you highly targeted traffic on your website even. If your website does not have top rankings in the search engines. These are just some of the top benefits of directory submission. But not everyone is aware of all the benefits of directory submission. Many people think that getting backlinks is the only benefit of directory submission. Yes, of course, it is one of the main benefits but it is not the only benefit.

Another benefit of getting your link included in internet directories is that your link indexed by the SERPs quickly. The search engine crawlers crawl the internet to obtain information on these days updated or created links. And they start the crawling with the web directories and first crawl all those links present in the listing. whenever new search engines are launched, they automatically go through the internet directories to quickly index the already-validated links. This protects you tons of time in submitting your links to various search engines.

Before you make use of any online promotional strategies, you should first know the benefits that you really get from using those strategies. The same applies to directory submissions. Before you submit your website to directories, you should first know the actual benefits of directory submissionThe best way create quality backlinks for SEO

Directory submissions give you one-way links

Search engines provide importance to the number of inbound links to your website. And from web directories submission, you get one-way inbound links. web directories, while including your links, don’t expect you to put their link to your internet site. Search engines discourage link-exchange tactics but they consider one-way inbound links with high regard

Directory submissions allow the anchor text of your choice

When you submit your links to web directories, they allow you to enter a site title (site title is different from the URL) that can contain your keywords. This generates SEO anchor text for you and this helps you improve your search engine rankings.

Directory submissions are mostly free

Yes, you don’t have to pay for most of the web (directory submissions). There are some highly professional web directories that charge a high premium for adding your links but their number minuscule compared to free directories.

Directory submissions send you targeted traffic

The organization of web (directories submission) make people find the right links under the right categories. Even if you, submit your link under the wrong category, there is a great possibility that the human editor will place your link under the correct category.

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veetly November 15, 2018 1 Comment

Best SEO Internship Company in Jaipur

If we talk about today, starting a Career in SEO is a very good decision. The Demand of an SEO Expert is on high. Many businesses are moving to online and competition has also increased. Every business wants to be on top and for that, they are putting lots of effort. Here SEO demand occurs to optimize the Search Engine. Search Engine Optimization helps to rank up the business. SEO Internship in Jaipur

 

Here we will understand how it all works:

 

What is SEO(Search Engine Optimization)?

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

 

What Benefit a Business can get from SEO?

SEO will bring quality traffic when you want to attract visitors who are genuinely interested in products that you offer.

Once you have the right people clicking through from those search engine results pages (SERPs) then SEO will bring more traffic (Quantity of Traffic will be high).

Business will get organic Traffic via SEO and cost will be reduced. It means any business don’t need to invest in paid Advertisements.Best SEO internship company in Jaipur

How Can You Make A Career in SEO?

If you’re a graduate looking to move into online marketing, you could do very well for yourself in SEO. Here’s the guide to get a job in search engine optimization (SEO) and make a Rockstar career for yourself.

 

Pull together some basic skills

If you want to get an edge over the other applicants for your first role there are some skills that will put you leagues ahead of the others. Being able to look at a website and show an understanding of the basic SEO principles that underpin its success (or failure) is a great first step.

 

Read up on basic SEO and start to apply it

There are a few really good websites that can give you a solid kick start into the industry. One of the places I really learned about SEO was SEOmoz. It is still one of the most definitive and complete guides to the fundamental principles of SEO.

 

Understand the fundamentals of link building

Some SEO’s feel that link building is the hardest part of their job. Do Study on link building and how it works. link-Building is the most important part of Off-page SEO.

 

Go For internships and Training

Your next move is absolutely vital. Now Apply for internship or Training in SEO Service provider Company. Currently, we are also hiring for the internship that I will discuss next. After getting trained you will have more chance to get a good job with sufficient package.

 

Veetly: Best Company for SEO Internship in Jaipur

If you are looking for SEO Internship in Jaipur then Veetly will be the best Answer. We are currently looking for candidates those are interested in SEO. Veetly has a Team of SEO Experts that will train interns. They will give daily tasks to every Trainee and teach them about the latest SEO Techniques. We will provide Advanced SEO Tools to work like Google Analytics, Webmaster, SEMrush, Alexa ranking etc.

 

Full information about the internship is given here:

 

Duration: 6 months

 

Stipend: 3000-5000

 

Job Summary:

 

Off page SEO

 

– link building

 

– Guest posting

 

–  Directory Submission

 

– All Other Off-page Activities

 

On Page SEO

 

– Check broken links

 

– Do regular updates on Website

 

– Plan SEO Strategies

 

– Key Tracking and Reporting

 

*Candidate Should have knowledge of SEO Tools (Google Webmaster, Google Analytics, SEMrush, Alexa Ranking).

 

*Candidate Should have Good Written Communication Skill.

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veetly November 14, 2018 3 Comments

6 Ways to Improve Your Website Conversion Rate with SEO Services.

6 Ways to Improve Website Conversion Rate by organic SEO Services method

Conversion Rate Optimization (CRO) and SEO (Search Engine Optimization) are practically two different processes in Digital Marketing. But the results which they achieve complement each other. Conversion rate measures the number of visitors who have come to your website and have followed the calls to action. Which means that who have actually purchased your products or services.

People often wonder whether their SEO strategies for their website are in conflict with CRO strategies. It is interesting to note that at different stages of the marketing funnel. So that you need to design different SEO pages and different CRO pages that complement each other. Conversion rate measures the number of visitors who have come to your website and have followed the calls to action

SEO Services in a broader sense means. That attracting visitors to the website by achieving a higher ranking in the organic SERP’s (Search Engine Result Pages) of search engines through the use of keywords.

SEO Services is all about strategies used in ranking better in search engine results through keywords’ placement, website structure, internal linking, link building, and others. CRO focuses on competitive analysis, post-test analysis, qualitative and quantitative research, testing of on-site elements and other such strategies, which will optimize your conversion rates. The SEO Services works in the direction of attracting visitors to your website and CRO encourages the visitors to take specific actions.

SEO Services develop into the understanding of the algorithms of search engines. CRO concentrates on understanding the user’s behavior

A strong data pool is required for defining both SEO and CRO strategies. CRO processes are highly dependent on data procured from SEO results, as CRO is heavily data-driven.

This is some of the strategies which can be implemented in both CRO and SEO to increase the search rankings website conversion rate are:-

Use Entry Page ‘Scent’

A source ad or an organic search result should always open a specific landing page connected with it to ensure effective conversion. If you click on the ad and you land somewhere else than expected then it is a waste of time.  The scent sequence provided assures whether the visitor visiting the website stays on the website to complete the purchase or leaves immediately.

Optimizing The Age With Scent

Follow the instructions provided by Google in placing dynamic search ads for category pages.

Always remove out-of-stock products from search results.

Have a well-defined and clear site structure.

Use keywords to adjust your layout.

Always match H1 heading with the title tag.

Avoid Duplicate Content

Duplicate content on your website affects your ranking on the SERP’s (Search Engine Result Pages). And it will affect your website conversion rate. Particularly in e-commerce websites, there is a possibility of duplicate product descriptions. Hence, you must ensure that each copy of the product description is unique and it will give flair to your product descriptions.

Give Enhanced Product Images

Many companies feel that giving high-resolution and high-quality images to their products and services on their website is enough to increase website conversion rate. But this is a wrong notion; in fact, you need to optimize the images for search engines. The search engines of the present day are not capable of detecting the meaning of pixels or images. Hence, you have to use the keywords for the image ALT tags. This practice will positively affect your website conversion rates.

Use Long-Tail Keywords

The search engines are becoming more complex day by day, and they are giving more importance to semantic search. This fact has made long-tail keyword play an important role in providing higher search rankings to even small company websites. That find fetching higher ranking in SERP’s difficult with basic search terms. Use Crawlable URL Structure

If you use crawlable URL address for your website then you can expect to gain higher ranking in SERP’s by attracting more visitors. it easy for the search engine in finding your website and to know what it is offering and its use to customers. So that with a well-defined URL, the user can identify the uses of the website much faster and may stay at the website for a longer duration as it is relevant to the user. There is also a high possibility of users getting converted to customers.

Apply Rich Snippets

Snippets are the small descriptions that come just below the URLs of your websites on the search results page of Google. They give the user an idea regarding the nature of the website and allow you to stand out from other thousands of search results. If you use keyword rich snippets. The possibility of your website gets higher rankings in the SERP’s increases and as a result.

The highest website conversion rate ensures increased profits and growth of your company.

Hence, I would suggest the companies having their own websites to use above stated SEO Services technique. This is to increase their page rankings in the SERP’s and to achieve the highest website conversion rate.

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veetly November 13, 2018 0 Comments

Best Social Media Management Tools

Social media management Tools are designed for managing and analyzing social interactions.

Social Media Management tools help commodities when they apply offer on a certain product. A single dashboard that covers multiple accounts. This Tool is especially important if you’re running a business enterprise or managing the social media accounts of different companies.

Features of Social Media Management Tools

  • Social Branding (identifying brand mentions)
  • Scheduling and posting to multiple channels
  • Responding to inquiries
  • Running marketing campaigns
  • Analytics to measure social engagement

Veetly

Veetly is the platform to manage multiple social media channel from a single platform. It stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and Create Facebook, Instagram, Linkedin, all social media posts for every update you have on your sites.

 

Veetly provides a quick but comprehensive audit of your Facebook presence. Unlike the other social media management tools listed here, all you need to do is copy-and-paste your Facebook URL to see where your page stands.

Buffer

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.

 

Their products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Hootsuite

Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.

 

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Bambu

Platforms such as Bambu provide a central place for businesses to promote their content via multiple employee accounts. However, This translates to more eyes on your content and less haphazard posting on behalf of your team.

 

Knowing just how many people see your content helps with documenting the ROI of your social efforts. So, Bambu’s analytics provide a bird’s-eye view of what’s being curated by your team and where it’s performing best.

Buzzsumo

Allowing brands to search by keyword, Buzzsumo ranks top-performing content based on social shares while noting the author and source. This serves as a fantastic tool for both competitive analysis and potential content ideas that people actually want to see.

 

Buzzsumo themselves notes that the current content marketing landscape is cutthroat. So,  Knowing “who’s who” and what topics resonate with readers are key to keeping people from sleeping on your social posts.

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veetly September 21, 2018 1 Comment

Facebook Marketing: A Complete Guide

Facebook marketing leads to building and actively utilizing a Facebook page as a publicity medium to sustain communication with customers.

Facebook has 1.18 billion daily active users. It’s not only the number of people but the galaxy of people. The number of users signifies how Facebook grabs attention? Globally, the common user uses 50 minutes per day with Facebook features.

Facebook Marketing

Who Uses Facebook marketing?

Every business using Facebook Marketing for getting leads. Whether you’re a big corporation or a small local business, Facebook is a powerful marketing tool it’s a great platform to keep customers informed, develop brand identity. Use of Facebook marketing :

  • Brands. Food, electronics, home goods, restaurants nearly any kind of brand can be promoted through Facebook, turning passive customers into active fans who follow news of promotions and developments, and who share with their own friends.
  • Local businesses. Whether a business is family-owned, or a franchise of a larger company, a Facebook page can be used to turn loyal customer base into a fan base that more commonly visits your store.
  • Personalities. Musicians, celebrities, authors, syndicated columnists anybody who makes their money through being known wants to be known by as many people as they can on Facebook.
  • Non-profit organizations. Charities, political groups, and public service campaigns can all leverage the natural sharing capabilities of Facebook.

A more helpful question about Facebook customers would be: When is Facebook marketing most effective? For brand and company pages, posts made in the morning attract more comments than posts made in the afternoon. Consumers at home may check Facebook at any time during the day. The peak traffic period is around 3:00 in the afternoon. However, working or school-going consumers commonly check Facebook before and after work/school; therefore, only posting during the 9-5 business day misses a lot of opportunities.

 

5 Ways to Use Facebook Marketing

Making the Most of Your Facebook Business Page

A Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character.

Facebook Marketing

Ultimately you should consider what your key audience would want to see. Share social media images, links, videos, anything, as long as connected to your business and it seems like something your target audience would enjoy.

Facebook Advertising: Classic Ads

Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads referred to more specifically as Marketplace Ads.

Facebook Marketing

They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.

Hosting Facebook Contests

When conducting a Facebook contest, be aware that contests cannot be hosted through Facebook Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.

Facebook Marketing

Facebook Promoted Posts

Facebook Promoted Posts let Facebook page owners pay a flat rate in order to have teir individual. These Promoted posts reach a certain number of users, increasing a specific post’s reach and impressions. Promoted Posts are easy to set up just click the button beneath any of your page posts.

Facebook Marketing

While the flat rate simplifies the process, Promoted Posts lack the targeting options offered by other Facebook ads.

Facebook Exchange (FBX)

Facebook Exchange lets advertisers take advantage of ad retargeting on Facebook through real-time bidding.

Facebook Marketing

Advertisers can target audiences based on web history data when a user visits a product page on a retailer’s website, but fails to make a purchase, the retailer can then display an ad for that same product on Facebook with FBX.

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veetly September 18, 2018 0 Comments

Types Of Keywords Needed For Successful SEO: SEO Tips

When trying to create content that’s friendly to both organic search and paid search it’s important that your digital strategy utilizes keywords. Each type of keyword has their own pros and cons. But wrapping these all together in one solid keyword strategy will yield the strongest results.

Generic Keywords

Just as the title suggests these are very generic, unspecific terms that searched for. Something like “Email Marketing” or “SEO” would be considered a generic term. When developing an organic search strategy we typically stay away from these terms as they are highly competitive. However, if you are able to rank for a generic keyword your site should receive a decent amount of traffic from that term. Conversions for that term might be a little low as a user is hitting your site for a very generic overarching topic and nothing too specific.

Broad Match Keywords

Broad match terms are the core of SEO. Terms like “Top 5 Email Marketing Services” or “Top SEO Services” will present a stronger opportunity and engagement than a generic term. Optimizing for broad match terms will provide good traffic with not as much competition. A broad match searcher has a specific item/content that they are searching for and optimizing for these type of terms will provide an average amount of conversions.

Long Tail Keywords

The last of these three types of keywords to consider is the long tail keyword. Something like “how do I get the best Bulk Email Marketing Service” would be considered a long tail keyword. Long tail keywords might not be the biggest traffic drivers to your site but if you rank for a long tail term you will get traffic due to its specific nature and low competition. From an AdWords standpoint, these terms will be the most affordable but traffic might not be as abundant. However, conversion rates for these terms should be stronger than generic or broad keywords.

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veetly August 8, 2018 3 Comments