Google AdWords & PPC Management Proposal

According to Google, Google Adwords & PPC is Google’s online advertising program. Through Google Ads, any business can create online ads to reach people exactly when they’re interested in the products and services that you offer. The business and marketing world has changed in recent years and Google AdWords is playing the main role in creating this change. Google AdWords & PPC Management is one of the most effective techniques of paid online advertising available.

This advertising system is used by thousands of small, medium and large business organizations. All of these organizations have one thing in common. If you don’t currently use Google AdWords & PPC Management or don’t use it to its full potential, you should seriously reconsider this stance. These are the main reasons you should be using Google AdWords.

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.”- Jef I. Richards

How to Write Google Adwords & PPC Management Proposal

When we talk about Google Adwords & PPC management; We all want to make sure that our content is as authentic as possible. This means checking your content over to ensure that it’s free from errors and mistakes, such as poor spelling, bad grammar, and properly structured sentences, so everything is easy to read while minimizing the risk of miscommunication.

Here are some online tools that can help you to write the perfect proposal;

  • Word Counter / Grammar Check

Two free online tools for tracking the word count of your proposal, or for checking the accuracy of the grammar.

  • Essayroo / Assignment Help

Two leading writing services that provide professional editing and proofreading services to guarantee a high-quality proposal for your future clients.

  • Cite It In / Via Writing

Two free tools to help you format citations and references in your content, or to improve your overall grammar skills.

  • Academized / BoomEssays

As recommended by the Huffington Post, these are two professional proofreading services to help you make sure your proposal is free from mistakes.

  • State of Writing / My Writing Way

These are two blogs full of information and articles on how to improve your general writing skills.

  • Essay Services / Oxessays

Two expert editing tools to make sure your sentences are structured and make sense, as reviewed by UKservicesreviews.

You can advertise your product and services using different types of google advertising 

Search Ads

The most common way to advertise with Google Adwords is search ads. Search ads appear on Google’s search engine when people look for the services you offer. Advertisers target keywords or phrases so when someone searches these terms, their ads appear.

With search advertising; you only pay when someone clicks your ad or phones your business from the search engine result page. This means you don’t pay unless someone interacts with your advertisement. With search ads, you’re advertising to people who are actively looking for your services at a given moment in time. Unlike more traditional advertisements like flyers or newsletters, search ads help you communicate with your target audience when they are looking for you.

Display Ads

Google also works with more than two million websites so you can show ads to potential customers as they are browsing the internet. These ads can be simple text ads, or you can add a bit of personality by creating an image ad.

Like search ads, you can choose to pay per click, or if you’d prefer you can pay when people see your ads. When you pay based on people seeing your ads, you pay based on 1000 ad impressions which are commonly referred to as CPM. You can advertise on certain types of websites or to target audiences based on their interests and preferences.

Video Ads

Lastly, you can advertise on YouTube through Google Adwords. You’re likely familiar with video ads that appear before your favorite videos on YouTube, but you can also advertise on YouTube with text and image display ads.

Like the other methods of advertising on Adwords, you only pay when someone interacts with your ad. Depending on the way you advertise on YouTube, you can pay when someone clicks your ad. It may be possible someone watches at least 30 seconds of your video. Like display ads, your ads can appear on certain categories of videos or you can target audiences based on interests and preferences.

So why Google Adwords?

Google Adwords is a popular advertising platform for businesses of all sizes for a few key reasons. First of all, Google Adwords Management is an inexpensive way to get into the advertising game.

You don’t need a big creative budget to get started and you can set your daily budget with what you’re comfortable with. There is no minimum spend to get started.

A second reason that Google Adwords can be a good option is that the ads are very targeted. You can set up ads to be shown only in certain cities and locations, making this advertising option useful for field service companies that cover a certain area.

Lastly, since you only pay when someone interacts with your ad; you can get a better sense of where your advertising dollar is going. With the right Adwords setup, you can track when someone phones you or fills out a contact form on your website because of an advertisement. This type of measurement offered by Adwords allows you to make better decisions; more strategic with your advertising spend.

 

 

 

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veetly November 28, 2018 1 Comment

A Complete Guide to Google Adwords Campaign Management

Google AdWords isn’t something you can learn in a day. It’s a complicated system, and it’s always changing. In Google Adwords campaign management Veetly Takes over the work from you to set up a Solid Adwords campaign. Campaign settings include features such as ad schedules, location settings, and mobile device settings. In addition, the AdWords Keyword Planner allows you to brainstorm and evaluate the strength of keywords for your campaigns.

Once a Google AdWords campaign is active, then there will be 3 core areas or more than that are continually monitored and improved. These 3 areas, which we refer to as the “3 Ingredients,” are where virtually all of your testing and optimization efforts should be focused.

If you’re looking to improve the Quality Score for your AdWords campaigns, Veetly can help. By optimizing ad relevancy and landing page content to improve the click-through rate and online conversion rate, our PPC specialists can improve the Quality Score for your account—allowing you to drive the most qualified visits to your website.

 

The Fundamental of Google AdWords Campaign Management

AdWords Campaign Structure

First, you need to lay a solid foundation for the rest of your account. Start by choosing your AdWords campaign type. What is your advertising goal? The right campaign type for your business depends on your answer.

Most businesses will want to start with a search campaign, but if you’re primarily looking to generate calls (if, say, you’re an emergency plumber), a call-only campaign is a right choice. If you’re trying to generate awareness for a completely new brand/product, display campaigns are a great option. You can also create multiple campaign types in your account to satisfy multiple goals.

AdWords Campaign Budgeting

You also need to establish how Google will spend your money. Your monthly budget is your daily budget x 30.4. So, start with a monthly budget and work backward (divide by 30.4). Consider: Based on your estimated CPC (cost per click), how many clicks per day can your budget support?

For more detailed help with managing your AdWords budget, check out these resources:

AdWords Keyword Research

Although Google is releasing new targeting features all the time, such as life events targeting, it’s still true that the majority of your AdWords advertising will revolve around keywords. Keywords form your ad groups, which form your campaigns.

 

Whether you’re building brand-new campaigns or looking to expand your existing ones, you’ll need keyword tools to help you find new keywords (and the right keywords) to bid on. Learn more about keyword research for AdWords in this guide.

AdWords Campaign Optimization

To ensure that your campaigns are getting you the results you want while keeping your return on investment high, it’s important to monitor your campaign performance and make regular improvements, including:

  • Adding new negative keywords to reduce your wasted spend
  • Creating new AdWords ads to expand your account
  • Testing and editing ad text to improve CTR, Quality Score, and conversion rate
  • Building and testing new landing pages
  • Optimizing your budget to reduce your CPA

Unfortunately, most of these tasks need to be revisited at least weekly if you want to make the most of your AdWords budget.

 

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veetly November 27, 2018 3 Comments