Tips to Launch a Successful Google AdWords Management in 2019

Life is a Big Question that even Google can’t answer.

AdsWords

Google AdWords is a powerful platform, especially for small businesses. If you know the cost and margin of your product then Google Ads is not difficult. In 2000, when the tech crunch was in full effect, an ambitious search engine company. Therefore it was name Google and launch the beta version of Ads with just 350 advertisers. 15 years later, Google had earned nearly $52 billion in net annual ad revenue. There is no doubt that Google Ads is one of the most impressive success stories in tech history. And it’s largely responsible for Google’s $600 billion-plus valuation. Google Ads has been this successful thanks in large fact that it’s one of the most cost-effective advertising methods for companies.

How Does Google Ads Work?

Google AdWords is a marketplace where companies bid on keywords to have their website show at the top of the search. However, the highest bid doesn’t always win. It always ensures that the user experience remains high. They will combine the quality score along with the bid amount. The person with the highest quality score and bid amount win.

 AdWords

Well because it can be challenging to set up a Google Ads campaign. Google introduced Google Adwords (now Google Ads) 18 years ago in 2000.  However, the essence of Google Ads has not changed in the last two decades. Google has become a staple of the marketing community. 

 AdWords

To get you started, here are some of the key steps you should take if you want to maximize your next Google AdWords Management.

Adwords Step 1: Understand What AdWords Is For

Before investing a single dollar into an AdWords campaign, it’s important to understand its strengths and weaknesses. AdWords is excellent for highly target, measurable and rapid results that lend well to lead and sales generation. AdWords requires a significant and ongoing investment, and every impression or click is paid for. This is compound by the fact that brand awareness is difficult to measure on the AdWords platform. When designing your campaign, keep the platform’s strengths and weaknesses in mind, and save brand awareness for your other marketing efforts.

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AdWords Step 2: Research and Understand Your Target Audience

At this point, you still should not have invested a single dollar into AdWords. Instead, you need to invest the time and resources to fully understand your audience. Look at the types of sites your target audience spends time on: What style of language do those sites use? What do they look and sound like? Which competitors are running effective ad campaigns? It is typically not a cost-effective tool for brand awareness.

AdWords

 

 AdwordsStep 3: Have a Specific Goal for Each Campaign

It’s easy to get overly ambitious with an AdWords campaign, particularly if you’re planning to spend a significant portion of your marketing budget. However, it’s imperative that you choose one specific goal for each campaign. It is typically not a cost-effective tool for brand awareness. Doing so will dramatically improve the ROI of the campaign.

AdWords

 

 AdWordsStep 4: Create a Targeted Landing Page for Your Ad

Perhaps the biggest and most common mistake companies new to AdWords make is directing traffic from their paid ads to the home pages of their sites. Many times, these companies invest in ads, find they aren’t getting results, and write off AdWords as a waste of money. In reality, home pages are a terrible place to direct traffic. Think about it this way: Users are looking for a specific thing when they search. By directing them to your home page which likely has at least a dozen different elements and options on it — you’ve simply wasted their time. Instead, you need to build highly targeted landing pages that directly address the query the user entered into Google. Landing pages should always be single-purpose. There is one conversion goal and a clear path to that goal for the user to follow.

AdWords

 

 AdwordsStep 5: Create Lots of Versions of the Ad Copy

Before you start your campaign, you’ll want to create a lot of versions of the ad copy as many as you can produce, but at least 10. Slight changes in ad copy can have a significant impact on conversion rates. By testing lots of variations at the same time, you can quickly determine which versions convert best. Simply break your ad budget into smaller segments, and assign the budgets to each version of the ad. Be prepared to spend a relatively large amount upfront. The data you gather at the beginning allows you to focus your campaign on the versions of your ad that work best.

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AdWordsStep 6: Verify Positive ROI

When you started your campaign, you set specific goals. Once the campaign is up and running, verify that you are, in fact, generating the positive ROI you projected. Take the amount you are paying per click and multiply it by the percentage of clicks that convert. Compare that cost to whatever profit model you want anything from the profit margin on a single product to your estimated lifetime value of a customer.

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AdWordsStep 7: Test, Retest, and Retest Again

The work of an AdWords marketing campaign is never done. Once it’s up and running, you’ll want to constantly make adjustments. Try small variations on ad copy, keywords, landing pages and anything else you can think of to see what works and what doesn’t. Even a small improvement in ROI can make a big difference in the long term, so keep at it.

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veetly February 23, 2019 0 Comments

Google AdWords & PPC Management Proposal

According to Google, Google Adwords & PPC is Google’s online advertising program. Through Google Ads, any business can create online ads to reach people exactly when they’re interested in the products and services that you offer. The business and marketing world has changed in recent years and Google AdWords is playing the main role in creating this change. Google AdWords & PPC Management is one of the most effective techniques of paid online advertising available.

This advertising system is used by thousands of small, medium and large business organizations. All of these organizations have one thing in common. If you don’t currently use Google AdWords & PPC Management or don’t use it to its full potential, you should seriously reconsider this stance. These are the main reasons you should be using Google AdWords.

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.”- Jef I. Richards

How to Write Google Adwords & PPC Management Proposal

When we talk about Google Adwords & PPC management; We all want to make sure that our content is as authentic as possible. This means checking your content over to ensure that it’s free from errors and mistakes, such as poor spelling, bad grammar, and properly structured sentences, so everything is easy to read while minimizing the risk of miscommunication.

Here are some online tools that can help you to write the perfect proposal;

  • Word Counter / Grammar Check

Two free online tools for tracking the word count of your proposal, or for checking the accuracy of the grammar.

  • Essayroo / Assignment Help

Two leading writing services that provide professional editing and proofreading services to guarantee a high-quality proposal for your future clients.

  • Cite It In / Via Writing

Two free tools to help you format citations and references in your content, or to improve your overall grammar skills.

  • Academized / BoomEssays

As recommended by the Huffington Post, these are two professional proofreading services to help you make sure your proposal is free from mistakes.

  • State of Writing / My Writing Way

These are two blogs full of information and articles on how to improve your general writing skills.

  • Essay Services / Oxessays

Two expert editing tools to make sure your sentences are structured and make sense, as reviewed by UKservicesreviews.

You can advertise your product and services using different types of google advertising 

Search Ads

The most common way to advertise with Google Adwords is search ads. Search ads appear on Google’s search engine when people look for the services you offer. Advertisers target keywords or phrases so when someone searches these terms, their ads appear.

With search advertising; you only pay when someone clicks your ad or phones your business from the search engine result page. This means you don’t pay unless someone interacts with your advertisement. With search ads, you’re advertising to people who are actively looking for your services at a given moment in time. Unlike more traditional advertisements like flyers or newsletters, search ads help you communicate with your target audience when they are looking for you.

Display Ads

Google also works with more than two million websites so you can show ads to potential customers as they are browsing the internet. These ads can be simple text ads, or you can add a bit of personality by creating an image ad.

Like search ads, you can choose to pay per click, or if you’d prefer you can pay when people see your ads. When you pay based on people seeing your ads, you pay based on 1000 ad impressions which are commonly referred to as CPM. You can advertise on certain types of websites or to target audiences based on their interests and preferences.

Video Ads

Lastly, you can advertise on YouTube through Google Adwords. You’re likely familiar with video ads that appear before your favorite videos on YouTube, but you can also advertise on YouTube with text and image display ads.

Like the other methods of advertising on Adwords, you only pay when someone interacts with your ad. Depending on the way you advertise on YouTube, you can pay when someone clicks your ad. It may be possible someone watches at least 30 seconds of your video. Like display ads, your ads can appear on certain categories of videos or you can target audiences based on interests and preferences.

So why Google Adwords?

Google Adwords is a popular advertising platform for businesses of all sizes for a few key reasons. First of all, Google Adwords Management is an inexpensive way to get into the advertising game.

You don’t need a big creative budget to get started and you can set your daily budget with what you’re comfortable with. There is no minimum spend to get started.

A second reason that Google Adwords can be a good option is that the ads are very targeted. You can set up ads to be shown only in certain cities and locations, making this advertising option useful for field service companies that cover a certain area.

Lastly, since you only pay when someone interacts with your ad; you can get a better sense of where your advertising dollar is going. With the right Adwords setup, you can track when someone phones you or fills out a contact form on your website because of an advertisement. This type of measurement offered by Adwords allows you to make better decisions; more strategic with your advertising spend.

 

 

 

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veetly November 28, 2018 1 Comment