Video Content Optimization Is Latest SEO Trends In 2019

As a marketer, you know the power of Video Content Optimization: it’s one of the only ways to interact your target audience, get your message across, and stand out in crowded social channels. you furthermore may recognize that success videos have sure components: they should be interesting, informative, visually appealing, and concise, amongst other things.

What is Video Content Optimization

 

Video Content Optimization

 

Like images, great headings, and other graphics or bold colors, videos grab the readers’ attention and help to keep them hooked. If you don’t have your own videos to upload, you can use websites such as YouTube to find great clips that can be embedded into your site. As always, use good keywords in your videos’ title, descriptions, and tags; share videos on social media sites; and use a video as a call to action or another way to drive sales.

How has Video Content Optimization changed?

previous couple of years, Video Content Optimization has ended up an increasing number of famous with companies.

once marketers started to get their palms on DSLR cameras within the late 2000s, it became easier to produce motion pictures and get them online (thanks to YouTube) without having a degree in videography.

Now we will browse the net without seeing a video, and all of us walk around with cellular phones in our wallet that has the capability to shoot motion pictures everywhere. With the explosion of video, it’s turn out to be much more difficult to get ranked inside the typically seek outcomes.

Video Content Optimization

 

Gaining rank with your video on prevalent seek has a lot to do with the authority of your internet site, how video-targeted it’s miles, and the way it ranks for video-related queries. Phil recommends no longer sitting the sort of massive emphasis on common search, and as a substitute accomplishing for higher-ranks in video seek.

Steps For Successful Video Content Optimization

Video Content Optimization

  • Develop video concepts based on customer value.
  • Identify relevant target keywords, and use them to create a video title, tags and video description that communicate the video’s value.
  • Embellish the video with a CTA and link.
  • Promote the video throughout your own networks to begin accumulating views.

For Google & YouTube To Understand Your Video Content

Video Content Optimization

There are a few steps

Create an optimized title

 The title should be a few words long and include the major keyword for which you want to your video to rank.

Use tags wisely

Relevant keywords. Make sure they fit with your brand and that they will interest the people for whom the video was intended.

Create a full description

Articulate your key points from the video and also make it easy for the spiders to see the value this video offers.

Consider using closed captions or uploading a transcript.

These features also make it easier for customers to use your information as they desire, such as watching the video on mute so as to not disturb coworkers

Optimizing your Videos for SEO In 2019

 

Video Content Optimization

 

Update older videos

A good first step in optimizing your videos for SEO is to take a look at your older video content. This would help you see what kinds of videos have been successful, along with videos that might be able to gain more traffic despite them being older.

This means updating the title and description to include more searchable terms and keywords.

 Even adding relevant links and tags that you might have missed out on before.

Optimize quality

 The videos that get the most views are from channels that also commit to putting in quality in their production.

This means having good audio and also video quality, along with solid graphics and images.

Creating quality videos is something that may not happen on the very first video but investing your time

And also effort would bring in better-looking videos that audiences would enjoy.

Social Media Sharing and Live Video

Social media websites have become also the best place to share content on the internet.

From Twitter to Facebook, sharing content also opens up more opportunities to expand your audience

 Drive more traffic into a website

Integrate them into the rest of your content

Blog content has always been one of the best ways to also drive organic traffic,

And this also means that integrating video content can be something that would help both of your platforms gain more traffic.

Adding videos add a new dimension to your content, allowing users to learn more about a certain topic, or even bridge different topics together

Benefits of Video Content Optimization

 

Video Content Optimization

  • You don’t have to stress about having or maintaining your website
  • Because you can also easily post video content on Youtube and other video hosting sites.
  •  content optimization is sharing websites are goldmines of existing traffic and users. Youtube is an excellent example since they accumulate billions of views in just one day.
  •  major video sharing sites rank higher in the SERPs and achieve an overall better rank in universal search results.
  •  content shared on social media can go viral, achieving a level of social or community status much higher than expected
  • Video content optimizing within your website is under your full control. You can easily tweak the metadata to be in line with related on-page text to achieve complete SEO benefits.
  • You are in charge of video monetization and the type of ads showing up alongside your videos.
  • Hosted content generates interest in your website and increases inbound links.

 

 

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veetly March 7, 2019 0 Comments

How to Build your First Content Marketing Plan for your Business

“It’s not the best content that wins, it’s the best-promoted content.”

What is Content Marketing?

Content marketing is a strategic marketing approach focuses on creating and distributing valuable, relevant content. And to attract retain a clearly defined audience and, ultimately, to drive profitable customer action. Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer and there has to be a better way. First of all, pitching for your products or services, you are providing truly good and effective content. 

Content Marketing

 

As marketing has moved away from the banner-advertising and as consumers have developed an eagerness for companies. A new player has stepped into the marketing game: content marketing. Now a buzzword in all digital marketing campaigns has arrived. Content marketing offers a way to tell your story in a brand value-adding manner through blogs, social media, and more. Truly effective content marketing uses a genuine voice to tell creative stories that inspire consumer trust.

If you’re looking to promote your brand or business online, you can’t afford to ignore the power of content marketing. And in just a few steps, you can quickly establish a content marketing plan to guide your marketing efforts. And can help you to establish a creative, invaluable, and unique online presence.

1. Find Your Audience

First of all, start blasting your content into the virtual world, you need to consider who you want to target. Even more, the audience should include your primary customer base, but you should also think about ways to reach new consumers through content. Dream big: What does your ideal audience look like? Where do they spend time online?

Content Marketing

 

2. Learn Audience Patterns

Once you’ve determined who you want to target, the next step is finding out where – and how – they spend their time. By learning more about their patterns and interests, you’ll be better able to make a strong impact. Explore social media networks where your target audience is active, and ensure you have active profiles on those sites. Fill your content with SEO-rich keywords that target your exact audience base. Make sure that any SEO tactics you employ are organic – both search engines and consumers are becoming more difficult to fool.

Content Marketing

 

3. Set Goals for Content

What are the aims of your content marketing plan? Do you want to increase your customer base by 20%? Attract a younger demographic? Build your social media followers? If you spend some time now articulating your aims, you’ll have a much better sense of what kind of content you should focus on. And, the more concrete your goals are, the easier it will be to act on them.

Content Marketing

 

4. Define Content

Now that you have a target audience and clear goals, make sure that all of your content aims to check those boxes and yield positive results. You want to meet the needs of your audience while also producing content that has integrity and will build your brand’s profile and reputation. Your content should also help define the “voice” of your brand, be it professional, off-the-cuff, quirky, etc.

Content Marketing

 

5. Set a Content Schedule

A strong editorial calendar will make it much easier for you to manage your content marketing plan on a day-to-day level. You should aim to map out your content 6 to 12 months in advance (leaving room for flexibility, of course!). Think about how to time-peg your content to important company events, such as sales or product launches. In addition, map out major holidays and think about how your content might capitalize on these. You’ll also want to build in room for evergreen content, which is more shareable and has a longer shelf-life.

Content Marketing

 

6. Start Writing!

You’re ready! Now get to work. Bonus tip: once you’ve created your killer content, we’ve collected some great ideas for distribution in our posts on increasing website traffic and tips for blog marketing.

Content Marketing

 

Tips to boost your Content Marketing

1. Update that Blog

Blogging demands lots of energy. You have to choose a topic, outline a post, create a magnetic headline, and actually write the post. If your blog hasn’t seen any activity in the last few weeks, it’s time to update it. Stale blogs fade into extinction quickly.

Maybe you don’t have time to write new content. If you hire professional writers, you can benefit from their expertise and research skills. Plus, you don’t have to do the heavy lifting.

Content Marketing

 

2. Use mixed Media

Adding front infographics and interactive web pages to Instagram stories and Facebook Live means you don’t have to rely exclusively on text for your digital content marketing strategy. In fact, you shouldn’t. Xerox’s research showed that colored graphics made people 80 percent more likely to read a piece of content.

You don’t have to use video, audio, images, and infographics in every piece you write, but use these tools when they’re right for the topic.

Try creating microsites as well. These small sections of your website offer information on one specific topic. Infographics and interactive graphics work particularly well for this purpose: They draw in visitors and keep them engaged, which means they stay on the page longer.

Content Marketing

 

3. Educate your Audience

People love to learn. We live in a do-it-yourself universe, and the Internet revolves around educational content. That’s why companies continue to churn out blog posts, white papers, and articles as part of their content marketing strategies.

However, articles aren’t the only way to teach. Everyone learns differently, so why should you create the same content for each of your potential customers?

Content Marketing

 

4. Conduct A/B Testing

When you want to know whether a piece of content resonates with your readers, use A/B testing.

For instance, you might write two versions of an email marketing campaign, then divide your list in half. The first group gets one email campaign and the other receives the second.

You can measure open rates, click-through rates, and conversion rates this way. You’ll learn which emails do best in terms of return-on-investment so you can tailor your strategy to replicate those results.

Content Marketing

 

5. Establish your Content Guide

People have become increasingly perceptive, especially when it comes to brand awareness. Your customers can tell when your messaging conflicts with your professed values, goals, beliefs, and style. That’s why style guides prove essential for keeping up your content marketing game.

A style guide covers several factors related to your company and brand:

  • Tone of voice
  • Linking preferences
  • Spelling and grammar specifics
  • Logo styling and colors
  • Font preferences
  • Overall goals (e.g. to encourage, entertain, or educate)
  • Image preferences

Content Marketing

6. Optimize your Content

SEO optimization isn’t dead, despite what you might have heard. Just like other aspects of digital content marketing, SEO continues to evolve, and it remains relevant.

Instead of stuffing your content with keywords, use long-tail keywords sparingly. Choose specific actionable keywords that enjoy low competition and high search volume. They’re harder to find but more valuable for your content. However, don’t forget that people trump search engines. Write for your audience—not for Google.

Content Marketing

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veetly February 24, 2019 0 Comments

Future of SEO: Expert Prediction

The theme of the blog ‘Future of SEO’.

We know that user experience is the top priority in Google’s algorithms. Basically, SEO involves selecting target topics, defining high traffic keywords, tailoring your page or blog post to suit it, and then hustling to get backlinks and social media exposure. 

But now AI is changing the face of SEO. We’re talking about algorithms that enable machines to make connections, “learn” to process data and apply its learning in future tasks. 

When you search for something, the results displayed take into account a bucket of considerations like your location, search history, favorite websites, and what other users click on for a similar query.

AI improvements mean ranking factors can change from query to query, as the algorithm learns from how people are clicking on the search results and decides on the most relevant factors to take into account for each search.

Expert Prediction for Future of SEO

Anthony De Guzman, SEO Specialist at Shopify

“The future of SEO will include a strong involvement from voice search, especially around content and keyword research. With the expansion of Google’s question/answer knowledge graphs — as well as the push for smart home technologies such as Google Home and Amazon Echo — I think there will be a shift in content marketing to solve the immediate needs that come from voice search queries.”

Tyler Thursby , Senior SEO Analyst at Zion and Zion

“Artificial intelligence is the future of SEO. Massive investments are being made by some of technology’s most influential companies. Google’s RankBrain algorithm is improving search results through machine learning, helping translate user intent and semantic search queries. Increasingly common in-home assistants like Google Home and Amazon Echo rely on semantic cues. Tremendous strides will be made in the realm of AI as these tools find more universal application, improving search by predicting results and adding more personalization.

In what truly sounds like science fiction, Elon Musk recently announced Neuralink – a company with the ambitious goal of merging human brains with artificial intelligence. Musk believes a biological link with AI is a crucial step toward mitigating the looming threat of human irrelevance. As evident through innovations like self-driving cars, machines are poised to disrupt the fabric of our society as we know it. AI will change far more than search.”

Greg Secrist, Co-Founder & CEO of BKA Content

“The future of SEO will rely more heavily on voice search, RankBrain, and AI. The actual SEO of websites will become less important as Google’s algorithms improve. However, having rich content on your site will be as important as ever, and the way we optimize content will most likely change as virtual assistants gain popularity.
Even though Google will become much smarter with AI and RankBrain, it will still need a database of quality information to pull from, meaning the content on your site will never cease to be important. Search results will continue to become much more direct and succinct. Rather than needing to fish through websites for the answer, you’ll be given it directly, much like the way the Google Quick Answer Box works now. This means that the way content is written may change to be more precise, but content will never go away.”

Kent Lewis, President & Founder of Anvil

“SEO Will Go Deeper
SEO will continue to evolve to keep up with Google’s focus on user experience and improving context. That means successful SEO efforts will focus on optimization of deep content, as well as multimedia via schema markup/rich snippets. We’ve already seen the migration to deeper content (higher word counts) in Q1 of this year and expect the trend to continue.

SEO Will Go Native

With ad blockers becoming increasingly prevalent, SEO professionals will focus more on development of original content than ever before. While native advertising will increase in 2017 and beyond, many brands are focusing more on authoring in-depth blog posts, articles, and ebooks as their own publishers.

The future of SEO Strategy

Artificial intelligence will take care of the SERPs

This must have initially stricken you when Google announcedced Rankbrain to be one of the three major ranking factors. Most of the SEO professionals today are still unaware of what exactly is Rankbrain. All we know is it is one of the top 3 ranking factors.

So, another important prediction about the future of SEO is that the search results will be completely monitored and handled by artificial intelligence. As we get advanced with technology and the machines began to understand the content better with time, the results will get more accurate. The prediction is that we are stepping towards the ‘Machine Age’. What has it stored in for us? how should we gear up for it?

The prediction is that we are stepping towards the ‘Machine Age’. What has it stored in for us? how should we gear up for it? Though we are far from that era, what we can do at most is creating quality content, do not stuff keywords to an annoying extent, be user-friendly. A normal user would simply prefer a text that is not too monotonous to read and is interactive.

Content

The content on your website is absolutely the whole and sole of your website. It is more important than you will know to maintain the quality of the content you post. Each update in Google’s policies has been laying focus on providing to the user. As long as the user is fulfill with the content, you do not have to worry about anything. A satisfied user will come back to your website each time he is looking for that information. Multiple visits mean that your company’s name will be registered in the user’s mind. Also, there is a high scope for word of mouth type of promotion.

The idea is to master the Searcher task accomplishment. By this, I mean that your blog must be comprehensive of all the information a user is looking for. This is a challenging yet a fruitful task. If you are able to figure out what your user wants, your blog is certain to fetch you a good amount of traffic.

Link Building

Google’s algorithm gives preference to short URLs. Also, if the URL of your blog contains the keywords for which the user is making a search. Your blog will spot on a higher rank. You must make it a habit to deliberately put the primary/focus keyword (the keyword you want to rank for) in the URL of the blog/post.

The other important aspect related to links is backlinking. Backlinking is considered to be a metric of authority by Google. The backlinks your website, the higher is the website authority.

Rankbrain

Rankbrain is already in action. It is the machine system of filtering out websites on the basis of Google’s metrics. Though it has many subfactors attached to it, it is one of the top three metrics of SEO rankings.

 

 

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veetly January 15, 2019 1 Comment