Best SMO Tips for LinkedIn
Last few years, social media networks have transformed themselves into a marketing tool that marketers can’t afford to miss. When we say social media, the first thing comes to our mind is Facebook and its younger sibling, Instagram. But inside the meantime, have you tracked the growth story of LinkedIn that has amassed a mammoth consumer base of 500 million. Unlike other social media networks. LinkedIn marketing is very focused on conveying customers about its platform’s proper usability and authenticity. Best SMO Tips for LinkedIn is to integrate the proper tools and a strong consumer base has helped it achieve what it is today.
SMO Tips For LinkedIn are:-
1. Finding groups on LinkedIn that are already engaging with your target segment followers
If you are already analyzing the activities of your competition on social media, you’re doing well. But it is also essential to find different businesses that are interacting with your target segments. In order to understand their areas of interest. It could be an article, some discussion on a particular topic, a solution to some problem and so on. This will give your ideas that you can then post on your company page and present your perspective to draw the attention of these followers over time. The “search” tab within the group will throw up the issues that you could build upon. You can if you wish to dig deeper through going to the group statistics where you will find insights into the group activities month wise as well as demographics. The “activity” link will give you trending engagement topics which you can use for developing your content. There’s also a “go to Archive” link to enable you to check out older discussions.
2. Post updates frequently
If you have to draw attention to your updates on LinkedIn you need to be regular with your posts. It’s been found that posting every morning on a regular basis attracts best results. However, As most businesses look at the site at that time. You may then stagger and schedule posts through the day to maintain visibility for those who may wish to log in. You could want to try out an automated tool like the Hootsuite to take care of the posting for you. Automating in this fashion saves you time and effort. This tool is loose and allows you to schedule posts and all you need to do is check the metrics for each post for suitable engagement.
3. Optimize Your Personal Profile
LinkedIn marketing offers business professionals a terrific opportunity to build new connections and contacts while expanding. Their professional business network through search, group discussions, direct email (InMail), premium paid features, targeted advertising and much more. There are many approaches to create site visitors and leads from LinkedIn. My most successful and consistent results have come from building a personal profile that has been optimized with related keywords, action-orientated attractive copy (not a sales pitch) and rich media content from videos, presentations, documents and greater.
4. Focus on Small, Local Discussion Groups
As online marketers, we all know the best way to gain positive attention is to provide valuable content. The problem is that the secret’s out everybody’s doing it. That means even your most educational posts might get lost in the sea of marketing materials now populating group discussions on LinkedIn.
One big advantage of being active in smaller groups is that you are more likely to appear prominently in the Discussions tab. And to stay in the top-listed discussions for a longer time. This staying power makes it more likely that anyone visiting the group page will view and/or comment on your discussion. Similarly, and keep your company top of mind.
5. Use the Targeting feature of LinkedIn Marketing
You would be able to create updates that are specifically targeted towards your customer segment through the targeting feature. Use it along with the techniques mentioned above to draw traffic to your LinkedIn page. You can also have an e-mail signature line that will prompt readers to click on the add. And they will then be direct to your LinkedIn account. You can hence engage with your readers who may become your fans and spread the word to enable you to get even more visitors.