Difference Between SEO and SEM

Search engine optimization (SEO) and search engine marketing (SEM) are the most popular advertising buzzwords in Digital Marketing.

All digital marketers should know the primary difference between SEO and SEM. Whether you handle social, search or different terminology.

Both terms are often used interchangeably, which makes matters even worse. So it is important to understand the difference between the two terms and that they are different.

Let’s explore the ways in which these similar yet very different disciplines interact and ultimately complement each other in any marketing plan.

Search Engine Optimization(SEO)

Search Engine Optimization (SEO) refers to the practice of refining your website to make it show up better in Google search results and provide a great experience to your visitors.

The SEO industry is continually changing due to the frequent changes made to Google’s algorithm.

Five most important SEO best practices

  1. Title tag optimization: Using keywords in your page’s name
  2. Meta descriptions: Writing a short summary about your page to display in search results
  3. Heading optimization: Adding keywords in your page’s headings
  4. Internal page links: Creating text-based hyperlinks to other pages on your site offering similar information
  5. Multimedia alt tags: Writing short descriptions about each image for search engines to read and understand

Components of SEO

SEO SEM

On-Page SEO includes:

  • Incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.
  • Blog posts and page copy that is written and optimized with quality
  • Clean and formatting page URLS
  • Optimized page load speed
  • Google authorship incorporated
  • Social sharing integration within your content
  • And much more!

Off-Page SEO includes:

  • Creating a high quality, natural backlink profile (aka having other high quality/authoritative sites  link to your site naturally)
  • Social sharing signals
  • Social bookmarking (Stumbleupon, Reddit)
  • List goes on here too

It takes time, patience, and hard work, but the results are worth the effort. Resource: hubspot

Search Engine Marketing (SEM)

Search Engine Marketing encompasses different techniques to harness a search engine’s technology. However, the two major tenets of SEM include SEO and PPC (Pay-Per-Click) ads. Google AdWords and Bing Ads are some of the most popular PPC vendors.

You might have seen PPC ads on Google – they are generally located above or on the right-hand side of the search results and you can distinguish them quite easily. In this way, SEM incorporates both free and paid means to achieve higher ranking on search engines.

SEM can also include social media marketing, as social media has risen in prominence in the last few years to influence consumer behavior. In short, SEM refers to all available forms of marketing to increase your website’s visibility on search engines.

SEO SEM

Five most popular SEM strategies

  1. Content marketing: Creating text, image, video, and other media that attract and inform website visitors
  2. Pay-per-click advertising (PPC): Paying to promote your brand on search engines, social networks, and other popular websites
  3. Social media marketing: Crafting free profiles for your business to develop a trusting, dedicated following for your company
  4. Email marketing: Consequently sending helpful messages to qualified recipients who want to hear from you and converting them into paying customers
  5. Conversion rate optimization (CRO): Refining your website to get as many new leads and / or paying customers as possible

Components of SEM

Other than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.

To find out more about other important aspects of your digital marketing strategy be sure to continue exploring our website, or contact our SEO/SEM company directly to set up a consultation.

 

 

 

 

Read More
veetly October 13, 2018 1 Comment

Best SMO Company in India

Nowadays, social media has become a great medium for sharing the news because people are getting addictive to the internet. This addiction and betterment of the internet have been very important to companies over the last few years as it has helped them grow. Social Media Optimization (SMO) is the popper association between SEO (search engine optimization) and social media. We believe that as social media has spread its roots entirely on this globe. Therefore, it is important for all business organizations to discover potential awareness by using social media platforms.

Veetly is one of the best Social Media Optimization Company in India which manage all Social media accounts on the single platform, On Page and Off Page SEO, Adword and PPC Management and Social Media Advertisements.

A single platform for better customer reaches and a solution for your business that Manages Multiple Social Channels, helps your website to be Ranked on top, It also manages your business Ads and PPC, and manage the off-page and on-page and many more. Publish right away or schedule your post and autosave your post on veetly.

Benefits of Social Media Optimization

Manage Paid Social Media Advertisements

Social Media Advertisements

Facebook Advertising

Facebook is one of the best social media platforms to connect to those people who are important to your business. Profile on Facebook, you will be capable of reach all of the people who are looking for the product or services which might be offered by you.

Create short and engaging videos and focus on the target audience to get you active leads and focus on existing leads generated via Facebook.

Twitter Advertising

Twitter is the most influential social media website. One tweet having valuable information of not more than 140 characters can turn into a viral phenomenon.

Our team set up strategies that will work best for your business enterprise and by using the most appropriate content for your Twitter ads, we target the people who will convert into followers then customers and finally promoters of your business.

Instagram Advertising

If you have not yet created your Instagram profile you are losing on large opportunities for your business. Instagram is eminent for developing and extending products and brand’s awareness.

Adios research and discover your target audience, develop apt strategies that will grow your business.

LinkedIn Advertising

Your company profile on LinkedIn will let you connect with all your targeted audience and generate more qualified sales leads. It will also give a great publicity for your company.

Our team will generate your company page on LinkedIn showcasing all your products and services with all the relevant information. Your LinkedIn profile will be a source to increase your connections and followers.

Manage On Page and Off Page SEO

Social Media Optimization

Your SEO strategy can be divided into two different categories on-page and off-page SEO. Both are crucial to the success of an SEO campaign, but they’re on completely different sides of the fence. On-page SEO describes the manipulations you make directly to a web page to facilitate higher ranking. However, it involves optimizing the HTML code, content quality, and content structure. Off-page SEO refers to all of the SEO practices that take place outside of your websites such as backlinks, link relevancy, social signals, and others.

 Manage Your AdWords and PPC

Social Media Optimization

You can’t make the most of your PPC campaigns without effective PPC management. It is not enough to merely “set it and forget it” – you have to be willing to spend time actually managing your account. fortuitously, percent management would not want to be a time-consuming process. So it is important to know which areas of your account need work and which will yield the greatest returns.

(PPC) puts the advertiser in control of their budgets you can set budget limits – per day and per click through. so there’s no need for costs to spiral out of control. however, with that control comes a challenge – it is up to you to monitor and refine your AdWords strategy to maximize your return on investment.

When it comes to SEO and digital marketing, only results matter. Enhance your visibility and branded with Veetly.

Read More
veetly October 12, 2018 1 Comment

Best Social Media Marketing Tips in 2018

At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. All the leading businesses focusing on how to enhance their social media marketing tips to get more customers.

The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers.

Let’s take a look at why your business needs social media marketing to grow and thrive.

Social Sharing Strategy for Best Social Media Marketing

Set Social Media Goals and Objectives

It’s the fastest way to spread the word about a new product, service or news item. A tweet can go viral in minutes and spread a message around the Word faster than TV or other traditional media.

 

Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends.

Conduct a Social Media Audit

before you take steps towards moving further with the business, it would be advisable to first have a look at your present position in the market. Having said that, our first tip advises you to carry out an audit of your current position in the social market.Look at your competitors and analyze how well you have defeated them in the past or have been beaten in the past

Create or Improve Your Existing Accounts

After choosing which social networks are best suited for your small business, build up your social presence on each network, in accordance with your broader business goals and audience. So If you already have existing social accounts, ensure they’re updated to reflect your brand values.

Some general rules that apply to all sites are:

  • Use a real photo avoid using animals, places or anything that is not real. Social media is about connecting people and if you want to have a trusted profile you need to get out of your cage and put your face on the web!
  • Write a good description about yourself or your company
  • Give an indication to users what type of info you will share – Although this is not necessary, I like to read in profiles what kind of info to expect from the particular person.
  • Include a link to your website (where applicable) – On Facebook include a link in the ‘About section’, on Twitter and Pinterest in the ‘Website Section’, on Google+ in the ‘Contributor to’ section. In other words, do use your social media profiles for SEO purposes as well.

Decide which Social Media Platform(s) to Use

Not all social media platforms will be suitable for your business and the goals and objectives you’ve set. Below we offer a high-level look at the most popular platforms.

 

Facebook: The world’s most popular social media network with more than 2 billion users as of September 2017. For more, check out Facebook Marketing: A Complete Guide 

Instagram: Instagram’s claim to fame is its visual-centric approach, where successful marketing is based in large part on the aesthetic appeal of the content you share. This platform also boasts the best engagement levels among all social networks at 59 percent, according to the 2016 Bloglovin’ Global Influencer Survey. Related: Instagram SMO Tips

LinkedIn: The world’s largest social networking site for professionals with more than 467 million users. Learn how to put the platform to work for your business with our comprehensive LinkedIn marketing guide.

Twitter: Twitter is renowned for its brevity thanks to the 280-character tweet limit. Our essential guide to Twitter marketing will teach you everything you need to know about tweeting your way to social media success.

Snapchat: A disappearing content platform that’s especially popular with younger demographics.

YouTube: An excellent resource for brands who have the resources to take advantage of the popularity of online videos.

Pinterest: What makes Pinterest unique is its users, who are searching to find ideas for all parts of their lives. This makes Pinterest ideal for driving action, such as a purchase or a visit to your website.

Focus on Relationships

Determining the traits of your target audience is a critical component of market research. Without this information, you’ll have no idea how to appeal to them. You need to know things like age, gender, location, pain points, goals, average income, etc.

Offer value to the people in your community with the goal of building real relationships. Offer value and knowledge. Inspire your communities to connect with you with a foundational goal of achieving their objectives. It is all about them and not you.

When you know your audience then you can know how you can help them be better. How can you help them learn? How can you help them go faster? Work smarter? Be smarter? Share more valuable information with their colleagues, clients, partners, and friends?  Figure these answers out and use them to help.

Take Advantage of Social Media for Promotion

Social media marketing continues to become a more crowded space, making it more difficult for most businesses to grab the attention of their ideal customer, much less engage with them there. This is especially true for B2B companies that may not be as sexy as B2C firms.

 

However, as social media platforms like Facebook, Twitter, and Instagram mature, they’ve become much better at understanding who your ideal customer is. Check out more: A Guide To Optimize Social Media

Choose Quality Over Quantity

These 3 questions are the start of building a strategy, which will allow you to move onto goals, branding and lead generation via social media. Therefore Companies that don’t do this crucial offline work risk wasting time and money online.

 

  1. Why am I in this business? It is important to start with this because we often forget the real answer. And hint, hint – money is never the real answer.
  2. Who is my product/service for? The answer to this should be as specific as possible. If you serve a variety of audiences, you need to make a profile for each. This profile should not only include demographical data like sex, age, and location, but also interests, hobbies, clothing brands, etc. Hence, this will allow you to clearly envision your ideal client(s), establish which social platforms to reach them.
  3. How does my product/service solve my ideal client’s problem? This is a two-part question as you must first establish the pain points your clients are experiencing. Then, you describe how your product or service resolves those pain points.

Engage with Your followers and Customers

Instead of wanting more and more, be patient and improve your relations with the customers you already have. This way, even if you are not getting more, you can at least ensure that you will not lose some as well.

Targeted email marketing is a great way to engage the audience with your brand. So Sticking to our central theme of the article, and as far as social media marketing is concerned, engaging potential customers could help your business immensely. You can give updates about your brand on social media and keep the interest of the client intact.

Keep Your Eye on SEO

SEO is not going out of fashion any time soon, the majority of people searching for your company on the web still refer to search engines as their first port of call.

 

If you have a presence in the top positions for keywords the user is searching, then you have a much better chance of attracting more attention and trust for your company. As for utilizing technology: consider a strategy on how to optimize your site’s content to meet Google’s standards for Featured Snippets. Related: Types Of Keywords Needed For Successful SEO: SEO Tips

Read More
veetly October 9, 2018 1 Comment

Best Social Media Management Tools

Social media management Tools are designed for managing and analyzing social interactions.

Social Media Management tools help commodities when they apply offer on a certain product. A single dashboard that covers multiple accounts. This Tool is especially important if you’re running a business enterprise or managing the social media accounts of different companies.

Features of Social Media Management Tools

  • Social Branding (identifying brand mentions)
  • Scheduling and posting to multiple channels
  • Responding to inquiries
  • Running marketing campaigns
  • Analytics to measure social engagement

Veetly

Veetly is the platform to manage multiple social media channel from a single platform. It stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and Create Facebook, Instagram, Linkedin, all social media posts for every update you have on your sites.

 

Veetly provides a quick but comprehensive audit of your Facebook presence. Unlike the other social media management tools listed here, all you need to do is copy-and-paste your Facebook URL to see where your page stands.

Buffer

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.

 

Their products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Hootsuite

Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.

 

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Bambu

Platforms such as Bambu provide a central place for businesses to promote their content via multiple employee accounts. However, This translates to more eyes on your content and less haphazard posting on behalf of your team.

 

Knowing just how many people see your content helps with documenting the ROI of your social efforts. So, Bambu’s analytics provide a bird’s-eye view of what’s being curated by your team and where it’s performing best.

Buzzsumo

Allowing brands to search by keyword, Buzzsumo ranks top-performing content based on social shares while noting the author and source. This serves as a fantastic tool for both competitive analysis and potential content ideas that people actually want to see.

 

Buzzsumo themselves notes that the current content marketing landscape is cutthroat. So,  Knowing “who’s who” and what topics resonate with readers are key to keeping people from sleeping on your social posts.

Read More
veetly September 21, 2018 1 Comment

Instagram SMO Tips

Instagram has grown into a powerful platform and it is more than sharing pictures. If you want to boost Instagram marketing, then it is going to be better to understand the latest Instagram SMO tips for Instagram. More and more folks and businesses are moving to Instagram and growing like anything as compared to Facebook. If you need your brand to be noticed and come in front of millions of people, you need not focus on SEO but social media networking website like Instagram.

Have a unique product to promote? Don’t wait for more, your next move should be Instagram. It tenders you the chance to interact with as many people as you can, entice their attention and make them aware of your products and services.

Instagram SMO

There are more than 600 million people who use Instagram each day and sharing content every day. And putting across your services and products in the front of these massive numbers, you’ll be sure to reach out to them. You can stand among the competition by selling your products in the form of photographs, videos or stories. Even in case you are not from the designer background, you can easily create content and beautiful stories for the audience. Here is the list of Instagram SMO Tips.

Instagram SMO Tips

1. Check Your Competitors’ Profiles

You need to spend some time researching your competitors what they are up to. What their Instagram is like and what they post each day. When you submit a picture or video, it is not about just putting up an image. Your photograph has to relate for your products or services. So, give your audience the right information through your picture. It has been visible that looking into your competitors give you the ability to do better and show more core concepts. Start following those who are doing nicely in the marketplace and fetch the information that can really stand out from the crowd.

2. Use Target Specific Hashtags

These are the major part of Instagram and are the only way to connect with people. You have the freedom to use as many hashtags as you can. but always use the limited number and be target specific, which means that, do no longer use unnecessary and non-engaging hashtags. Including too many posts will make it appearance weird and desperate.

3. Keep Track of The Hashtags That You Use

You might be using a lot of hashtags, some of them creating engagements while others do not. Use hashtags with which you may connect to a large audience and get fast responses. keep tracking their performance and try now not to use less-engaging hashtags.

4. Monitor Your Competitor’s Hashtags

Look at what your competitors are doing on Instagram. Keep a note of their activities and posts. The most crucial factor to look upon is their hashtags. Do remember that both you and your competitor’s hashtags will be very similar, but not exactly the equal. So, you want to be aware of what attracts people the most.

5. Engagement Strategy

Once you are Clare for you submit strategies, you could begin engagement with the post you have published. You need to engage with your existing with an audience after the successful published.

6. Like, Comment and Share

Discover the latest post of your follower with high engagement, like comment on their pictures to get extra lades from them. Follow the people related to your business to get more followers, list out the people where can you find your target audience be the first inserting comment on their post even respond to other comment make sure yours to be the last comment too so that you get the extra fans from the comment sections

7. Use Keywords in Your Posts

Keywords are important for your website, blog content material, and ad campaigns, so it should come as no surprise that keywords matter with your social content, too. This also allows keeping your content relevant to your target audience.

8. Go Live on Instagram Sometimes

when your followers see that you are living, they will probably think that you’re up to something new. For eg – launching of a new product, new office/studio excursion, etc. it is preferable to keep the duration short.

 

 

Read More
veetly September 19, 2018 2 Comments

Facebook Marketing: A Complete Guide

Facebook marketing leads to building and actively utilizing a Facebook page as a publicity medium to sustain communication with customers.

Facebook has 1.18 billion daily active users. It’s not only the number of people but the galaxy of people. The number of users signifies how Facebook grabs attention? Globally, the common user uses 50 minutes per day with Facebook features.

Facebook Marketing

Who Uses Facebook marketing?

Every business using Facebook Marketing for getting leads. Whether you’re a big corporation or a small local business, Facebook is a powerful marketing tool it’s a great platform to keep customers informed, develop brand identity. Use of Facebook marketing :

  • Brands. Food, electronics, home goods, restaurants nearly any kind of brand can be promoted through Facebook, turning passive customers into active fans who follow news of promotions and developments, and who share with their own friends.
  • Local businesses. Whether a business is family-owned, or a franchise of a larger company, a Facebook page can be used to turn loyal customer base into a fan base that more commonly visits your store.
  • Personalities. Musicians, celebrities, authors, syndicated columnists anybody who makes their money through being known wants to be known by as many people as they can on Facebook.
  • Non-profit organizations. Charities, political groups, and public service campaigns can all leverage the natural sharing capabilities of Facebook.

A more helpful question about Facebook customers would be: When is Facebook marketing most effective? For brand and company pages, posts made in the morning attract more comments than posts made in the afternoon. Consumers at home may check Facebook at any time during the day. The peak traffic period is around 3:00 in the afternoon. However, working or school-going consumers commonly check Facebook before and after work/school; therefore, only posting during the 9-5 business day misses a lot of opportunities.

 

5 Ways to Use Facebook Marketing

Making the Most of Your Facebook Business Page

A Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character.

Facebook Marketing

Ultimately you should consider what your key audience would want to see. Share social media images, links, videos, anything, as long as connected to your business and it seems like something your target audience would enjoy.

Facebook Advertising: Classic Ads

Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads referred to more specifically as Marketplace Ads.

Facebook Marketing

They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.

Hosting Facebook Contests

When conducting a Facebook contest, be aware that contests cannot be hosted through Facebook Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.

Facebook Marketing

Facebook Promoted Posts

Facebook Promoted Posts let Facebook page owners pay a flat rate in order to have teir individual. These Promoted posts reach a certain number of users, increasing a specific post’s reach and impressions. Promoted Posts are easy to set up just click the button beneath any of your page posts.

Facebook Marketing

While the flat rate simplifies the process, Promoted Posts lack the targeting options offered by other Facebook ads.

Facebook Exchange (FBX)

Facebook Exchange lets advertisers take advantage of ad retargeting on Facebook through real-time bidding.

Facebook Marketing

Advertisers can target audiences based on web history data when a user visits a product page on a retailer’s website, but fails to make a purchase, the retailer can then display an ad for that same product on Facebook with FBX.

Read More
veetly September 18, 2018 1 Comment

Types Of Keywords Needed For Successful SEO: SEO Tips

When trying to create content that’s friendly to both organic search and paid search it’s important that your digital strategy utilizes keywords. Each type of keyword has their own pros and cons. But wrapping these all together in one solid keyword strategy will yield the strongest results.

Generic Keywords

Just as the title suggests these are very generic, unspecific terms that searched for. Something like “Email Marketing” or “SEO” would be considered a generic term. When developing an organic search strategy we typically stay away from these terms as they are highly competitive. However, if you are able to rank for a generic keyword your site should receive a decent amount of traffic from that term. Conversions for that term might be a little low as a user is hitting your site for a very generic overarching topic and nothing too specific.

Broad Match Keywords

Broad match terms are the core of SEO. Terms like “Top 5 Email Marketing Services” or “Top SEO Services” will present a stronger opportunity and engagement than a generic term. Optimizing for broad match terms will provide good traffic with not as much competition. A broad match searcher has a specific item/content that they are searching for and optimizing for these type of terms will provide an average amount of conversions.

Long Tail Keywords

The last of these three types of keywords to consider is the long tail keyword. Something like “how do I get the best Bulk Email Marketing Service” would be considered a long tail keyword. Long tail keywords might not be the biggest traffic drivers to your site but if you rank for a long tail term you will get traffic due to its specific nature and low competition. From an AdWords standpoint, these terms will be the most affordable but traffic might not be as abundant. However, conversion rates for these terms should be stronger than generic or broad keywords.

Read More
veetly August 8, 2018 3 Comments

Social Media Marketing: Statics 2018

Social Media Marketing is one of the fastest growing tools for advertising the services and products. People use social platforms everyday not once in a day but multiple times a day. Social Media providing the best opportunities to increase the marketing.

 Facebook is becoming itself a super country where people free to live, share, post, comment, likes. On average, they like and Share Buttons are viewed across almost 10 million websites daily.

Google is responsible for 96% of all Mobile Phone search traffic, and 94% of total organic traffic.

In this guide, I have listed some of the social media statics which will helpful for you.

Enterprise and Mid-sized companies rely more on Technical SEO and Social Media Marketing to increase and maintain search presence.

Social Media Marketing

 

Best Social Media Marketing Tips

  1. 1.57 billion YouTube users watch about 5 billion videos on average every single day.
  2. 64% of online shoppers say that a video on social media helped them make their decision.
  3. Content marketing is a top priority of B2B businesses after brand building and social media engagement.
  4. 27% of users will skip a video if it plays an ad before the promised content
  5. 50% of people are more likely to click on a particular brand name if that brand name shows up more than once on the social site.
  6. 59% of adults between 18 and 29 are using Instagram.
  7. The average person spends about 20 minutes on Facebook or one in every six minutes a person will spend online.
  8. 42% of marketers report that Facebook is critical or important to their business.
  9. Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males).
  10. 86% of women will look at social media before deciding to make a purchase.
  11. Twitter captures 29% of internet users with college degrees. Twitter users are also more likely to make above-average incomes.
  12. About ⅔ of companies with 100+ employees use Twitter as part of their marketing.
  13. 60% of smartphone users between the ages of 13 – 34 are using SnapChat.
  14. $90 million was spent on SnapChat ads in 2016.

At 2.23 billion, Facebook has more monthly active users than WhatsApp (1.5 billion), Twitter (336 million) and Instagram (1 billion).  Facebook continues to reign in popularity over other social media channels.

 

Read More
veetly August 3, 2018 2 Comments

A Guide To Optimize Social Media

Social Media grows as one of the top platforms to reach consumers, new approaches. Optimize Social media SEO refers to how social media activities can boost your website’s organic traffic through search engines. It’s a topic that never gets old.

Nowadays mobile and social media are two of the biggest forces. People mostly access social sites such as Facebook, Twitter, Pinterest, Linkedin and Instagram on their mobile devices. According to research, 97 percent of businesses use optimize social media  for marketing purposes, and 92 percent feel that it’s important to their success.

Tips to Optimize Social Media

1. Post Brief Summaries on Twitter

Twitter has a 140-character limit which results stood apart from other social media network (including spaces and the characters in links and images). It forces marketers to choose their words wisely.

These one-liners work best on Twitter as opposed to any other network you’re using. Key fact: As you’re selecting and refining the summaries you’ll share, ask your self this: “could I click in this tweet?” If the answer is no, keep adjusting.

A Guide To Optimize Social Media, Optimize Social Media

 

  • Header image: 1252 x 626, 1500 x 500 (redesign)
  • Profile picture: 250 x 250
  • The image in the feed: 1024 x 512

2. Be friendly on Facebook

Try to post trending content because Facebook’s News Feed algorithm is based highly on timely trending content. This usually includes holidays, special events and breaking news. Invite your supporters, family, friends, and colleagues to “Like” your page.

  • Cover photo: 851 x 315
  • Profile picture: 160 x 160 (upload as 180 x 180)
  • App icons: 111 x 74
  • Timeline: 504 x height is up to you (shared image), 484 x 252 (shared link)
  • Newsfeed: 470 x 394 (shared image), 470 x 24

3. Invite Professional on LinkedIn

Your summary section should highlight your expertise, your intentions, and a clear ask. People are more willing to engage if you clearly list contact information and why he/she should reach out to you.
Post status updates daily and shares relevant articles, industry updates and information on your nonprofit.

  • Banner image: 624 x 220
  • Logo: 100 x 60
  • Link Thumbnail: 100 x 100

4. Include Hashtags on Instagram

Use relevant and popular hashtags in your photo description to gain more exposure for your photo.

Be creative with your images and test out what works with your audience.

Images could be of events, people, quotes, objects, food — you name it. Videos are also highly engaging.

  • Profile photo: 110 x 110

Here’s How Optimize Social Media Helps SEO

 

A Guide To Optimize Social Media, Optimize Social Media

 

Now that it is established that social media isn’t a direct Google ranking factor, here are five ways social media actually does help you rank better.

Get More Quality Links

Backlinks have always been an important factor when it comes to a website’s ranking in the search engines. Both, the quality and the quantity of backlinks has a strong effect on how well your site ranks.

By focusing your efforts on better social media marketing, you are more likely to attract the right type of backlink opportunities. When your content has a higher number of social media shares, it is gets noticed. Not only by influencers/power users, but also by many relevant webmasters/bloggers who might want to link to you.

Read More
veetly August 1, 2018 1 Comment

Social VS Search

Social Media and Search Engine

Social Media and Search Markeing becoming popular now a days. Today every marketers must be focused on both Social and Search.Search engine marketing remains the best for lead generation, but social media marketng takes the cake for raising brand awareness and interactivity.

Social Media Marketing

Social Media Marketing benefits:

generate Brand awreness

Increase traffic and subscribers

Improve Search Ranking

Search Engine Marketing benefits:

Increase website traffic

Increase lead generation

Generate brand awareness

How They Weigh In

For Lead Generation

For every business lead generation is top level goal of digital marketing initiatives. As per the observations search marketing gives better lead generation results than Social media.

For Brand Awareness

According to marketing specialist, social media is effective for exposer and brand awareness. Mostly people spend thier time on social sites and if you want to be visible then social media gives one of the best door where you can find your customer.

For Locale Business Visibility

When customer looking for the locale business they really rely on search engine instead social media. Search trumps social for finding near by services like restaurents, bakery, Boutique.

For Interactivity

Social media trumps SEO and paid ad when it comes to interactivity. According to observation Interactivity level is 64% through and 54% through SEO.

The Power of Both

Modern marketing changes to search algorithm to inlude social. The growing impact of the social media, search rankings suggests marketers will have to equipe both search marketing and social media marketing to come out ahead.

50% marketers say Social Media impacted thier SEM.

Both social media marketing and seach engine marketing gives best benefits to the organizations. Both are important for each other although work independently. Presence of both is important in order to get good ranks as well traffic. It also depends upon the type of business you are running.

When both are paired together then any organization can get their marketing succcess.

 

Read More
veetly July 30, 2018 2 Comments