Types Of Keywords Needed For Successful SEO: SEO Tips

When trying to create content that’s friendly to both organic search and paid search it’s important that your digital strategy utilizes keywords. Each type of keyword has their own pros and cons. But wrapping these all together in one solid keyword strategy will yield the strongest results.

Generic Keywords

Just as the title suggests these are very generic, unspecific terms that searched for. Something like “Email Marketing” or “SEO” would be considered a generic term. When developing an organic search strategy we typically stay away from these terms as they are highly competitive. However, if you are able to rank for a generic keyword your site should receive a decent amount of traffic from that term. Conversions for that term might be a little low as a user is hitting your site for a very generic overarching topic and nothing too specific.

Broad Match Keywords

Broad match terms are the core of SEO. Terms like “Top 5 Email Marketing Services” or “Top SEO Services” will present a stronger opportunity and engagement than a generic term. Optimizing for broad match terms will provide good traffic with not as much competition. A broad match searcher has a specific item/content that they are searching for and optimizing for these type of terms will provide an average amount of conversions.

Long Tail Keywords

The last of these three types of keywords to consider is the long tail keyword. Something like “how do I get the best Bulk Email Marketing Service” would be considered a long tail keyword. Long tail keywords might not be the biggest traffic drivers to your site but if you rank for a long tail term you will get traffic due to its specific nature and low competition. From an AdWords standpoint, these terms will be the most affordable but traffic might not be as abundant. However, conversion rates for these terms should be stronger than generic or broad keywords.

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veetly August 8, 2018 3 Comments

Social Media Marketing: Statics 2018

Social Media Marketing is one of the fastest growing tools for advertising the services and products. People use social platforms everyday not once in a day but multiple times a day. Social Media providing the best opportunities to increase the marketing.

 Facebook is becoming itself a super country where people free to live, share, post, comment, likes. On average, they like and Share Buttons are viewed across almost 10 million websites daily.

Google is responsible for 96% of all Mobile Phone search traffic, and 94% of total organic traffic.

In this guide, I have listed some of the social media statics which will helpful for you.

Enterprise and Mid-sized companies rely more on Technical SEO and Social Media Marketing to increase and maintain search presence.

Social Media Marketing

 

Best Social Media Marketing Tips

  1. 1.57 billion YouTube users watch about 5 billion videos on average every single day.
  2. 64% of online shoppers say that a video on social media helped them make their decision.
  3. Content marketing is a top priority of B2B businesses after brand building and social media engagement.
  4. 27% of users will skip a video if it plays an ad before the promised content
  5. 50% of people are more likely to click on a particular brand name if that brand name shows up more than once on the social site.
  6. 59% of adults between 18 and 29 are using Instagram.
  7. The average person spends about 20 minutes on Facebook or one in every six minutes a person will spend online.
  8. 42% of marketers report that Facebook is critical or important to their business.
  9. Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males).
  10. 86% of women will look at social media before deciding to make a purchase.
  11. Twitter captures 29% of internet users with college degrees. Twitter users are also more likely to make above-average incomes.
  12. About ⅔ of companies with 100+ employees use Twitter as part of their marketing.
  13. 60% of smartphone users between the ages of 13 – 34 are using SnapChat.
  14. $90 million was spent on SnapChat ads in 2016.

At 2.23 billion, Facebook has more monthly active users than WhatsApp (1.5 billion), Twitter (336 million) and Instagram (1 billion).  Facebook continues to reign in popularity over other social media channels.

 

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veetly August 3, 2018 2 Comments

A Guide To Optimize Social Media

Social Media grows as one of the top platforms to reach consumers, new approaches. Optimize Social media SEO refers to how social media activities can boost your website’s organic traffic through search engines. It’s a topic that never gets old.

Nowadays mobile and social media are two of the biggest forces. People mostly access social sites such as Facebook, Twitter, Pinterest, Linkedin and Instagram on their mobile devices. According to research, 97 percent of businesses use optimize social media  for marketing purposes, and 92 percent feel that it’s important to their success.

Tips to Optimize Social Media

1. Post Brief Summaries on Twitter

Twitter has a 140-character limit which results stood apart from other social media network (including spaces and the characters in links and images). It forces marketers to choose their words wisely.

These one-liners work best on Twitter as opposed to any other network you’re using. Key fact: As you’re selecting and refining the summaries you’ll share, ask your self this: “could I click in this tweet?” If the answer is no, keep adjusting.

A Guide To Optimize Social Media, Optimize Social Media

 

  • Header image: 1252 x 626, 1500 x 500 (redesign)
  • Profile picture: 250 x 250
  • The image in the feed: 1024 x 512

2. Be friendly on Facebook

Try to post trending content because Facebook’s News Feed algorithm is based highly on timely trending content. This usually includes holidays, special events and breaking news. Invite your supporters, family, friends, and colleagues to “Like” your page.

  • Cover photo: 851 x 315
  • Profile picture: 160 x 160 (upload as 180 x 180)
  • App icons: 111 x 74
  • Timeline: 504 x height is up to you (shared image), 484 x 252 (shared link)
  • Newsfeed: 470 x 394 (shared image), 470 x 24

3. Invite Professional on LinkedIn

Your summary section should highlight your expertise, your intentions, and a clear ask. People are more willing to engage if you clearly list contact information and why he/she should reach out to you.
Post status updates daily and shares relevant articles, industry updates and information on your nonprofit.

  • Banner image: 624 x 220
  • Logo: 100 x 60
  • Link Thumbnail: 100 x 100

4. Include Hashtags on Instagram

Use relevant and popular hashtags in your photo description to gain more exposure for your photo.

Be creative with your images and test out what works with your audience.

Images could be of events, people, quotes, objects, food — you name it. Videos are also highly engaging.

  • Profile photo: 110 x 110

Here’s How Optimize Social Media Helps SEO

 

A Guide To Optimize Social Media, Optimize Social Media

 

Now that it is established that social media isn’t a direct Google ranking factor, here are five ways social media actually does help you rank better.

Get More Quality Links

Backlinks have always been an important factor when it comes to a website’s ranking in the search engines. Both, the quality and the quantity of backlinks has a strong effect on how well your site ranks.

By focusing your efforts on better social media marketing, you are more likely to attract the right type of backlink opportunities. When your content has a higher number of social media shares, it is gets noticed. Not only by influencers/power users, but also by many relevant webmasters/bloggers who might want to link to you.

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veetly August 1, 2018 1 Comment

Social VS Search

Social Media and Search Engine

Social Media and Search Markeing becoming popular now a days. Today every marketers must be focused on both Social and Search.Search engine marketing remains the best for lead generation, but social media marketng takes the cake for raising brand awareness and interactivity.

Social Media Marketing

Social Media Marketing benefits:

generate Brand awreness

Increase traffic and subscribers

Improve Search Ranking

Search Engine Marketing benefits:

Increase website traffic

Increase lead generation

Generate brand awareness

How They Weigh In

For Lead Generation

For every business lead generation is top level goal of digital marketing initiatives. As per the observations search marketing gives better lead generation results than Social media.

For Brand Awareness

According to marketing specialist, social media is effective for exposer and brand awareness. Mostly people spend thier time on social sites and if you want to be visible then social media gives one of the best door where you can find your customer.

For Locale Business Visibility

When customer looking for the locale business they really rely on search engine instead social media. Search trumps social for finding near by services like restaurents, bakery, Boutique.

For Interactivity

Social media trumps SEO and paid ad when it comes to interactivity. According to observation Interactivity level is 64% through and 54% through SEO.

The Power of Both

Modern marketing changes to search algorithm to inlude social. The growing impact of the social media, search rankings suggests marketers will have to equipe both search marketing and social media marketing to come out ahead.

50% marketers say Social Media impacted thier SEM.

Both social media marketing and seach engine marketing gives best benefits to the organizations. Both are important for each other although work independently. Presence of both is important in order to get good ranks as well traffic. It also depends upon the type of business you are running.

When both are paired together then any organization can get their marketing succcess.

 

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veetly July 30, 2018 2 Comments

Best SMO Tips for Facebook

SMO is a technique which is mainly used for gathering organic traffic from social sites. Social media marketers are always focused on learning new tips and tricks to use social platforms. Facebook has the most advanced tricks that the users may be missing great engagement opportunities if they aren’t aware of Social Media Optimization of Facebook basic features.

This article will explain every tips and trick which will help you to get maximum traffic through Social Media Optimization and marketing strategy on FaceBook.

Best SMO Tips for Facebook, SMO, Social Media

SMO for Facebook

1. Post Subject related Videos

Post such type of video which relevant to your service. The effective way to generate attraction and retain viewers’ interest is to make your content engagement-friendly, relevant to your target audience and timed perfectly for maximum effect.

2. Share Quote Photos

Post inspirational quotes that elicit a particular emotion. Share impressive and engaging quotes with your audience.

3. Target Your Organic Posts

Post such type of things in which sector you want traffic. Using Facebook Targeting for organic posts puts your updates in front of the people who are more likely to share, like or comment on them. When it comes to Snapchat and Instagram, all of your ads are technically “dark posts” by default.

4. Engage Your Call to Action button

Facebook has a special button name as a call-to-action button designed to bring a business.

At present, page admins can select from seven calls to action:

“Book Now”
“Contact Us”
“Use App”
“Play Game”
“Shop Now”
“Sign Up”
“Watch Video”

5. Try Dark Posts

Dark posting on Facebook is publishing a post that does not appear on your page’s timeline. Dark posts are more formally known on Facebook as unpublished posts. They’re not formally on your page. Effectively, they only exist for the targeted users that see them. 

Optimization for the Facebook page

  • Create a custom URL for the specific brand
  • Add Facebook like Plug into the website
  • Permit the user to add feedback to increase the clicks
  • Post fresh, interactive and subject related videos, GIF and polls.
  • Post pictures in content that increase Clicks
  • Optimize each keyword in the Information Section
  • Reply to the Right Audience

with your account in an area, you may view the engagement of each of your natural tweets and spot what number of impressions they’ve had. in case you click on on a particular tweet, you may get entry to even more facts on the variety of impressions, clicks, favorites, expands, replies and retweets.

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veetly July 27, 2018 2 Comments

Top 5 SMO Companies in India

what is SMO?

SMO is one of the effective tools that help in establishing a strong presence on social sites. Social media Optimization covers everything from Facebook, LinkedIn, Youtube and Twitter.

If you are planning to hire an SEO company for effective social media optimization then here is the list of top 5 company in India.

Veetly

The Veetly is one of the Leading SMO Service Providers in India. They build a unique brand image of your website and will also create a brand awareness of your business with guaranteed brand recognition and popularity. They promote your website on major social media platforms and community such as- Facebook, Twitter, LinkedIn, Google +, Pinterest, Instagram.

SMO SMOSMO

SMOSMO

Repindia

The foundation for RepIndia was laid in the year 2013, when Ayesha Chenoy, a successful investment banker, who won the prestigious Adam Smith prize for economics at the Cambridge University, decided to bring an unprecedented digital revolution to India.

Vaishnotechnologies

Vaishno Technologies, an India-based online marketing company that delivers results Our company has very latest and professional services which no other company has. Some of the services that we provide are Web Designing, Link Building, SEO Services and Social Media Optimization Services.

Ez rankings

Our prime objective is to place our clients’ website high on the growth curve. EZ Rankings strives hard towards striking the perfect balance between quality and affordability. Our SEO and other digital marketing services are of the highest quality standards, but available at the most competitive prices.

Cognus technology

Cognus technology is an international, information technology company complete thoughts to develop and sell the web reputation of its customers. 1200 digital campaigns, 100+ social manufacturers and extra than 2 hundred personnel, Thier story have been 7 years in the making. They recognize the strength of digital; our technique is to interacts the clients with complete fledged communications a good way to meet their every need.

 

 

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veetly July 26, 2018 0 Comments

Why smo is necessary for startups

Best Way of SMO Techniques for Startup or Small Business

Whether you are running a business or you are going to start your startup. The most current
need to know about its process to make it more reaches to an audience is by knowing about
digital marketing methodologies. Digital Marketing Training helps any businessmen or
professional person to acknowledge the Digital Marketing Services which help them to
understand the methods which help them to work best in context to make their business
more reachable.

Top 3 Hidden Benefits Of SMO Services

The huge number of users active on various social networking sites, it becomes one of
the perfect platforms for businesses to connect with their consumer base and reach out
to large audiences sharing similar interests as their customers.

Increased brand awareness

This effective brand building tool helps business organisations to associate with their
followers and use this opportunity to promote their products and services through their posts
and profiles.

Competitive edge

Social media is a powerful tool to equip if you wish to win the competition battle with
your rivals. This can be effectively used to keep an eye on business contenders or
influence their customers into buying your services or products by highlighting your
distinctive features.

Customer interaction

With social media platforms, business houses can easily connect and communicate with
their customers and sell the product easily and take note of their views and
recommendations and make necessary improvements and enhancements in their
offered services or consumer policies accordingly.

Choose A Best SMO Tools

Because Whether you are running a business or you are going to start your startup then
most current need to know about SMO tools that can save you time while you optimize your
social media campaigns Optimizing social media is a tedious and time-consuming affair
but with SMO tools, it becomes a breeze and there are many tools that can help in social
media optimization. In this article, we’ll discuss some of the best SMO tools and their
advantages in optimizing marketing campaigns.

veetly

Veetly is a leading social media optimization platform which provides SMO services with high reliability. It provides you with the best solution for your business and here you can manage your multiple social media accounts on a single platform, what you only need to do is- login with your username and password. You get access to each account on this platform you don’t need to log in with different social media platforms. It provides the following facilities-

  • Upload new posts
  • Edit updated posts
  • View post statics (Like, Comments, shares, views)
  • Manage Multiple Accounts like Facebook, Instagram, Twitter, LinkedIn etc.

With Veetly it becomes easy to manage your social media platforms and you get the best experience while using Veetly Platform.

To know more about Veetly please visit its official website veetly.com

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veetly July 23, 2018 0 Comments

SMO vs SEO: Understand the Difference

Understand the difference

SMO is all about enhancing brand exposure through social channels. It will increase the awareness of a product, brand or occasion with the aid of the use of some of social media optimization retailers and communities to generate viral publicity.

Search engine optimization uses an expansion of various techniques to make your internet site rank exceedingly at the seek engine effects pages (search engines like google). Search engine optimization particularly makes a specialty of improving your websites ranking and the ability to drive visitors via the likes of Google – SMO makes a specialty of driving site visitors thru social media platforms.

Both SEO and SMO operate in one of a kind spheres however, they do affect each other.

SMO Vs SEO in link-constructing

SMO allows you to build back-links naturally. It funnels extraordinarily certified visitors towards your blogs, motion pictures, and other content. Humans see content they prefer and they link to it from their very own blogs.

 

SMO vs SEO: Understand the Difference, SMO, Social Media Optimization

 

But SEO without strong SMO generally approach that you have to build most of the oneway links manually thru guest posts, directories, and other techniques.

SMO Vs SEO Titles

In SMO, creating titles for humans particularly for a group of consumer. Your goal is to create title and show that boom engagement inside the form of:

stocks
Likes
Upvotes
Clicks to the internet site
Conversion

In SEO,  search engine recognizes the meta titles as a short description of website so that once someone enters a search, they get the result they had been looking for.

SMO Vs SEO Timelines

In line with Google, an internet site that’s at the up and up will take 6 months to one year to reap ranking thru search engine optimization on my own. Search engine optimization requires normal monitoring and as soon as gain an excessive ranking, no need of maintenance.

But SMO can gain consequences in a miles shorter timeframe. They require continual tracking and tweaking, but once you gain a high ranking, it’s tougher to lose it than it is to keep it. In case you unexpectedly prevent posting updates, the consequences will fade alternatively quick.

Why SMO and SEO together?

SEO is one of the most important part of digital marketing and SMO is gaining importance as social media will become a larger part of everyday lifestyles.
Google regularly changes their rating factors, so that social media platforms are completely optimized.

So SMO and SEO both are required to get exceptional traffic on the website.

Do you need SMO for your website? Get in touch with us

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veetly July 21, 2018 2 Comments

Social Media Management: The Essential Guide

Social Media Optimization

SMO stands for Social Media Optimization or Searches Media Optimization. This tool acts as the right form of bridge among the search engine optimization (search engine optimization) and the web marketing. Now SMO becomes the ultimate option for a business to establish a strong online presence.

Social media optimization consists of unlimited activities and all are directed to attain comparable goals of producing significant site visitors to the web sites and enhancing the web visibility.

Social Media Optimization

Marketplace of SMO

The organization may be on a higher position using Social Media Management. Social Media Management tool increase the brand awareness, popularity of the corporation, ranking and standard search related to the offerings are extended.

The Social Media Management tool compelling the superior and new entrants to invest a larger proportion within the social media because the price of interest (ROI) additionally scales at higher factors.

facebook, Linkedien, Instagram and Twitter do provide a bigger reach, however with the non-stop utilization of SMO, one also can acquire the advantages which might be purveyed from web sites like – Youtube, StumbleUpon.

Services Offered By Us

Facebok Pages & stocks

Create content material for facebook and Put up proper away. You may additionally store your post as a draft to speak about along with your group.

Publish Tweets & shares

Create Tweets for Twitter. Submit right away or time table Tweet for later. You could additionally save your submit as a draft to discuss with your group.

Linkedin submit & shares

Create Pages & put up for Linkedin. Post proper away or schedule publishes on Linkedin for later. You could additionally keep your post as a draft to discuss with your group.

Instagram stories & shares

Create stories for Instagram. Post right away or schedule stories for later. You may also keep your submit as a draft to discuss together with your crew.

Pinterest pictures & stocks

Share photos for Pinterest. Put up proper away or agenda fix for later. You may additionally shop your pictures stocks as a draft to talk about along with your group.

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veetly July 20, 2018 1 Comment

Best Ways to optimize Social Media Platforms

What is Social Media Optimization?

Like search engine optimization, social media optimization plays a very important role in the success of a business. Social media marketing and optimization of any business have become important Especially for an e-commerce site.

Social Media Optimization

As now people using a social recommendation for buying products online and social media helping to create the brand of your own. So social media optimization is the technique to promote a product, build a brand on various social channels.

Ways to optimize social media platforms

Social Media Optimization is the wedding between SEO and the Social Media websites. Together with other Social Media equipment, those provide you the right platform to marketplace your business. And the rest of the major platform depends on the business type. From driving social sharing to posting relevant content of your customers than SMO helps your business grow. Some of the major points which will guide you for SMO.

Make your content shareable and engageable

Visual content gets better engagement on social platforms than text-based content. It performs better in your newsletter and marketing emails and it communicates information faster.

Engage with influencers

Influence marketing is awesome creating a relationship with thought leaders in your sector not only opens doors you never thought would open, it also increases your brand profile.

Make your content unique, engaging and different

quite a straightforward way of saying something that is a daily struggle and takes up the vast majority of a content marketer’s time.

Integrate Social into your Website

Social sharing tools should be being integrated into your site architecture. Include direct web links to your social media channels from your website and from your social profiles back to your website.

Social Media facilitates your logo be in the front of your goal users and constantly interact with them. Now more than anything social media optimization is about getting relevant additional links to a website on a highly visible social media network.

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veetly July 19, 2018 1 Comment