Google Evolution: A Complete Journey

Google a small garage company with a handful of employees to the ultimate global business empire. Google Search Engine first went live back in 1998, the company has developed into the most valuable brand in the world. we’re going to look at how Google Evolution happens years and with that gain some insight into how this company managed to topple thousands of tech giants at the turn of the century. 

As the company marks 20 years, devoted to the future of online search, and promising a few surprise announcements.

Google was launched in September 1998 by Larry Page and Sergey Brin – two Stanford University students – in a garage rented in the Northern California city of Menlo Park.

First Search Engine Results Page: 1998

The Google online search came into operation in 1998. This was precisely the right time too, as the turn of the century saw an explosion in the number of websites. With such a dramatic influx of information, it became increasingly difficult to find content that was actually useful for users. For this reason, Google’s founders Larry Page and Sergey Brin developed their PageRank algorithm, designed to tackle this problem by ranking websites in the SERPs based on relevance to the search.

Google Evolution

Google Page: 1999

Google Evolution

Google’s first release version was cut and dry but did have a small news feed at the top of search results that was extremely popular at the time, performing as the first real digital competition against the newspaper industry. This was also the most lightweight version that Google has ever seen, providing incredibly fast search results that the 56k dominated era appreciated.

Google Adwords: 2000

Google Evolution, Google Logo History, Google Home Page History

2000 birthed the digital Wild West. The launch of Google Adwords meant that millions of dollars were beginning to flow through the search engine. While that did compromise the previously simple interface, it also means that profound opportunity open for marketers and business people alike.

It was around this time that many companies popped up around that world that specialized in ads. Many big companies still weren’t won over by the idea of digital sponsored links and SEO positioning, tech-savvy people of the era were able to capitalize on a young, relatively unstandardized time for the internet that was completely undersaturated. It was during this time that invasive pop-ups and adware began to flow into the internet like a river. As fast and reliant as Google was, you definitely wanted to be careful what you clicked.

Google Images: 2001

Google Evolution, Google Logo History, Google Home Page History

As the biggest subdomain for Google, the launch of Google Images was a monumental release in 2001. Its button was added alongside Groups and Directory, providing insight into the multi-layered direction the search engine industry was moving toward.

Google Quote: “Google can bring you back 100,000 answers. A librarian can bring you back the right one”

56k was still the primary internet solution in 2001, meaning that the heavy weight of loading images made the user experience of Google Images quite unremarkable. But it was a huge addition that was ahead of its time and would play a role in Google’s surge of popularity in the coming years as it battled with Yahoo and AOL for the title of the world’s most popular search engine.

Google News: 2002

Google Evolution, Google Logo History, Google Home Page History

From 2000 to 2002 millions of Americans added internet to their home (a jump from 51% to 58%~ of households). People were being won over by the accessibility of the digital world, and fast.

Google Guide: Florida Man Googles ‘How To Rob A Bank’ And Then Does It

Google capitalized on this momentum with the release of Google News in 2002, a subdomain that served as a top-down look at trending stories around the internet. You could find world news, sports columns, and more without having to decide exactly what you were looking for. It was a huge addition that was a signal of a serious downturn for newspapers and cable media alike.

Google Autocomplete: 2003

Google Evolution, Google Logo History, Google Home Page History

Google Autocomplete was the first of its kind when it released in 2004. It added a fun new way to search the internet, and significantly improved the user experience of search workflow.

It was around this time that broadband became much popular, and with that, the more heavy features of Google (i.e. Google Images) became attractive solutions to a growing number of people. AOL and Yahoo were in trouble.

Google Maps: 2004

Google Evolution, Google Logo History, Goole Home Page History

It almost sounds funny in hindsight, but up until 1996, most people were using physical paper maps to get around. That changed around 1996 with the release of MapQuest, which would domite the spacial application scene for nearly a decade.

In 2004 its first serious competition emerged: Google Maps. It was rudimentary at the time but was notable for its more user-friendly interface. It would take two years before Google Maps would overtake MapQuest as the world’s most popular digital mapping solution.

Google Video: 2005Google Evolution, Google Logo History, Google Home Page History

Thanks to how slow 56k was, digital video was a rather unimpressive experience for most of the young years of the internet. Random websites rich with adware and P2P solutions like Kazaa served as the primary vehicles of consuming online video.

In early 2005 YouTube changed the game with what was by far the most accessible and comprehensive video website on the internet. Coincidentally, Google released its competitor, Google Video, around the same time. Both were popular, but YouTube’s quickly growing platform was far too much for Google to overcome directly, so it outright bought the website for $1.65 billion in 2006.

Google Weather: 2006

Google Evolution, Google Logo History, Google Home Page History

While it was probably a gross oversight, Google’s lack of a weather solution for so many years didn’t seem to hold it back much. That said, when Google Weather debuted in 2006 it was a big deal. No longer did many people rely on weather stations for forecasts. Instead, they could find out how they should dress tomorrow after searching for cat pictures.

2006 was one of Google’s biggest years. YouTube was growing faster than anyone would have imagined. Google Sports Scores and Google Flights released around the same time as the popular Google Weather. With this, Google pushed to become the world’s most popular search engine, defeating the downtrending Yahoo and AOL platforms.

Google Home: 2017

Google Evolution, Google Logo History, Google Home Page History

10 years after the inception of Google, this is how it looks.

Google: 2018

Google Evolution, Google Logo History, Google Home Page History

Here we are 20 years later, and while Google hasn’t changed much, you can see how far we’ve come based on the UI design alone. We now live in a digital age where the biggest brands and names in the world all use Google in one way or another, from Gmail for communication, SEO for marketing, or Google Maps for getting around without worry.

Diversification of Google Evolution

The invention of the vertical search engine and Universal Search is a key factor in explaining how Google was able to become the universal and most used search engine. Some of the most important vertical search functions include:

  • Maps
  • News
  • Videos
  • Images
  • Shopping
  • Books

There’s one central goal that remains the focus of the Universal Search program: Google wants to provide the appropriate search results regardless of the type of content required – the only prerequisite should be that this content can be found somewhere on the World Wide Web. But at the same time, the search should be made as simple and fast as possible for users. Search Engine Google has sped up and simplified the process of web searches several times in the past few years with many new features and functions, including:

  • Google Instant (results are displayed during the typing process)
  • Google Suggest (search terms prediction in real time)
  • Improved interpretation of search queries
  • Advanced search
  • Alternative suggestions
  • Autocorrect for spelling mistakes and typos
  • Inclusion of synonyms
  • …and many more

Google has always been at the forefront of reinvention. The search engine giant shows no signs of running out of new ideas for improving the optimization. Its search engine results from pages in the future either. So You can expect many more developments and updates in the coming years. For marketers, this means one crucial thing: always keep up with Google.

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veetly December 21, 2018 0 Comments

Google AdWords & PPC Management Proposal

According to Google, Google Adwords & PPC is Google’s online advertising program. Through Google Ads, any business can create online ads to reach people exactly when they’re interested in the products and services that you offer. The business and marketing world has changed in recent years and Google AdWords is playing the main role in creating this change. Google AdWords & PPC Management is one of the most effective techniques of paid online advertising available.

This advertising system is used by thousands of small, medium and large business organizations. All of these organizations have one thing in common. If you don’t currently use Google AdWords & PPC Management or don’t use it to its full potential, you should seriously reconsider this stance. These are the main reasons you should be using Google AdWords.

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.”- Jef I. Richards

How to Write Google Adwords & PPC Management Proposal

When we talk about Google Adwords & PPC management; We all want to make sure that our content is as authentic as possible. This means checking your content over to ensure that it’s free from errors and mistakes, such as poor spelling, bad grammar, and properly structured sentences, so everything is easy to read while minimizing the risk of miscommunication.

Here are some online tools that can help you to write the perfect proposal;

  • Word Counter / Grammar Check

Two free online tools for tracking the word count of your proposal, or for checking the accuracy of the grammar.

  • Essayroo / Assignment Help

Two leading writing services that provide professional editing and proofreading services to guarantee a high-quality proposal for your future clients.

  • Cite It In / Via Writing

Two free tools to help you format citations and references in your content, or to improve your overall grammar skills.

  • Academized / BoomEssays

As recommended by the Huffington Post, these are two professional proofreading services to help you make sure your proposal is free from mistakes.

  • State of Writing / My Writing Way

These are two blogs full of information and articles on how to improve your general writing skills.

  • Essay Services / Oxessays

Two expert editing tools to make sure your sentences are structured and make sense, as reviewed by UKservicesreviews.

You can advertise your product and services using different types of google advertising 

Search Ads

The most common way to advertise with Google Adwords is search ads. Search ads appear on Google’s search engine when people look for the services you offer. Advertisers target keywords or phrases so when someone searches these terms, their ads appear.

With search advertising; you only pay when someone clicks your ad or phones your business from the search engine result page. This means you don’t pay unless someone interacts with your advertisement. With search ads, you’re advertising to people who are actively looking for your services at a given moment in time. Unlike more traditional advertisements like flyers or newsletters, search ads help you communicate with your target audience when they are looking for you.

Display Ads

Google also works with more than two million websites so you can show ads to potential customers as they are browsing the internet. These ads can be simple text ads, or you can add a bit of personality by creating an image ad.

Like search ads, you can choose to pay per click, or if you’d prefer you can pay when people see your ads. When you pay based on people seeing your ads, you pay based on 1000 ad impressions which are commonly referred to as CPM. You can advertise on certain types of websites or to target audiences based on their interests and preferences.

Video Ads

Lastly, you can advertise on YouTube through Google Adwords. You’re likely familiar with video ads that appear before your favorite videos on YouTube, but you can also advertise on YouTube with text and image display ads.

Like the other methods of advertising on Adwords, you only pay when someone interacts with your ad. Depending on the way you advertise on YouTube, you can pay when someone clicks your ad. It may be possible someone watches at least 30 seconds of your video. Like display ads, your ads can appear on certain categories of videos or you can target audiences based on interests and preferences.

So why Google Adwords?

Google Adwords is a popular advertising platform for businesses of all sizes for a few key reasons. First of all, Google Adwords Management is an inexpensive way to get into the advertising game.

You don’t need a big creative budget to get started and you can set your daily budget with what you’re comfortable with. There is no minimum spend to get started.

A second reason that Google Adwords can be a good option is that the ads are very targeted. You can set up ads to be shown only in certain cities and locations, making this advertising option useful for field service companies that cover a certain area.

Lastly, since you only pay when someone interacts with your ad; you can get a better sense of where your advertising dollar is going. With the right Adwords setup, you can track when someone phones you or fills out a contact form on your website because of an advertisement. This type of measurement offered by Adwords allows you to make better decisions; more strategic with your advertising spend.

 

 

 

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veetly November 28, 2018 1 Comment

A Complete Guide to Google Adwords Campaign Management

Google AdWords isn’t something you can learn in a day. It’s a complicated system, and it’s always changing. In Google Adwords campaign management Veetly Takes over the work from you to set up a Solid Adwords campaign. Campaign settings include features such as ad schedules, location settings, and mobile device settings. In addition, the AdWords Keyword Planner allows you to brainstorm and evaluate the strength of keywords for your campaigns.

Once a Google AdWords campaign is active, then there will be 3 core areas or more than that are continually monitored and improved. These 3 areas, which we refer to as the “3 Ingredients,” are where virtually all of your testing and optimization efforts should be focused.

If you’re looking to improve the Quality Score for your AdWords campaigns, Veetly can help. By optimizing ad relevancy and landing page content to improve the click-through rate and online conversion rate, our PPC specialists can improve the Quality Score for your account—allowing you to drive the most qualified visits to your website.

 

The Fundamental of Google AdWords Campaign Management

AdWords Campaign Structure

First, you need to lay a solid foundation for the rest of your account. Start by choosing your AdWords campaign type. What is your advertising goal? The right campaign type for your business depends on your answer.

Most businesses will want to start with a search campaign, but if you’re primarily looking to generate calls (if, say, you’re an emergency plumber), a call-only campaign is a right choice. If you’re trying to generate awareness for a completely new brand/product, display campaigns are a great option. You can also create multiple campaign types in your account to satisfy multiple goals.

AdWords Campaign Budgeting

You also need to establish how Google will spend your money. Your monthly budget is your daily budget x 30.4. So, start with a monthly budget and work backward (divide by 30.4). Consider: Based on your estimated CPC (cost per click), how many clicks per day can your budget support?

For more detailed help with managing your AdWords budget, check out these resources:

AdWords Keyword Research

Although Google is releasing new targeting features all the time, such as life events targeting, it’s still true that the majority of your AdWords advertising will revolve around keywords. Keywords form your ad groups, which form your campaigns.

 

Whether you’re building brand-new campaigns or looking to expand your existing ones, you’ll need keyword tools to help you find new keywords (and the right keywords) to bid on. Learn more about keyword research for AdWords in this guide.

AdWords Campaign Optimization

To ensure that your campaigns are getting you the results you want while keeping your return on investment high, it’s important to monitor your campaign performance and make regular improvements, including:

  • Adding new negative keywords to reduce your wasted spend
  • Creating new AdWords ads to expand your account
  • Testing and editing ad text to improve CTR, Quality Score, and conversion rate
  • Building and testing new landing pages
  • Optimizing your budget to reduce your CPA

Unfortunately, most of these tasks need to be revisited at least weekly if you want to make the most of your AdWords budget.

 

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veetly November 27, 2018 3 Comments

Google On Page SEO Tutorial: A Complete Guide

Google On page SEO optimization refers to all measures taken by SEOs within the website to improve the ranking of a site in search engine result pages. Making correct decisions is a crucial skill at every level while choosing the right SEO tutorial for you. The most important thing in the process is; comprehending what you precisely know about SEO and what SEO actually is?

The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.

What is Google On Page SEO?

Search Engine Optimization (SEO) refers to the practice of optimizing digital content for searchable terms. If implemented correctly, SEO can give website pages a greater chance of rising to the top of Google search results.

SEO stems from one golden principle. When a standard user opens Google or Bing (or another search engine platform), she is likely to enter a term or phrase that best approximates what she’s seeking, such as “What is on page SEO?”

When Google populates results for this search, the user will also likely prioritize listings on the first page results. What’s more, she will give particular attention to the results at the top of this page.

This means that pages that have higher Google rankings have greater odds of receiving a click from users. However, Businesses can capitalize on this valuable real estate by implementing Google on page SEO.

On page Seo, Google on page seo, page seo,seo

The Process

The process that is SEO can be practiced, successfully, in a bedroom or a workplace, but it has traditionally always involved mastering many skills as they arose including diverse marketing technologies including but not limited to:

  • Website design
  • Accessibility
  • Usability
  • User experience
  • Website development
  • PHP, HTML, CSS, etc.
  • Server management
  • Domain management
  • Copywriting
  • Spreadsheets
  • Backlink analysis
  • Keyword research
  • Social media promotion
  • Software development
  • Analytics and data analysis
  • Information architecture
  • Research
  • Log Analysis
  • Looking at Google for hours on end

It takes a lot, in 2018, to rank on merit a page in Google in competitive niches, due to the amount of competition for those top spots.

How to do Google On Page SEO in 2019

Technical aspects

  • Reliable web hosting
  • HTTP headers and status codes (3xx, 4xx and 5xx).
  • Correct 301 redirects. Canonical address (rel = canonical).
  • Site structure.
  • Document size.
  • JS and CSS in external files.
  • Cloaking. Region setting.

Indexation

  • Meta tag robots robots.txt sitemap.
  • XML Correct links to the sitemap.
  • navigation.
  • Using iframe, JS, Flash.
  • Domain basic version (“www” or not “www”).

URL

  • Short URL.
  • Hyphens instead of underscoring signs.
  • Keywords in the URL.
  • Parameters duplication in URL.
  • Static and dynamic addresses.
  • Sub-folders instead of sub-domains.

Web analytics.

  • Installation of system analytics.
  • Adjusting system analytics targets.
  • Small bounce.

Relinking (internal links)

  • Presence of navigation.
  • Reference blocks.
  • The absence of “nofollow” and broken links.
  • Absolute links instead of relative ones.

Content

Positive factors: quality, relevance and up to date content, TITLE and META description, heading tags H1-H6, Text-headers instead of image-headers, detailed description on the goods cards, frequent updating of dynamic sections, ALT attributes for images, Google authorship.

Negative factors: duplicated, aggregated or informative content, excessive keyword-optimization, invisible or hidden text, keywords cannibalization, links to unauthorized sites, links selling.

Usability

  • Download speed.
  • Content and ads ration on the first-page screen.
  • An absence of pop-up ads.
  • Detailed contact page.
  • Single price page.
  • Delivery and guarantees page.
  • Support availability.
  • Presence of online-assistant.
  • Infinite scrolling.
  • Mobile-adaptive site.
  • Integration with social networks.
  • A possibility of reviews and comments.

Your On Page SEO Tutorial

The good news about Google on page SEO is the fact that anyone can do it. So, You don’t need a degree in computer science to optimize your content for high rankings!

Your Tutorial Here:

1. Perform Keyword Research

The best place to begin when it comes to on page optimization is with your keywords. They are, after all, the secret sauce of any successful SEO campaign.

It may be tempting to choose any keywords that come to mind, but careful keyword research can mean the difference between your visibility and your competitors’ visibility.

Begin by performing a few organic searches on your own for phrases and terms you feel may be relevant to your business. Search for location-based and industry-specific terms, such as “cafe in Atlanta,” “fair trade coffee cafes” and “best drip coffee.”

Note where your digital content currently appears in these Google searches, as well as where your competitors’ content appears. Also, brainstorm keywords your customers may be likely to enter into Google to find your business.

Keyword research does take time. For this reason, you may wish to invest in a keyword planner such as those offered by Google and Ahrefs. Build a list of keywords that are more likely to be high-value, keeping an even mix of general and specific terms.

2. Create Relevant Content

Google is very clear in its SEO guidelines about the type of content designed to earn a higher ranking. In general, the more relevant your content is to users, the greater its odds are of floating to the top of search results.

What is the relevant content? Relevant digital content is likely to be highly valuable to your visitors. It gives them the information that they seek. It is also professional, free of errors, and intriguing.

This can be tough crafting the type of rich content that SEO depends on. However, keeping your user in mind as you develop content can be your secret to deriving relevant material.

In fact, this may require jazzing up your website’s design itself. You may find that a new, user-driven, responsive design lends itself to exactly the type of content that can get you noticed by Google.

Learn more about stellar web design principles here.

3. Integrate Primary and Secondary Keywords

Once you’ve taken care of your keyword research and web content, it’s time to actually optimize.

In general, on page optimization simply involves sprinkling your chosen keywords throughout your content. Aim to use one distinct keyword per individual page of content.

However, don’t just cram your keywords into content willy-nilly. It’s essential to be seamless with integration so that readers don’t even notice the keywords themselves.

In general, include a maximum of five keywords per 500 words of content. Lastly Don’t forget to use a keyword in the title of a page, image descriptions and titles, a second header, and the conclusions of articles.

A lot of on page optimization campaigns also involve the use of secondary keywords, alternative phrases or synonyms to primary keywords. Slipping these naturally into content can also leverage primary keyword performance.

4. Track SEO Data

The world and rules of SEO are always changing. Popular Google searches on one day may not be so popular the next, and Google’s algorithms keep shifting with the times.

For this reason, it’s essential to stay on top of your Google on page SEO campaign performance. So, You can do this by signing up for Google Analytics, which gives key data related to organic traffic and keyword performance as your campaign progresses.

It’s also valuable to perform regular SEO audits and keyword performance checks. Also, Check out our list of free SEO tools that can give you the data you need to adjust campaigns.

It’s okay if your first-time keywords don’t perform as well as expected. Finally, Return to your keyword planner and research to choose higher-value terms that can help you outrank competitors.

On Page Optimization Success

A well-researched Google on page SEO campaign can help any business become more visible on search engine platforms. When implementing on page SEO, be sure to research keywords well and familiarize yourself with Google’s guidelines.

Craft relevant content and step up your current web design to keep your users in mind. So Don’t be shy about changing keywords as you proceed–in fact, we highly encourage this.

In addition to on page SEO, you can gain greater visibility by exploring other digital marketing efforts, such as social media and Google AdWords. Hence, High-performance SEO campaigns never stand alone.

 

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veetly November 26, 2018 3 Comments
Search Engine Optimization target marketing concept over bokeh b

Types of SEO Techniques: Which is Best For You?

SEO is the art and science of optimizing on search engines like Google, Yahoo, and Bing etc. But why part of the art, part science? The science part of Search Engine Optimization deals with technology and all the engineering & technicalities of a website such as code, information architecture & user experience and types of SEO etc.

search engine optimization or optimizer is a collection of techniques applied to optimize our site so that it ranks well in Search engine result pages.

Two Types of SEO are

On-Page SEO:

The On-Page Search Engine Optimization refers to how well your website’s content is presented to search engines. On-page, optimization involves ensuring whether a particular webpage is a structure in a manner so that it gets found by the search engines for given keywords and key phrases.

Off-Page SEO:

This Off-Page Search Engine Optimization refers to your website’s overall “authority” on the web determined by what other websites say about your site. Off-page optimization is a long-term process and takes time to improve. Simply put, off-page is all about your online reputation. Off-page optimization includes acquiring backlinks to your page from the authority sites in your niche.

The following are the 3 different types of SEO techniques and practices that you must know about before going ahead with SEO.

White hat SEO

This is one of the most popular Search Engine Optimization technique and is one which utilizes methods and techniques to improve search engine rankings of a website; which do not run afoul of search engine guidelines.

 

White hat SEO include high-quality content development, link acquisition campaigns supported by high-quality content; website HTML optimization and restructuring and manual outreach and research. When you choose this method of Search Engine Optimization then you can expect a gradual yet steady but lasting growth in your rankings.

Blackhat SEO

Blackhat SEO is a type of Search Engine Optimization technique which exploits the various weaknesses in the algorithms; search engines in order to get high rankings for websites.

 

The wholesomeness is very low because of the black hat Search Engine Optimization techniques include; keyword stuffing, link spam, hidest, hidden link, cloaking. When you choose this method, you can expect unpredictable, quick but short lasting growth in ranking.

Grey hat SEO

This kind of a Search Engine Optimization is a kind of an SEO which is neither black nor white. This is a technique that does not fully use the black hat SEO and rather combines both.

 

This is a transformation from black to white and from white to black. Whether it is due to pressure from the website or company or to deliver better results; some Search Engine Optimization companies may practice Grey hat Search Engine Optimization to some extent. They may not cross the line to black hat Search Engine Optimization.

Always stay away from any of the above Black Hat tactics to improve the rank of your site.

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veetly November 22, 2018 3 Comments

How to promote your business on Instagram

More than 600 million people use Instagram every month. It’s the second-most popular social media network out there, after Facebook, and offers your business a trendy and hip platform. Similarly, To communicate with prospective customers and increase brand awareness on social networking platforms.

But simply throwing out a photo snapped on your smartphone and posting it is going to get you very far. With 600 million other users on Instagram, you need to work to stand out.

Social media advertising and marketing is an effective way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and. Therefore, If you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you are missing out. Social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Instagram marketing for Businesses and It’s Success Factors

The success factors for developing businesses is to promote. To Promote your businesses on Instagram is summarised through the different parts of our 8 Steps to Social Media Success Guide:

1. Set business goals for your Instagram

It is best not to experiment without a clear idea of how Instagram Marketing will support your business goals.

2. Create an Instagram Marketing strategy

First of all, the strategy will help you to deploy. Similarly, Instagram Marketing in the best way to reach your goals by prioritizing on the channels in our RADAR which are most effective.

3. Follow Your Followers Back

The people you follow on social networking platforms make all the difference in the world. Curiously, many brands on Instagram (some with very large followings) don’t follow again.

To create strategic relationships on Instagram, find the brands and people you enjoy and can learn from in your followers and follow them back.

4. Quantify and Qualify

Want to know how your brand is doing on Instagram? There are image analytics tools such as Blitz Metrics and Curalate that will provide detailed insights.

Tim Peterson writes, “Curalate is able to track an Instagram post’s likes and comments. so that a brand can see how popularity translates into added followers. But also capitalize on popularity. Denim brand 7 For All Mankind used the platform to identify that an image was resonating on Instagram. So it  pushed that out as a Facebook ad, resulting in the brand’s most engaged and on that platform to date….”

5. Optimize Your Profile

Instagram profiles—like their counterparts on Twitter, Facebook, and other social networking platforms. However, Need to include brand information in specific ways (e.g., the maximum number of characters, specific photo sizes, attention to branding).

6. Active Instagram listening and recognition management most

Advice on Instagram marketing strategies advises starting by listening to your conversations. Therefore, We prefer the term coined by Brian Solis in his book interact of “active Instagram Listening”. Since this shows the need for a remarks cycle within Instagram marketing.

7. Define communications strategy

Similarly, In social media technology, a continuous communications strategy is necessary to engage your audience through the many channels available. However, Key issues here are defining the types of content value you offer through different social channels and the frequency. Integrating different digital channels including email marketing through a social media marketing hub is also a key issue right here.

8. Deploy best practice approaches for the core social media platform

Social media platform such as Facebook, Instagram, Twitter, and YouTube have unique characteristics and audience needs. Furthermore, there is also a bewildering array of tools to deploy and etiquette to follow so you won’t be seen as a spammer.

 

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veetly November 20, 2018 2 Comments

Best SEO Tips to Optimize Facebook Marketing

Social media is the main constituent of any marketing strategy. While some marketing techniques may get a bit expensive, but this one is free and may bring you big profits. It’s important to have your Facebook Marketing Page correctly optimized with some best SEO tips in order to maximize conversions.

Facebook Marketing Pages are increasingly becoming a “second home page” for online businesses. And while more and more Page owners are learning how to become skilful Facebook marketers. Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of you guessed it SEO Tips. Nothing could be truer than navigating Facebook.

SEO Tips For Facebook

Choose a Brand Name

When it comes to correct optimization, it is fundamental to find the right name for your Facebook Business Page because you choose it once and it is permanent. It’s key to remember that the first word of your Facebook page title is the most significant in the eyes of Google.

Second, don’t give in to the temptation to choose a fully generic page name like “Travel” or “Hawaii.” Because Facebook’s intention for Pages is that they authentically represent businesses, brands, or celebrities, Facebook has recently been disabling updates for generically named Pages – effectively neutering their ability to reach their Facebook fans.

Then, take a look at Google Webmaster Tools. See what search queries are sending people to your site. Are people coming to your site for a service or product you no longer offer? Have more people been searching for a certain product or service? Compare this with the data taken from Analytics and use that to develop an optimized content strategy.

Enhance Your Local Presence

Targeting market is likely two-fold: local surfers and seasonal visitors on vacation. While the locals may know of your shop, it’s unlikely that the tourists will. However, one of the first things those tourists will do is pull out their smartphone and search for surf shops in the area.

 

If your website isn’t optimized for local business, your shop might not show up at all. Set up social media profiles if you don’t have them. If you do have social media profiles, make sure you have them all listing your correct address. List your business on Yelp, Foursquare, Bing Places, Google+ Local, Citysearch and every other location-based listing service out there.

For more in-depth information on local search presence, check out these tips for improving your local search rankings.

Best URL Selection

Don’t ever settle for the standard issue Facebook URL that comes with your Facebook account. After your fan page has received 25 likes, Facebook will give you the opportunity to create a custom and unique URL for your business page.

Because URL’s hold high value to search engines, a unique Facebook website address should be in your bag of SEO tips and tricks to add to your social networks. Facebook vanity URL’s offer the business owner to place their business name or an easy to remember the link that can help enhance your brand recognition.

Visit FaceBook.com/Username to check out some Facebook username options available. Once you land on the site, select your Business Page from the drop-down list. You will then have a box to enter the desired user-name.

Internal linking strategy

When search engines scan the web for new sites, they “crawl” through links. Whenever they finish scanning a page, they check the page for any links and then follow each of them to see if they lead to pages that haven’t been scanned yet. If so, the process starts over for that page.

Because of this, it is incredibly important that you have a great internal linking strategy. Pages on your website should link to other pages on your website with similar or relevant information.

Think of your entire website as a city, and each web page as a single building. The links are streets that get you from one building to another. The more streets, the easier your city is to navigate. However, exercise caution with your internal linking. There’s a fine line between optimization and overkill, as referenced in the next, and final, tip.

Go Live

Unless you’ve been living under a rock for the last two years, you probably already know just how important video content is to Facebook marketing. One of the best video content reach you can get is with Facebook’s live video. According to Livestream stats, 82% of brand audiences prefer live video over any other form of social media posts.

 

If you’re waiting to be able to shoot ‘good quality video,’ you’re missing out on huge reach potential. Like we have said time and time again, you don’t need a video to be professionally shot for it to be effective, even more, the case with Facebook Live. Use live video to reveal a new product or promotion, to give tips in your niche or show behind-the-scenes teasers for upcoming lines.

 

 

 

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