Effect of Panda Update on SEO

Google Panda Update is an update made by Google’s search results ranking algorithm. It was first released in February 2011. Panda algorithm was originally created to filter out the low-quality websites from search engine results. This update enable to make higher-quality websites for better ranking. Unlike common belief, the name “Panda” was less named after the gentle panda bear animal. Instead after Google engineer Navneet Panda, who originally developed the technology that created and implemented the algorithm update.

There were a variety of search engine updates leading up to February 2011, but Google Panda was one of the leading algorithm updates that shows the way to a new and better Google search tool and by affecting approximately 12 % of search engine results.

Panda Timeline

How do the Google Panda Algorithms work?

The Google Panda algorithm is a heuristic algorithm i.e; it scans a large data set and looks for specific types of solutions to questions or problems. What may be revolutionary about the Panda algorithm (I believe) is that (I think) it seeks to eliminate or bypass unnecessary comparisons. The computations, thus reducing the overall number of calculations required to find the best match for a specific desired solution.

Google Panda Algorithms

What Google needed to do was develop a set of ranking signals and/or weights that would help them separate Websites into “High Quality” and “Low Quality” sites. The Quality Rater Survey was apparently used to divide a pool of secretly selected Websites into such a segregated plane. The Google engineers then turned Panda loose on their immense volumes of data about Websites with the goal of finding the best grouping of signals and weighted values for those signals that would produce the closest match to the quality raters’ collective choices.

Through the many public iterations, Google appears to have been changing the pool of Websites that are used to determine what mix of signals and weights should be used to determine a Web (page/site)’s Panda score. This score is probably added to the PageRank.

Panda update changes

Hence, your “Panda score” is assign to individual pages, and cumulatively enough pages on your website. Your Website may be  “drag down” the rest of your site, a possible scenario that Googlers acknowledge.

What is the Effect of Panda Update on SEO?

Publishing content just for the heck of traffic is not a good idea. This is the main reason why Google made the update because a lot of sites take a lot of content just for them to attract more visitors from the search engines to go to their site and give some impressions and clicks to the ads.

They don’t really care about the quality of the content as much as the traffic they are getting from it. We have to always keep in mind that people want real, useful, quality content and Google is just trying its best to deliver us that which we desire.

You should be more mindful of the things that you publish. Make sure it’s unique, original and helpful to people. Don’t make articles just to suck-up to search engines as some people do. If you have local content farming websites, try to look at which keywords: you could grab from them when the Panda update is implemented in your country.

In the end, SEO is a zero-sum game. If the content farms are getting a kick off the SERPs, then the content producers get to rank higher. Take this opportunity to do so.

How will Google’s Panda update affect your SEO

How To Recover from Google Panda Effect?

Recovering from a Google Panda penalty is challenging, but not impossible. If you are one of the numerous webmasters that have been filtered by Google Panda. Now it’s time to get your rankings and traffic back.

Recover Gooogle Panda

Since the initial release in February 2011, Google Panda has affected hundreds of thousands of websites. Google’s ranking algorithm penalizes low-quality sites that don’t provide value to users.

Recovering your traffic can be a hard journey, but you have to prove Panda that your website has good content and is user-friendly. Identifying a Google Panda update has become more difficult in 2013. That’s because Google has stopped confirming or announcing Panda updates.

Panda Prevention

Google has incorporated Panda into their index process, and all future releases are gradual.

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veetly February 5, 2019 0 Comments

YouTube Promotion: A Complete Guide

( A entire guide for YouTube Promotion, and Optimizing our Video content material )

Today’s busy day life we want some fun to relive or stressfree our mind by using youtube for our enjoyment. I’m talking about the one in all platform that is “youtube“, spending our days watching Youtube. Here I am introducing the topic Youtube Promotion for youtubers.

YouTube has usually been a source of exciting content, however, it’s additionally staking its declare as a vital tool for Marketers. In fact, nearly half of all Entrepreneurs or marketers plan to add YouTube to their marketing strategy over the next 12 months.

You may be thinking: “That’s great, the audience is busy watching YouTube for fun and enjoyment.” Well, Think that its a very good platform for our marketing, more views more advertising.

One-third of total time online is spent watching videos, and YouTube has more than a billion active users. The platform is so expansive that it can be accessed in 76 different languages, accounting for 95% of the world’s population. Still not convinced?

Now not only in our target audience on YouTube, however it is the Internet’s second largest seek engine, but YouTube can also assist and enhance your search engine optimization and normal brand presence. YouTube lets in marketers to provide unique content material it really is smooth for visitors to devour and share.

YouTube advertising can be an intimidating device for manufacturers. That’s why we’ve created this complete guide for YouTube excess and newcomers alike. Under we’ll walk through each step of marketing on YouTube — from a way to create a YouTube channel and optimize videos for SEO to how to run a YouTube advertising campaign and interpret video analytics.

How to Create a Channel For Best YouTube Promotion

Follow these instructions to create a channel that can have multiple managers or owners.

You can use a Brand Account to create a channel that has a different name but that’s still managed from your Google Account.

  1. Sign in to YouTube on a computer or using the mobile site.
  2. Go to your channel list.
  3. Choose to create a new channel or use an existing Brand Account:
    • Create a new channel by clicking Create a new channel.
    • Create a YouTube channel for a Brand Account that you already manage by choosing the Brand Account from the list. If this Brand Account already has a channel. You can’t create a new one you’ll just be switched over to that channel if you select the Brand Account from the list.
  4. Fill out the details to name your new channel and verify your account. Then, click Done. This creates a new Brand Account.
youtube promotion

How to do SEO of  YouTube Video

Youtube promotion

Now that our YouTube channel is up and running, let’s talk about search engine optimization.

While creating engaging content is a must, it’s not the only factor for success. There are several things we can do to optimize our videos to rank highly on both YouTube Promotion and in Google search results.

The first step to becoming a YouTube Promotion is creating and optimizing our video’s metadata. Simply put, metadata gives viewers information about our video, which includes our video title, description, tags, category, thumbnail, subtitles, and closed captions.

Providing the right information in our video’s metadata ensures that it is properly indexed by YouTube and appears when people are searching for videos like ours. Be straightforward when filling out your metadata; our content could be removed if you try to promote it with unrelated keywords. Check out the video below to learn more about optimizing our video for search.

How to do Marketing of Youtube Channels

Assume that we’ve produced a video and optimized it to seek; talk about a way to marketplace our YouTube channel and movies. At the same time as rating high in seek results and having a massive subscriber base are perfect, those dreams can be difficult to attain while we’re simply beginning out.

That’s why it’s crucial to always unfold the word about our YouTube channel and movies across different structures. Happily, YouTube and different systems make it easy to percentage video content.

Sharing our videos on social media is an easy way to add additional things to our video and engage with viewers. YouTube makes it very simple for us and others to promote our video across other social networks. To share a video, just click the “Share” tab below the video. There we can select where to market the video. YouTube even provides a shortened URL to our video for convenient posting.

While promoting our YouTube channel or videos on our social media sites, we have to consider the best marketing strategy. Simply sharing the video on our timeline or feed may not be the most effective option.

In case if we created a video as a part of a larger campaign or a larger business. Make sure to encompass relevant #hashtags where ever it is required in our video bio link.

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veetly January 22, 2019 1 Comment

Google Chrome: A Complete Overview

Google Chrome a Web browser developed by Google Inc. In Computer, dictionary google chrome means including related links, information, and terms. Essentially, Google Chrome and chrome Extension make the things you do on the Internet faster.

Chrome is a 10th-year birthday celebration, with the celebration of birthday and google chrome bringing numerous changes for their users.

Have you ever thought from which year you have started the use of google chrome?

So here I am telling you when Google introduced chrome. Google introduces chrome in 11 December 2008 for Microsoft windows later Google updated Chrome for Linux, IOS, and Android.

Tip: Google Chrome can be downloaded for free at www.google.com/chrome

The first official Chrome OS X and Linux developer preview were announced on June 4, 2009, with a blog post saying they were missing many features and were intended for early feedback rather than general use.

In December 2009, Google released beta versions of Chrome for OS X and Linux. Google Chrome 5.0, announced on May 25, 2010, was the first stable release to support all three platforms.

Chrome was one of the twelve browsers offered to European Economic Area users of Microsoft Windows in 2010.

Chrome now powers Chrome OS, Google’s lightweight operating system for laptops and now tablets. Google has been bringing Android apps over to Chrome OS to make its Chromebooks and tablets more useful. 

Chrome works quite well with Google sites and services such as YouTube and Gmail. It also manages its system resources differently than other browsers. Its V8 JavaScript engine was developed from scratch at Google, and may improve your experience on heavily scripted websites and applications. 

Google Chrome Overview

Incognito mode

Chrome offers a private browsing option called Incognito Mode. This mode allows you to browse in an isolated sandbox web session. It gives you temporary control over your browsing footprint and session identity, but does not offer guaranteed anonymity. To launch a new incognito browser, press Ctrl+Shift+N (Windows, Linux) or Command+Shift+N (macOS X). Essentially, when you’re in Incognito Mode, the browser doesn’t log what you’ve been doing during your last Internet session.

  • How do I set my browser to Incognito or private mode?

Configuring privacy settings

To fine-tune your privacy settings in Chrome, click the icon in the upper-right corner of the browser, and select Settings.

Google Chrome, Chrome Extension

The settings interface opens in a new browser tab. Scroll to the bottom and click Show Advanced Settings.

Google Chrome, Chrome Extension

The first advanced settings listed are your privacy settings, which make be changed to you’re liking.

Chrome Developer Tools

If you’re developing a website, Chrome Developer Tools are second to none. They allow you to closely analyze all the visual, interactive, and technical components of website locations.

To launch Chrome Developer Tools, go the View menu and select Developer  Developer Tools, or press CtrlAltI (Windows, Linux) or OptionCommandI(macOS X).

Google Chrome, Chrome Extension

The developer view allows you to navigate the web on one side of the window, and inspect the resource’s components and attributes on the other.

Google Chrome, Chrome Extension

Chromium

Google Chrome, Chrome ExtensionThe Chromium Projects are open-source, community-driven projects to develop technologies for Chrome and ChromeOS. The Chromium browser is similar to Chrome, but is developed exclusively with Chrome’s open-source components.

Ungoogled Chromium

Ungoogled Chromium is a development fork of the Chromium browser which strips out selected browser components. The project’s stated goals are to:

  • Disable or remove offending services and features that communicate with Google or weaken privacy.
  • Strip binaries from the source tree, and use those provided by the system or build them from source.
  • Add, modify, or disable features that inhibit control and transparency.

Cheers to New Look of Google Chrome

No judgment. Gogle changed the shape of Chrome tabs so that the website icons are easier to see, which makes it easier to navigate across lots of tabs. On mobile, we’ve made a number of changes to help your browse faster, including moving the toolbar to the bottom on iOS, so it’s easy to reach. And across Chrome, Google simplified the prompts, menus, and even the URLs in your address bar.

Now, Chrome can more accurately fill in your passwords, addresses, and credit card numbers, so that you can breeze through online checkout forms. All this information is saved to your Google account, and can also now be accessed directly from the Chrome toolbar.

Google introduces Omnibox by which will show you answers directly in the address bar without having to open a new tab. This rich results on public figures or sporting events; to instant answers like the local weather via weather.com or a translation of a foreign word.(Source: Google Chrome)

Top 10 Chrome Extension

On September 9, 2009, Google enabled extensions by default on Chrome’s developer channel, and provided several sample extensions for testing. In December, the Google Chrome Extensions Gallery beta began with approximately 300 extensions. It was launched on January 25, 2010 along with Google Chrome 4.0, containing approximately 1500 extensions.

Google Arts & Culture

Google Arts & Culture turns your New Tab page into your own art gallery, delivering masterpieces of world art right to your browser. Each day brings a new piece of art every time you open your browser, or you can set the extension to deliver a new painting every time you open a new tab. If something sparks your interest; you can click on the image to find out more about an individual piece or artist. 

AdBlocker Ultimate

AdBlocker Ultimate is a free open source ad blocker that makes much of the fact that it’s beholden to no corporate sponsors or marketers. As a result, it won’t whitelist or let through “acceptable” advertising. The add-on removes advertising such as banner ads, videos and pop ups, while also blocking a variety of online tracking tools. Users do have the option of whitelisting select websites whose ads they want to support.

Checker Plus for Google Drive

Another useful Checker Plus extension is Checker Plus for Google Drive. It allows users to browse, open, search, or delete their Google Drive files from a browser button without having to launch a new Drive tab. Additionally, Checker Plus can also display desktop notifications for when your shared documents are modified or updated. 

MailTag

MailTag provides a series of free, helpful modifications to the stock Gmail web experience, including email tracking to find out when a recipient has opened your message (complete with real-time desktop alerts), and email scheduling so that you can send your messages at the appropriate hours (perfect for multi-timezone communications). It is ad-supported, and comes with a watermark. A premium tier removes ads and watermarks, while also providing expanded “ping sequences” that allow you to automate the email follow-up process.

OneNote Web Clipper

Microsoft’s OneNote is a great workplace productivity tool, especially when combined with the rest of the Office package. The OneNote Web Clipper extension for Chrome. Lets users quickly clip all or part of a web page for easy reference and editing in OneNote, synced across your devices. The web clipper is a feature-packed tool that can trim away ads and clutter; adjust fonts, highlight text, or grab select images or videos that you can then refer back to in the OneNote app.

OneTab

OneTab quickly compresses all of your open tabs into a single tab page with links to all of the Web pages you had open, allowing you to flush all of the tabs from your browser, while still allowing you to go back to them for easy reference right after. Users can then restore tabs one at a time or all at once. Users can also easily export their tabs into a list of URLs or a web page for easy sharing.

Boomerang

Boomerang is a fantastic addition to Gmail’s basic functions, allowing users to schedule message sending, set up recurring email messages, and postpone emails. Free users can schedule 10 messages a month, while subscribers gain unlimited message credits and a variety of premium features.

VideoStream

VideoStream is a handy Chrome extension that allows you to stream videos from your computer straight to your Chromecast or Android TV without having to mess around with media server software. It also supports subtitles and a wide variety of video formats at full 1080p resolutions. It’s a surprisingly capable video player for a browser extension. Premium users can set up playlists and other premium features, and mobile remote apps provide playback controls and library navigation; also allowing you to step away from your HTPC or laptop and settle in for a long night of viewing.

Evernote Web Clipper

Evernote is one of the most popular note-taking tools available, and its powerful Evernote Web Clipper allows users to quickly and easily save Web content from their Chrome browser straight into their Evernote notebooks. Clip full articles or Web pages, or save more optimized, distraction-free versions. This powerful extension also lets you take screenshots, save as PDF, and mark up content and images.

Google Translate

While Google Translate is already an excellent Web service for translating snippets of text to and from languages, the addition of a Chrome extension allows you to translate entire pages with a toolbar button. The extension automatically detects whether the site you’re on uses a different language from your Chrome default, also it can offer to translate it automatically. Users can also easily translate snippets of text, as well as listen to the proper pronunciation of translated words and phrases.

 

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veetly January 19, 2019 1 Comment

Future of SEO: Expert Prediction

The theme of the blog ‘Future of SEO’.

We know that user experience is the top priority in Google’s algorithms. Basically, SEO involves selecting target topics, defining high traffic keywords, tailoring your page or blog post to suit it, and then hustling to get backlinks and social media exposure. 

But now AI is changing the face of SEO. We’re talking about algorithms that enable machines to make connections, “learn” to process data and apply its learning in future tasks. 

When you search for something, the results displayed take into account a bucket of considerations like your location, search history, favorite websites, and what other users click on for a similar query.

AI improvements mean ranking factors can change from query to query, as the algorithm learns from how people are clicking on the search results and decides on the most relevant factors to take into account for each search.

Expert Prediction for Future of SEO

Anthony De Guzman, SEO Specialist at Shopify

“The future of SEO will include a strong involvement from voice search, especially around content and keyword research. With the expansion of Google’s question/answer knowledge graphs — as well as the push for smart home technologies such as Google Home and Amazon Echo — I think there will be a shift in content marketing to solve the immediate needs that come from voice search queries.”

Tyler Thursby , Senior SEO Analyst at Zion and Zion

“Artificial intelligence is the future of SEO. Massive investments are being made by some of technology’s most influential companies. Google’s RankBrain algorithm is improving search results through machine learning, helping translate user intent and semantic search queries. Increasingly common in-home assistants like Google Home and Amazon Echo rely on semantic cues. Tremendous strides will be made in the realm of AI as these tools find more universal application, improving search by predicting results and adding more personalization.

In what truly sounds like science fiction, Elon Musk recently announced Neuralink – a company with the ambitious goal of merging human brains with artificial intelligence. Musk believes a biological link with AI is a crucial step toward mitigating the looming threat of human irrelevance. As evident through innovations like self-driving cars, machines are poised to disrupt the fabric of our society as we know it. AI will change far more than search.”

Greg Secrist, Co-Founder & CEO of BKA Content

“The future of SEO will rely more heavily on voice search, RankBrain, and AI. The actual SEO of websites will become less important as Google’s algorithms improve. However, having rich content on your site will be as important as ever, and the way we optimize content will most likely change as virtual assistants gain popularity.
Even though Google will become much smarter with AI and RankBrain, it will still need a database of quality information to pull from, meaning the content on your site will never cease to be important. Search results will continue to become much more direct and succinct. Rather than needing to fish through websites for the answer, you’ll be given it directly, much like the way the Google Quick Answer Box works now. This means that the way content is written may change to be more precise, but content will never go away.”

Kent Lewis, President & Founder of Anvil

“SEO Will Go Deeper
SEO will continue to evolve to keep up with Google’s focus on user experience and improving context. That means successful SEO efforts will focus on optimization of deep content, as well as multimedia via schema markup/rich snippets. We’ve already seen the migration to deeper content (higher word counts) in Q1 of this year and expect the trend to continue.

SEO Will Go Native

With ad blockers becoming increasingly prevalent, SEO professionals will focus more on development of original content than ever before. While native advertising will increase in 2017 and beyond, many brands are focusing more on authoring in-depth blog posts, articles, and ebooks as their own publishers.

The future of SEO Strategy

Artificial intelligence will take care of the SERPs

This must have initially stricken you when Google announcedced Rankbrain to be one of the three major ranking factors. Most of the SEO professionals today are still unaware of what exactly is Rankbrain. All we know is it is one of the top 3 ranking factors.

So, another important prediction about the future of SEO is that the search results will be completely monitored and handled by artificial intelligence. As we get advanced with technology and the machines began to understand the content better with time, the results will get more accurate. The prediction is that we are stepping towards the ‘Machine Age’. What has it stored in for us? how should we gear up for it?

The prediction is that we are stepping towards the ‘Machine Age’. What has it stored in for us? how should we gear up for it? Though we are far from that era, what we can do at most is creating quality content, do not stuff keywords to an annoying extent, be user-friendly. A normal user would simply prefer a text that is not too monotonous to read and is interactive.

Content

The content on your website is absolutely the whole and sole of your website. It is more important than you will know to maintain the quality of the content you post. Each update in Google’s policies has been laying focus on providing to the user. As long as the user is fulfill with the content, you do not have to worry about anything. A satisfied user will come back to your website each time he is looking for that information. Multiple visits mean that your company’s name will be registered in the user’s mind. Also, there is a high scope for word of mouth type of promotion.

The idea is to master the Searcher task accomplishment. By this, I mean that your blog must be comprehensive of all the information a user is looking for. This is a challenging yet a fruitful task. If you are able to figure out what your user wants, your blog is certain to fetch you a good amount of traffic.

Link Building

Google’s algorithm gives preference to short URLs. Also, if the URL of your blog contains the keywords for which the user is making a search. Your blog will spot on a higher rank. You must make it a habit to deliberately put the primary/focus keyword (the keyword you want to rank for) in the URL of the blog/post.

The other important aspect related to links is backlinking. Backlinking is considered to be a metric of authority by Google. The backlinks your website, the higher is the website authority.

Rankbrain

Rankbrain is already in action. It is the machine system of filtering out websites on the basis of Google’s metrics. Though it has many subfactors attached to it, it is one of the top three metrics of SEO rankings.

 

 

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veetly January 15, 2019 1 Comment

Who Founded WhatsApp: A Complete History

WhatsApp the most popular messaging platform which is now synonymous of the messaging. While using WhatsApp every single day, ever wondered Who founded WhatsApp? and What is the story of WhatsApp?

In this article, we’ll take a look at how WhatsApp got their start, who founded WhatsApp and how the company’s recognizable logo played a role in their success.

Who Founded WhatsApp?

Brian Acton and Jan Koum, the founders of WhatsApp. The Story of WhatsApp begins in 2009 when Jan Koum buying an iPhone, Koum realized that one could have a status next to their name. Koum began to explore the possibility of creating an app that would let mobile users better interact and engage with their friends, family, and business contacts. 

However, they require an iPhone developer to make this happen, and that is when a friend introduces them to Igor Solomennikova Russian inventor. They invent and name the app WhatsApp that mean ‘what’s up’. 

Teaming up with Brian Acton, Koum managed to influence five associates from Yahoo! to finance the app with $250,000, and in 2009 WhatsApp launch.

“We didn’t set out to build a company. We just wanted to build a product that people used,” Koum said

It was a bit of a stone start for WhatsApp. After various clashes and failures, Koum grew disappointed with the app’s development and reportedly thought giving it up entirely. It was Acton that inspired Koum to stick it out “a few more months” each time the duo hit a setback.

By February of 2013, WhatsApp boasted 50 staff members and 200 million users. By 2014, WhatsApp, had more than 400 million users globally thanks to its easy-to-use interface and uncluttered design. 

Today, WhatsApp still logs over 100 million voice calls a day according to the company’s blog. But what role did the WhatsApp logo play in the app’s success.

 What is the History of WhatsApp Logo?

Jan Koum at 31, left the job at Yahoo! with enough cash to launch his own business. This made absolute sense that he would work on democratizing phone-based communications.

He had just three rules as he experimented with the early iterations: his service would defiantly not carry advertising. An experience satisfyingly absent from his Soviet upbringing; it would not store messages and thus imperil individual citizens’ privacy; and it would maintain a relentless focus on delivering a gimmickless, reliable, friction-free user experience.

Jan Koum said, “Focus on simplicity, listen to your customers and iterate if you fail.” 

Not a lot knows about the origins of the WhatsApp logo. The design appears to have been around since the launch of the app itself: seeming to suggest that its design by Koum and Acton themselves during the initial stages of the app’s development and launch. Of course, the logo’s design could have easily been outsourcing to a third-party designer as well as the programming of the app itself outsource, after all.

Facebook Acquires WhatsApp

With Facebook acquiring WhatsApp, its co-founders – Jan Koum and Brian Acton – have become billionaires and stars of the technology world. Five years after launch, WhatsApp is among the world’s most popular and profitable phone apps – and one which Facebook last month acquired for $16 billion plus $3 billion for founders and staff.

Whatsapp ‘s popularity was extremely fast and attracted the attention of Mark Zuckerburg, the CEO, and co-founder of Facebook. Mark invited the founder of WhatsApp to dinner at his home one night and gave him a business proposal to join the Facebook board. A week later Facebook went public that it had acquired WhatsApp at the cost of $19 billion. The amount was paid $4 billion in cash, $12 billion in Facebook shares: and the remaining $3 billion in restricted stock units. In 2016 Koum sold $2.4 billion which is estimated to be half of his stakes at Facebook but still owns another $2.4 billion in stock.

“This is what I want people to do with WhatsApp,” he says of the world’s biggest messaging service, which is use by more than 1.5 billion people and provides ad-free, encrypted messaging as a core feature. “This was informational and useful.”

Why He Left $850 Million Behind

The past tense and wistfulness hang in the air. More than four years ago, Acton and his co-founder, Jan Koum, sold WhatsApp:hich had relatively insignificant revenue, to Facebook for $22 billion, one of the most stunning acquisitions of the century. Ten months ago he left Facebook, saying he wanted to focus on a nonprofit. Then in March, as details of the Cambridge Analytica scandal oozed out, he sent a Tweet that quickly went viral and shocked his former employers, who had made him a billionaire many times over: “It is time. #deletefacebook.” No explanation followed. He hasn’t sent another Tweet since.

Our goal is to protect it. We have encryption between our client and our server. We don’t save any messages on our servers, we don’t store your chat history.

When Acton reached Zuckerberg’s office, a Facebook lawyer was present. Acton made clear that the disagreement Facebook wants to make money through ads. He wanted to make it from high-volume user meant he could get his full allocation of stock. Facebook’s legal team disagreed, saying that WhatsApp had only been exploring monetization initiatives, not “implementing” them. Zuckerberg, for his part, had a simple message: “He was like. This is probably the last time you’ll ever talk to me.”

Rather than lawyer up or try to meet in the middle, Acton decided not to fight. “At the end of the day, I sold my company,” he says. “I am a sellout. I acknowledge that.”

The most interesting part of their journey is that both Jan Koum and Brian Acton applied for a job in Facebook and were rejected in 2009. 

Expressing disappointment over the rejection, Brian Acton had then tweeted, “Facebook turned me down. It was a great opportunity to connect with some fantastic people. Looking forward to life’s next adventure.” 

It has indeed one of the biggest adventures in the tech world and a befitting reply to Facebook. Life has come a full circle for this duo with this billion dollar acquisition.

While this post on Who Founded WhatsApp has come to an end, the company is still expanding aggressively and is also one of the best companies to work for.

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veetly December 28, 2018 1 Comment
Happy New Year background with hanging numbers

Happy New Year Meme 2019: Best New Year Quotes

How do you plan on spending your time leading up to the countdown to midnight? why not take a moment out of your lazy evening to scroll through these 20 hilarious Happy New Year memes or Happy New Year Quotes? They were dug up for your entertainment so that, when the clock strikes midnight and 2018 begins, you can enter the year with a smile on your face.

Setting New Year’s resolutions is a lot easier than keeping them. There are tons of things that can happen within a year that can make it hard for you to keep up with your resolutions. Now, if you are still feeling about failing last year, here’s our New Year Meme/New Year Quotes collection to console and motivate you. Enjoy!

Download Happy New Year Meme

Happy New Year Meme

New Year Celebrations

Happy New Year Meme

Players Know how to Celebrate New Year

happy new year meme

Start New Year with Your Smile

Happy New Year Quotes

  • “Hope smiles from the threshold of the year to come, Whispering ‘it will be happier’…” ― Alfred Lord Tennyson

Happy New Year Quotes

  • I wish you to be surrounded by the dense forest of love throughout the next year as well. Happy New Year.

Happy New Year Quotes

  • “Cheers to a new year and another chance for us to get it right.”
  •  Thank you for the wonderful support that you have given me throughout the past year! Wishing you a wonderful new year!
  •  You tolerated all my bad jokes and witnessed all my pitfalls. Have a wonderful new year!
  •  As you enter the New Year, let’s appreciate the love we share and make it even stronger.
  • It was an absolute pleasure to meet you last week and I would like to keep that friendship forever. Happy New Year!

Happy New Year Quotes

  • All my hopes, all my wishes and all my dreams for a happy new year.
  •  I am ending this year with happiness because I have found the most precious gift in my life. Enjoy the New Year!
  •  New hopes, new dreams and most importantly all my love for a wonderful new year!
  •  All the wishes I made last year became true because I found you! Have a wonderful new year my friend.

Happy New Year Quotes

  •  No one can go back in time and change what happened in the past. Make your next year a wonderful one!
  •  Keep your determination and spirits unshaken during the next year! May you always achieve success!
  •  Even we don’t have wonderful communications as we did, keep in mind that I’m always there to assist you. Happy New Year!

Happy New Year Quotes

  •  The end of every year marks a new beginning. Wishing you all the best for the upcoming year!
  •  I wish your next year to be filled with wonderful promises. Happy New Year!
  •  Let the 1st of January be a wonderful day to you!

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veetly December 26, 2018 1 Comment

Google Evolution: A Complete Journey

Google a small garage company with a handful of employees to the ultimate global business empire. Google Search Engine first went live back in 1998, the company has developed into the most valuable brand in the world. we’re going to look at how Google Evolution happens years and with that gain some insight into how this company managed to topple thousands of tech giants at the turn of the century. 

As the company marks 20 years, devoted to the future of online search, and promising a few surprise announcements.

Google was launched in September 1998 by Larry Page and Sergey Brin – two Stanford University students – in a garage rented in the Northern California city of Menlo Park.

First Search Engine Results Page: 1998

The Google online search came into operation in 1998. This was precisely the right time too, as the turn of the century saw an explosion in the number of websites. With such a dramatic influx of information, it became increasingly difficult to find content that was actually useful for users. For this reason, Google’s founders Larry Page and Sergey Brin developed their PageRank algorithm, designed to tackle this problem by ranking websites in the SERPs based on relevance to the search.

Google Evolution

Google Page: 1999

Google Evolution

Google’s first release version was cut and dry but did have a small news feed at the top of search results that was extremely popular at the time, performing as the first real digital competition against the newspaper industry. This was also the most lightweight version that Google has ever seen, providing incredibly fast search results that the 56k dominated era appreciated.

Google Adwords: 2000

Google Evolution, Google Logo History, Google Home Page History

2000 birthed the digital Wild West. The launch of Google Adwords meant that millions of dollars were beginning to flow through the search engine. While that did compromise the previously simple interface, it also means that profound opportunity open for marketers and business people alike.

It was around this time that many companies popped up around that world that specialized in ads. Many big companies still weren’t won over by the idea of digital sponsored links and SEO positioning, tech-savvy people of the era were able to capitalize on a young, relatively unstandardized time for the internet that was completely undersaturated. It was during this time that invasive pop-ups and adware began to flow into the internet like a river. As fast and reliant as Google was, you definitely wanted to be careful what you clicked.

Google Images: 2001

Google Evolution, Google Logo History, Google Home Page History

As the biggest subdomain for Google, the launch of Google Images was a monumental release in 2001. Its button was added alongside Groups and Directory, providing insight into the multi-layered direction the search engine industry was moving toward.

Google Quote: “Google can bring you back 100,000 answers. A librarian can bring you back the right one”

56k was still the primary internet solution in 2001, meaning that the heavy weight of loading images made the user experience of Google Images quite unremarkable. But it was a huge addition that was ahead of its time and would play a role in Google’s surge of popularity in the coming years as it battled with Yahoo and AOL for the title of the world’s most popular search engine.

Google News: 2002

Google Evolution, Google Logo History, Google Home Page History

From 2000 to 2002 millions of Americans added internet to their home (a jump from 51% to 58%~ of households). People were being won over by the accessibility of the digital world, and fast.

Google Guide: Florida Man Googles ‘How To Rob A Bank’ And Then Does It

Google capitalized on this momentum with the release of Google News in 2002, a subdomain that served as a top-down look at trending stories around the internet. You could find world news, sports columns, and more without having to decide exactly what you were looking for. It was a huge addition that was a signal of a serious downturn for newspapers and cable media alike.

Google Autocomplete: 2003

Google Evolution, Google Logo History, Google Home Page History

Google Autocomplete was the first of its kind when it released in 2004. It added a fun new way to search the internet, and significantly improved the user experience of search workflow.

It was around this time that broadband became much popular, and with that, the more heavy features of Google (i.e. Google Images) became attractive solutions to a growing number of people. AOL and Yahoo were in trouble.

Google Maps: 2004

Google Evolution, Google Logo History, Goole Home Page History

It almost sounds funny in hindsight, but up until 1996, most people were using physical paper maps to get around. That changed around 1996 with the release of MapQuest, which would domite the spacial application scene for nearly a decade.

In 2004 its first serious competition emerged: Google Maps. It was rudimentary at the time but was notable for its more user-friendly interface. It would take two years before Google Maps would overtake MapQuest as the world’s most popular digital mapping solution.

Google Video: 2005Google Evolution, Google Logo History, Google Home Page History

Thanks to how slow 56k was, digital video was a rather unimpressive experience for most of the young years of the internet. Random websites rich with adware and P2P solutions like Kazaa served as the primary vehicles of consuming online video.

In early 2005 YouTube changed the game with what was by far the most accessible and comprehensive video website on the internet. Coincidentally, Google released its competitor, Google Video, around the same time. Both were popular, but YouTube’s quickly growing platform was far too much for Google to overcome directly, so it outright bought the website for $1.65 billion in 2006.

Google Weather: 2006

Google Evolution, Google Logo History, Google Home Page History

While it was probably a gross oversight, Google’s lack of a weather solution for so many years didn’t seem to hold it back much. That said, when Google Weather debuted in 2006 it was a big deal. No longer did many people rely on weather stations for forecasts. Instead, they could find out how they should dress tomorrow after searching for cat pictures.

2006 was one of Google’s biggest years. YouTube was growing faster than anyone would have imagined. Google Sports Scores and Google Flights released around the same time as the popular Google Weather. With this, Google pushed to become the world’s most popular search engine, defeating the downtrending Yahoo and AOL platforms.

Google Home: 2017

Google Evolution, Google Logo History, Google Home Page History

10 years after the inception of Google, this is how it looks.

Google: 2018

Google Evolution, Google Logo History, Google Home Page History

Here we are 20 years later, and while Google hasn’t changed much, you can see how far we’ve come based on the UI design alone. We now live in a digital age where the biggest brands and names in the world all use Google in one way or another, from Gmail for communication, SEO for marketing, or Google Maps for getting around without worry.

Diversification of Google Evolution

The invention of the vertical search engine and Universal Search is a key factor in explaining how Google was able to become the universal and most used search engine. Some of the most important vertical search functions include:

  • Maps
  • News
  • Videos
  • Images
  • Shopping
  • Books

There’s one central goal that remains the focus of the Universal Search program: Google wants to provide the appropriate search results regardless of the type of content required – the only prerequisite should be that this content can be found somewhere on the World Wide Web. But at the same time, the search should be made as simple and fast as possible for users. Search Engine Google has sped up and simplified the process of web searches several times in the past few years with many new features and functions, including:

  • Google Instant (results are displayed during the typing process)
  • Google Suggest (search terms prediction in real time)
  • Improved interpretation of search queries
  • Advanced search
  • Alternative suggestions
  • Autocorrect for spelling mistakes and typos
  • Inclusion of synonyms
  • …and many more

Google has always been at the forefront of reinvention. The search engine giant shows no signs of running out of new ideas for improving the optimization. Its search engine results from pages in the future either. So You can expect many more developments and updates in the coming years. For marketers, this means one crucial thing: always keep up with Google.

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veetly December 21, 2018 0 Comments

Google AdWords & PPC Management Proposal

According to Google, Google Adwords & PPC is Google’s online advertising program. Through Google Ads, any business can create online ads to reach people exactly when they’re interested in the products and services that you offer. The business and marketing world has changed in recent years and Google AdWords is playing the main role in creating this change. Google AdWords & PPC Management is one of the most effective techniques of paid online advertising available.

This advertising system is used by thousands of small, medium and large business organizations. All of these organizations have one thing in common. If you don’t currently use Google AdWords & PPC Management or don’t use it to its full potential, you should seriously reconsider this stance. These are the main reasons you should be using Google AdWords.

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.”- Jef I. Richards

How to Write Google Adwords & PPC Management Proposal

When we talk about Google Adwords & PPC management; We all want to make sure that our content is as authentic as possible. This means checking your content over to ensure that it’s free from errors and mistakes, such as poor spelling, bad grammar, and properly structured sentences, so everything is easy to read while minimizing the risk of miscommunication.

Here are some online tools that can help you to write the perfect proposal;

  • Word Counter / Grammar Check

Two free online tools for tracking the word count of your proposal, or for checking the accuracy of the grammar.

  • Essayroo / Assignment Help

Two leading writing services that provide professional editing and proofreading services to guarantee a high-quality proposal for your future clients.

  • Cite It In / Via Writing

Two free tools to help you format citations and references in your content, or to improve your overall grammar skills.

  • Academized / BoomEssays

As recommended by the Huffington Post, these are two professional proofreading services to help you make sure your proposal is free from mistakes.

  • State of Writing / My Writing Way

These are two blogs full of information and articles on how to improve your general writing skills.

  • Essay Services / Oxessays

Two expert editing tools to make sure your sentences are structured and make sense, as reviewed by UKservicesreviews.

You can advertise your product and services using different types of google advertising 

Search Ads

The most common way to advertise with Google Adwords is search ads. Search ads appear on Google’s search engine when people look for the services you offer. Advertisers target keywords or phrases so when someone searches these terms, their ads appear.

With search advertising; you only pay when someone clicks your ad or phones your business from the search engine result page. This means you don’t pay unless someone interacts with your advertisement. With search ads, you’re advertising to people who are actively looking for your services at a given moment in time. Unlike more traditional advertisements like flyers or newsletters, search ads help you communicate with your target audience when they are looking for you.

Display Ads

Google also works with more than two million websites so you can show ads to potential customers as they are browsing the internet. These ads can be simple text ads, or you can add a bit of personality by creating an image ad.

Like search ads, you can choose to pay per click, or if you’d prefer you can pay when people see your ads. When you pay based on people seeing your ads, you pay based on 1000 ad impressions which are commonly referred to as CPM. You can advertise on certain types of websites or to target audiences based on their interests and preferences.

Video Ads

Lastly, you can advertise on YouTube through Google Adwords. You’re likely familiar with video ads that appear before your favorite videos on YouTube, but you can also advertise on YouTube with text and image display ads.

Like the other methods of advertising on Adwords, you only pay when someone interacts with your ad. Depending on the way you advertise on YouTube, you can pay when someone clicks your ad. It may be possible someone watches at least 30 seconds of your video. Like display ads, your ads can appear on certain categories of videos or you can target audiences based on interests and preferences.

So why Google Adwords?

Google Adwords is a popular advertising platform for businesses of all sizes for a few key reasons. First of all, Google Adwords Management is an inexpensive way to get into the advertising game.

You don’t need a big creative budget to get started and you can set your daily budget with what you’re comfortable with. There is no minimum spend to get started.

A second reason that Google Adwords can be a good option is that the ads are very targeted. You can set up ads to be shown only in certain cities and locations, making this advertising option useful for field service companies that cover a certain area.

Lastly, since you only pay when someone interacts with your ad; you can get a better sense of where your advertising dollar is going. With the right Adwords setup, you can track when someone phones you or fills out a contact form on your website because of an advertisement. This type of measurement offered by Adwords allows you to make better decisions; more strategic with your advertising spend.

 

 

 

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veetly November 28, 2018 1 Comment

A Complete Guide to Google Adwords Campaign Management

Google AdWords isn’t something you can learn in a day. It’s a complicated system, and it’s always changing. In Google Adwords campaign management Veetly Takes over the work from you to set up a Solid Adwords campaign. Campaign settings include features such as ad schedules, location settings, and mobile device settings. In addition, the AdWords Keyword Planner allows you to brainstorm and evaluate the strength of keywords for your campaigns.

Once a Google AdWords campaign is active, then there will be 3 core areas or more than that are continually monitored and improved. These 3 areas, which we refer to as the “3 Ingredients,” are where virtually all of your testing and optimization efforts should be focused.

If you’re looking to improve the Quality Score for your AdWords campaigns, Veetly can help. By optimizing ad relevancy and landing page content to improve the click-through rate and online conversion rate, our PPC specialists can improve the Quality Score for your account—allowing you to drive the most qualified visits to your website.

 

The Fundamental of Google AdWords Campaign Management

AdWords Campaign Structure

First, you need to lay a solid foundation for the rest of your account. Start by choosing your AdWords campaign type. What is your advertising goal? The right campaign type for your business depends on your answer.

Most businesses will want to start with a search campaign, but if you’re primarily looking to generate calls (if, say, you’re an emergency plumber), a call-only campaign is a right choice. If you’re trying to generate awareness for a completely new brand/product, display campaigns are a great option. You can also create multiple campaign types in your account to satisfy multiple goals.

AdWords Campaign Budgeting

You also need to establish how Google will spend your money. Your monthly budget is your daily budget x 30.4. So, start with a monthly budget and work backward (divide by 30.4). Consider: Based on your estimated CPC (cost per click), how many clicks per day can your budget support?

For more detailed help with managing your AdWords budget, check out these resources:

AdWords Keyword Research

Although Google is releasing new targeting features all the time, such as life events targeting, it’s still true that the majority of your AdWords advertising will revolve around keywords. Keywords form your ad groups, which form your campaigns.

 

Whether you’re building brand-new campaigns or looking to expand your existing ones, you’ll need keyword tools to help you find new keywords (and the right keywords) to bid on. Learn more about keyword research for AdWords in this guide.

AdWords Campaign Optimization

To ensure that your campaigns are getting you the results you want while keeping your return on investment high, it’s important to monitor your campaign performance and make regular improvements, including:

  • Adding new negative keywords to reduce your wasted spend
  • Creating new AdWords ads to expand your account
  • Testing and editing ad text to improve CTR, Quality Score, and conversion rate
  • Building and testing new landing pages
  • Optimizing your budget to reduce your CPA

Unfortunately, most of these tasks need to be revisited at least weekly if you want to make the most of your AdWords budget.

 

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veetly November 27, 2018 3 Comments

Google On Page SEO Tutorial: A Complete Guide

Google On page SEO optimization refers to all measures taken by SEOs within the website to improve the ranking of a site in search engine result pages. Making correct decisions is a crucial skill at every level while choosing the right SEO tutorial for you. The most important thing in the process is; comprehending what you precisely know about SEO and what SEO actually is?

The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.

What is Google On Page SEO?

Search Engine Optimization (SEO) refers to the practice of optimizing digital content for searchable terms. If implemented correctly, SEO can give website pages a greater chance of rising to the top of Google search results.

SEO stems from one golden principle. When a standard user opens Google or Bing (or another search engine platform), she is likely to enter a term or phrase that best approximates what she’s seeking, such as “What is on page SEO?”

When Google populates results for this search, the user will also likely prioritize listings on the first page results. What’s more, she will give particular attention to the results at the top of this page.

This means that pages that have higher Google rankings have greater odds of receiving a click from users. However, Businesses can capitalize on this valuable real estate by implementing Google on page SEO.

On page Seo, Google on page seo, page seo,seo

The Process

The process that is SEO can be practiced, successfully, in a bedroom or a workplace, but it has traditionally always involved mastering many skills as they arose including diverse marketing technologies including but not limited to:

  • Website design
  • Accessibility
  • Usability
  • User experience
  • Website development
  • PHP, HTML, CSS, etc.
  • Server management
  • Domain management
  • Copywriting
  • Spreadsheets
  • Backlink analysis
  • Keyword research
  • Social media promotion
  • Software development
  • Analytics and data analysis
  • Information architecture
  • Research
  • Log Analysis
  • Looking at Google for hours on end

It takes a lot, in 2018, to rank on merit a page in Google in competitive niches, due to the amount of competition for those top spots.

How to do Google On Page SEO in 2019

Technical aspects

  • Reliable web hosting
  • HTTP headers and status codes (3xx, 4xx and 5xx).
  • Correct 301 redirects. Canonical address (rel = canonical).
  • Site structure.
  • Document size.
  • JS and CSS in external files.
  • Cloaking. Region setting.

Indexation

  • Meta tag robots robots.txt sitemap.
  • XML Correct links to the sitemap.
  • navigation.
  • Using iframe, JS, Flash.
  • Domain basic version (“www” or not “www”).

URL

  • Short URL.
  • Hyphens instead of underscoring signs.
  • Keywords in the URL.
  • Parameters duplication in URL.
  • Static and dynamic addresses.
  • Sub-folders instead of sub-domains.

Web analytics.

  • Installation of system analytics.
  • Adjusting system analytics targets.
  • Small bounce.

Relinking (internal links)

  • Presence of navigation.
  • Reference blocks.
  • The absence of “nofollow” and broken links.
  • Absolute links instead of relative ones.

Content

Positive factors: quality, relevance and up to date content, TITLE and META description, heading tags H1-H6, Text-headers instead of image-headers, detailed description on the goods cards, frequent updating of dynamic sections, ALT attributes for images, Google authorship.

Negative factors: duplicated, aggregated or informative content, excessive keyword-optimization, invisible or hidden text, keywords cannibalization, links to unauthorized sites, links selling.

Usability

  • Download speed.
  • Content and ads ration on the first-page screen.
  • An absence of pop-up ads.
  • Detailed contact page.
  • Single price page.
  • Delivery and guarantees page.
  • Support availability.
  • Presence of online-assistant.
  • Infinite scrolling.
  • Mobile-adaptive site.
  • Integration with social networks.
  • A possibility of reviews and comments.

Your On Page SEO Tutorial

The good news about Google on page SEO is the fact that anyone can do it. So, You don’t need a degree in computer science to optimize your content for high rankings!

Your Tutorial Here:

1. Perform Keyword Research

The best place to begin when it comes to on page optimization is with your keywords. They are, after all, the secret sauce of any successful SEO campaign.

It may be tempting to choose any keywords that come to mind, but careful keyword research can mean the difference between your visibility and your competitors’ visibility.

Begin by performing a few organic searches on your own for phrases and terms you feel may be relevant to your business. Search for location-based and industry-specific terms, such as “cafe in Atlanta,” “fair trade coffee cafes” and “best drip coffee.”

Note where your digital content currently appears in these Google searches, as well as where your competitors’ content appears. Also, brainstorm keywords your customers may be likely to enter into Google to find your business.

Keyword research does take time. For this reason, you may wish to invest in a keyword planner such as those offered by Google and Ahrefs. Build a list of keywords that are more likely to be high-value, keeping an even mix of general and specific terms.

2. Create Relevant Content

Google is very clear in its SEO guidelines about the type of content designed to earn a higher ranking. In general, the more relevant your content is to users, the greater its odds are of floating to the top of search results.

What is the relevant content? Relevant digital content is likely to be highly valuable to your visitors. It gives them the information that they seek. It is also professional, free of errors, and intriguing.

This can be tough crafting the type of rich content that SEO depends on. However, keeping your user in mind as you develop content can be your secret to deriving relevant material.

In fact, this may require jazzing up your website’s design itself. You may find that a new, user-driven, responsive design lends itself to exactly the type of content that can get you noticed by Google.

Learn more about stellar web design principles here.

3. Integrate Primary and Secondary Keywords

Once you’ve taken care of your keyword research and web content, it’s time to actually optimize.

In general, on page optimization simply involves sprinkling your chosen keywords throughout your content. Aim to use one distinct keyword per individual page of content.

However, don’t just cram your keywords into content willy-nilly. It’s essential to be seamless with integration so that readers don’t even notice the keywords themselves.

In general, include a maximum of five keywords per 500 words of content. Lastly Don’t forget to use a keyword in the title of a page, image descriptions and titles, a second header, and the conclusions of articles.

A lot of on page optimization campaigns also involve the use of secondary keywords, alternative phrases or synonyms to primary keywords. Slipping these naturally into content can also leverage primary keyword performance.

4. Track SEO Data

The world and rules of SEO are always changing. Popular Google searches on one day may not be so popular the next, and Google’s algorithms keep shifting with the times.

For this reason, it’s essential to stay on top of your Google on page SEO campaign performance. So, You can do this by signing up for Google Analytics, which gives key data related to organic traffic and keyword performance as your campaign progresses.

It’s also valuable to perform regular SEO audits and keyword performance checks. Also, Check out our list of free SEO tools that can give you the data you need to adjust campaigns.

It’s okay if your first-time keywords don’t perform as well as expected. Finally, Return to your keyword planner and research to choose higher-value terms that can help you outrank competitors.

On Page Optimization Success

A well-researched Google on page SEO campaign can help any business become more visible on search engine platforms. When implementing on page SEO, be sure to research keywords well and familiarize yourself with Google’s guidelines.

Craft relevant content and step up your current web design to keep your users in mind. So Don’t be shy about changing keywords as you proceed–in fact, we highly encourage this.

In addition to on page SEO, you can gain greater visibility by exploring other digital marketing efforts, such as social media and Google AdWords. Hence, High-performance SEO campaigns never stand alone.

 

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veetly November 26, 2018 3 Comments