Use html Coding for On Page SEO Web Page

Coding is an important part is in building a hit and popular internet presence. There are various things you may do for the on-page search engine optimization of your web pages and blog posts. today we’re going to cover how you could improve your On-page SEO through proper use of the back end HTML coding used to create your pages.

Optimization of the HTML Coding 

Optimization of the HTML coding is one of many on-page search engine optimization tasks

  • Selecting a content material management system
  • Selecting a theme/template for your site
  • Add to your checklist

Use HTML Coding for On Page SEO Web Page

Use html Coding for On Page SEO Web Page

DOCTYPE Declaration

This is the first line of the web page backend coding. Defines what standard the web page is coded to. The browser makes use of this data to recognize how the web page is built and to interpret the coding efficiently.

Title Tag

The title tag is the most important element on any web page . Title tag are usually use by a search engine to determine the subject of a particular page and also display it in SERPs. Remain the most important HTML Coding that search engine use to understand what a page is about.

The content between the set of tag will show in the topmost bar of the visitor’s browser window every web page needs a unique set of title tag. The contents of this tag need to explain the contents of the web page while being catchy. And also using the keywords/phrase you’re focused on for the web page.

Meta Description Tag

Meta description is a short paragraph of text in the HTML <head> section of a page. It is usually displayed in a SERP snippet after the website’s title and URL

The meta description tag, one of the oldest supported  HTML Coding, lets in you to suggest the way you’d like your pages to be described in search listings. A meta description that contains the keywords searched for (in bold) may capture the person’s eye.the meta description is the second piece of content or text under your title tag.

Link and Script Tags

Link and script tags in the head of your page provide to the overhead of the web page. i.e. makes the web web page coding larger and greater complex for the browsers to interpret.

Heading Tag

Header tags are a formal way to identify key sections of a web page . Header tags are the headings (h1-h6) you use to structure your page. Each page needs a heading  For proper heading structure the first heading tag on a page should be the set of <h1> and </h1> tags.

As your headings introduce the main points of each section of the page, it is a good idea to include your target keyword and also their synonym into them. Moreover, usually your h1 (if you use it once as a page’s title) will be similar to your title tag in HTML. Thus, it will be already optimize in line with the title tag.

Robots tags

A robots tag is an element within the HTML of a page that informs SERPs. However, Which pages to your web site should be indexed and which should not. Its functions are much like robots.txt’s.

However, it’s miles commonly use to prevent search engines like google and yahoo from indexing individual page. At the same time as robots.txt prevents them from indexing an entire site or any its part.

Canonical tag

You have a few pages with identical content material, you may use a canonical tag to inform search engine . Which web page have to be prioritize. It prevents cannibalization that happens when pages which can be less crucial than other similar ones get higher ratings.

Image Alt Tags

alt text attribute is a part of an image tag, and it provide a description for an image. furthermore, This is how robot like Google know what your image is about and it help your image become higher in the image search.

Why HTML tags still matter in On page SEO

  • Enhance the consumer experience by providing better navigation
  • Provide guidance to search engines on where to find the most important elements of the web site
  • Make SERP snippets appearance greater attractive and also informative.

 

 

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veetly May 20, 2019 0 Comments

5 Steps To Improve the Crawlability And Indexability of a website

In recent days, site crawlability has become increasingly important for every Digital Marketer. There are over 1 billions of websites on the internet. And, Google has to parse through every trillion of documents on the web. So, it can generate search results in a matter of milliseconds. Therefore, It does this by crawling and indexing websites to build an enormous file cabinet. In this Article, I’ll let you know how to improve the crawlability and indexability of a website.

If SEO is like building a house, then your website’s site code and structure is that house’s foundation of that website. When you optimize your website structure and code of your company’s website, you will ensure how your content is ranked by search engines and found by customers while searching on google.

5 Steps To Improve the Crawlability And Indexability of a website, Crawlability, Indexability of a website

Improve your Google presence in 5 steps:

1. Always Create an XML sitemap

In Website, you create to instruct search crawlers to crawl your every page that exists on the website. How they’re organized, and which to look at. These are strictly machine-readable. They aren’t intended for your audience to see, but they’re essential if you want your site to be crawled and indexed. And according to Google, they’re especially important if:

  • Site is new and does have any external links pointing to it
  • Your site is large and has a lot of pages to index
  • And your site doesn’t have a strong internal linking structure

Some content management systems like WordPress, Magento, Drupal, etc. generate these automatically, other sites built from scratch may not. If you aren’t sure whether or not you have one, talk to your tech team to confirm you have one and that it’s been submitted to Google Webmaster Tools.

2. Minimize every 404 errors

Google bots allow every page to crawl in given a budget, and they’re only allowed to spend so much of time on each website before moving on to the other web pages. If you have a lot of 404 errors on your website, you might be throwing away your crawl budget.

A 404 error is what happens when a person or a search bot tries to visit a page that no longer exists, such as:

  • Landing page for a product that you no longer carry
  • A promotion that’s expired
  • The product that you took down
  • A link that you changed

You want to keep these 404 pages to a minimum level. Also, Avoid these redirects that point visitors toward pages where they can find relevant information.

3. Check for crawl errors using Robot.txt

If you want to improve your search presence, you should use Robot.txt wisely. Robot.txt files are notes that tell Google’s search crawlers whether or not to look at a certain page, folder, or directory.

Why would you use these?

  • Avoid issues with duplicate content in the case of a redirect
  • Keep customers’ sensitive data secure
  • To prevent indexing if your site is live, but you’re not ready for Google to see it

Robot.txt tells search crawlers not to access certain pages, so they will move on and crawl pages that should be added to Google’s index.

Not every site has robot.txt files, and not every site needs them. Use robot.txt only when necessary. Having pages that are annotated incorrectly can cause crawl errors and prevent your site from being indexed or ranking in search results. You can check your website for crawl errors with Google Webmaster Tools.

4. Always Create an internal linking strategy

Google’s crawlers follow links. The more links they find, the more content they cache and add to Google’s index. When they hit a dead-end, they either stop crawling or double-back to find new pathways.

One of the simplest ways to make sure your site gets indexed is to make it easy to crawl with an internal linking strategy and deep links.

Deep links are good for both user experience and for crawlability also. And having, These are hyperlinks you add to your content to point readers and crawlers to related pages on your website.

The idea is that you’re making sure the most valuable pages on your website can easily be found and indexed within a couple of clicks.

5. Publish text versions with visual assets

Visual content is great for every user experience, but it’s not so great for search crawlers. Google bots can easily identify what types of files you have in your website. But they can’t crawl the content to determine what it’s about.

To fix this, publish written transcripts to accompany multimedia assets. Google bots can crawl the text to index all of the keywords and links they contain. It’s also a good idea to submit a separate XML video sitemap to Google for indexing.

Search engine optimization isn’t static. You need to stay on top of the latest trends and adjust your strategy in order to rise in Google’s search ranks and get in front of your customers.

Reference:- https://www.tavanoteam.com/

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veetly May 18, 2019 0 Comments

SEO Hacks: Mobile First Index Role in Search Engine Optimization

Day by day mobile users is increasing rapidly. If we compare it with desktop traffic then more than half of people use mobile phones and tablets for searching for anything on the internet. Just because smartphones are more user-friendly than the internet. Right now approx. 60% of global internet traffic comes from mobiles and everyone knows that Google gives much importance to mobiles. For this reason, Google is giving high ranking to such a blog or website which is also fast loading on mobile which means mobile version of your blog. Now it is important for you to optimize your blog’s designs, images, and script in such a way that your blog can deliver a better experience to the mobile user as well. Google wants to do better for those who are searching in mobile. That’s why Google released the Mobile-First Index update, which states that Google has created a separate ranking listing policy for mobile version content.

mobile version of your blog, mobile first indexing

What is Mobile First Indexing?

Mobile first indexing means that Google is using the mobile version of your blog for ranking and indexing data. Therefore, you monitor crawl bot traffic to your site, you may see an increase in traffic from Smartphone Google bot. The cached versions of pages will usually be the mobile version of the page. Google will rank and index your blog according to the mobile version of your blog.

Impact of Mobile First Index in SEO:

If your blog is not mobile friendly then your blog’s traffic and SEO will have a bad effect and just because of your blog’s ranking and traffic will definitely down. So mobile first indexing make a website’s SEO better help in to improve the rank of your website. Mobile first index will affect the domain authority of the website also.

SEO Strategy should be followed for Mobile First Indexing

  1. Content: Pay attention that our content should be high quality same as our desktop site. In this, images, texts, and videos all are included. 

  2. MetaDataMake sure that the meta title and meta description should be the same in both version (desktop and mobile) of the website.

  3. Structured Data: You should use equal structured markup data in your mobile and desktop version.

  4. Search Console Verification: You should make verify your mobile website in google search console.

  5. Canonical Tags: Make sure that the canonical tags are used correctly.

  6. XML and Media Sitemaps: Make ensure that all links to sitemaps should accessible to mobile site version. This also applies to robot s directives and trust signals. Like links to the privacy policy page.

 

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veetly April 25, 2019 0 Comments

How to Create Best Email Marketing Strategy

It isn’t that difficult to start a simple email report. But it is a test to create a well thought out email marketing strategy that makes a few bulls. A proper email marketing strategy will always pay out, yet where to start. Since taking on more then you can realistically handle. That could be prompt are not achieve for any cases.

A real email marketing plan doesn’t only detail of the end goals. The critical email marketing also maps to the progression there. This frequently implies to slither. walk, run the process. Making steps in the right control before you are easy to the instrument of the perfect email marketing plan.

Deserted shopping cart E-mail

For e-commerce sites, the deserted a shopping cart of email is highly useful. It can appear to conversions and income of 16x or more relented to the regular email marketing program. So generate emails are easily something to include in your email marketing system.

Ideal: A excellent of deserted in the shopping cart for email would send a customized email offer based on the particular. The customers’ past a shopping performance. Possibly a series of emails and a re-promoting thought of other email information a short time.

Testing and email marketing development

Email marketing is deeply significant. So, This is one of the reasons that A/B breach tests have to become an attractive strategy for developing email marketing results.

Ideal: Email development is appealingly a continued achievement for development. Analytical in an arrangement with a change of goals and incorporate division testing and improvement on a current arrangement with out of the case a comfortable and fresh designs and other offers.

Both for general operation whit respect of occasion for driven/ value transactional mail and taking division into account. the email marketing consider to be better, as well as the entire the paving way to changes and deals.

Client significance in your email promoting project

We all make the program for higher apply messages. With the right solution of data, strategy, and genius we can make more important messages. More important messages will be generally large to higher modify and truer beneficiaries.

Ideal: Ideally we would have plenty of customer information. Accurately changed into triable understanding on a every customer level. The customer information, and investment behavior and contact information, choice email and site conduct are all linked and offer a complete client view.

Great first step: Unfortunately a lot of emails are still batch-and-impact. Sending the same information to all beneficiary without any compliment to client profiles or weakness.

Advance a better email marketing planning

Email marketing planning means thinking before doing. However, that doesn’t mean we allow to postpone are improving your email marketing. while expecting for the perfect arrangement. The low hanging is an organic product to up email marketing effect. Results can create executive buy-in for growth at a later time.

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veetly April 18, 2019 0 Comments

7 SEO Trends That Will Change The Online Landscape In 2019

Now that we’re in 2019, it’s the perfect time to reflect on what an eventful year it was for organic search and SEO strategy for this year. As Google continues to refine its enigmatic search algorithm to deliver users the most relevant results, SEO professionals and pundits across the globe have taken note of a growing number of SEO trends and strategies that are poised to be the future of SEO. 2019 may very well become a crucial year for SEO due to several reasons. With voice search, Virtual Reality and Augmented Reality stepping into the Digital Marketing landscape, it’s important to take charge before things become overwhelming.

 

7 SEO Trends That Will Change The Online Landscape In 2019, SEO Trends, SEO Strategy

 

7 SEO Trend you need to know About 2019

2019 may very well become a crucial year for SEO due to several reasons. With voice search, Virtual Reality and Augmented Reality stepping into the Digital Marketing landscape, it’s important to take charge before things become overwhelming. Therefore, it’s essential to grab a follow up to the new trends and create a strong SEO strategy 2019 to shine out in the changing SEO landscape. Artificial Intelligence technologies change the way we interact with content online, there could be a massive change in how we work as Search Engine Optimizers.

 

1. Search Intent and Code Optimization


Search intent, sometimes also known as keyword intent, is the ultimate goal of the person using a search engine. 
With the Google Hummingbird and Google RankBrain algorithms, the search engine can interpret search intent and display results that meet that search intent, often through rich snippet results like the Answer Box and Knowledge Panel. 

The reason is that Google is not showing results based just on the keywords, it is coming up with results by considering the intent of the search.

  1. Informational Intent – The intent is to acquire information assume to be present on one or more web pages.
  2. Transactional Intent – The intent is to perform some web-mediated activity.
  3. Navigational Intent – The intent is to reach a particular site.

2. Video Content Optimization

 

The value of 1-minute video is worth 1.8 million words. But how do you ensure your videos drive most engagement. Video optimization is the key! it will become one of the most important SEO Trend in 2019.

 

How can you Optimize our Video Content?

 

  1. Channel Name – We recommend advertisers to sprint to the 500 subscribers mark as soon as possible. The only reason behind that is to claim a vanity URL – something very important when it comes to SEO.
  2. Channel Description – Channel keyword elements help the advertisers place important keywords to drive traffic. The focus should be on using more YouTube optimized keywords so that the channel gets high rankings on Google.
  3. Use Channel Keywords – This is important. Don’t skip optimizing the YouTube description area. Advertisers should consider thinking about this from the usability point of view. Your audience would want to know more about you and Google digs that. Google rewards attempt to make a seamless user experience.

 

3. Voice Search Strategy

 

Voice search is an up and coming technology that allows people to access internet search results using nothing more than a smart device and their voice. Just as it sounds. Also, it is more convenient for a user to speak with an assistant than to type. The results of voice queries are also faster. voice search as one of the most important upcoming digital marketing trends. Business needs to optimize voice search. If they don’t, they will be outsmart by those who did.

 

Why is Voice Search Important?

 

For us, Voice search is important because, with Voice, almost anyone can access the internet. The businesses which optimize their website for specific keywords will now have to change their approach to entertain these long-tail searches. Websites which were focusing on keywords like ‘First-hand Automobile’ will now have to optimize for long tail keywords like ‘Where can I find cheapest First-hand Automobile’. The new SEO trends in 2019 should see a shift to focusing even more on user intent, problem-solving and local searches.

 

4. Increased Social Media Indexing Will Boost Organic SEO

 

The SEO trends in 2019 will focus more on creating content that satisfies the intent of a search. When content creators focus on the customer, content creation will be done not just to rank on search engines, but to provide value. Social Media will play a huge role in SEO in 2019. Social channels will keep on increasing their depth to integrate with Search.  Not just in terms of more content being indexed and Google’s ranking, but also in a form where users can use these social media channels like search engines themselves.

 

5. Optimizing CTR For Google Rankbrain

 

What will happen if the user doesn’t click on your website when it showed on the top for a specific query? Google will consider your website irrelevant for that particular keyword. Result? Your Rank will drop in no time! Your website’s Click-Through-Rate is a significant factor in deciding whether your content is relevant to the user’s search or not. To make it more clear, we can say that if a user does not click on your website link when it shows up on SERPs for a particular keyword, Google thinks that you are not relevant for that keyword. Google will drop your rankings like a stone. And that, will not be a pretty sight!

 

6. Mobile First Index

 

Mobile users have already surpassed desktop users. So, if users are facing difficulties using your website on their mobile, they won’t think twice before pressing the back button and moving to your competitors. Consider mobile page speed, load time, images and other elements for a good mobile experience.  It is of high importance to create consistent content across all the platforms – from mobile to desktop. When creating websites, you should understand that Google crawls both the desktop and mobile version. When Google says that it recommends mobile-first indexing, it does not say that it will not crawl your desktop version.

 

7. Long Format Content

 

Long format content rank well! But it’s not about a number of words but about comprehensive content. Why? Data suggest long-form content tends to have a greater possibility of earning quality backlinks. So, It is a great strategy to dominate in 2019. There are a number of factors that go when we define quality long-form content. It’s very important for marketers to understand what Google’s search engine and the users love. Let’s get it straight – Long Form Content Produces Higher Search Rankings.  Therefore, it is still a great strategy and will remain the top SEO trend in 2019. But that doesn’t really mean you have to produce long-form content for the heck of it. It is imperative to craft the content in a way which your users will absolutely love to consume. Make sure you produce long-form content to provide value that you believe only your content can provide.

 

References –

  1. https://www.adstriangle.com/
  2. https://www.gogle.com/

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veetly April 10, 2019 0 Comments

Why SEO Is the essential way to Making Money Online

You can’t make money online without an audience, and Search Engine Optimization can bring millions of people to your website. There are all other ways to make money from a blog or website. You could post ads, write content or work with content partners. You could create an online website or use affiliate links to send your readers to someone else’s online website. However, none of those strategies are going to work if you don’t have a consistent flow of people coming to your site. That’s why the first step in making money online from your blog or website is building an audience. That’s where search engine optimization(SEO) comes in.

 

Search Engine Optimization

 

Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results while searching on the search engine. In short, It is a set of rules that can be followed by a website (or blog) owners to optimize their websites for search engines. Any time you google something, Google’s algorithm works to choose stories and posts that will answer your question. SEO is all about understanding those algorithms. That way, when someone googles something that applies to your website or blog, they won’t have to dig through several pages of results to find yours. It’ll be right at the top.

 

Why SEO Is the essential way to Making Money Online , Search Engine Optimization, Making Money Online

 

How much does being ranked highly on Google really matter?

 

You might think that using social media is the best way to get your blog or website seen on the top ranking or for the better result. Facebook, Twitter, Instagram and all the rest can be powerful tools to help you build a following.

But, there are two great parts about being ranked highly on Google search results:

  1. Google is the highest-trafficked website in the world.
  2. Optimized content can stay in the top spot for as long as it’s relevant.

So, now we know what SEO is and why it’s important. But, how do we actually optimize our content? How do we make online content that appears on the first page of Google, Bing and other search engines?

 

1. Before you write your post, make sure your site is optimized

 

Search engines care about more than just the words on the page. They also take into account factors including the quality and consistency of your site speed and authority. There are tons of other factors that go into website SEO, but let’s break down these two.

 

1.Speed – The first is to optimize your images. He writes research shows that, on average, more than half of website’s memory load is taken up by images. One of the easiest ways to improve your page-load times is to optimize all your images for the web. Odds are, you can probably make your image file much smaller without sacrificing quality. For example, there’s no need to upload a 5,000 pixel by 5,000 pixel image in a box that’s only a 500 pixel square. That image is 100 times bigger than it needs to be, and it could be the difference between a fast loading site and a slow one.

 

Why SEO Is the essential way to Making Money Online , Search Engine Optimization, Making Money Online

 

 

2. Authority – Authority comes from different sources users, other websites and search engines but really, it comes down to trust. How long has your website been relevant, and how long have you been creating content around a given topic? Just as important, do other experts use your website as a source? Are they linking to it or citing you?

 

Why SEO Is the essential way to Making Money Online , Search Engine Optimization, Making Money Online

 

 

2. While writing your post, you should have a keyword or search term in mind

 

Google isn’t going to magically rank your website in the top 10 just because you write a post. You have to help search engines out by predicting what people will search to find your story. You have to concentrate on two things while writing your Blog or Content. First, you have to focus on your KeyWord that you are picking to use on the blog for top results and you have to use it in the post. Second, You should still write like you’re talking to people and not a machine.

 

3. After writing your post, you have to share it

 

First of all, you need to get share your blog everywhere. It’s very simple: If you share your article, it means they think other people should see it. Isn’t that the whole point of a search engine pointing people to the posts, websites and information they should see? In the same way that you might be more likely to buy a product or service after someone recommends it, Google and other search engines are more likely to commit to your page after others have shared it. For this, you have to be Social to share your post among your friend circle. But, it’s also important to grow your own social following. That way, you don’t have to rely on others’ participation. You can start the conversation that gets you recognized on Google.

 

Here are the seven ideas for growing your social following and they are:

 

  1. Develop a multichannel approach
  2. Invest in influencer marketing 
  3. Engage commenters as quickly as possible
  4. Amplify reach through look-alike audiences
  5. Measure strategy success through on-platform and on-site measurement
  6. A clear and unique brand identity
  7. Create Find creative ways to delight people

 

One of the best ways to earn traffic is to improve your site’s search engine optimization. Ranking in the first page of a search engine results page (SERP) can bring literally millions of people to your website. You can then use that traffic to post ads, write sponsored posts or even create a thriving online store. To optimize your content, you need to first understand that SEO starts with the construction of your website. Work with a developer or research what Google and other search engines expect from your website, then do what you can to make sure they get it. Focus on making your website as fast as you can. Over time, you should try to build up your authority on topics that are essential to your website.

 

Next, you need to write a post that targets a specific keyword or search term. Make sure you use that keyword in the headline, as well as throughout the article. You should use related links and internal links that reference your website and inform Google what the article is about. At the same time, make sure you are writing something that informs the reader and doesn’t just target Google’s algorithm.

 

Last, you need to create an online conversation about your piece through social media. Use partnerships as well as your own platforms to create a buzz around your website that even Google can’t ignore. If you can do those three things, you can create top-ranked articles and put the power of Google in the palm of your hand.

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veetly March 28, 2019 0 Comments

9 Reasons Why PPC is important for your Business?

You might think why PPC is important for your Business in Digital marketing. Actually, PPC gives pretty fast result through being tougher than the other usual online marketing tools. It is basically a model of internet marketing where advertisers pay for each click on their ads posted on the web. PPC is a better and easy way for people who use search engines. Also, looking for answers to the questions they have, or someone looking for information or products. The idea about PPC Plans is that it allows you to attain the audience quickly that you are looking for by mentioning who will witness your ads. PPC Advertising is nothing but having a well researched and customized ad copy made to attract prospective customers. When they click on the ads placed, you get charged; which is why it is called Pay-per-Click!

What is Pay Per Click?

PPC can be abbreviated as for pay-per-click. A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked, which is why it is called Pay-per-Click!

 

9 Reasons Why PPC is important for your Business, PPC Advertising, PPC Plans

 

Who can consider opting for PPC?

 

All businesses should. Be it a well-established business or a new local floral shop that you own; you must definitely dip your hands in online advertising. I’ll tell you why! First of all, it is not a one-time affair – a lot goes behind a successful and profitable PPC campaign.

 

9 Reasons Why PPC is important for your Business, PPC Advertising, PPC Plans

 

Researching for right keywords for your campaign and then placing them tactfully into the ad-group while simultaneously setting up PPC landing pages that are designed for conversions, PPC is a very wide realm of online advertisement. The more relevant and useful your ads are for the customers, the higher the profit you earn from the campaigns.

 

Why well-established businesses should go for PPC?

9 Reasons Why PPC is important for your Business, PPC Advertising, PPC Plans

Now, you might wonder why a well-established business would need to do paid advertisements online along with the effort of SEO by your SEO Agency. PPC, unlike Search Engine Optimization techniques, doesn’t take the time to get ‘organic’ traffic to your website. It shows results with immediate effect. Even though your website attracts web traffic organically, you must indulge in PPC for complimenting your organic ranks.

Apart from giving leverage to your marketing plan, PPC comes in handy in several ways-

  • It boosts your website’s marketing.
  • The results are quantifiable – meaning, you’d know exactly how much you earned on each dollar you spent.
  • You know how many people are genuinely interested in your business because your ad gets clicked by those and you can easily track and measure the effect.

How small businesses benefit from PPC?

 

9-reasons-why-ppc-is-important-for-your-business

 

For the businesses which have just bloomed or are trying to, PPC is the most favorable tool available to both rank your website and improve your brand.

Let us read some of the quick fixes which PPC provides for your business –

  • You get less dependent on SEO thus getting quicker results.
  • Your brand gets recognized sooner.
  • You can target local customers. This would make them find you while surfing the web.
  • Using Google AdWord’s Ad Extensions can give them the opportunity for high CTR.
  • Every detail can be tracked. With PPC, reporting is made easy thus giving you a clear insight into your fared in your campaigns.
  • You can customize the reach of your ad. You don’t provide services in all the states of India? No worries. Make your ads reach out to just the location you want. Win-win!
  • The best part, everyone has a fair chance to fare well! Having a higher budget won’t make you rank higher – relevant and better ad copies will.

Last but not least; PPC is not any onetime software that will work forever. You must constantly work on it to achieve the desired results based on your goals. It is an ongoing process that needs constant testing and trials to be successful.

 

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veetly March 26, 2019 0 Comments

How to Boost your Domain Authority and Page Authority of a Website

Domain Authority is a measure of the power of a domain name and is one of many search engine ranking factors. Therefore, It is based on three factors: Age, Popularity, and Size. However, It is a number (metric) that indicates the authority of your website. The higher your domain authority is, the greater are your chances of ranking higher in SERPS and getting more organic traffic. Page Authority is similar to DA but instead of taking into account domain wide metrics, it uses signals that are specific to a particular page. The given score is a prediction that indicates the strength of a page and how well it can rank on search engines. A website that has a lot of high authority pages, will also have a higher DA score. In this Article, I’ll discuss how to boost your Domain Authority and Page Authority of a Website.

 

Domain Authority

 

How to Boost your Domain Authority and Page Authority of a Website, Domain Authority, Page Authority

 

The DA of a website is a score between 0 to 100 (the higher the better), that tries to predict how well a website will rank on search engines. Therefore, It is not the same as the ranking score used by Google (PageRank) which can actually influence your rankings. Moz is trying to simulate the Google ranking algorithm by taking into account all known factors. However, it can possibly affect rankings and give a score to domains that can be used for comparison purposes only.

 

How is the Domain Authority Calculated?

 

How to Boost your Domain Authority and Page Authority of a Website, Domain Authority, Page Authority

 

According to Moz, they calculate Domain Authority by taking into account a number of signals (40 in total) including:

  • The number of incoming links pointing to your website.
  • The quality and relevancy of incoming links
  • The quality of your website’s content
  • Social Signals (the popularity of your domain and contain in social media networks)
  • Your website’s SEO performance in general.

How to find out the DA of my website?

To find out your domain authority score, go to moz open site explorer, type in your domain and look at the result.

 

How to Boost your Domain Authority and Page Authority of a Website, Domain Authority, Page Authority

 

Page Authority

Page Authority (PA) is similar to DA but instead of taking into account domain wide metrics, it uses signals that are specific to a particular page. A website that has a lot of high authority pages, will also have a higher DA (domain authority) score.

 

How to Boost your Domain Authority and Page Authority of a Website, Domain Authority, Page Authority

 

Steps to Increase your DA and PA

 

1. Work on Your Off Page SEO 

Your link profile, is the most important metric of all. Websites that have a strong, clean profile will have a higher DA score than websites with a not so good link profile.

 

2. On-Page SEO Optimization

The next step in improving your domain authority is to work on your on-page SEO. On-Page SEO has to do with optimizing your page and content.

 

3. Work on Your Technical SEO

Technical SEO is related with low level SEO tasks and usually once you get your technical SEO correct from the beginning, you don’t have to deal with it again. On the other hand, if the technical SEO aspect of your website is not correct, then this can have a huge impact on your Domain Authority and rankings.

 

4.Make Sure Your Website is Mobile Friendly

Having a mobile friendly website is no longer optional or nice to have but it’s mandatory.

 

5. Improve Your Page Speed

One of the known ‘signals’ of the Google ranking algorithm is page speed. Website’s that load faster, have an additional advantage over slower websites. Improving your page speed will not only improve your rankings and domain authority but it will make the user experience better and this translates to more sales, leads and signups.

 

6. Increase Your Social Signal

Although officially Google has many times stated that social signals are not part of the Google Ranking algorithm, there is a clear coloration between pages that rank high on Google and social signals. Pages that are popular in Google tend to have many likes, shares and tweets.

 

7. Be Patient

As mentioned in the introduction of this post, increasing your domain authority is not something that can be done overnight. It will take time for Moz crawlers to read and evaluate your website after you make any of the above changes, so you need to be patient. Working systematically on improving your google rankings will also have a positive effect on your domain authority score.

 

 

 

 

 

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veetly March 25, 2019 0 Comments

Top 5 Ecommerce SEO Service Provider in India

Search Engine Optimization is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results. Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs).  In this Article, I’ll mention the Top 5 Ecommerce SEO Service Provider in India. Therefore, And the Ecommerce SEO Service Provider in India are Veetly,  Bluetech, Webnexs, Intellectsoft, Iflexion.

 

Top 5 Ecommerce SEO Service Provider in India, Bluetech, Webnexs, Iflexion

 

You can get traffic from paid search, but SEO costs much less. However, it usually involves optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience. When people search for products that you sell, you want to rank as highly as possible so you get more traffic.

 

List of Top 5 Ecommerce SEO Services Providers are

 

1. Veetly

Top 5 Ecommerce SEO Service Provider in India, Bluetech, Webnexs, Iflexion

 

Veetly can Optimize your Ecommerce site according to Ecommerce SEO that helps you to turn traffic into customers for your ecommerce business. Ecommerce SEO make your website be visible by your target. Stays ahead of the curve with veetly Ecommerce SEO. Therefore, Better ecommerce SEO ensures that your products get discovered online. Similarly, We specialize in eCommerce Search Engine Optimization and are the #1 Ecommerce SEO company. Also, find yourself online through veetly Ecommerce SEO.

 

2. Intellectsoft

Top 5 Ecommerce SEO Service Provider in India, Bluetech, Webnexs, Iflexion

 

Intellectsoft is a boutique digital transformation consultancy headquartered in Palo Alto, California. The Company provides cutting edge engineering solutions for global and Fortune 500 companies with the mission to help enterprises accelerate adoption of new technologies, untangle complex issues that always emerge during digital evolution, and orchestrate ongoing innovation. Intellectsoft maintains its advanced domain expertise through five dedicated labs:  Cognitive Computing, Decentralized Applications (i.e. Blockchain), Internet-of-Things (IoT), Premier Customer Experience (CX), and Mixed Reality (AR, VR). Established in 2007, Intellectsoft operates across multiple offices with the engineering centers in the U.S., the U.K., the Nordic region and Eastern Europe.

 

3. Iflexion

Top 5 Ecommerce SEO Service Provider in India, Bluetech, Webnexs, Iflexion

 

Since 1999, Iflexion has been helping companies across various industries optimize their business processes through custom software solutions. With a well-coordinated team of 850+ IT professionals, Iflexion serves its customers worldwide regardless of their operation domain, geographical location and organizational specifics. Iflexion addresses the IT needs of companies of all sizes, ranging from startups to large enterprises. Our successful projects are the result of the profound expertise in full-cycle custom software development, business commitment and trusted communication with our customers and partners. 

 

4.  Webnexs

Top 5 Ecommerce SEO Service Provider in India, Bluetech, Webnexs, Iflexion

 

Webnexs provides a wide range of solutions through its powerful software and scripts. Within a year webnexs have served more than 100+ successful business and keeps increasing more. They provide the desired level of professionalism in my company that is generally expected by the clients. It gives value to the clients in the form of services that they provide. They deal with different industries such as Fashion & Apparels, Automobile, Fine Arts, Food & Beverages, Hospitality, and Consumer Services.

 

5. Bluetech

 

Top 5 Ecommerce SEO Service Provider in India, Bluetech, Webnexs, Iflexion

 

Bluetech is an all-around Web Design, Development and eCommerce service provider, we have come a long way. We understand the market, especially the needs of your business and your clients and thus deliver you solutions that suit your brand the best. Bluetech follows the customer-first approach and this enables us to bring forward customized approach. And, that leverages the latest technology, to take your business to new heights. Using our fine-tuned software, we provide some of the best eCommerce solutions. For, to evolve and convert your online store to a brand that attracts customer’s loyalty and traffic; increasing your website’s revenue by a huge margin.

 

 

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veetly March 22, 2019 0 Comments

8 Easy Steps to Create Social Media Marketing Strategy

Social Media Marketing is an overview of everything you plan to do and hope to achieve on social media. If not, then don’t blame you? We will guide your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose. The more specific your Social Media Marketing strategy is, the more effective the execution will be. Keep it concise. Therefore, Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure. Perhaps what matters most is that you have a strategy at all. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.

8 Easy Steps to Create Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Strategy

 

How to create a Social Media strategy

 

Step 1: Set goals that address your biggest challenges

First of All, Set your goals that address your biggest challenges which are to be faced by yourself during the social media marketing strategy.

8 Easy Steps to Create Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Strategy

 

  1. Increase brand awareness
  2. Achieve a higher quality of sales
  3. Drive in-person sales
  4. Improve ROI
  5. Create a loyal fanbase
  6. Better pulse on the industry

Step 2: Research your audience

Here’s how to get the most out of your audience research on social media.

 

 

8 Easy Steps to Create Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Strategy

 

  1. Identify Your Buyer Persona
  2. Research How Users Interact with Brands
  3. Determine Your Social Media Audience Size
  4. Survey Your Customers
  5. Research Your Audience Using Messengers
  6. Connect with Your Customers

Step 3: Establish your most important metrics

Engagement metrics are essential to building meaningful, lasting relationships with your followers. Large audiences and likable content are great, but here are some additional metrics to keep an eye on in 2019:

 

  1. Reach
  2. Clicks
  3. Engagement
  4. Hashtag performance
  5. Organic and paid likes
  6. Sentiment

Step 4: Dig into what your competitors are doing

Before you start creating content, you should have a good idea of what your competitors are up to. Doing so involves might just require some surface-level analysis. Some brands might also look into third-party competitor analysis tools to dig deeper into their competitors’ numbers. Looking at your competition’s presence will directly inform your own social media marketing strategy. The goal here isn’t to copycat or steal your competitors’ ideas. Instead, it’s to determine what’s working for them and how you can adapt your own campaigns accordingly.

 

Step 5: Create and curate engaging social content

 

8 Easy Steps to Create Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Strategy

Your SMM strategy is obviously centered around content.

  1. Video Content or Bust
  2. User-generated content
  3. Build Content Themes

Step 6: Conduct a social media audit

First, Examine your current efforts. If you’re already using social media tools, you need to take a step back and look at what you’ve already done and accomplished. Ask yourself the following questions:

  • What’s working, and what’s not?
  • Who is connecting with you on social?
  • Which networks does your target audience use?
  • How does your social media presence compare to that of your competitors?

Once you gather all this information in one place, you’ll have a good starting point for planning how to improve your results.

 

Step 7: Make timeliness a top priority

 

8 Easy Steps to Create Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Strategy

 

Timeliness is a two-way street. Not only do customers expect speedier responses from brands in 2019, but also meaningful conversations on a regular basis. Let’s start with the first point. Social media channels are built as networks. You know, a place to converse and share content. Your brand can’t forget these core elements of “networking.” It takes the effort to ensure conversations or engagement opportunities aren’t left unattended.

Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.

 

Step 8: Assess what’s working, what isn’t and how you can improve

By now you have understood your social marketing strategy for 2019. However, it’s important that you’re able to adapt your strategies as you progress. Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Therefore, Having a bird’s eye view of your social media activity helps put things into perspective. This means looking at your top-performing content and fine-tuning your campaigns accordingly.

Monitoring the metrics behind your campaigns in real-time allows you to make small tweaks. This dynamic approach to marketing makes perfect sense in a day and age where social media is constantly evolving.

 

 

 

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veetly March 19, 2019 0 Comments