9 Reasons Why PPC is important for your Business?

You might think why PPC is important for your Business in Digital marketing. Actually, PPC gives pretty fast result through being tougher than the other usual online marketing tools. It is basically a model of internet marketing where advertisers pay for each click on their ads posted on the web. PPC is a better and easy way for people who use search engines. Also, looking for answers to the questions they have, or someone looking for information or products. The idea about PPC Plans is that it allows you to attain the audience quickly that you are looking for by mentioning who will witness your ads. PPC Advertising is nothing but having a well researched and customized ad copy made to attract prospective customers. When they click on the ads placed, you get charged; which is why it is called Pay-per-Click!

What is Pay Per Click?

PPC can be abbreviated as for pay-per-click. A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked, which is why it is called Pay-per-Click!

 

9 Reasons Why PPC is important for your Business, PPC Advertising, PPC Plans

 

Who can consider opting for PPC?

 

All businesses should. Be it a well-established business or a new local floral shop that you own; you must definitely dip your hands in online advertising. I’ll tell you why! First of all, it is not a one-time affair – a lot goes behind a successful and profitable PPC campaign.

 

9 Reasons Why PPC is important for your Business, PPC Advertising, PPC Plans

 

Researching for right keywords for your campaign and then placing them tactfully into the ad-group while simultaneously setting up PPC landing pages that are designed for conversions, PPC is a very wide realm of online advertisement. The more relevant and useful your ads are for the customers, the higher the profit you earn from the campaigns.

 

Why well-established businesses should go for PPC?

9 Reasons Why PPC is important for your Business, PPC Advertising, PPC Plans

Now, you might wonder why a well-established business would need to do paid advertisements online along with the effort of SEO by your SEO Agency. PPC, unlike Search Engine Optimization techniques, doesn’t take the time to get ‘organic’ traffic to your website. It shows results with immediate effect. Even though your website attracts web traffic organically, you must indulge in PPC for complimenting your organic ranks.

Apart from giving leverage to your marketing plan, PPC comes in handy in several ways-

  • It boosts your website’s marketing.
  • The results are quantifiable – meaning, you’d know exactly how much you earned on each dollar you spent.
  • You know how many people are genuinely interested in your business because your ad gets clicked by those and you can easily track and measure the effect.

How small businesses benefit from PPC?

 

9-reasons-why-ppc-is-important-for-your-business

 

For the businesses which have just bloomed or are trying to, PPC is the most favorable tool available to both rank your website and improve your brand.

Let us read some of the quick fixes which PPC provides for your business –

  • You get less dependent on SEO thus getting quicker results.
  • Your brand gets recognized sooner.
  • You can target local customers. This would make them find you while surfing the web.
  • Using Google AdWord’s Ad Extensions can give them the opportunity for high CTR.
  • Every detail can be tracked. With PPC, reporting is made easy thus giving you a clear insight into your fared in your campaigns.
  • You can customize the reach of your ad. You don’t provide services in all the states of India? No worries. Make your ads reach out to just the location you want. Win-win!
  • The best part, everyone has a fair chance to fare well! Having a higher budget won’t make you rank higher – relevant and better ad copies will.

Last but not least; PPC is not any onetime software that will work forever. You must constantly work on it to achieve the desired results based on your goals. It is an ongoing process that needs constant testing and trials to be successful.

 

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veetly March 26, 2019 0 Comments

How to Boost your Domain Authority and Page Authority of a Website

Domain Authority is a measure of the power of a domain name and is one of many search engine ranking factors. Therefore, It is based on three factors: Age, Popularity, and Size. However, It is a number (metric) that indicates the authority of your website. The higher your domain authority is, the greater are your chances of ranking higher in SERPS and getting more organic traffic. Page Authority is similar to DA but instead of taking into account domain wide metrics, it uses signals that are specific to a particular page. The given score is a prediction that indicates the strength of a page and how well it can rank on search engines. A website that has a lot of high authority pages, will also have a higher DA score. In this Article, I’ll discuss how to boost your Domain Authority and Page Authority of a Website.

 

Domain Authority

 

How to Boost your Domain Authority and Page Authority of a Website, Domain Authority, Page Authority

 

The DA of a website is a score between 0 to 100 (the higher the better), that tries to predict how well a website will rank on search engines. Therefore, It is not the same as the ranking score used by Google (PageRank) which can actually influence your rankings. Moz is trying to simulate the Google ranking algorithm by taking into account all known factors. However, it can possibly affect rankings and give a score to domains that can be used for comparison purposes only.

 

How is the Domain Authority Calculated?

 

How to Boost your Domain Authority and Page Authority of a Website, Domain Authority, Page Authority

 

According to Moz, they calculate Domain Authority by taking into account a number of signals (40 in total) including:

  • The number of incoming links pointing to your website.
  • The quality and relevancy of incoming links
  • The quality of your website’s content
  • Social Signals (the popularity of your domain and contain in social media networks)
  • Your website’s SEO performance in general.

How to find out the DA of my website?

To find out your domain authority score, go to moz open site explorer, type in your domain and look at the result.

 

How to Boost your Domain Authority and Page Authority of a Website, Domain Authority, Page Authority

 

Page Authority

Page Authority (PA) is similar to DA but instead of taking into account domain wide metrics, it uses signals that are specific to a particular page. A website that has a lot of high authority pages, will also have a higher DA (domain authority) score.

 

How to Boost your Domain Authority and Page Authority of a Website, Domain Authority, Page Authority

 

Steps to Increase your DA and PA

 

1. Work on Your Off Page SEO 

Your link profile, is the most important metric of all. Websites that have a strong, clean profile will have a higher DA score than websites with a not so good link profile.

 

2. On-Page SEO Optimization

The next step in improving your domain authority is to work on your on-page SEO. On-Page SEO has to do with optimizing your page and content.

 

3. Work on Your Technical SEO

Technical SEO is related with low level SEO tasks and usually once you get your technical SEO correct from the beginning, you don’t have to deal with it again. On the other hand, if the technical SEO aspect of your website is not correct, then this can have a huge impact on your Domain Authority and rankings.

 

4.Make Sure Your Website is Mobile Friendly

Having a mobile friendly website is no longer optional or nice to have but it’s mandatory.

 

5. Improve Your Page Speed

One of the known ‘signals’ of the Google ranking algorithm is page speed. Website’s that load faster, have an additional advantage over slower websites. Improving your page speed will not only improve your rankings and domain authority but it will make the user experience better and this translates to more sales, leads and signups.

 

6. Increase Your Social Signal

Although officially Google has many times stated that social signals are not part of the Google Ranking algorithm, there is a clear coloration between pages that rank high on Google and social signals. Pages that are popular in Google tend to have many likes, shares and tweets.

 

7. Be Patient

As mentioned in the introduction of this post, increasing your domain authority is not something that can be done overnight. It will take time for Moz crawlers to read and evaluate your website after you make any of the above changes, so you need to be patient. Working systematically on improving your google rankings will also have a positive effect on your domain authority score.

 

 

 

 

 

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veetly March 25, 2019 0 Comments

Top 5 Ecommerce SEO Service Provider in India

Search Engine Optimization is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results. Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs).  In this Article, I’ll mention the Top 5 Ecommerce SEO Service Provider in India. Therefore, And the Ecommerce SEO Service Provider in India are Veetly,  Bluetech, Webnexs, Intellectsoft, Iflexion.

 

Top 5 Ecommerce SEO Service Provider in India, Bluetech, Webnexs, Iflexion

 

You can get traffic from paid search, but SEO costs much less. However, it usually involves optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience. When people search for products that you sell, you want to rank as highly as possible so you get more traffic.

 

List of Top 5 Ecommerce SEO Services Providers are

 

1. Veetly

Top 5 Ecommerce SEO Service Provider in India, Bluetech, Webnexs, Iflexion

 

Veetly can Optimize your Ecommerce site according to Ecommerce SEO that helps you to turn traffic into customers for your ecommerce business. Ecommerce SEO make your website be visible by your target. Stays ahead of the curve with veetly Ecommerce SEO. Therefore, Better ecommerce SEO ensures that your products get discovered online. Similarly, We specialize in eCommerce Search Engine Optimization and are the #1 Ecommerce SEO company. Also, find yourself online through veetly Ecommerce SEO.

 

2. Intellectsoft

Top 5 Ecommerce SEO Service Provider in India, Bluetech, Webnexs, Iflexion

 

Intellectsoft is a boutique digital transformation consultancy headquartered in Palo Alto, California. The Company provides cutting edge engineering solutions for global and Fortune 500 companies with the mission to help enterprises accelerate adoption of new technologies, untangle complex issues that always emerge during digital evolution, and orchestrate ongoing innovation. Intellectsoft maintains its advanced domain expertise through five dedicated labs:  Cognitive Computing, Decentralized Applications (i.e. Blockchain), Internet-of-Things (IoT), Premier Customer Experience (CX), and Mixed Reality (AR, VR). Established in 2007, Intellectsoft operates across multiple offices with the engineering centers in the U.S., the U.K., the Nordic region and Eastern Europe.

 

3. Iflexion

Top 5 Ecommerce SEO Service Provider in India, Bluetech, Webnexs, Iflexion

 

Since 1999, Iflexion has been helping companies across various industries optimize their business processes through custom software solutions. With a well-coordinated team of 850+ IT professionals, Iflexion serves its customers worldwide regardless of their operation domain, geographical location and organizational specifics. Iflexion addresses the IT needs of companies of all sizes, ranging from startups to large enterprises. Our successful projects are the result of the profound expertise in full-cycle custom software development, business commitment and trusted communication with our customers and partners. 

 

4.  Webnexs

Top 5 Ecommerce SEO Service Provider in India, Bluetech, Webnexs, Iflexion

 

Webnexs provides a wide range of solutions through its powerful software and scripts. Within a year webnexs have served more than 100+ successful business and keeps increasing more. They provide the desired level of professionalism in my company that is generally expected by the clients. It gives value to the clients in the form of services that they provide. They deal with different industries such as Fashion & Apparels, Automobile, Fine Arts, Food & Beverages, Hospitality, and Consumer Services.

 

5. Bluetech

 

Top 5 Ecommerce SEO Service Provider in India, Bluetech, Webnexs, Iflexion

 

Bluetech is an all-around Web Design, Development and eCommerce service provider, we have come a long way. We understand the market, especially the needs of your business and your clients and thus deliver you solutions that suit your brand the best. Bluetech follows the customer-first approach and this enables us to bring forward customized approach. And, that leverages the latest technology, to take your business to new heights. Using our fine-tuned software, we provide some of the best eCommerce solutions. For, to evolve and convert your online store to a brand that attracts customer’s loyalty and traffic; increasing your website’s revenue by a huge margin.

 

 

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veetly March 22, 2019 0 Comments

8 Easy Steps to Create Social Media Marketing Strategy

Social Media Marketing is an overview of everything you plan to do and hope to achieve on social media. If not, then don’t blame you? We will guide your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose. The more specific your Social Media Marketing strategy is, the more effective the execution will be. Keep it concise. Therefore, Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure. Perhaps what matters most is that you have a strategy at all. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.

8 Easy Steps to Create Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Strategy

 

How to create a Social Media strategy

 

Step 1: Set goals that address your biggest challenges

First of All, Set your goals that address your biggest challenges which are to be faced by yourself during the social media marketing strategy.

8 Easy Steps to Create Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Strategy

 

  1. Increase brand awareness
  2. Achieve a higher quality of sales
  3. Drive in-person sales
  4. Improve ROI
  5. Create a loyal fanbase
  6. Better pulse on the industry

Step 2: Research your audience

Here’s how to get the most out of your audience research on social media.

 

 

8 Easy Steps to Create Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Strategy

 

  1. Identify Your Buyer Persona
  2. Research How Users Interact with Brands
  3. Determine Your Social Media Audience Size
  4. Survey Your Customers
  5. Research Your Audience Using Messengers
  6. Connect with Your Customers

Step 3: Establish your most important metrics

Engagement metrics are essential to building meaningful, lasting relationships with your followers. Large audiences and likable content are great, but here are some additional metrics to keep an eye on in 2019:

 

  1. Reach
  2. Clicks
  3. Engagement
  4. Hashtag performance
  5. Organic and paid likes
  6. Sentiment

Step 4: Dig into what your competitors are doing

Before you start creating content, you should have a good idea of what your competitors are up to. Doing so involves might just require some surface-level analysis. Some brands might also look into third-party competitor analysis tools to dig deeper into their competitors’ numbers. Looking at your competition’s presence will directly inform your own social media marketing strategy. The goal here isn’t to copycat or steal your competitors’ ideas. Instead, it’s to determine what’s working for them and how you can adapt your own campaigns accordingly.

 

Step 5: Create and curate engaging social content

 

8 Easy Steps to Create Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Strategy

Your SMM strategy is obviously centered around content.

  1. Video Content or Bust
  2. User-generated content
  3. Build Content Themes

Step 6: Conduct a social media audit

First, Examine your current efforts. If you’re already using social media tools, you need to take a step back and look at what you’ve already done and accomplished. Ask yourself the following questions:

  • What’s working, and what’s not?
  • Who is connecting with you on social?
  • Which networks does your target audience use?
  • How does your social media presence compare to that of your competitors?

Once you gather all this information in one place, you’ll have a good starting point for planning how to improve your results.

 

Step 7: Make timeliness a top priority

 

8 Easy Steps to Create Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Strategy

 

Timeliness is a two-way street. Not only do customers expect speedier responses from brands in 2019, but also meaningful conversations on a regular basis. Let’s start with the first point. Social media channels are built as networks. You know, a place to converse and share content. Your brand can’t forget these core elements of “networking.” It takes the effort to ensure conversations or engagement opportunities aren’t left unattended.

Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.

 

Step 8: Assess what’s working, what isn’t and how you can improve

By now you have understood your social marketing strategy for 2019. However, it’s important that you’re able to adapt your strategies as you progress. Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Therefore, Having a bird’s eye view of your social media activity helps put things into perspective. This means looking at your top-performing content and fine-tuning your campaigns accordingly.

Monitoring the metrics behind your campaigns in real-time allows you to make small tweaks. This dynamic approach to marketing makes perfect sense in a day and age where social media is constantly evolving.

 

 

 

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veetly March 19, 2019 0 Comments

How to Use Social Media to Reach a Local Audience

Social Media

Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. Many people define social media as apps on their smartphone or tablet, but the truth is, this communication tool started with computers. This misconception stems from the fact that most social media users access their tools via apps. There are so many Social Media Apps to promote your business in a short period of time. Social Media Apps like Facebook, Instagram, Whatsapp, LinkedIn, Pinterest, Tumblr etc.

How to Use Social Media to Reach a Local Audience, Social Media, Social Media Apps, LinkedIn

Here are 5 ways to use Social Media to reach a Local Audience

There are so many Social Media Apps to promote your business in a short period of time. Social Media Apps like Facebook, Instagram, Whatsapp, LinkedIn, Pinterest, Tumblr etc.

 

1. Location-based monitoring.

Make use of social listening platforms like Hootsuite or check out Cision’s Social Software to geo-segment conversations based on location. Find people in your area who are aware of your brand and develop relationships with them. Eventually, you may want to meet them in person connect at a local industry event or invite them for coffee and share ideas.

 

2. Use LinkedIn.

Create a private group on LinkedIn solely for local followers. Post and share news about your brand, and include thought leadership pieces geared toward your area. Also, make sure to share and comment on their posts as well. LinkedIn helps us to promote your business very quickly and efficiently in a short period of time. This give-and-take helps establish credibility and gives your local audience valuable knowledge and insights, creating brand awareness.

 

3. Individual outreach.

Say you attended an event where you met local members of the media, and you want to keep in touch. While it’s great to send an email to each person after the event, it’s also important to reach out on social. Also, request to connect on LinkedIn, or send them a “nice to meet you” tweet. People love gaining followers on social media, and this allows you to have multiple channels where you can interact with.

 

4. Enable employees to be socially active.

According to Nielsen, 84 % of consumers self-report that word-of-mouth recommendations from friends and family have prompted them to take action. However, Give your employees the tools to share your brand’s message on social to create internal advocacy and loyalty among brand ambassadors. When the people closest to a brand feel confident enough to share its message, it promotes organic growth within the community and beyond.

 

5. Show interest in your community.

Starting showing interest in the community. Take a genuine interest in what people in your area are passionate about. What is going on in your community that your brand could contribute to? Perhaps it’s a 5K run benefiting a charity, or maybe it’s a local tech convention. Similarly, Get involved with something that makes sense for your brand, then mobilize your social followers to join in. Especially, think about how many times you’ve seen a small community effort gain national steam and go viral. Therefore, Creating a local presence can boost your visibility while giving back to the people and places closest to you.

 

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veetly March 17, 2019 0 Comments

Video Content Optimization Is Latest SEO Trends In 2019

As a marketer, you know the power of Video Content Optimization: it’s one of the only ways to interact your target audience, get your message across, and stand out in crowded social channels. you furthermore may recognize that success videos have sure components: they should be interesting, informative, visually appealing, and concise, amongst other things.

What is Video Content Optimization

 

Video Content Optimization

 

Like images, great headings, and other graphics or bold colors, videos grab the readers’ attention and help to keep them hooked. If you don’t have your own videos to upload, you can use websites such as YouTube to find great clips that can be embedded into your site. As always, use good keywords in your videos’ title, descriptions, and tags; share videos on social media sites; and use a video as a call to action or another way to drive sales.

How has Video Content Optimization changed?

previous couple of years, Video Content Optimization has ended up an increasing number of famous with companies.

once marketers started to get their palms on DSLR cameras within the late 2000s, it became easier to produce motion pictures and get them online (thanks to YouTube) without having a degree in videography.

Now we will browse the net without seeing a video, and all of us walk around with cellular phones in our wallet that has the capability to shoot motion pictures everywhere. With the explosion of video, it’s turn out to be much more difficult to get ranked inside the typically seek outcomes.

Video Content Optimization

 

Gaining rank with your video on prevalent seek has a lot to do with the authority of your internet site, how video-targeted it’s miles, and the way it ranks for video-related queries. Phil recommends no longer sitting the sort of massive emphasis on common search, and as a substitute accomplishing for higher-ranks in video seek.

Steps For Successful Video Content Optimization

Video Content Optimization

  • Develop video concepts based on customer value.
  • Identify relevant target keywords, and use them to create a video title, tags and video description that communicate the video’s value.
  • Embellish the video with a CTA and link.
  • Promote the video throughout your own networks to begin accumulating views.

For Google & YouTube To Understand Your Video Content

Video Content Optimization

There are a few steps

Create an optimized title

 The title should be a few words long and include the major keyword for which you want to your video to rank.

Use tags wisely

Relevant keywords. Make sure they fit with your brand and that they will interest the people for whom the video was intended.

Create a full description

Articulate your key points from the video and also make it easy for the spiders to see the value this video offers.

Consider using closed captions or uploading a transcript.

These features also make it easier for customers to use your information as they desire, such as watching the video on mute so as to not disturb coworkers

Optimizing your Videos for SEO In 2019

 

Video Content Optimization

 

Update older videos

A good first step in optimizing your videos for SEO is to take a look at your older video content. This would help you see what kinds of videos have been successful, along with videos that might be able to gain more traffic despite them being older.

This means updating the title and description to include more searchable terms and keywords.

 Even adding relevant links and tags that you might have missed out on before.

Optimize quality

 The videos that get the most views are from channels that also commit to putting in quality in their production.

This means having good audio and also video quality, along with solid graphics and images.

Creating quality videos is something that may not happen on the very first video but investing your time

And also effort would bring in better-looking videos that audiences would enjoy.

Social Media Sharing and Live Video

Social media websites have become also the best place to share content on the internet.

From Twitter to Facebook, sharing content also opens up more opportunities to expand your audience

 Drive more traffic into a website

Integrate them into the rest of your content

Blog content has always been one of the best ways to also drive organic traffic,

And this also means that integrating video content can be something that would help both of your platforms gain more traffic.

Adding videos add a new dimension to your content, allowing users to learn more about a certain topic, or even bridge different topics together

Benefits of Video Content Optimization

 

Video Content Optimization

  • You don’t have to stress about having or maintaining your website
  • Because you can also easily post video content on Youtube and other video hosting sites.
  •  content optimization is sharing websites are goldmines of existing traffic and users. Youtube is an excellent example since they accumulate billions of views in just one day.
  •  major video sharing sites rank higher in the SERPs and achieve an overall better rank in universal search results.
  •  content shared on social media can go viral, achieving a level of social or community status much higher than expected
  • Video content optimizing within your website is under your full control. You can easily tweak the metadata to be in line with related on-page text to achieve complete SEO benefits.
  • You are in charge of video monetization and the type of ads showing up alongside your videos.
  • Hosted content generates interest in your website and increases inbound links.

 

 

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veetly March 7, 2019 0 Comments

Top 5 SEO Companies in USA

Search Engine Optimization

SEO can be abbreviated as “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. It is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. However, We encompass both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.  GoodFirms knows the importance of hiring search engine optimization companies for all small, medium and large business and has therefore curated a list from the rankings of best Top 5 SEO Companies in USA below:

Similarly, a general user’s patience can last up to a maximum top 3 pages. And that is a particular scenario only if a user is patient enough to make efforts for those three clicks! Not just that, statistics indicate that the majority of users are most likely to click on the first five suggestions in SERPs. Hence, procuring SEO experts or a list of Top 5 SEO Companies in USA can come in handy. 

 

Top 5 (SEO) agencies in the United States

 

1. Veetly 

Veetly #1 SEO Service Provider. We are an experienced and talented team of passionate consultants who live and breathe search engine. We have a dedicated and passionate team of SEO. Also, we are working according to the updates of Google. We have much planned for the future, working with great clients and continued software development. If you’d like to join our team, then we’d also love to hear from you.

Top 5 SEO Companies in USA

2. Lounge Lizard

Lounge Lizard is a New York website design company, digital marketing agency, social media, and PR agency in one super- creative blender. Also, we are brand tenders and marketing mixologists always serve up unique Website designs. Also, we can code with today’s modern technologies, social media campaignsSEO improvements, and revenue-driving marketing strategies. It is the SEO Companies in USA.

Top 5 SEO Companies in USA

3. WebFx

WebFX is a full-service Internet marketing and SEO company offering innovative web marketing solutions to mid to large size companies across the globe. However, we are a leader in SEO, web design, e-commerce, website conversion, and Internet marketing services, our firm prides ourselves on driving traffic, converting visitors, and measuring effectiveness to ultimately deliver real results for our clients.  First of all, we have an ever-expanding trophy cabinet for our web design, SEO, and digital marketing work. Get in touch with our team today to experience what makes WebFX stand apart from other digital agencies.

Top 5 SEO Companies in USA

4. Cyber Infrastructure

Highly optimized solutions and services an across wide range of industry domains. Consequently, some of our key services include application development, open source development, mobile application development, business intelligence and analytics, business process management, cloud infrastructure implementation, front-end design and digital marketing.

Top 5 SEO Companies in USA

5. SurgeStream

SurgeStream is a full-service digital marketing agency offering e-commerce SEO services. Similarly, In-depth SEO website audits, search engine optimization, social media marketing for small to medium-sized businesses looking to grow their visibility online.

Top 5 SEO Companies in USA

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veetly March 5, 2019 0 Comments

How to Build your First Content Marketing Plan for your Business

“It’s not the best content that wins, it’s the best-promoted content.”

What is Content Marketing?

Content marketing is a strategic marketing approach focuses on creating and distributing valuable, relevant content. And to attract retain a clearly defined audience and, ultimately, to drive profitable customer action. Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer and there has to be a better way. First of all, pitching for your products or services, you are providing truly good and effective content. 

Content Marketing

 

As marketing has moved away from the banner-advertising and as consumers have developed an eagerness for companies. A new player has stepped into the marketing game: content marketing. Now a buzzword in all digital marketing campaigns has arrived. Content marketing offers a way to tell your story in a brand value-adding manner through blogs, social media, and more. Truly effective content marketing uses a genuine voice to tell creative stories that inspire consumer trust.

If you’re looking to promote your brand or business online, you can’t afford to ignore the power of content marketing. And in just a few steps, you can quickly establish a content marketing plan to guide your marketing efforts. And can help you to establish a creative, invaluable, and unique online presence.

1. Find Your Audience

First of all, start blasting your content into the virtual world, you need to consider who you want to target. Even more, the audience should include your primary customer base, but you should also think about ways to reach new consumers through content. Dream big: What does your ideal audience look like? Where do they spend time online?

Content Marketing

 

2. Learn Audience Patterns

Once you’ve determined who you want to target, the next step is finding out where – and how – they spend their time. By learning more about their patterns and interests, you’ll be better able to make a strong impact. Explore social media networks where your target audience is active, and ensure you have active profiles on those sites. Fill your content with SEO-rich keywords that target your exact audience base. Make sure that any SEO tactics you employ are organic – both search engines and consumers are becoming more difficult to fool.

Content Marketing

 

3. Set Goals for Content

What are the aims of your content marketing plan? Do you want to increase your customer base by 20%? Attract a younger demographic? Build your social media followers? If you spend some time now articulating your aims, you’ll have a much better sense of what kind of content you should focus on. And, the more concrete your goals are, the easier it will be to act on them.

Content Marketing

 

4. Define Content

Now that you have a target audience and clear goals, make sure that all of your content aims to check those boxes and yield positive results. You want to meet the needs of your audience while also producing content that has integrity and will build your brand’s profile and reputation. Your content should also help define the “voice” of your brand, be it professional, off-the-cuff, quirky, etc.

Content Marketing

 

5. Set a Content Schedule

A strong editorial calendar will make it much easier for you to manage your content marketing plan on a day-to-day level. You should aim to map out your content 6 to 12 months in advance (leaving room for flexibility, of course!). Think about how to time-peg your content to important company events, such as sales or product launches. In addition, map out major holidays and think about how your content might capitalize on these. You’ll also want to build in room for evergreen content, which is more shareable and has a longer shelf-life.

Content Marketing

 

6. Start Writing!

You’re ready! Now get to work. Bonus tip: once you’ve created your killer content, we’ve collected some great ideas for distribution in our posts on increasing website traffic and tips for blog marketing.

Content Marketing

 

Tips to boost your Content Marketing

1. Update that Blog

Blogging demands lots of energy. You have to choose a topic, outline a post, create a magnetic headline, and actually write the post. If your blog hasn’t seen any activity in the last few weeks, it’s time to update it. Stale blogs fade into extinction quickly.

Maybe you don’t have time to write new content. If you hire professional writers, you can benefit from their expertise and research skills. Plus, you don’t have to do the heavy lifting.

Content Marketing

 

2. Use mixed Media

Adding front infographics and interactive web pages to Instagram stories and Facebook Live means you don’t have to rely exclusively on text for your digital content marketing strategy. In fact, you shouldn’t. Xerox’s research showed that colored graphics made people 80 percent more likely to read a piece of content.

You don’t have to use video, audio, images, and infographics in every piece you write, but use these tools when they’re right for the topic.

Try creating microsites as well. These small sections of your website offer information on one specific topic. Infographics and interactive graphics work particularly well for this purpose: They draw in visitors and keep them engaged, which means they stay on the page longer.

Content Marketing

 

3. Educate your Audience

People love to learn. We live in a do-it-yourself universe, and the Internet revolves around educational content. That’s why companies continue to churn out blog posts, white papers, and articles as part of their content marketing strategies.

However, articles aren’t the only way to teach. Everyone learns differently, so why should you create the same content for each of your potential customers?

Content Marketing

 

4. Conduct A/B Testing

When you want to know whether a piece of content resonates with your readers, use A/B testing.

For instance, you might write two versions of an email marketing campaign, then divide your list in half. The first group gets one email campaign and the other receives the second.

You can measure open rates, click-through rates, and conversion rates this way. You’ll learn which emails do best in terms of return-on-investment so you can tailor your strategy to replicate those results.

Content Marketing

 

5. Establish your Content Guide

People have become increasingly perceptive, especially when it comes to brand awareness. Your customers can tell when your messaging conflicts with your professed values, goals, beliefs, and style. That’s why style guides prove essential for keeping up your content marketing game.

A style guide covers several factors related to your company and brand:

  • Tone of voice
  • Linking preferences
  • Spelling and grammar specifics
  • Logo styling and colors
  • Font preferences
  • Overall goals (e.g. to encourage, entertain, or educate)
  • Image preferences

Content Marketing

6. Optimize your Content

SEO optimization isn’t dead, despite what you might have heard. Just like other aspects of digital content marketing, SEO continues to evolve, and it remains relevant.

Instead of stuffing your content with keywords, use long-tail keywords sparingly. Choose specific actionable keywords that enjoy low competition and high search volume. They’re harder to find but more valuable for your content. However, don’t forget that people trump search engines. Write for your audience—not for Google.

Content Marketing

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veetly February 24, 2019 0 Comments

Tips to Launch a Successful Google AdWords Management in 2019

Life is a Big Question that even Google can’t answer.

AdsWords

Google AdWords is a powerful platform, especially for small businesses. If you know the cost and margin of your product then Google Ads is not difficult. In 2000, when the tech crunch was in full effect, an ambitious search engine company. Therefore it was name Google and launch the beta version of Ads with just 350 advertisers. 15 years later, Google had earned nearly $52 billion in net annual ad revenue. There is no doubt that Google Ads is one of the most impressive success stories in tech history. And it’s largely responsible for Google’s $600 billion-plus valuation. Google Ads has been this successful thanks in large fact that it’s one of the most cost-effective advertising methods for companies.

How Does Google Ads Work?

Google AdWords is a marketplace where companies bid on keywords to have their website show at the top of the search. However, the highest bid doesn’t always win. It always ensures that the user experience remains high. They will combine the quality score along with the bid amount. The person with the highest quality score and bid amount win.

 AdWords

Well because it can be challenging to set up a Google Ads campaign. Google introduced Google Adwords (now Google Ads) 18 years ago in 2000.  However, the essence of Google Ads has not changed in the last two decades. Google has become a staple of the marketing community. 

 AdWords

To get you started, here are some of the key steps you should take if you want to maximize your next Google AdWords Management.

Adwords Step 1: Understand What AdWords Is For

Before investing a single dollar into an AdWords campaign, it’s important to understand its strengths and weaknesses. AdWords is excellent for highly target, measurable and rapid results that lend well to lead and sales generation. AdWords requires a significant and ongoing investment, and every impression or click is paid for. This is compound by the fact that brand awareness is difficult to measure on the AdWords platform. When designing your campaign, keep the platform’s strengths and weaknesses in mind, and save brand awareness for your other marketing efforts.

AdWords

 

AdWords Step 2: Research and Understand Your Target Audience

At this point, you still should not have invested a single dollar into AdWords. Instead, you need to invest the time and resources to fully understand your audience. Look at the types of sites your target audience spends time on: What style of language do those sites use? What do they look and sound like? Which competitors are running effective ad campaigns? It is typically not a cost-effective tool for brand awareness.

AdWords

 

 AdwordsStep 3: Have a Specific Goal for Each Campaign

It’s easy to get overly ambitious with an AdWords campaign, particularly if you’re planning to spend a significant portion of your marketing budget. However, it’s imperative that you choose one specific goal for each campaign. It is typically not a cost-effective tool for brand awareness. Doing so will dramatically improve the ROI of the campaign.

AdWords

 

 AdWordsStep 4: Create a Targeted Landing Page for Your Ad

Perhaps the biggest and most common mistake companies new to AdWords make is directing traffic from their paid ads to the home pages of their sites. Many times, these companies invest in ads, find they aren’t getting results, and write off AdWords as a waste of money. In reality, home pages are a terrible place to direct traffic. Think about it this way: Users are looking for a specific thing when they search. By directing them to your home page which likely has at least a dozen different elements and options on it — you’ve simply wasted their time. Instead, you need to build highly targeted landing pages that directly address the query the user entered into Google. Landing pages should always be single-purpose. There is one conversion goal and a clear path to that goal for the user to follow.

AdWords

 

 AdwordsStep 5: Create Lots of Versions of the Ad Copy

Before you start your campaign, you’ll want to create a lot of versions of the ad copy as many as you can produce, but at least 10. Slight changes in ad copy can have a significant impact on conversion rates. By testing lots of variations at the same time, you can quickly determine which versions convert best. Simply break your ad budget into smaller segments, and assign the budgets to each version of the ad. Be prepared to spend a relatively large amount upfront. The data you gather at the beginning allows you to focus your campaign on the versions of your ad that work best.

AdWords

 

AdWordsStep 6: Verify Positive ROI

When you started your campaign, you set specific goals. Once the campaign is up and running, verify that you are, in fact, generating the positive ROI you projected. Take the amount you are paying per click and multiply it by the percentage of clicks that convert. Compare that cost to whatever profit model you want anything from the profit margin on a single product to your estimated lifetime value of a customer.

AdWords

 

AdWordsStep 7: Test, Retest, and Retest Again

The work of an AdWords marketing campaign is never done. Once it’s up and running, you’ll want to constantly make adjustments. Try small variations on ad copy, keywords, landing pages and anything else you can think of to see what works and what doesn’t. Even a small improvement in ROI can make a big difference in the long term, so keep at it.

AdWords

 

 

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veetly February 23, 2019 0 Comments

Best Tips to improve your High Traffic

Nothing to Prove. Everything to Improve.

Traffic

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” More traffic, more traffic, more traffic. We hear this all the time. What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at Top 10 of them, including several ways to boost site traffic for FREE. Yes, you need people who are interested in buying your product and services.

This is the problem many marketers are dealing with today.

In this article, I have put together 10 powerful tips that’ll help you increase traffic to your website in a few minutes.

 

1. Social Media Advertising

Social media is a well-known source for website traffic, but there are two common problems many businesses face. First of all, They are having a large enough social media audience to engage with. And the second is being able to actually reach the social media audience you have through organic posts. Facebook, for example, recently came out and admitted that organic reach is decreasing and that their platform is more effective for businesses who use their advertising system.

Traffic

 

2. Get Social

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. For Example – Facebook, Twitter, Instagram, WhatsApp, Youtube etc and many more. Always try to interact and connect with people to promote your business and make the visitor visit your site.Traffic

 

3. Write Irresistible Headlines

Always, try to focus on your headline because it should be more attractive and irresistible that attract readers to visit your site and read your Content. The headline is one of the most important parts of your contents. Without a compelling headline, even the most comprehensive blog post will go unread. Always use good words to highlight your headline to look more attractive.

Traffic

 

4. Pay Attention to On-Page SEO

Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic. 

Traffic

 

5. Focus On Keyword

Get focused on your high keyword and popular keyword bases covered? Then it’s time to target keywords, too. Focused keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

Traffic

 

6. Use Influencer Marketing

Hence, Working with influencers will help you in these areas:

  • Boost social media shares
  • Build quality backlinks
  • Improve SEO
  • Increase traffic
  • Improve search ranking

Traffic

 

7. Optimize your Website for Mobile

A recent study reveals that mobile devices account for over 60℅ of all search queries performed on the internet. And with the recent rollout of Google’s mobile-first indexing strategy. However, Google now favors mobile version over desktop version making a mobile version its primary indexing website. Therefore, it is a good rule of thumb to make sure your blog or website is mobile optimized. You’re certainly going to increase your website traffic.

Traffic

8. Link Internally

The strength of your link profile isn’t solely determined by how many sites link back to you. It can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. Therefore, not only helps with SEO but also results in a better, more useful experience for the user the cornerstone of increasing traffic to your website.

Traffic

9. Examine your Analytics Data

Google Analytics is an invaluable source of data on just about every conceivable aspect of your site.  Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. However, Just pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

Traffic

10. Submit your content to Aggregator Sites

Firstly, a disclaimer doesn’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. 

Traffic

Although there are many ways to double your website traffic, the above-mentioned tips combined with high-quality traffic to your blog or website.

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veetly February 21, 2019 0 Comments