A Step-by-Step Overview of Google Webmaster Tool
Life is like Google. You just need to know what you are searching for.
Google Webmaster tool is one of the most useful tools out of the many SEO tools. It doesn’t have all the perks of commercial SEO suites and it is not a tool for any SEO need but it comes from Google itself and it offers lots of vital SEO insights. All these are good reasons to start using Google Webmaster Tools. Firstly we will know what is the google webmaster tool.
Introduction of Google Webmaster Tool
Google Webmaster Tools is a free service that helps you evaluate and maintain your website’s performance in search results. Offered as a free service to all of us anyone who owns a website, Google Webmaster Tools (GWT) is a way of information from the largest search engine in the world to you, offering a deep knowledge of anything that you search and how it sees your website and helping you uncover issues that need fixing.
Google Webmaster Tool offers insights and tools about your page errors, metadata, what keywords Google pairs with your site, and more. Being familiar with these tools and reports can improve your site as well as your SEO strategy.
How to Start?
In order to use Google Webmaster Tools, you need to join it first. After you join, you need to go through the verification process, so that Google knows you are the owner of the site you want to use Google Webmaster Tools on.
There are several ways to verify ownership. First, you have to download an HTML file and to upload it to the root directory of your site. If you are using the same Google account for Google Analytics, a second option to verify ownership is through Google Analytics. There are many more ways to verify ownership but if you are interested in them, check the Google Webmaster Tools settings and you will see them.
We’ve outlined 8 ways to use the Google Webmaster Tool to assess your website and improve your website’s optimization:
Google offers you the specific quality of guidelines webmasters should follow or face some penalties or dropping off in rankings. The quality guidelines are pretty straight forward and any reputable webmaster or SEO marketer should have no problem following them when they work on your site.
HTML Improvements or Structured Data
Is your site missing any critical components like title tags or meta descriptions? Find out with the HTML improvements tab to see what information Google can pull about your website. Its content to make sure it matches with what you’re optimizing for.
Google Analytics will provide a few insights into what key phrases and key-word terms humans are using to locate your website. Google has made the switch in Analytics to showing so the use of the keyword tool. GWT can assist fill in a number of the gaps and make sure you’re optimizing your pages correctly.
Manage the words the way you want. There are simply reports on Google’s crawling: move slowly mistakes and crawl Stats. Crawl mistakes will perceive any web page or URL errors that might be present and Stats is a general assessment. How many pages it’s been crawling and indexing within the 90 days.
Sitemaps help Google recognize a way to move slowly your website and what number of pages your site has in this file. You’ll see what number of pages you’ve told Google you’ve got and what number of pages it’s indexed to show up in search outcomes.
Mobile usability shouldn’t be as crucial if you have a responsive website as all of your content must be quite impressive. However, it’s really worth checking out just to make sure the whole lot’s running the manner it ought to be.
Links to your Site
Internal links and external links are two links. The ways Google learns your web page and may provide you with boosts in the ratings. This device suggests you what sites are linking to yours so that you can make certain non-spammy websites. What pages they’re linking maximum likely linking to.
What do you mean by Fetch as Google in Webmaster Tools?
The Fetch as Google tool enables you to test how Google crawls a URL on your site. You can use Fetch as Google to see whether Google can access a page on your site. How it crawls the page, and whether any page resources are blocked.