A Guide To Optimize Social Media
Social Media grows as one of the top platforms to reach consumers, new approaches. Optimize Social media SEO refers to how social media activities can boost your website’s organic traffic through search engines. It’s a topic that never gets old.
Nowadays mobile and social media are two of the biggest forces. People mostly access social sites such as Facebook, Twitter, Pinterest, Linkedin and Instagram on their mobile devices. According to research, 97 percent of businesses use optimize social media for marketing purposes, and 92 percent feel that it’s important to their success.
Tips to Optimize Social Media
1. Post Brief Summaries on Twitter
Twitter has a 140-character limit which results stood apart from other social media network (including spaces and the characters in links and images). It forces marketers to choose their words wisely.
These one-liners work best on Twitter as opposed to any other network you’re using. Key fact: As you’re selecting and refining the summaries you’ll share, ask your self this: “could I click in this tweet?” If the answer is no, keep adjusting.
- Header image: 1252 x 626, 1500 x 500 (redesign)
- Profile picture: 250 x 250
- The image in the feed: 1024 x 512
2. Be friendly on Facebook
Try to post trending content because Facebook’s News Feed algorithm is based highly on timely trending content. This usually includes holidays, special events and breaking news. Invite your supporters, family, friends, and colleagues to “Like” your page.
- Cover photo: 851 x 315
- Profile picture: 160 x 160 (upload as 180 x 180)
- App icons: 111 x 74
- Timeline: 504 x height is up to you (shared image), 484 x 252 (shared link)
- Newsfeed: 470 x 394 (shared image), 470 x 24
3. Invite Professional on LinkedIn
Your summary section should highlight your expertise, your intentions, and a clear ask. People are more willing to engage if you clearly list contact information and why he/she should reach out to you.
Post status updates daily and shares relevant articles, industry updates and information on your nonprofit.
- Banner image: 624 x 220
- Logo: 100 x 60
- Link Thumbnail: 100 x 100
4. Include Hashtags on Instagram
Use relevant and popular hashtags in your photo description to gain more exposure for your photo.
Be creative with your images and test out what works with your audience.
Images could be of events, people, quotes, objects, food — you name it. Videos are also highly engaging.
- Profile photo: 110 x 110
Here’s How Optimize Social Media Helps SEO
Now that it is established that social media isn’t a direct Google ranking factor, here are five ways social media actually does help you rank better.
Get More Quality Links
Backlinks have always been an important factor when it comes to a website’s ranking in the search engines. Both, the quality and the quantity of backlinks has a strong effect on how well your site ranks.
By focusing your efforts on better social media marketing, you are more likely to attract the right type of backlink opportunities. When your content has a higher number of social media shares, it is gets noticed. Not only by influencers/power users, but also by many relevant webmasters/bloggers who might want to link to you.