A Complete Guide to Google Adwords Campaign Management
Google AdWords isn’t something you can learn in a day. It’s a complicated system, and it’s always changing. In Google Adwords campaign management Veetly Takes over the work from you to set up a Solid Adwords campaign. Campaign settings include features such as ad schedules, location settings, and mobile device settings. In addition, the AdWords Keyword Planner allows you to brainstorm and evaluate the strength of keywords for your campaigns.
Once a Google AdWords campaign is active, then there will be 3 core areas or more than that are continually monitored and improved. These 3 areas, which we refer to as the “3 Ingredients,” are where virtually all of your testing and optimization efforts should be focused.
If you’re looking to improve the Quality Score for your AdWords campaigns, Veetly can help. By optimizing ad relevancy and landing page content to improve the click-through rate and online conversion rate, our PPC specialists can improve the Quality Score for your account—allowing you to drive the most qualified visits to your website.
The Fundamental of Google AdWords Campaign Management
AdWords Campaign Structure
First, you need to lay a solid foundation for the rest of your account. Start by choosing your AdWords campaign type. What is your advertising goal? The right campaign type for your business depends on your answer.
Most businesses will want to start with a search campaign, but if you’re primarily looking to generate calls (if, say, you’re an emergency plumber), a call-only campaign is a right choice. If you’re trying to generate awareness for a completely new brand/product, display campaigns are a great option. You can also create multiple campaign types in your account to satisfy multiple goals.
AdWords Campaign Budgeting
You also need to establish how Google will spend your money. Your monthly budget is your daily budget x 30.4. So, start with a monthly budget and work backwards (divide by 30.4). Consider: Based on your estimated CPC (cost per click), how many clicks per day can your budget support?
For more detailed help with managing your AdWords budget, check out these resources:
- The Complete, Digestible Guide to AdWords Budgets
- How to Calculate Your Marketing Budget
- How Much Does AdWords Cost?
AdWords Keyword Research
Although Google is releasing new targeting features all the time, such as life events targeting, it’s still true that the majority of your AdWords advertising will revolve around keywords. Keywords form your ad groups, which form your campaigns.
Whether you’re building brand-new campaigns or looking to expand your existing ones, you’ll need keyword tools to help you find new keywords (and the right keywords) to bid on. Learn more about keyword research for AdWords in this guide.
AdWords Campaign Optimization
To ensure that your campaigns are getting you the results you want while keeping your return on investment high, it’s important to monitor your campaign performance and make regular improvements, including:
- Adding new negative keywords to reduce your wasted spend
- Creating new AdWords ads to expand your account
- Testing and editing ad text to improve CTR, Quality Score, and conversion rate
- Building and testing new landing pages
- Optimizing your budget to reduce your CPA
Unfortunately, most of these tasks need to be revisited at least weekly if you want to make the most of your AdWords budget.