In recent days, site crawlability has become increasingly important for every Digital Marketer. There are over 1 billions of websites on the internet. And, Google has to parse through every trillion of documents on the web. So, it can generate search results in a matter of milliseconds. Therefore, It does this by crawling and indexing websites to build an enormous file cabinet. In this Article, I’ll let you know how to improve the crawlability and indexability of a website.
If SEO is like building a house, then your website’s site code and structure is that house’s foundation of that website. When you optimize your website structure and code of your company’s website, you will ensure how your content is ranked by search engines and found by customers while searching on google.
Improve your Google presence in 5 steps:
1. Always Create an XML sitemap
In Website, you create to instruct search crawlers to crawl your every page that exists on the website. How they’re organized, and which to look at. These are strictly machine-readable. They aren’t intended for your audience to see, but they’re essential if you want your site to be crawled and indexed. And according to Google, they’re especially important if:
- Site is new and does have any external links pointing to it
- Your site is large and has a lot of pages to index
- And your site doesn’t have a strong internal linking structure
Some content management systems like WordPress, Magento, Drupal, etc. generate these automatically, other sites built from scratch may not. If you aren’t sure whether or not you have one, talk to your tech team to confirm you have one and that it’s been submitted to Google Webmaster Tools.
2. Minimize every 404 errors
Google bots allow every page to crawl in given a budget, and they’re only allowed to spend so much of time on each website before moving on to the other web pages. If you have a lot of 404 errors on your website, you might be throwing away your crawl budget.
A 404 error is what happens when a person or a search bot tries to visit a page that no longer exists, such as:
- Landing page for a product that you no longer carry
- A promotion that’s expired
- The product that you took down
- A link that you changed
You want to keep these 404 pages to a minimum level. Also, Avoid these redirects that point visitors toward pages where they can find relevant information.
3. Check for crawl errors using Robot.txt
If you want to improve your search presence, you should use Robot.txt wisely. Robot.txt files are notes that tell Google’s search crawlers whether or not to look at a certain page, folder, or directory.
Why would you use these?
- Avoid issues with duplicate content in the case of a redirect
- Keep customers’ sensitive data secure
- To prevent indexing if your site is live, but you’re not ready for Google to see it
Robot.txt tells search crawlers not to access certain pages, so they will move on and crawl pages that should be added to Google’s index.
Not every site has robot.txt files, and not every site needs them. Use robot.txt only when necessary. Having pages that are annotated incorrectly can cause crawl errors and prevent your site from being indexed or ranking in search results. You can check your website for crawl errors with Google Webmaster Tools.
4. Always Create an internal linking strategy
Google’s crawlers follow links. The more links they find, the more content they cache and add to Google’s index. When they hit a dead-end, they either stop crawling or double-back to find new pathways.
One of the simplest ways to make sure your site gets indexed is to make it easy to crawl with an internal linking strategy and deep links.
Deep links are good for both user experience and for crawlability also. And having, These are hyperlinks you add to your content to point readers and crawlers to related pages on your website.
The idea is that you’re making sure the most valuable pages on your website can easily be found and indexed within a couple of clicks.
5. Publish text versions with visual assets
Visual content is great for every user experience, but it’s not so great for search crawlers. Google bots can easily identify what types of files you have in your website. But they can’t crawl the content to determine what it’s about.
To fix this, publish written transcripts to accompany multimedia assets. Google bots can crawl the text to index all of the keywords and links they contain. It’s also a good idea to submit a separate XML video sitemap to Google for indexing.
Search engine optimization isn’t static. You need to stay on top of the latest trends and adjust your strategy in order to rise in Google’s search ranks and get in front of your customers.
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