4 Social Media Trends That Will Take Over 2018
There were no shortage of changes to the social media industry last year, which included several new features, consumer preferences and brand opportunities. Looking toward 2018, social media trends will continue to evolve and surprise us.
While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we were certain about a few trends last year. For example, artificial intelligence lenses became a smash hit with Instagram Stories. And we saw the beginning of Instagram Shopping, which allows users to make more instant purchases.
1. Higher Engagement Rates Between Brands & Customers
The connection between brands and consumers has never been closer than what we see today. Don’t believe us?
Consumers not only love sharing personal accomplishments on social media, but they also enjoy getting responses for the milestone by brands. In fact, the data showed 41% of millennials would include a brand on a life milestone just to say thanks.
2. Customizable Chatbots
As we just covered, incoming social messages to your brand need a response. But what if your organization receives hundreds or thousands of similar customer service questions? Brands have found an answer and it’s chatbots.
3. Brands Relying on Social Listening Tools
What is social listening? It’s the practice of tracking your conversations that revolve around specific phrases, words or brands. Then you leverage those words or phrases to find new opportunities to create content specifically for those audiences.
4. In-Platform Messaging & Instagram Stories
Instagram Stories tops our social media trends for 2018 list because of the sheer engagement numbers it posts. For example, 1 in 5 organic Instagram Stories from brands sees at least one direct message from a consumer. That’s a huge potential for engagement through a somewhat new medium.
These four tactics help you to improve your brand awareness and keep you in touch with the latest update in Social Media Marketing.